Business Inform

6-12

Authors: Hrushchynska N. M., Pobochenko L. M., Nabok I. I., Prokopieva A. A.

The article raises the issue of the relevance of the development of international cooperation in the aerospace industry, taking into account the trends of post-industrial society, the development of artificial intelligence, and the transformation of the world society. It is specified that one of the key indicators of the transition from an industrial to a post-industrial society is the active development of the service sector and the importance of education and the knowledge economy, which come to the fore. The economy of post-industrial societies is dominated by innovative sectors such as high-performance industries, high-quality and innovative services as a share of GDP, and a larger share of the population employed in the service sector than in industrial production. A country with a highly developed aerospace industry demonstrates its national strength, scientific and technological innovation, effective public policy, strategic vision and principles of national security. At the international level, the leading countries of the world have identified the coordination of space activities and the development of aerospace industry as a priority of the national level. Ukraine has a complete space complex (rockets, spacecraft, ground control centers, data processing centers) and most aviation platforms (reusable spacecraft, some passenger aircraft, military transport, transport-only), has the potential for construction, research and development, can organize the production, operation and use of the rocket, space and aviation technology. The aviation industry and the space industry outline the long-term prospects for the development of the country’s economy. In terms of development, the aerospace industry is ahead of other industries and plays a vital role in modern civilization. The development of the aviation industry is urgent for Ukraine, including the development of ground airport infrastructure, air transport and a combination of ground and air transport.

20-26

Authors: Galutskykh N. А., Didorchuk I. L.

Organic production meets the needs for healthy and ecological food, the demand for which is growing every year. The global market for organic products is growing by an average of 10% annually and, according to forecasts, will amount to about USD 220 billion in 2026. In terms of value, the market is estimated at almost 130 billion US dollars. It consists of the national markets of the countries of the European Union, North America and Japan. The number of organic producers is constantly growing. Thus, according to the International Union of the Organic Movement («IFOAM»), more than 3 million farms grow organic products in 187 countries of the world. The regional structure of the world market of organic products is characterized by heterogeneity: about 45% of the world market belongs to European countries. Among them, the largest producers are Italy, Spain, Germany and France. Among the leading companies in the organic market, Danone, Nestle, General Mills, SunOpta, Hain Celestial and Organic Valley are distinguished, which involve certified farmers in this area. The largest importers of organic products in the world are the United States (imports amount to more than 3.0 billion US dollars), the EU countries (2.8 billion US dollars) and Japan (1.4 billion US dollars). In Ukraine, organic production is certified in accordance with the standards of the Council Regulation (EU) and NOP (USA). The largest markets for Ukrainian organic products are the EU, North America and Asia. Prospects for the development of the world market of organic products depend on a combination of factors, among them are: consumer awareness of the benefits of organic products and the desire for a healthy lifestyle; further development of innovative technologies for growing and processing organic products; lower prices for organic products; improvement of legislation, which ensures quality control of organic products and increases consumer confidence in organic products; the State support through special funding programs. The main current trends in the global market of organic products are the following: the growth of prices for organic products at a faster pace than for non-organic products, which in some way restrains the growth of demand for these products; rapid introduction of innovations in organic farming (e.g. in agroecological systems); increase in the number of certified organic farms; increasing demand for certain segments of the product range (the most popular are fruits and vegetables, which account for almost 40% of the total volume of organic products); growing demand for organic baby food products and products labeled «fair trade» (lactose-free and gluten-free); using artificial intelligence (AI) to track all stages of organic production and transportation. All these trends indicate the potential for further growth in demand for organic products around the world.

36-46

Authors: Kozachenko G. V., Solohub O. V.

Public administration in the field of healthcare is carried out using certain tools (methods, techniques, operations, algorithms of actions, procedures and techniques of action, management technologies, communication strategies, etc.). The composition of the mechanisms of public administration in the sphere of healthcare is proposed, which is determined by the results of the analysis of the content and results of the medical reform in Ukraine. The aim (purpose of application), features of action, limitations and degree of completeness of public administration mechanisms in the field of healthcare in Ukraine are considered. Further improvement of public administration in the field of healthcare in Ukraine lies in the plane of system creation of its instrumental base. The system of public administration mechanisms in the field of healthcare is a set of various mechanisms, the simultaneous action of which in terms of interconnection and interdependence allows to ensure high-quality public administration in the most important socioeconomic sector of the country, which is healthcare. The features of the system of mechanisms of public administration in the sphere of healthcare are characterized. The formation of a system of public administration mechanisms in the field of healthcare in Ukraine should have a fundamental basis, which is formed in the form of appropriate conceptual foundations. The conceptual foundations of the formation of the system of public administration mechanisms in the field of healthcare in Ukraine contain a set of attitudes, principles, provisions, guidelines and vectors of action of state institutions, combined into constructs, the reliance on which will allow the formation of such a really effective system. The creation of a system of public administration mechanisms in the field of healthcare in Ukraine is important for improving the quality of public administration, and therefore great attention should be paid to this process.

56-62

Authors: Lazarenko M. I.

The article is devoted to the study of the impact of foreign direct investment (FDI) and the activities of TNCs in less developed regions (LDRs), which can lead to a break in value chains and to an increasingly complex division of labor, more complex decisions on location and directions of regional development. The author presents different types and mechanisms of FDI in more developed regions (MDRs) and in LDRs. The main approaches to FDI in the LDRs, developed in economic theory, are evaluated. Attention is drawn to that that international production and FDI will have significant implications for the LDRs in the near future. The development of factory automation is likely to reduce the feasibility of low labor costs, low-cost locations, which, in turn, will lead to increased reuse, attraction of resources in high-tech industries and a decrease in the level of added value of services. Increasing digitalization of supply chains is likely to lead to the emergence of more complex global production networks, the expansion of international production in both low-tech industries and higher value-added services. Increased automation and digitalization, trends in regional integration towards more stable local and regional sources of supply, and a push to become less dependent on imports of strategic goods undertaken by more developed regions (MDRs) are likely to lead to stronger organization of production networks on a macro-regional scale. The article urges experts to continue researching FDI in the face of uneven development.

72-81

Authors: But-Gusaim O. H.

The study is aimed at creating scientifically based approaches to understanding and analyzing innovations in business structures, which contributes to the further development of this important field and will help solve the problem of the lack of a comprehensive understanding of these processes. The aim of the article is to carry out a critical analysis of domestic and foreign literature to systematize and summarize the available data. The article systematizes, according to the results of the carried out study, approaches to the definition of innovative development through the improvement of business processes, the use of new technologies and system innovations. The practical bases for this is that the importance of new technologies for business efficiency and competitiveness has increased, and system innovation has become essential for adapting to a changing environment. The carried out study improves the conceptual and categorical apparatus and offers its own definition of innovative development of business structures. The study shows that the concept of innovative development of business structures can be considered from different points of view. This includes improving business processes, using the latest technology, and applying system solutions. The proposed own definition of innovative development of business structures emphasizes that this is a complex and complex process. This process involves continuous improvement of business processes in order to improve the quality of products, services and activities. To achieve this, it is necessary to actively use the latest technologies, develop and implement new products and services. In addition, innovative development implies a willingness to adapt to changing market conditions and needs. Thus, the innovative development of business structures is recognized as multiaspectual and inseparable from the process of continuous improvement and growth in the modern economic environment. The practical significance of this study is manifested in the improvement of the theoretical approach to the creation of innovative development strategies for enterprises.

91-97

Authors: Prokopchuk L. M., Shabanov R. M.

The aim of the article is to provide a theoretical substantiation of the formation of innovative and ecological aspects of the development of domestic entrepreneurship in conditions of turbulence. The main motives for the introduction of ecological innovations at domestic enterprises are considered, the possibility of creating a new management system on the basis of innovation policy and synergetic space is considered. The ways and mechanisms of increasing innovation and ecological activities are described and methods of implementation are proposed. It is analyzed that the improvement of the innovation management system and the development of the internal business environment involves changes in the sphere of planning, employment of the population of the region, promotion of products, interaction of the authorities, domestic entrepreneurship, as well as knowledge management. Innovations in the field of business management will provide a long-term competitive advantage to specific areas and contribute to their development, taking into account and combining scientific and technological solutions with administration and innovation management. Particular attention is paid to domestic enterprises in the ecological aspect – for the implementation of innovative and ecological activities, business strategies and the search for a balance between profit, ecological protection and social justice. On the basis of the carried out analysis of the ecological aspects of innovation activity, important characteristics of innovative development of domestic enterprises have been allocated and an understanding of this economic category has been provided. Based on the results of the analysis of scientific papers, the main directions of innovative development of enterprise are determined, as well as the main motivational principles in this area are considered. Today, in order to overcome the innovation and ecological crisis, it is important to develop and implement ecologically friendly and cost-effective innovations. Ecological innovations, like other types of innovation, are aimed at making a profit and reducing costs, but their specificity is manifested in social, cultural and ethical contexts.

105-110

Authors: Krysovatyy I. A.

This work focuses on the study of the features of modern urbanism, the development of «smart cities» in the context of the formation of the digital economy. With this in mind, special attention is paid to the development of digital tools – as one of the driving forces of the modern digital economy – and the possibility of its effective use for the development of modern urbanism. The purpose of the presented work is to determine the features of modern urbanism in the context of the formation of the digital economy and possible vectors of its further development. The main methods of research are: methods of analysis and synthesis – to determine the features of urbanism and the characteristics of its elements, which directly depend on the conditions of the digital economy; methods of induction and deduction – to determine the modern vector of urban development and the formation of the digital economy; comparison methods – to describe the elements of urbanism that depend on the current conditions of the digital economy; tabular and graphical methods – for visual display of the results of the presented research. The main results of the research include the following conclusions: digital technologies allow the development of the conception of «smart city», where sensors, the Internet of Things, data analytics and artificial intelligence are used to optimize the management of urban resources, reduce energy consumption, improve the transport system, ensure safety and improve the quality of life of residents; government agencies can use digital technologies to improve the operation of city services and units, provide online services to citizens, e-governance, and ensure openness and transparency in city governance; large amounts of data collected from sensors, mobile apps, public systems, and other sources allow for detailed analysis of the urban environment. The digital economy creates new opportunities for public engagement in urbanization processes. Mobile apps, online platforms and social networks allow city residents to take an active part in decision-making on the development of their city, express their needs and opinions.

118-127

Authors: Chala T. G., Solodovnikov D. Y.

The article focuses on the issues of harmonization of the international methodology of the index of readiness of the countries of the world for automation with the specifics of the functioning of the innovative and educational regional environment in Ukraine. The relevance of the chosen topic is substantiated. The problems of breaking the connection between intellectual automation and strategies for the development of education, innovative environment and employment policy in the country are outlined. The need to develop a balanced regional policy based on solving the problem of ensuring constant monitoring of the situation in the field of readiness of regions, territorial communities or cities of Ukraine for future automation is emphasized. In the course of the study, the theoretical and methodological foundations of building the international index of «readiness for automation» of the countries of the world are considered. A similar methodology is used to build the index of «readiness for automation» of the regions of Ukraine. It is also structured as a composite index, and the overall scores for each region are obtained by weighting and combining the three sub-indices corresponding to the components: «Innovation Environment», «Education Policy» and «Labor Market Policy». When combining sub-indices into a general index, weighting coefficients were used to reflect the importance of the relevant component: innovation environment – 40%, educational policy – 40%, labor market policy – 20%. In turn, the estimates of sub-indices are calculated as the weighted average value of normalized estimates of individual indicators. The choice of indicators for the components of the proposed methodology is due to the availability of official data published by the State Statistics Service of Ukraine for 2020 and 2021. The highest level of the overall index of readiness for automation was recorded in the city of Kyiv (92.2), the lowest level (1.82) – in the Chernihiv region. The city of Kyiv stands out as a leader not only in terms of the general index, but also in all sub-indices of readiness for automation, determining its first place in the ranking in terms of the level of development of the innovation environment, education policy and labor market. Dnipropetrovsk region ranks second in the overall ranking of regions of Ukraine in terms of the general index of readiness for automation and all its components.

139-145

Authors: Bardadym M. V.

The article summarizes the content of general production costs, their specific composition, the order of distribution of general production costs (on the example of specific situational material), the order of reflection in accounting of the distribution of general production costs, the functions of strategic management of general production costs. The aim of the article is to study the topical aspects of formation and distribution of general production costs of enterprise, optimization of the level of general production costs in the context of their planning, analysis and control. Further, the general production costs associated with the organization, management, maintenance and control of the production activities of the enterprise as a whole. In order to avoid an arbitrary interpretation of general production costs, they are standardized with the help of National Accounting Standards (NP(S)BO 16 «Costs»). These costs form the production self-cost are the basic indicator of the enterprise’s activity, which affects the profitability of its activities. The formation of such costs is carried out in compliance with the current sectoral procedure for their accumulation and distribution (in compliance with the provisions of the Methodological Recommendations for the formation of the self-cost of production). These costs are subject to distribution. The distribution base can be: hours of labor, wages, volume of activities, direct costs, land areas, etc. General production costs are divided into: fixed and variable. The list of fixed and variable general production costs is determined by the enterprise within the framework of the approved accounting policy. Since some of the general production costs are mixed or it is difficult to distinguish either fixed or variable costs for them, individual enterprises do not carry out such a division and, accordingly, fully distribute them according to the selected distribution base, based on the actual capacity. In production, the distribution of general production costs is carried out between the main products. Among the main methods that can be used for cost distribution are the following: direct distribution; distribution based on production volume; distribution based on the cost of materials; distribution on the basis of labor; capacity-based distribution. The use of these methods involves the choice of a single base for the distribution of general production costs, which is based on the consideration that costs are written off (distributed) by types of products on the basis of a single standard – the coefficient of distribution of general production costs or the cost rate. Accounting for these costs is carried out through account 91 «General production costs». The article provides an example of the distribution of general production costs. The functions of strategic management of general production costs (planning, implementation of parameters laid down in the plan, efficiency control, analysis of results and feedback) are generalized. The introduction of these functions will make it possible to identify energy- and material-intensive units and, as a result, to control the use of material, labor, and financial resources.

153-159

Authors: Kozyk V. V., Stepankiv N. Z.

Diversification is considered as an effective method of stable development of enterprise in the long term, which makes it possible to timely and promptly respond to changes in the needs and market conditions by functioning in different markets, which is relevant in the current conditions of market instability, rapid decline or disappearance of demand for individual goods and services. In order to achieve the purpose of the article, i. e., clarification of the essence of the concept of «diversified enterprise», the literature sources are analyzed and the authors’ own experience of studying the activities of such enterprises is applied; the diversity and lack of a clear understanding of the very concept of diversification of production are established, which does not allow to make generalizations about the activities of the enterprise. The research in the article is carried out using the methods of generalization, abstraction, analysis, synthesis. With regard to the definition of the essence of diversification of production, and, consequently, of enterprise, the expediency of allocating the factors that characterize the causes, results, breadth of coverage of directions and spheres of activity, structural structure has been determined. This made it possible to form a definition and interpret diversified enterprises as business structures that expand existing areas of activity or create new ones, organizationally (with allcation or without separation of business units) and/or legislatively (contractual, legally formalized) independent or dependent in a pure or mixed form, ensuring the achievement of relevant goals due to current and/or strategic reasons. The presented conclusion summarizes the substantiation of a unified approach to understanding the essence of diversification of enterprise as an effective method of its stable activity in the long term, focuses on the factors characteristic of diversified enterprises, the combination of which ensures their competitive advantages. The given interpretation of the concept of «diversified enterprise» will contribute to a simpler, clearer, more effective allocation of specific universal types (kinds) of these structures.

166-175

Authors: Stepanova O. V., Obydiennova T. S., Stepanova N. S.

Sustainable development is an objective necessity for the effective functioning of society. In the scientific works of both foreign and domestic economists, the discussion on the essence and methods of assessing sustainable development continues. The relevance of the article relies upon the consideration that the study of the problems of sustainable development at the level of industrial enterprises, in particular the development of scientific and methodological recommendations for determining the system of goals and assessing the level of sustainable development of industrial enterprises, is yet insufficiently elaborated. The aim of the article is to improve the theoretical foundations of sustainable development by developing scientific and methodological recommendations, defining a system of goals and assessing the level of sustainable development of industrial enterprises. To achieve this aim, a number of tasks are solved: an analysis of the theoretical foundations of sustainable development is carried out; on the basis of the system method of research, the factors of influence and criteria-indicators of sustainable development of enterprises are determined; according to the conception of management by goals, making use of the program-target method, a system of goals for sustainable development of industrial enterprises is defined; a hierarchy of the goals of sustainable development of enterprise has been built; the global (main) goal and sub-goals of sustainable development of industrial enterprises are formulated; on the basis of graph theory, a tree of goals (graphs) for sustainable development of industrial enterprises has been built; on the basis of the theory of utility, a multi-criteria model of integral assessment of sustainable development of enterprises has been proposed. The global (main) goal of enterprise development is formulated as «Achieving sustainable development of industrial enterprises». The tree of sustainable development goals of enterprises is a graph, the vertices of which are the goals, and the edges (arcs) are the connections between them. Depending on the purpose of the study, as well as the degree of specification of goals, it is possible to build many variants of the tree of goals, which will identify and illustrate various compromise alternatives for achieving goals. A system of criteria-indicators that characterize the achievement of the set goals has been formulated. As a criterion for achieving the goal, it is proposed to use a multi-criteria utility function. For an integral assessment of sustainable development, it is expedient to use the additive utility function, which makes it possible to calculate the integral indicator of sustainable development of enterprise. This, in turn, makes it possible to analyze the dynamics of sustainable development over a number of years, as well as to compare enterprises with each other.

184-193

Authors: Sokolovska I. P., Pieikov O. V.

The aim of the article is to study the reasons for the profitability of the banking sector in the conditions of wartime, as well as to assess the effectiveness of the means of the State-based regulation to ensure financial stability. The theoretical approaches to the analysis of instruments of influence on indicators of stability of financial institutions in conditions of permanent external shocks are generalized. It is identified that the main factor in increasing the profitability of the banking sector of Ukraine during the wartime was the placement of excess liquidity in low-risk and high-yield financial assets, among which NBU certificates of deposit predominate. It is substantiated that the high attractiveness of these assets was formed as a result of maintaining a high level of the discount rate for a long period of time and the presence of a high interest margin on transactions with certificates of deposit. The consequences for the financial system and the economy of the phenomenon of increased profitability in conditions of low credit activity are determined. The positive consequences include an increase in the level of capitalization and financial stability of banking institutions. Among the negative ones, the inability to use the resource potential of the banking system for investment recovery of the economy is identified. The consequences of the use of instruments of fiscal redistribution of excess profits in favor of the State budget through an increase in the tax burden for banks are analyzed. Measures to equalize the yield on NBU certificates of deposit and domestic government bonds to accumulate excess liquidity and reduce lending during the wartime are proposed. The need to reorient demand from short-term to long-term government securities to cover the budget deficit in a non-emission way has been determined, which justifies the use of such a model of redistribution of financial resources accumulated by the banking system under the conditions of the wartime economy. It is emphasized that the use of this mechanism at the stage of post-wartime economic recovery will cause negative consequences in the form of the effect of crowding out private investment by the State and the slowed down economic growth.

201-210

Authors: Krachok L. I.

The article formulates the priorities of the tax policy of socioeconomic development of territorial communities under the influence of endo- and exogenous factors of its implementation. In the course of the study, general scientific and special research methods were used: analysis and synthesis, the method of causal analysis, methods of systematization and logical generalization, as well as the method of SWOT analysis. Their application made it possible to identify and systematize the problems of implementation of tax policy in the context of ensuring the socioeconomic development of territorial communities in Ukraine, taking into account the regulatory, organizational, economic, managerial and regulatory aspects. The method of SWOT analysis identifies obstacles and opportunities, weaknesses and strengths of the implementation of tax policy aimed at the development of individual territories of the country. According to its results, the priorities of the tax policy of socioeconomic development of territorial communities are determined. It is proposed that the implementation of these priorities of the tax policy of socioeconomic development of territorial communities of Ukraine, taking into account its administrative-territorial structure and differences in the natural-resource, production-sectoral and socioeconomic provision of individual territories, should take place primarily at the local level, which will help to form «development centers», the economic growth of which, according to the principle of diffusion, will spread to the regional and national levels. It is expected that the identified priorities will help to improve the existing tax policy, contributing to increasing the tax potential of budgets of cities, the formation of a business environment, and improving the tax culture both at the level of the population and at the level of competent local authorities, as well as the growth of social awareness and participation in the economic development of territorial communities.

220-228

Authors: Stoiko O. Y., Shubenko I. A.

The aim of the article is to study the problematic aspects of property tax administration and identify approaches to its improvement. It is found that property tax revenues in Ukraine are at a low level relative to GDP, their share in GDP does not exceed 1%, while the level of this ratio in the EU Member States is on average 2.2%. During the period under analysis, there is a tendency to a slow reduction in the share in GDP of both local taxes and fees, as well as property tax, which makes local budgets dependent on transfers from the State budget and the shares of national taxes and fees assigned to them. There is a steady tendency to reduce the share of property tax in the tax revenues of local budgets of Ukraine in recent years, which is associated with the full-scale war in Ukraine and the tax benefits for the payment of property taxes adopted by the Verkhovna Rada of Ukraine. It is determined that the largest share in the structure of property taxes falls on land payments, while the share of transport tax is very low due to the limited list of objects that are liable to taxation. The main problems of property tax regulation in Ukraine have been allocated as follows: insufficient level of effectiveness in the administration of real estate tax, imperfect process of determining the property tax base, unreasoned establishment of property tax benefits, centralized administration of property taxes. Different approaches to tax administration and foreign experience on this issue are analyzed. The expediency of transferring the powers to administer property taxes to local self-government bodies in order to strengthen the financial capacity of communities and reduce public expenditures is substantiated. It is defined that local self-government bodies represent the most interested subject in the formation of a self-sufficient system of local finances, and tax service bodies have insufficient resources and have low motivation to administer property taxes. The problems for local authorities in case of obtaining powers to administer property tax are outlined. A new model of property tax administration has been proposed, in which local self-government bodies exercise the entire set of powers to administer property taxes. Directions for improving the property tax administration system in Ukraine are also proposed.

237-243

Authors: Shkodinа I. V.

This article aims to explore the use of digital finance and fintech in financing sustainable projects and explain trends in the development of sustainable digital finance. Sustainable digital finance is the targeted application of digital finance to finance and support appropriate institutional and market mechanisms that contribute to the achievement of sustainable development. It is determined that the decentralization of the financial sphere opens up new opportunities for «green» investments and achievement of sustainable development goals. Transparency, trust, and efficiency are becoming essential components of a sustainable financial ecosystem that conserves natural resources and supports environmentally friendly initiatives. The use of digital technologies such as artificial intelligence (AI), blockchain and the Internet of Things (IoT) in the financial sector to support sustainable development and green finance is considered. By providing financial risk forecasting and analysis, these technologies help create sustainable and effective strategies for issuers and investors, which contributes to the development of a sustainable financial sector. The taxonomy of «green» digital finance, which combines sustainable development goals with digital financial technologies, is considered. The characteristics and examples of different types of sustainable digital financial solutions are provided. The importance of continuing research in the field of sustainable digital finance to promote «green» initiatives and effectively address modern global challenges is emphasized. The practical value of this article is that it provides an overview of modern technological and financial innovations in green finance and sustainable development. The results of the study can be useful for researchers interested in the integration of finance and technology in the context of sustainable development, providing them with a basic understanding of key concepts and trends in this direction.

258-264

Authors: Firsova S. H., Perevozchykova A. A.

The aim of the study is to adapt the method of multi-criteria analysis of alternatives SAW (simple additive weighing), as considered in both domestic and foreign publications, for the possibility of creating a production alliance of «Chumak» PJSC; to carry out an assessment of the prospects for the use of such a methodology in domestic practice; further, an identification of its strengths and weaknesses; outlining the main aspects of using strengths and minimizing weaknesses in Ukrainian business practice. The article is devoted to the issue of creation of production alliances among Ukrainian enterprises in order to overcome the consequences of russian aggression, stimulate innovative processes in the management of operational activities of enterprises and further creation of strategic alliances for mutual promotion and sale of goods and services, i. e. affiliate marketing. The methodology of multi-criteria analysis of alternatives SAW (simple additive weighing) was used stage by stage to select the optimal strategy for creating a production alliance. For this purpose, the problematic issue of advanced analysis has been identified, a system of alternatives, criteria for evaluating alternatives and a system for determining assessments of criteria based on qualitative and quantitative indicators has been formed. An integrated grading scale has been developed. A quantitative assessment of alternatives according to the proposed criteria has been carried out. The Altman model and the financial stability coefficient are applied as criteria for alternatives. A matrix of decisions has been built, its normalization has been implemented by certain weighting coefficients of criteria. Based on the calculations, a possible order of alternative options for creating a production alliance between «Chumak» PJSC and enterprises operating in the food market of Ukraine has been derived. The relevance of the problem of forming a strategic alliance is attested, given the presence of different approaches to choosing partners and the impossibility of allocating a single correct approach to determining groups of criteria without adapting to each individual industry.

272-278

Authors: Tymchyk A. M.

In the context of the rapid development of digital technologies and increasing consumer demands, the efficiency of logistic processes is becoming a decisive factor in the success of electronic trading platforms. The aim of the article is to identify ways to improve the logistics management system in the e-commerce sector in Ukraine for integration into the modern exogenous and endogenous contexts of online platforms. The main challenges faced by e-commerce companies in the integration of innovative logistics solutions, as well as strategies for optimizing supply chains in the context of a digitalized environment, are considered. Attention is focused on the importance of adapting logistics systems to the dynamic context of the e-commerce sector, taking into account the automation of ordering processes, inventory management, and improving delivery methods. The impact of digitalization on logistic operations is analyzed, including the use of artificial intelligence and big data to forecast demand and optimize delivery routes. The importance of adapting logistics strategies to constantly changing market conditions is emphasized. The importance of use of an integrated approach when solving logistic problems of e-commerce is emphasized. The key necessary changes in the management of logistic processes in e-commerce have been identified. A number of recommendations for Ukrainian e-commerce companies seeking to optimize their logistics in a digitally globalized environment have been allocated. It is underlined that the integration of modern technologies and flexible supply chain management are key to meeting consumer expectations and ensuring the efficiency of activities in online trade. The article may be useful for analysts and researchers in the field of logistics systems, e-commerce companies. Further research provides for the formation of a system for implementing changes at the strategic and operational level to the logistics management of Ukrainian e-commerce companies.

289-296

Authors: Kulyk A. V.

In the current conditions of doing business in Ukraine, the importance of adapting the system of strategic change management to the complex socioeconomic conditions faced by Ukrainian enterprises is sharply increasing. Accordingly, the way in which enterprises can effectively respond to exogenous (external) challenges, in particular to crisis situations that require prompt and flexible strategic decisions to ensure their survival and further development, is of particular relevance. The aim of this article is to substantiate the theoretical provisions of management of strategic changes in the enterprise and, on this basis, to develop effective instruments for managing them in crisis situations at enterprises. Various approaches to change management are analyzed, which can be used to plan and implement the necessary changes in the strategy and operational activities of domestic enterprises in the context of combating and overcoming the crisis. Particular attention is paid to the aspects of leadership and corporate culture as key factors in successful adaptation to change. The importance of involving employees in the change management process, the need to create effective communication within the organization and the introduction of a flexible, adaptive corporate culture that promotes innovation are emphasized. In the context of the Ukrainian economy, attention is focused on the specifics of management during the crisis, taking into account the military, political, social and economic instability in the country. An instrumentarium of strategic change management, adapted to Ukrainian realities, including analysis of the existing crisis business environment, strategic planning, prompt implementation of changes and monitoring of results, has been proposed. It is emphasized that flexibility, forecasting and rapid adaptation to changes are key to ensuring the stability and development of enterprises in Ukraine in conditions of unpredictability and crises. The proposed research can be useful for researchers in the field of strategic change management, analysts, business associations, enterprises in Ukraine and abroad. Further research in this direction will be aimed at the development of methods for managing strategic changes in enterprises, which are based on the observation of rapid changes in the exogenous and endogenous environment of the enterprise.

303-313

Authors: Domchuk O. M., Bоhuslаvskа S. І.

The modern healthcare environment is subject to rapid transformations due to technological progress, the introduction of electronic management systems, changes in the funding structure, etc. These aspects significantly affect medical management and require appropriate personnel to effectively manage these changes. The dynamic nature of the development of the medical field makes it necessary to improve the qualifications of medical personnel at all levels. Management in the field of healthcare requires specific knowledge and skills. The growing volume of work and the constant challenges associated with the treatment of new diseases require qualified managers who can effectively cope with various tasks. The introduction of conceptions such as the patient-centered model or other innovative approaches may require a review of the structure and management strategies of healthcare organizations. As a result, staff are needed who can effectively adapt to the new realities. With the emergence of new technologies such as telemedicine, artificial intelligence in diagnostics, and the development of medical applications and management systems, managers need to be innovation-oriented and ensure that innovations are implemented in medical practice. Technological innovations in the healthcare sector are closely linked to globalization and the exchange of experience. The growing global interdependence of the healthcare industry requires managers to understand not only national but also international aspects of healthcare management. This approach allows to reveal current problems, propose effective strategies for responding to challenges and identify key areas for the development of management personnel in healthcare management. The purpose of the article is to identify current trends in various forms of personnel policy in medical management, their advantages and disadvantages, and to consider innovations in this area aimed at optimizing personnel management in a modern medical enterprise.

324-332

Authors: Rozhko V. I., Duna N. G.

The aim of the article is the theoretical substantiation and development of measures to improve the business communications of a credit and financial institution. The paper examines the state of information support and strategic orientation of business communications, marketing orientation of a credit and financial institution; an analysis of the results of business communications management is carried out; an integrated approach to the communication policy of a credit and financial institution has been proposed. The study considers such features of development as the complexity of problems and the need to study them in unity; increasing the complexity of objects of interaction, the dynamism of situations; the need to forecast future needs for information and communication. The article proposes measures for managing business communications using an integrated approach, which makes it possible to fully take into account the expectations of different groups of the public in order to obtain competitive image-based advantages. The use of business communication tools allows the company to manage its reputation (among potential and real customers, partners and investors), prevent crisis situations or help in their elimination, achieve strategic business goals, solve marketing problems, and optimize relations within the team itself. Management of business communications should be comprehensive, take into account the expectations of different groups of the public in order to obtain competitive image advantages of domestic enterprises, including in the international market. The study identifies the features of the banking services market that affect the process of managing business communications of modern banks, and finds that the stage of assessing the situation is a key one in the overall process of managing business communications. The place of business communications in the marketing activities of modern enterprises is determined. It has been defined that the marketing goals of enterprise have a significant impact on the management of business communications, determining their strategic orientation. Four main stages of the business communications management process have been allocated: evaluation of the situation, planning and programming, action and communication, and program evaluation. It is determined that the stage of assessment is a key, because an objective assessment of the environment in which the enterprise operates, as well as its strengths and weaknesses, is the foundation for other areas of the process of solving problems facing the company. The features of the market of banking services, influencing the management of business communications of modern enterprises, are considered: the use of individual communication channels for each target audience; positioning of the enterprise, not the product; the preference for personal contacts over mass ones; the ratio of business communication tools used depends on the goals and capabilities of the enterprise. The use of these results in the practical activities of banks will increase the efficiency of their marketing activities and competitiveness.

338-345

Authors: Olinichenko K. S., Chmil H. L., Priadko O. M.

The communication policy of a trade enterprise always depends on the general goals of the enterprise, but it is impossible to consider the communications of a trade enterprise as a permanent component. Communication policy is a moving thing, it is constantly influenced by internal and external factors, which gives impetus to the company’s marketers to constantly adjust it to modern market requirements. The aim of the article is to determine the resilience of marketing strategies of trade enterprises in relation to communication and advertising activities under the influence of macro factors. We include the following macro factors: the COVID-19 pandemic and the full-scale military aggression of the russian federation from 24.02.2022 onward. We analyzed the relevant literature and found that the impact of general macro factors on the marketing strategy of trade enterprises is mostly incomprehensible and unpredictable, which requires new approaches to marketing activities. In particular, modern open sources and scientific literature do not sufficiently examine the methods and technologies of retailers in the communication strategy under the influence of stress and crisis. The study of contemporary behavior in the communication policy of trade enterprises in the market, including the growth of online commerce, has led to a shift in emphasis to digital advertising, which promotes sales via the Internet. Advertisers are actively working to promote products and services that can be purchased online. The pandemic has created many uncertainties, and advertisers have proven to be more flexible and ready to adapt quickly to changes in economic and social conditions. Particular attention should be paid to the advertising activities of trade enterprises during the wartime, that can become a significant challenge and require a careful approach. The warime creates its own unique challenges for businesses and marketers, and it is important to consider ethical and social aspects in advertising campaigns. We have summarized the aspects of the influence of external factors on the advertising activities of trade enterprises during the wartime. Since most retail sales still take place offline, trade marketers are reviewing the in-store experience, trying to combine the reach of physical retail with the involvement of digital channels, actively implementing in-store media communication. An effective in-store retail media strategy isn’t as simple as adding advertising around the store. This strategy requires technology to collect and analyze customer data, including where the customer went to in the store (particular departments), how much time they spent and what they did in there. It is necessary to thoroughly work out a map of buyer behavior. In the course of the study, the key components of advertising technologies in stores were identified, which should be considered in order to collect high-quality marketing information on consumer behavior, and subsequently – to convey advertising information to them at a specific point of sale. It is concluded that in the future, it will be extremely important for stores to apply a seamless omnichannel customer experience at the point of sale. Numerous studies demonstrate the positive impact of technology in retail on the customer journey to the store, as well as the customer journey in the store, from product selection to payment for purchase. Further development of communication strategies of retail trade enterprises envisages the use of modern technologies, the involvement of artificial intelligence and the improvement of customer service methods in trading floors.

355-362

Authors: Petrovskyi O. O.

The article is devoted to the study of the foundations of the conception of socially responsible marketing of enterprise. It is defined that currently there are a large number of approaches to understanding the essence of socially responsible marketing, and therefore it can be considered through the prism of the general conception of marketing or from the point of view of a certain type of activity of enterprise. A study is carried out between the spheres of activity of the enterprise, among which are allocated the production activity, marketing, commodity and communication policy, marketing pricing policy and relations with partners within the terms of social responsibility, arising in this sphere. Among the specific features of the conception of socially responsible marketing, the idea of ESG, compliance, transparency and ethics of marketing behavior, etc., are highlighted. In the course of the study, it was found that along with the classical set of marketing functions, an enterprise that is aimed at perspective development, should be guided in its activities by specific functions of socially responsible marketing, which combine the following functions: regulatory, social security, and system-transformative. The author systematizes the principles of socially responsible marketing, which are an important component of the conception of its implementation. It is proved that there are direct and inverse links between the elements of socially responsible marketing, such as socially responsible climate, social receptivity of the enterprise, socially responsible policy of the enterprise, socially responsible marketing strategy and corporate sustainability. The carried out research made it possible to allocate separate zones of socially responsible marketing, to propose methods of implementation and tools of influence in each of them.

6-13

Authors: Koroshchenko M. M.

The relevance of the chosen problem is due to the consideration that the transition to a modern system of public administration with strong institutions supported by the rule of law will require the Ukrainian government to make steps that should be undertaken during hostilities, to elaborate those strategic priorities that will direct the State towards democratization and the European integration. The article discusses integration processes in the field of public administration in the context of the russian-Ukrainian war. On the basis of the analysis, generalization and systematization of scientific sources, the tendencies of development of integration processes in the sphere of public administration in modern conditions are highlighted, the need for further efforts in the direction of the European integration is proved. The scientific novelty of the article lies in the substantiation by the author of the steps aimed at reconstruction and effective mobilization of public administration resources for restoring the ability of all levels of government, regions and municipalities of Ukraine to solve problems that bring the country closer to membership in the European Union. The article brings forward the argument that today the model of «proper governance» is one of the most attractive alternatives to the model of public administration, the implementation of which is possible in the presence of a number of conditions, the observance of which appears problematic, taking into account the problems resulting from military aggression, but, at the same time, even today the State can take certain steps to implement the model of «proper governance». At this, the basic postulates of the model allow us to say that «proper governance» is not just one of the options for public administration, but rather the philosophy of organizing life in the State, which provides for cooperation as the main form of interaction between various participants in those processes (social, economic, political, informational) that characterize the genuine diversity of the activities of the modern State. The author came to the conclusion that during the wartime, all authorities acquire important experience in development of the planning and financing, which can be used in the post-war period to increase the operativeness and efficiency of strategic decisions related to the approximation to the European Union. Nowadays, the executive authorities should build capacity, analyze and implement the best European experience, try to adopt the style of management and communication that is inherent in the European public administration practice.

22-28

Authors: Lunkina I. Y.

The article is concerned with defining the essence of the concept of anti-crisis management and crisis in general. The correct definition of the essence of anti-crisis management allows you to create a system of the most effective methods of counteracting and preventing a anti-crisis. This study examines the causes of the economic crisis, consisting of two levels: objective and subjective, external and internal. The article defines the essence of anti-crisis management in accordance with the principles, and the system of anti-crisis management, which is used by the subjects of management. A general description of the main methods of anti-crisis management of enterprise is provided. It is noted that systematization and definition of the content of these methods contributes to the expansion of the capabilities of enterprises to prevent and neutralize crisis phenomena in their activities. The following principles on which the anti-crisis management system is based are analyzed: early diagnosis of crisis phenomena; urgency of response to crisis phenomena; adequacy of enterprises’ response to the level of real threat; full realization of the internal possibilities of the enterprise’s recovery from the crisis. Methods of diagnostics of anti-crisis management are considered, which are as follows: monitoring of the external environment; system analysis of factors that indicate possible changes in the state and competitive position of the enterprise; audit of the financial situation; analysis of the company’s lending policy and debt; risk identification; assessment of the current state of the enterprise and forecasting possible states in the future. In the aspect of anti-crisis management, strategy is understood as a model of actions necessary to achieve the set goal based on the coordination and allocation of the company’s resources. Within the framework of anti-crisis management, the following types of enterprise development strategies have been chosen: strategy of concentrated growth; integrated growth strategy; diversified growth strategy; production reduction strategy, or liquidation strategy.

45-55

Authors: Syhyda L. O., Malii S. V., Lu Xiaopeng

The aim of the article is to study the problems of territory branding in the scientific works of domestic and foreign scholars. The research methodology is based on bibliometric analysis, which allows accumulating an array of publications on a particular topic and processing it. For data collection, the Web of Science scientometric database was chosen. After applying a number of criteria – the choice of subject area, type of publications, language and year of publication – 948 papers between 2000 and 2023 were selected for final review. Valuable results obtained on the basis of the study include the following. Firstly, the authors’ publication activity stabilized and began to grow gradually in 2000, during the 1990s only 12 works were published. In 2021, the authors published the most – 113 works, and the highest level of citations was reached in 2023. Thus, the article by C. Fornell of 1981 was mentioned 72 times, the article by K. L. Keller of 1993 – 64 times, the publication by J. F. Hair of 1998 – 60 times. The composed chronology of citations in the analyzed scientific publications made it possible to trace the order of joint citation of literary sources. Thirdly, scholars from China, the United States and Great Britain show the greatest interest in the topic under study. Their joint scientific achievement makes 35% of the total number of analyzed publications. Fourthly, the words «branding» and «brand», «marketing», «destination» and «place» are often used both in keywords and in the titles of articles. Fifth, half of the analyzed articles meet at least one Sustainable Development Goal. The eleventh (Sustainable Cities and Communities), ninth (Innovation and Infrastructure) and third (Good Health) goals are most often reflected. Sixthly, Ukrainian scholars have published 13 articles on the topic of territory branding, which indicates interest in this topic and the presence of development potential. Further research will be aimed at deepening the typology of approaches to determining territory branding strategies.

63-70

Authors: Shuba O. А.

The trend towards the development of neobanking has swept almost the entire world, changing traditional banking and shaping the offer of digital financial services. The Asia-Pacific region is characterized by the dynamic spread of neobanking, which is significantly facilitated by the demographic situation and the increase in the number of technology companies with a corresponding increase in the number of IT devices. The use of fintech services in the Asia-Pacific region is growing dynamically. The leaders in terms of growth rates are China, Hong Kong, Singapore, and South Korea. According to current forecasts, another 663 million people in the Asia-Pacific region will start using mobile Internet by 2025, which will contribute to the further development of neobanking. The number of neobanks in the Asia-Pacific region lags behind the countries of Europe and the United States, but their number is growing at a much faster pace. Despite the constant growth in the number of consumers of neobank services in the region, there are also constraints that hinder growth. These include: lack of trust in services of the new format, reluctance to change the provider of financial services, and lack of information about the capabilities of neobanks. Also, in some areas, there is virtually no stable access to the Internet, this becomes another obstacle to the activities of neobanks. The number of neobank users in the Asia-Pacific region is constantly growing – from 2.9 million people in 2017 to 22.8 million people in 2021. In each market of Southeast Asia, regulatory authorities have their own specifics of regulating the activities of neobanks, regulations vary significantly depending on the country. As a result, the range of services provided by neobanks in the countries of the region is different: from a full range of banking services to a narrow specialization in servicing small business owners. Further prospects for the development of neobanking in the countries of the Asia-Pacific region depend on the following main factors: State regulation of the banking sector; technical capabilities of neobanks to personalize financial services, process large amounts of data and conduct online transactions; competition or cooperation with traditional banks. There is already a tendency in the world for traditional banks and neobanks to search for mutually beneficial options for cooperation. For example, P2P lending and P2B lending, in which traditional banks are trying to participate, teaming up with neobanks. Neobanking is also supported by the issue that modern bank customers are less and less inclined to visit physical bank branches to conduct financial transactions. It is concluded that although there is a significant number of the population not covered by banking services, the development of neobanking in the Asia-Pacific region is proceeding at a rapid pace, which is facilitated by demographic indicators, high rates of economic growth, and cooperation with traditional banking institutions. Malaysia, Indonesia, the Philippines, Vietnam, India, and Thailand have the greatest potential for the development of neobanking.

81-86

Authors: Yashchyk O. B., Symonov V. V., Ivanenko R. O.

Technologies based on machine learning are gradually being introduced as a new means of automation of everyday and routine tasks, providing new opportunities for creativity and innovation. However, the growing use of artificial intelligence raises concerns about the security of personal data of users and the confidential developments of certain companies. When using this tool, it is important to be aware of the potential risks to information and cybersecurity. The purpose of the article was to analyze the issue of ensuring cybersecurity in the era of artificial intelligence and technological approaches and strategies for information protection. The Cybersecurity Strategy of Ukraine, which was approved by the Decree of the President of Ukraine dated August 26, 2021, was analyzed. Artificial intelligence has been identified as having both positive and negative effects in cybersecurity, as it can either enhance the cyber attack process, causing faster and more damaging attacks, or conversely, improve cybersecurity. The main threats of artificial intelligence for cybersecurity are vulnerability, privacy, attacks of various types. The spread of artificial intelligence creates a threat of disclosure of confidential information during data collection and processing, which requires the introduction of appropriate security measures at all stages of technology use. In general, the use of artificial intelligence requires not only innovative approaches, but also increased security measures to protect against various cyber threats. It is found that the capabilities of artificial intelligence can be used in cybersecurity, which can contribute to the strengthening of protection for organizations and reduce the workload of relevant specialists. The tools built on the basis of artificial intelligence allow you to automate routine tasks in the field of security, freeing up the time of experts to solve the most important tasks. In general, the potential of artificial intelligence can be used to strengthen cybersecurity, but it is necessary to implement new laws that will regulate its operation.

95-103

Authors: Semenenko Y. S.

The aim of the article is to analyze the impact of information technology on the efficiency of business processes in modern marketing. A business process optimization helps an enterprise increase its competitiveness by reducing the time from product development to market launch and reducing production and promotion costs. This helps to enhance the efficiency of marketing strategies and increase the profitability of the enterprise. Optimization of business processes in marketing, in particular through the use of process management, is an important element of the company’s strategy for achieving success and ensuring competitiveness in the market. Information technology plays a key role in today’s progress. Under modern business conditions, information technology becomes a powerful tool for increasing the competitiveness of an enterprise, becomes a necessary component of its management system, an important element of its international activity. The rapid progress of information technologies requires increased attention to the processes of their implementation and use. Ignoring current digital trends can lead to business degradation. By analyzing different types of information technology, such as customer relationship management systems, marketing process automation, analytics systems, internet marketing and mobile technologies, social media instruments, data analytics and machine learning platforms, the article explores how these tools contribute to improving productivity and achieving the strategic goals of enterprise marketing departments. The given examples of specific programs and platforms, their advantages and disadvantages, plus a detailed analysis illustrate the importance of using information technology for the successful implementation of marketing strategies and ensuring the competitiveness of enterprises in the modern business environment. Information technology plays a crucial role in the progress of modern marketing, assisting businesses in improving the efficiency of their business processes and ensuring a high level of competitiveness.

110-117

Authors: Kulyk A. B.

The construction of time series using historical data is one of the urgent problems of management in the agrarian sector, since the analysis and forecasting of processes related to the food security of the State, of region, and of economic entities is crucial. With the help of forecasts, businesses can adjust their production activities in such a way as to meet demand and deliver products to consumers on time. The aim of this study is to forecast the dynamics of the development of stock of cattle and cows and to determine the optimal forecasting period. For this type of analysis, statistical methods related to autoregression are used: autoregressive models, moving average models, or combinations of both; integrated models with a variable structure, and models that include seasonal effects and exogenous factors with an autoregressive and moving average component in the model. Monthly statistics on the number of cattle and cows are provided: mean, standard deviation, minimum and maximum values, asymmetry and excess. The dynamics of decline in the number of stock of cattle and cows is shown. The studied series were tested for stationarity. To the time series of the number of cattle, the Box–Cox transformation was applied. The optimal parameters of the models used are presented. Forecast values for time intervals (months) have been obtained and changes in the number of stock of cattle over the past 17 years have been analyzed. The built time series are compared with the actual values, which is illustrated in the graphs. Estimates of standard deviation, mean absolute error for different forecasting terms are provided. When comparing these estimates for different time intervals, the optimal time period for the forecast (24 months) was determined. This study allows farms and enterprises of the industry to realize how much products (milk, meat) can be harvested or obtained in the future. This assists in taking the necessary managerial steps: plan for resource needs, improve efficiency, increase profits, reduce costs, and adapt to changes in the market.

124-131

Authors: Soboliev V. M., Korepanov O. S., Chala T. G., Moloshnikov Y. V.

The aim of the article is to identify the features of the development of both the global and the national market of construction materials in the context of uncertainty caused by the COVID-19 pandemic and russian armed aggression. Research methods: statistical analysis, logical modeling, graphical analysis, comparative analysis, unity of logical and historical approaches. The dynamics of the Ukrainian cement market is determined by a combination of internal and external factors. Domestic consumption of cement is determined by the volume of domestic production minus exports, taking into account imports, and is formed by the total domestic demand for cement. The study of the factors of formation of the volumes of foreign economic operations with cement involves taking into account the structure of exports and imports in the context of the multiplicity of prices of foreign economic contracts. The carried out analysis showed that in the structure of import contracts there is a strong spread of the average contract price in the context of individual countries. Conversely, the structure of export contracts does not show such a variety of prices. The available data on the price component of foreign economic contracts, regrettably, do not allow to carry out a factor analysis and identify factors influencing a significant price spread in the structure of import contracts for the purchase of cement. The originality of the article lies in the combination of macro- and micro-levels of analysis of the construction materials market (on the example of the cement market) and the identification of the relationship between the dynamics of the cement market and the general macroeconomic dynamics in relation to the conditions of wartime and post-war renascence of the Ukrainian economy. The shortcomings of statistical sources for studying the market of construction materials, which affect the possibilities of its proper analysis, are also identified.

139-146

Authors: Rybak M. O.

The article forms an organizational mechanism for ensuring the development of innovative entrepreneurship on the principles of sustainability. It is noted that the process of development of innovative entrepreneurship in Ukraine is complex due to the lack of effective tools, methods, means, levers and regulators of innovative development of economic systems. These elements are interrelated and comprise the innovation mechanism of the business entity. The conception of sustainable development is fundamental for studying the nature of development of innovative entrepreneurship (both an individual enterprise and the country’s economy as a whole), since it takes into account different directions of development, on the one hand, and provides for the use of various tools to ensure development, taking into account its components, on the other hand. The basic provisions and prerequisites for the formation of an organizational mechanism for ensuring the development of innovative entrepreneurship on the principles of sustainability are defined. It is noted that the development of innovative entrepreneurship depends on the conception of sustainable development, which takes into account various aspects of the activities of enterprises and their impact on society. In particular, the conception of sustainable development orients the business entity to ensure social responsibility, economical use of resources, respect for resources and their conservation, respect for the environment in which it operates, and increasing the level of environmental safety. It is concluded that the development of innovative entrepreneurship on the principles of sustainability and providing it with all the necessary resources is a determining condition for economic growth and transformation of the economic system of our country. The formed organizational mechanism for ensuring the development of innovative entrepreneurship on the principles of sustainability will allow to achieve equilibrium for participants in the innovation process under the following conditions: improving the quality of scientific potential; improvement of scientific and technical potential; formation of highly qualified productive forces; creation of an appropriate regulatory framework; attraction of investments in innovations; formation of a developed market innovation infrastructure.

154-160

Authors: Shkolnyi O. O., Novak I. М., Verniuk N. O.

The aggravation of economic, social and environmental problems of today necessitates their reflection in the research sphere and in the educational process of higher education institutions. Nowadays it is important to ensure the restoration of the regenerative properties of the natural resource potential and the development of a circular economy. The aim of the article is to highlight the possibilities of introducing the principles of development of regenerative entrepreneurship and the implementation of the circular economy in Ukraine in the training of future managers. Currently, the theoretical provisions of management and economic science are being criticized; there is an urgent need to bridge the gap between theory and management realities. The practice of regenerative entrepreneurship is becoming more and more widespread, which, in relation to business, is combined with the positive impact of entrepreneurial activity on the environment, primarily natural. The dynamism of market conditions requires continuous improvement of methods and techniques of teaching students in accordance with the requests of stakeholders and trends in the development of the higher education system. The article reflects the need for the development of responsible management education and the reflection of the principles of regenerative entrepreneurship in the process of training management specialists. The interest of business entities in solving individual management problems contributes to the establishment of close ties between the research, training and production spheres, which is a prerequisite for attracting effective methods in the training of management specialists. At present, along with traditional teaching methods, the use of interactive teaching methods, in particular the analysis of specific situations, has become widespread in the training of future managers, which provides a combination of mastering theoretical provisions and acquiring practical skills in the field of management. The authors consider possible objects for the use of the method of analysis of specific situations regarding the development of regenerative entrepreneurship in the training of specialists in agrarian management. The method of analysis of specific situations is successfully combined with other innovative technologies for training managers (simulation modeling, immersive learning, experimental method, etc.), capable of reflecting the implementation of the principles of regenerative entrepreneurship in the practice of organizations.

167-177

Authors: Yashchenko O. F., Makatora D. A., Kubanov R. A., Zinych P. L., Prusov D. E.

The theoretical concepts and methodological characteristics of implementing BIM technologies in construction companies have been defined. BIM is an information modelling of a construction object, which involves the collection and processing of all information about a building with all its interconnections and dependencies, when the building is considered as a single object. It should be noted that when analysing the definitions of BIM, it is possible to come to the conclusion that it is necessary to make a clearer distinction as to what type of object is meant. Thus, there are some definitions that refer directly to the building model (Building Information Model), the building lifecycle process (Building Information Modelling) and the entire investment and construction process system (Building Information Management). It is pointed out that the traditional approach to design is based on two-dimensional models – plans, drawings and paper documentation. In contrast, Building Information Modelling (BIM) technologies add new aspects – construction plans, time and costs. These can be presented in any convenient form using an information model of the object in virtual reality. The short and long term benefits of using BIM technology in the construction industry are analysed in this article. It was noted that BIM goes beyond standard CAD systems as it allows to create three-dimensional models, known as 3D models, as well as models defined as 4D, 5D, 6D and even 7D. An automated project management system is described on the basis of three elements: the structure of project activities, the structure of resources and the matrix of resource allocation to project activities. In an automated system that ensures effective project planning, control and execution, these elements form a project management model. However, effective cost management throughout the project lifecycle is crucial to the successful implementation of the information system and maximising its benefits to the organisation. According to the authors, the overall cost-effectiveness factor of using BIM technology is determined by several factors: reduction of the overall level of project risks due to proven, accurate and optimised design solutions for engineering systems; reduction of construction time and construction costs as a result of reducing the number of errors in installation and use of materials; improvement of the quality and efficiency of building use will help reduce the negative impact on the environment. The conclusions emphasise that the successful implementation of BIM technologies in a construction company can lead to economic efficiency through an increase in labour productivity, a reduction in the cost of resources and materials, as well as an improvement in the quality and safety of construction processes. In addition, using BIM can help improve the quality of buildings and optimise the use of resources, helping to reduce environmental impact. In fact, BIM is a significant cost driver through this comprehensive approach to project management in construction.

187-193

Authors: Pokolodna M. M., Ryabev A. A., Vinnikova K. Y.

Elements of intangible cultural heritage have relatively recently entered the structure of the potential of tourist resources. The complex nature and essence of the very elements of the intangible cultural heritage require the development of special methods for their research, based on the options for the possible use of these elements. In the study of intangible cultural heritage, the socio-geographical approach plays an important role. It is noted that it is more expedient to build the study of intangible cultural heritage on the basis of a component approach (which involves the consideration of intangible cultural heritage, on the one hand, as an integral part of cultural heritage in general, and on the other hand, as a component of the historical and cultural resources of a certain territory, a destination of a tourism region), as well as on the bases of a territorial approach. An algorithm for the socio-geographical study of intangible cultural heritage is proposed, which distinguishes three successive interrelated stages: preparatory; analytical and generalizing; recommendatory, each of these is divided into substages and carefully described. The place of objects of intangible cultural heritage in the historical and cultural potential of the territory is described. Among the many specialized types of tourism, the most expedient is the development of such types as: cultural and educational, rural, industrial, gastronomic, ethnographic, event (festival), religious, artistic, which contribute not only to the preservation and promotion of intangible cultural heritage, but also to the development of local economic potential and intercultural understanding. The proposed methodology for studying the elements of intangible cultural heritage is one of the options for conducting research on this topic, that in each case will need to be supplemented and refined, however, at the present stage, it can serve as a solid basis for starting and activating such research. The provided list of thematic types of tourism can also be elaborated on the basis of the use of objects of intangible cultural heritage, does not claim to be exclusively complete and can be expanded and supplemented, opening up prospects for further research in this direction.

200-207

Authors: Lupak R. L., Mykytyn O. Z.

The article emphasizes that the sectoral affiliation of enterprise becomes a determining factor in ensuring economic efficiency and choosing directions for activating its innovative development. The service sector has distinctive characteristics from other industries, and its advantage refers to the ability to simultaneously combine in time and space the processes of production, sales and consumption. The importance of establishing and scaling innovation activity as the main vector for ensuring the economic efficiency of service enterprises is substantiated. The stages of ensuring the economic efficiency of enterprises in the service sector in the context of intensification of innovative development have been allocated, which provides for the determination of: 1) the target amount of profit and means of adaptation of enterprise to existential challenges; 2) the volume of services sold, which ensures the receipt of the target profit; 3) parameters of assortment and pricing policy; 4) functional changes (modernization and intoduction of advanced technologies; development and implementation of investment and innovation programs; introduction of progressive forms and methods of service implementation; strengthening cooperation with the subjects of the external investment and innovation environment); 5) the level of differentiation and expansion of the sphere of investment and innovation activity; 6) areas of inter-sectoral partnership and investment and innovation cooperation. The determining factors in ensuring the economic efficiency of service enterprises should be considered: expanding the range of services; improving their quality and affordability; adaptation to market conditions. The authors also allocate instruments for ensuring economic efficiency and intensification of innovative development of enterprises in the service sector – commodity, technological, managerial, market, socioeconomic, institutional, marketing ones.

218-234

Authors: Khaustova V. Y., Trushkina N. V.

Currently, the problems of sustainable and rational land use are becoming relevant in most countries of the world. Ukraine is no exception. And these issues have become extremely urgent as a result of russia’s full-scale invasion of Ukraine. In view of this, the purpose of the article is to study and summarize the international experience in the development of the system of sustainable and rational land use; identification of modern problems of land use in the conditions of the legal regime of martial law in Ukraine and ways to solve them. To achieve this purpose, the following general scientific methods were used: analysis and synthesis, induction and deduction, component analysis, comparison, analogy, classification, statistical analysis, expert survey, bibliometric analysis, trend analysis (using the Google Trends), structural and logical generalization. A bibliometric and trend analysis of the relationship between the terms «sustainable land use» and «rational land use» is carried out. On the basis of the study and generalization of international experience, specific features and differences in the development of the system of sustainable land use in some countries of the world have been identified. A statistical analysis of indicators of land use development in Ukraine in the pre-wartime period is carried out. The problems, threats and risks of land use associated with hostilities on the territory of Ukraine are identified. The experience of implementing national land restoration policies by countries affected by hostilities is analyzed. It is determined that the current economic conditions in Ukraine require the creation of appropriate institutional conditions and the improvement of mechanisms for ensuring sustainable land use, taking into account the specifics of wartime. As a result of the study, it is proved that in order to ensure sustainable and rational land use in Ukraine, taking into account the best world practices that are used in most countries of the world, it is necessary to develop a set of provisions and recommendations of a theoretical, methodological and practical nature.

241-248

Authors: Piletska S. T., Vasiutkina N. V., Bilous N. P.

The article highlights the theoretical aspects of management of the financial potential of enterprise. The relevance of the study of scientific approaches to the management of the financial potential of enterprise is determined, in particular, the essence of management of financial potential, structure, goals, objectives, patterns and methods of management of the financial potential of enterprise are considered. It is emphasized that the financial potential of an enterprise is an important criterion for its ability to adapt to changes in the external and internal environment and affects the ability of an enterprise to generate sufficient funds to cover current costs, make investments, be attractive to investors, competitive in the market and financially stable. It is noted that the financial potential of enterprise is a complex system, which is characterized by consistency, dynamism, openness, ability to develop, purposefulness, hierarchy, interaction with the external environment. It is proposed to understand the management of the financial potential of enterprise as a purposeful managerial influence on financial resources in order to ensure financial stability, independence, liquidity, competitiveness and strategic directions of business development in the changing external and internal environment of functioning. Management of the financial potential of the enterprise involves the development and implementation of a purposeful system of measures aimed at the formation and effective use of financial resources. Prospects for further research in this direction are the development of a specific mechanism for managing the financial potential of enterprise to bring it in line with the patterns that affect changes both in the object of management and in the management system itself, which, in turn, allows influencing the ultimate goals of management of the financial potential of enterprise.

258-266

Authors: Panasyuk V. M., Melnychuk I. V., Ometsinska I. Y.

Complex economic relationships have a significant impact on consumer opportunities. When using the services of enterprises operating in the field of e-commerce, buyers get the opportunity to save money through more affordable prices and the opportunity to compare the cost of goods, choosing the most profitable ones. This allows them to save time as well, as they can shop from the comfort of their homes, choose the most convenient method of payment and delivery. The Internet opens the market, expands its geography and increases the competition of goods, does not set any restrictions except for access to the network. The article is devoted to the analysis of features of accounting and taxation system in modern Internet business. The impact of digital transformation on accounting and taxation is considered, taking into account the dynamic nature of this sector of the economy. An overview of the current challenges of Internet business in the context of accounting, including the issues of taxation of e-commerce and activities in the online environment, is proposed. In the article, trade in the field of e-business is considered as an object of accounting. An algorithm for conducting trade on the Internet and accounting for settlements with buyers, determining income and financial result is provided. Modern methods of payment for goods are outlined. The methods of reflection in the cost structure of operations related to the creation of a website, the use of a domain and the receipt of hosting services are analyzed. It is proposed to include in the initial cost of intangible assets the costs of website development and domain prolongation, and to reflect the hosting operation as part of sales costs. The rules for the use of cash registers in conducting business transactions in e-commerce, as well as individual cases in which it is not necessary to use cash registers in online stores, are considered. The problematic aspects of normative regulation and accounting of transactions related to e-commerce are highlighted. Recommendations have been developed that can improve taxation in the field of e-commerce – they provide for the improvement of tax administration for entities engaged in e-business.

273-278

Authors: Lukanovska I. R.

The article examines the history of the emergence of blockchain technology in order to understand its widespread implementation in many areas of modern human activity. It is defined that blockchain technology can be used to create an immutable or perpetual ledger for tracking orders, payments, invoices and other transactions. Thus, the researched technology is suitable for use in the field of finance and accounting. At its core, blockchain represents a type of distributed ledger technology, which is based on a token as an accounting object. This opens up opportunities for faster and more efficient financial transactions, as well as for the creation of new types of financial instruments. As a result of the study, the features of this innovative technology are revealed, namely: decentralization and immutability of data. The widespread use of blockchain technology in various fields has not bypassed auditing. In accounting and auditing, blockchain can serve as the basis for decentralized accounting systems, where every transaction is recorded and stored in on-chain blocks, ensuring that they are immutable and consistent. This can facilitate auditing, promote accounting accuracy, and provide greater transparency in financial operations. It is substantiated that the introduction of blockchain technology by auditing entities has a number of advantages and risks, which are described in the presented methodological study. Prospects for further research in this direction are to determine the efficiency of the use of the latest information technologies in the work of auditing entities and assess the potential risks that can arise in the auditing process.

286-291

Authors: Fedorov I. O., Hordopolov V. Y.

Accounting and analytical support occupies one of the main places in the system of investment audit of enterprises, the implementation of which contributes to strengthening the investment potential, strengthening the competitiveness and social status of enterprises of public interest, improving business conditions and creating potential for increasing the profitability of manufactured products. The purpose of the article is to analyze the state of accounting and analytical support of investment audit of enterprises of public interest, as well as to establish the further vector of its development. The article summarizes the state and development strategy of the investment audit of public interest enterprises. The content of accounting and analytical support of investment audit and the directions of further development are disclosed, the views of scientists on the development of the subject area of knowledge and practical activity are systematized. The concept of "accounting and analytical support of investment audit" is substantiated, its purpose and tasks are determined. Its main elements are formulated and we offer approaches to improving the methodology according to the stages of conducting an investment audit of the activities of enterprises of public interest. Accounting and analytical support for investment audit is an information system that includes the accounting, analytical and control subsystems, the purpose of which is to provide the auditor, stakeholders and investors with high-quality and timely economic information for making informed decisions and ensuring the conduct of a high-quality investment audit.

298-304

Authors: Nezhyva M. O., Mysiuk V. O., Nehodenko V. S.

Behavioral aspects play an important role, and an experimental analysis of financial markets allows studying the psychological and behavioral factors that are affecting participants. The aim of the article is to analyze the interaction of financial market participants in a controlled experimental environment in order to identify and reveal the peculiarities of their behavior, strategies and mutual influence. The information base of the research is official information and scientific publications. Research was conducted using the following methods: monographic; analysis, synthesis, induction, deduction; system analysis. Systematic changes in consumer demand, production and other spheres of economy determine not only household habits, but also affect decision-making by participants in economic relations. The identified calendar anomalies indicate that economic entities react to time factors and seasonal changes, which is important for management and forecasting strategies. Price bubbles are an expression not only of objective market conditions, but also of psychological and socio-cultural influences on the behavior of market participants. Understanding and predicting price bubbles requires a comprehensive approach that combines economic, psychological and social aspects. This will allow more accurate analysis and management of risks associated with price fluctuations and their possible consequences for economic stability. As part of the experimental economic analysis, it is found that calendar and seasonal effects play a significant role in the formation of economic trends. The study of the phenomenon of price bubbles and adaptive expectations in experimental economic analysis reveals deep structures of market dynamics.

311-319

Authors: Hlazunov A. O.

This study expands the understanding of the dynamics of credit standards in Ukraine. This publication makes an important contribution to the analysis of the supply of bank lending. A panel ordered logit model was used to build the Credit Standards Index (CRI) for different market segments. The study uses survey data on bank lending conditions at the bank level, which makes it unique, as this data is usually used at the aggregated level. The accuracy of the model is 65% for corporate loans, 84.4% for mortgages, and 77.6% for consumer loans. It is found that at the system level, banks in Ukraine tightened corporate lending standards during the crises in 2014–2015 and 2022, while standards for mortgages and consumer loans were tightened only in 2022. Based on the results of the simulation, it is determined that banks weakened lending standards only for consumer loans in 2021. It is found that the model weakly classifies banks that have softened or strengthened corporate lending standards, but for mortgages and consumer loans, the results are noticeably better. The increase in interest rates in the interbank market affects the tightening of credit standards for corporate loans. According to the results of the study, real GDP growth contributes to the weakening of standards for corporate and mortgage loans. Competition between banks may weaken standards for all market segments, but strengthen them for mortgages. Expectations of the prospects for the real estate market affect both the strengthening and weakening of mortgage lending standards. In the field of consumer lending, borrowers’ solvency expectations determine the change in credit standards in both directions. The results are important from the standpoint of using the index to study the determinants of lending in Ukraine, as the index approximates the supply of banks, which is an unobservable variable.

332-337

Authors: Rudyk V. K.

The solidarity pension system currently plays a major role in the functioning of the pension system of Ukraine. It is the first level of the domestic pension system that accounts for the main financial burden of pension payments to Ukrainian citizens. The aim of the scientific article is to assess the financial potential of the solidarity pension system of Ukraine, determine the impact of various factors on its condition and search for additional sources of financing pension payments for citizens of retirement age. The article pays special attention to the analysis of the challenges that society has received under martial law in the country, and their impact on the features of the financial provision of the pension sector. The results of the study show that the crisis in the national economy, as well as negative trends in the demographic sphere, significantly affected the financial condition of the main financial institution of the solidarity pension system – the Pension Fund of Ukraine (PFU). During the study period, the Pension Fund’s own financial resources are not enough to fulfill its obligations to Ukrainian pensioners, so there is a deficit of the PFU. It is determined that it is covered by the State Budget of Ukraine, as well as financial resources of international financial organizations. Attention is drawn to the fact that the minimum and average pensions of Ukrainian pensioners, although they tend to increase, are much lower than the incomes of citizens of retirement age in most European countries. In order to promote the diversification of sources of income for citizens of retirement age, to raise their level to European standards, it is necessary to introduce a mandatory accumulative pension system. It is noted that accumulative pension programs together with redistributive ones will contribute to strengthening the financial potential of the pension sector and increasing the incomes of Ukrainian pensioners.

345-354

Authors: Krasnokutskyi Y. S.

The article develops a methodical approach to assessing the level of quality management of services of railway transport enterprises. It is specified that the introduction of a modern system for managing the quality of services of railway transport enterprises requires the development of methodological approaches to assessing the level of management, taking into account that the main element of this system is the focus on the quality of products and services, the development of new technologies, flexible pricing policy and a high culture of service, taking into account the specific requirements and expectations of consumers. It is emphasized that expert evaluation is based on intuitive and logical analysis under conditions of significant uncertainty of the environment or characteristics of the object under study. It is well-grounded that the comparative analysis of statistical characteristics made it possible to form a matrix of advantages and allocate the most influential indicators in each group of factors: 1) scientific and technical factors – modernization of existing equipment and automation and modernization of production processes; 2) organizational factors – improvement of the system of material and technical provision and the work of linear enterprises; 3) economic factors – increasing the level of investment attractiveness and the level of business activity of railway transport enterprises; 4) social factors – improvement of mechanisms of material incentives for employees and recruitment. A conclusion is made about the level of influence of individual indicators in each group of factors on the level of quality management of services of railway transport enterprises, namely: the sum of ranks, average rank, average value in points, moda and median, range of series, normed assessment. Identification of priorities, according to experts, will allow to form a strategy and directions for improving the efficiency of quality management of services of railway transport enterprises. The obtained normed estimates of each indicator open up the possibilities of economic and mathematical modeling, forecasting changes in the overall level of service quality depending on the change in each indicator. Assessment of the generalized degree of consistency of experts’ opinions according to the calculated concordance coefficients indicates a high level of such consistency.

363-368

Authors: Shymko O. V., Demydyuk S. M.

The article is devoted to the study of features of franchising as a strategy of business development, which allows to form resource, technological, innovative, partner competitive advantages and take a stable competitive position in the market and, as the experience of developed countries shows, is a real mechanism for successful development of small business in the long term. The economic essence of the classical model of franchising and the socioeconomic conditions that determined its evolution are disclosed: changes in consumer behavior; strengthening customization and individualization trends; change in franchisee’s expectations of entrepreneurial initiative; rapid development of information and communication technologies; increase in franchisors’ costs for franchisee support; the economic crisis, which contributes to the growing popularity of budget conceptions; growing uncertainty of the external environment. Based on the systematization of the parameters of differences (the fact of brand transfer, features of the regulation of key processes, the possibility of registration of joint ownership of the franchise, standardization of external elements and assortment, as well as the specifics of the process of innovation transfer) alternative models of franchising are characterized: customized franchising of the business format, quasi-franchising and branchising. Knowledge of modern trends in the organization of entrepreneurial activity on the basis of franchising will allow entrepreneurs to choose for business the direction that is in demand at a particular point in time in a certain territory for a specific segment of consumers.

375-382

Authors: Petrenko T. O.

The modern project management environment is becoming more and more volatile under the influence of exogenous and endogenous factors. The key factor in this context is motivation, which has the potential to increase its application in project management. The aim of the article is to analyze the motivation strategies that can be implemented by the project management office to increase the success of projects. The importance of motivation in the context of project management is considered, with an emphasis on how motivational strategies can affect the productivity and effectiveness of teams. The importance of the project management office in the development of team motivation to achieve success in project management in conditions of increased volatility of the business environment is emphasized. According to McKinsey, 37% of situations leading to the failure of a project are due to changes in its goals, which directly or indirectly affects motivation. Various methods of motivation used by the project management office, including intrinsic and extrinsic motivation, and their impact on the behavior of employees are considered. Attention is paid to the psychological aspects of motivation, the role of cultural and individual differences. Particular attention is paid to the use of metrics for quantitative project management, which provides a more structured and objective approach to evaluating and improving various aspects of the project, including motivation. An analysis of the importance of creating a favorable environment for motivation and the use of a strategic approach to the implementation of motivational strategies is carried out. The proposed research can be useful for professional analysts and researchers, companies, non-profit organizations and authorities who seek to strengthen the motivation component of the project management office. Prospects for further research include the development of a KPI system taking into account the main organizational goals and, on the basis of their construction, a motivation system by the project management office.

392-404

Authors: Petrukha N. M., Petrukha S. V., Hudenko B. O., , Hudenko O. D.

The article highlights a new approach in the field of veteran business, which is called the «policy of heroes» and is the quintessence of the new Ukrainian doctrine, that is, a new vision and philosophy of what a successful Ukraine should be like after the victory. The article discusses the institutional and regulatory tendencies and empirical trends of the veteran entrepreneurial community and the role played by veterans in the development of modern Ukrainian society in general and business in particular. The general trends of veteran business are typologized, the key role of modern grant instruments of the State support (assistance) in the formation of a common mental space between society and veterans for their speedy reintegration into economic life, ensuring their full participation in the creation of the economic front of the State is substantiated. The purpose of this article is to analyze the impact of the russian-Ukrainian war on the dynamics of the formation of the veteran community, to carry out a typology of key challenges and, on their basis, a substantiation of the need for further strategizing of individualized and comprehensive reintegration of veterans into civilian life in order to ensure their successful and sustainable adaptation to the new socioeconomic realities of doing business. The scientific novelty of the article lies in the study of the «policy of heroes» in the paradigm of the new Ukrainian doctrine as a new phenomenon in the architecture of the institution of veteran business, its conceptualization through the prism of endo- and exogenous threats (risks) generated by the russian-Ukrainian war in the institutional and regulatory coordinates of adaptation of veterans to starting and running a business, including in rural areas. The article proves that the «policy of heroes» of the new Ukrainian doctrine strategizes and determines the vector of further institutional and regulatory progress in the system of the State incentives for business reintegration of veterans into civilian life. It is proved that the experience gained by veterans during their service in the institutional centers of the Security and Defense Forces forms unorthodox contours of anti-crisis inertia during both the initiation and further functioning of veteran business under the legal regime of martial law, providing the development process with signs of sustainability and predictability, taking into account the post-war context of the reconstruction of the national economy and the directives of the Ukraine Facility Plan for 2024–2027. This is fostered by the modernization and Europeanization by the State of tools to support veteran business through the system of grants. This system actually «stitches» the vision of the President of Ukraine regarding the «policy of heroes» declared in the vision of the new Ukrainian doctrine, with the current and future needs of veterans and the capabilities of the State, which, in particular, are determined by the need to accelerate the process of reintegration of veterans into public life.

411-417

Authors: Borovyk M. V., Troian V. I., Ostrohliad O. H.

The article discusses current trends in the field of subsoil use and management, which affect the global and national economy. The study is based on the analysis of world experience and discussions with leading scientists in this field. In particular, the main problems faced by modern enterprises in the context of efficient use of subsoil are considered, and ways to solve these problems are proposed, taking into account global trends and the specifics of the Ukrainian situation. The proposed study emphasizes the need to introduce innovative approaches to resource management and identifies key areas for the development of management in the field of subsoil use. The modern world is facing complex challenges related to the efficient use of subsoil resources. Reasonable management of these resources is a key element in ensuring sustainable development, especially in the context of increasing demands on energy and industry. However, multinational corporations and states face difficulties in conducting this process, which require new approaches in the field of management. The main trends in the field of subsoil use and management are studied, world experience is analyzed and its impact on the Ukrainian economy is determined. A general analysis made it possible to identify the key areas of management development in the field of subsoil use. For the practical implementation of the research results, it is recommended to focus on the integration of innovative approaches and technologies into the process of subsoil resources management, as well as on cooperation between government agencies, business and research institutions to elaborate and implement effective development strategies.

425-430

Authors: Khalatska I. I., Koval Z. А.

In today’s world, innovations in project management are becoming a determining factor for achieving competitive advantages. This article discusses the topical issue of innovative methods of process management in projects and programs, focusing on their impact on logistical aspects. The main goal is to unleash the potential of automated and robotic systems to optimize and increase the efficiency of logistics processes in projects. The article highlights the key aspects of the implementation of automation in logistics processes, in particular the speed and accuracy of tasks, optimization of routes and planning, reduction of errors and costs, as well as ensuring continuity of work. It is noted that these aspects can significantly improve the productivity and efficiency of logistics processes, contributing to the achievement of the set goals of projects and programs. Examples of successful implementation of automated and robotic systems in real projects are provided. In particular, the implementation of a tracking system in the company SystemGroup is considered, automation of warehouse operations in Forstor Industry and the use of automated vehicles in logistics networks. These examples illustrate the concrete benefits and successes that can be achieved through the latest technologies in logistics projects. However, it is emphasized that the benefits of using automation and robotics include increased productivity, reduced errors, and increased logistics management capabilities. Innovative methods of process management in projects and programs, especially taking into account logistical aspects, are becoming an important factor in achieving high efficiency and competitiveness.

437-444

Authors: Rudakova S. H., Shchetinina L. V., Danylevych N. S., Burlachenko O. O.

The aim of the article is to substantiate the importance of individual psychological qualities in the interaction between employees and evaluate their impact on the nature of interpersonal relations. The importance of certain individual psychological qualities for the emergence of sympathies between participants in the interaction is substantiated, namely: empathy; communication skills; tolerance for differences; ability to cooperate; responsibility. A methodical approach to assessing the presence of these qualities in team members has been developed. It involves identifying the most common manifestations of individual psychological qualities important for relationships, as well as assessing the degree of their expression in employees. A methodology for assessing the potential for improving interpersonal relations in an organization has been proposed. To determine the potential, the percentage of employees who chose the «no» option is multiplied by +1, and the percentage of employees who chose the «difficult to answer» option is multiplied by +0.5. Further, the results of the calculation for all questions about the nature of interpersonal relations are summed up and the percentage by which the nature of interpersonal relations can be improved is determined. According to the results of a survey of employees of one of the domestic research organizations, the most relevant areas of their improvement have been identified as follows: firstly, it is necessary to develop such qualities of employees as: empathy, communication skills and the ability to cooperate, and maintain all other qualities at a high level; secondly, to create conditions for informal communication; thirdly, to develop the ability to resolve conflicts between employees; fourthly, to promote employees’ understanding of their own contribution to the work of the organization; fifth, establish change management processes in the organization.

455-460

Authors: Nosach I. V., Vodolazska N. V.

The aim of the article is to study the efficiency and features of management of marketing activities in enterprises. Analyzing the latest research and publications of scholars, the general theoretical foundations of the features of management of marketing activities at enterprises are considered. The article highlights and theoretically substantiates the efficiency and features of management of marketing activities of enterprise, taking into account the conditions of martial law. In the context of the introduction of market relations in Ukraine, there is a need for a new business culture, one of the carriers of which is marketing. Due to the fact that competition in the market is increasing, entrepreneurs must organize economic activities in such a way that the highest results are achieved, and the relevant costs are the lowest possible. Business conditions have become much tougher, commercial activity is significantly reduced, and consumer interest in shopping is significantly reduced. Because of this, it is necessary to adapt in time and deal with the challenges that entrepreneurs face every day. That is why adaptation on the basis of marketing is one of the most important ways to continue your own business. In this regard, a modern enterprise should primarily focus on economic effectiveness. This can be achieved only by prioritizing the interests of the consumer. However, it should be remembered that only copying the experience of marketing activities of Western countries cannot bring the expected results within the framework of domestic realities. In addition, we should not forget that there is a war going on in the country, and all this has a significant impact on marketing activities. Undoubtedly, people are trying to save more and analyze their purchases more carefully, dividing them into what you can and cannot do without. That is why it is worth offering only high-quality products that are currently popular. It should be noted that in the conditions of crisis, only those enterprises that act actively and apply a set of measures to manage the enterprise on the basis of marketing, using marketing tools, survive and function.

6-11

Authors: Tur O. V.

The aim of the article is to allocate theoretical approaches to the definition of restructuring of the national economy. As a result of the study, the following approaches to the definition of restructuring of the national economy have been proposed: «structure-forming», «sustainable development», and «innovation-industrial». The essence of the first approach lies in the positioning of restructuring as a process directed toward reorganizing certain structures by removing individual elements, also transforming the links between the components that are recognized as acceptable for the further successful functioning of the structure as a whole, as well as at achieving the structure of the national economy, which is able to provide the volume of production in accordance with the internal needs and requirements on the part of international markets. The approach of «sustainable development» includes an understanding of restructuring as the result of the return of the structure to a conditionally stable status regulated n the part of the State (with a clear consolidation of targets and implementation mechanisms in the relevant public documents), which provides a qualitatively new proportion of elements of social production, in order to ensure stable development of the economy, its resistance to whether external or internal challenges. The innovation-industrial approach provides for the directedness of structural changes into positive structural changes with an emphasis on preventing the negative consequences of structural crises as a factor that turns down the effective existence of the current structure, on the activation of economic activity of economic entities and the system of links between types of economic activity, also on the formation of a modern processing industry, which will create the grounds for the structural transformation of the economic system. Prospects for further research in this direction are to determine measures for restructuring the national economy in the period of post-war recovery of Ukraine.

19-26

Authors: Mukhin V. А., Bielikova N. V.

One of the most powerful in terms of the scale of destruction during the war, the involvement of the population in hostilities and the speed of post-war recovery is the experience of countries that went through World War II. In addition to the Marshall Plan, history has several other examples of successful post-war recovery of socioeconomic development, the return of the potential destroyed by the war, as well as the successful post-war modernization of the economy. In this regard, some further deepening requires research on the directions and prospects for the implementation of foreign post-war experience in the realities of Ukraine, also the search for ways to address possible problematic issues that will accompany this process. The aim of the article is to generalize the foreign experience of post-war economic recovery and analyze the possibilities of its implementation in Ukraine and its regions in the post-war period. An analysis of the mechanisms and features of the post-war recovery of South Korea, Japan, and Germany is carried out and it is determined that the common point for all countries is the combination of international assistance (its transparent and effective use) and the creation of the country-specific mechanisms for post-war recovery, corresponding to national socioeconomic institutions. It is substantiated that the ongoing monitoring and assessment of losses indicate significant damage, which Ukraine is unlikely to be able to compensate for on its own. On the positive side, the availability of donor support is one of the success factors in the post-war recovery of the countries analyzed above. It is determined that the presence of significant losses to the economy after the war does not mean that post-war recovery cannot be effective. On the contrary, the experience of foreign countries that successfully recovered in the post-war period shows that sufficient amounts of donor assistance and a transparent mechanism for its use is the key to the recovery of industry on a qualitatively new basis and an increase in the efficiency of the economy as a whole compared to the pre-war period. It is proved that an effective post-war recovery plan for Ukraine must necessarily take into account national and regional characteristics, for example, when determining priorities for the first-order recovery – industries that have innovative competitive potential. In the process of post-war recovery, the model of the economy should change by modernizing each of its components, which will ensure its efficiency and resilience to external and internal challenges in the future.

32-40

Authors: Melnyk M. I., Leshchukh I. V.

The article studies the European experience of formation and implementation of youth policy in the context of social protection, youth development, and preservation of human potential on the example of the Nordic countries (Norway, Denmark, Sweden, Iceland, Finland, Great Britain, and the Baltic countries). The common features of the youth policy of the studied countries are revealed as follows: the inter-sectoral nature of youth policy; multi-aspectivity in substantiating the strategic objectives of youth policy; decentralization of the administration system; observance of parity between the State and the civil society structures; focus on strengthening the involvement of young people in the life of society; ensuring equal opportunities for different social groups of young people; protection of young people in the labor market, etc. The basic principles laid down by the Nordic countries in the substantiation and implementation of youth policy are established as follows: participation of young people in public life at the local and regional levels should become part of the general policy of involving citizens in public life; the strategies that are implemented in all areas should include a youth component, so local and regional authorities are obligated to ensure in practice various forms of youth participation in the life of society; the provisions and various forms of participation in society apply to all young people without discrimination. This study will be useful in developing specific proposals for upgrading the National Youth Strategy until 2030, as well as in updating the list of measures for its implementation in 2024-2030.

49-55

Authors: Synianskyi G. O.

Digitalization is one of the key modern drivers of influence on the development of the economies of both individual countries and the world economy as a whole. Accordingly, the megatrend of digitalization determines both opportunities and challenges for national economies with the most significant focus on the largest economies of the countries to which the German economy belongs. The aim of the article is to analyze the features of the complex of actions of the part of the Federal Republic of Germany to support digitalization in the traditional sectors of the economy. The article discusses the features of transformation under the influence of digitalization in the traditional sectors of the German economy, which leads to significant changes in the driving forces of the economic model of the Federal Republic. It is noted that the German economy faces a number of short-term challenges, including the long-term consequences of the COVID-19 pandemic and the Russian-Ukrainian war. In particular, under the influence of exogenous factors, the inflation rate in Germany increased to 7.9% in 2022 from 3.1% in 2021. These crisis challenges have put a certain strain on various sectors of the German economy, creating new challenges for economic development. It is noted that the Federal Government of Germany applies an integrated approach aimed at stimulating both economic development at the short-term stage and long-term growth, based on investments in renewable energy and digitalization. It is emphasized that this balanced approach within the framework of the public policy has contributed to reducing Germany’s dependence on existing exogenous challenges, also to the active emergence of Germany as a leader in the world economic transformation. The key directions of the public policy of digital transformation of Germany are allocated. In addition, the main challenges of digital transformation for the national economy of the Federal Republic of Germany are emphasized. The proposed research can be useful for specialized scientists and analysts, research centers, authorities of both the State and the local levels, and international organizations. The prospects of this study are seen in the analysis of cases of leading national economies on digital transformation and their adaptation in Germany.

64-69

Authors: Zhurba Y. A.

The global trend of transition to a green economy has become a key component of the development of developed countries. This process is driven by many factors, including growing awareness of climate change, pollution, and the need to ensure the sustainable use of natural resources. Developed countries are actively implementing green technologies, promoting the use of renewable energy sources, and supporting the creation of sustainable infrastructure that helps reduce greenhouse gas emissions. This trend is also reflected in policy decisions and legislation aimed at encouraging environmentally friendly production and consumption. The green economy is becoming a source of innovation and new opportunities for job creation and increasing the competitiveness of countries in the global market. However, this process also requires serious efforts and investments in the research and development of new technologies, as well as in the training of the workforce for green economy sectors. The global trend of transition to a green economy is an important step in preserving the environment and ensuring sustainable development in the future. The need to transform Ukraine’s economy within the framework of the green economy is a relevant and urgent task. The country is facing complex challenges related to climate change, the depletion of natural resources, and environmental pollution. The green economy is an important instrument for ensuring sustainable development and reducing the negative impact on the environment. The transformation of the economy includes the transition to the use of renewable energy sources, support for energy efficiency, the development of environmentally friendly technologies and green infrastructure projects. This transformation can provide new markets and jobs, foster innovation, and increase Ukraine’s competitiveness in the global market. In addition, the green economy helps to reduce dependence on energy imports and ensures the country’s energy security. The role of the government in creating a favorable legal environment and incentive mechanisms for the development of green technologies and investment in green projects is also important. The coordinated transformation of the economy in a green direction meets global challenges and is a strategic step to ensure sustainable development and improve the quality of life of Ukrainian citizens.

78-84

Authors: Perepeliukova O. V.

The article analyzes the structure of institutional provision of the territorial organization of the economic management of Ukraine. The peculiarities of exercising their powers by territorial communities and regional authorities in the context of military aggression are allocated. The regulatory and legal provision for the activities of local self-government bodies under martial law is analyzed. The composition of the institutional provision of the territorial organization of the economic management of Ukraine is studied. The main problems faced by territorial communities in different regions after the russian full-scale invasion are identified. It is determined that during the period of hostilities, the majority of the population of the occupied and frontline regions were forced to temporarily change their place of residence both within the country or go abroad. During the period of hostilities, there was a significant decrease in the level of gross domestic product and sales of industrial products, which negatively affected the economic situation of the State. Such tendencies are explained by the temporary occupation of industrial regions and the destruction of industrial facilities. The activities of national and regional authorities in promoting economic development and social support of the population during active hostilities are studied. It is substantiated that for the full recovery of the destroyed territories, it is necessary to create appropriate conditions at the institutional level, which would contribute to ensuring transparency, openness, and effectiveness of the implemented measures. It is determined that the recovery measures are not being implemented in full due to the security situation in many areas. The main problem is a large amount of mined territory, which poses a threat to the lives of the population, so neither the housing stock nor industrial facilities can be restored in such areas until they are completely de-mined. The general directions of development of institutional provision for the territorial organization of the economic management in the conditions of post-war recovery of the country are allocated. It is substantiated that the attraction of international grants, support of international funds and programs for the development of small and medium-sized enterprises helps to develop such entrepreneurship in the western regions of the country, since internally displaced persons were able to open enterprises there, thereby assisting the region’s economy and providing the social component.

91-97

Authors: Markovych I. B., Demkura T. V.

The purpose of the study is to identify opportunities for changes related to social initiatives in the field of environmental preservation and maintaining a healthy lifestyle, through the application of the achievements of behavioral economics. The article analyzes the features of the formation of the architecture of choice as an element of behavioral economics by the tools of nudging in the context of eco-solutions. It is shown that in the formation of the global goals of sustainable development, much attention is paid to the tasks of preserving the environment and saving resource consumption. In view of this, the development of programs and projects that will accelerate the achievement of these goals is extremely important both for Ukraine and for the world community in general. The expediency of applying such approaches to the formation of the architecture of choice, which can increase the level of intensity of the transition to ecological solutions, is substantiated: the option of «default» should include the element of «eco»; the importance of applying the principles of eco-design; access to eco-solutions should be at least no more difficult than traditional ones, and, speaking of an ideal, much easier; eco-solutions should be beneficial for the consumer, and the benefits are not limited to purely economic ones. The theoretical conclusions are justified by practical cases that have already been implemented and are demonstrating their effectiveness in Ukraine. The difficulties that become obstacles in the processes of environmental conservation and can be overcome by climate incentives are outlined. In general, it has been proved that behavioral economics is able to offer its tools for forming the habit of making eco-decisions in a balanced way, taking into account the need to preserve the environment. Promising directions of research are the analysis of the possibilities of implementing the principles of behavioral economics in decision-making processes in the field of education, personal development, finance, etc.

104-110

Authors: Goloborodko A. Y., Lehominova S. V.

This article is devoted to the current problems of the development of digitalization at enterprises of information and communication services in Ukraine, providing an assessment of the qualitative and quantitative characteristics of the integrative development of the ICT business. Recently, the sphere of information and communication technologies has been one of the most dynamic and developed types of economic activity in Ukraine. This market is a conductor of Ukraine’s entry into the global economic and information space. This, in turn, requires the adoption of balanced and justified management decisions and strategic directions of development, which should be based on clearly defined tasks and means of achieving them on the basis of the use of monitoring and diagnostic tools. It is defined that the development of enterprises of information and communication services of Ukraine is of strategic importance for the complementary development of all spheres of the economy of Ukraine and constitutes a platform for forcing and raising proactive business segments in general. The analysis of empirical analytical materials has made it possible to identify insufficient rates of digitalization of the Ukrainian economy compared to the rates of European countries and leading countries of the world, though domestic enterprises of telecommunication services demonstrate positive dynamics of performance results. This indicates a stable positive dynamics in the development of the information and communication sector of economic activity. It is found that the largest consumption of information and communication services occurs in the city of Kyiv, in Donetsk and Odesa regions. At the same time, digital technologies and IT products actively integrate only up to 30% of businesses into their activities. Still, the digital transformation of economic activity in the context of globalization is a key strategic task for the integrative development of enterprises.

117-122

Authors: Shabelnyk T. V.

The aim of the publication is to develop a method of hierarchy analysis for choosing the optimal market strategy for the development of a pharmaceutical enterprise. The article substantiates the need for continuous improvement of the decision support system of a pharmaceutical enterprise, which operates in conditions of constant changes in the external environment, to ensure the processes of continuous and stable growth of the enterprise. The main components of the external destabilizing factors of the modern pharmaceutical market, which require the introduction of special mechanisms for ensuring the continuity of the process of managerial changes for the contemporary domestic pharmaceutical enterprises, have been allocated. It is determined that one of the effective mechanisms for choosing the optimal market strategy for the development of a pharmaceutical enterprise is the method of analytical hierarchy as one that is simple in terms of mathematical tools and at the same time gives consistency to the conclusions obtained. The key strategies for the development of a pharmaceutical enterprise include: expanding the range of export-oriented pharmaceutical products; expanding the range of generic pharmaceutical products for sale in the domestic market; building own network of pharmacies for the retail sale of pharmaceuticals both of own production and of other manufacturers. The main indicators of efficiency of the pharmaceutical enterprise in the modern market environment are defined as follows: increase in marginal income; stability of functioning and strengthening of competitiveness; share of the additional sales market. The practical implementation of the method of analytical hierarchy for choosing the optimal market strategy for development is carried out on the example of PJSC «Fitofarm» as a pharmaceutical production and trade enterprise, which occupies a leading position in the pharmaceutical market of Ukraine and needs to maintain and improve it, taking into consideration the influence of modern challenges.

129-135

Authors: Skydan M. I.

Higher education in today’s economy plays an important and integral role in all aspects of social development. Its importance lies in the formation of highly qualified personnel, the development of innovations, the support of scientific research and the increase of the country’s competitiveness. Higher education provides an opportunity for students to acquire specialized knowledge and skills that they can be used in economics. Qualified graduates contribute to increased labor productivity and the creation of innovative products and services, which fosters economic growth. In addition, universities are important centers of scientific research that produce new knowledge and technologies that affect the development of the economy. They contribute to the commercialization of innovation and the creation of startups. Overall, higher education is a key to creating a knowledge-based economy that is becoming dominant in the modern era. Therefore, investment in higher education should be considered as a strategic step for sustainable economic development and improving the quality of life of citizens. Improving the quality of higher education is a necessary and urgent task in the modern world for a number of key reasons. High-quality higher education forms a highly skilled workforce that meets the needs of the labor market. Changes in the economy and technology require new skills and knowledge, and only higher education can ensure their acquisition. Higher education stimulates research and innovation, which supports a country’s economic development and competitiveness in a global context. Higher education also contributes to the development of critical thinking, creativity and civic engagement, being important aspects of the formation of civil society and democratic governance. Quality education increases the level of social equality by providing equal educational opportunities for different social groups. All these aspects verify the importance and necessity of improving the quality of higher education as a pivotal factor for the development of society, increasing the efficiency of the economy and preparing citizens for the challenges of the modern world. Improving the quality of higher education is important for ensuring competitiveness, developing innovations, supporting research and preparing citizens for global challenges, ensuring the sustainability of society’s development.

146-151

Authors: Zaitseva A. S.

It is determined that the economic nature of such a phenomenon as recession of any economy always outlines the alternative choice: the model of institutional inertia for the sake of protecting the internal ecosystem of a national economy or changing its configuration for the purposes of transformation and strategic development. It is concluded that the need to overcome the system challenges facing the Ukrainian economy and ensure sustainable development in the current conditions proves the expediency of intensifying the formation of a public system of innovations and, too, of strengthening the strategic scientific and technological forces. By deepening the reform of scientific and technical education, it is necessary to form a system of technological innovations, which considers enterprises as subjects of the innovations, which is market-oriented and provides an in-depth integration of production organizations, universities and research institutions. It is expedient to strengthen support for small and medium-sized enterprises in their innovative activities, to stimulate the commercialization of the results of scientific and technological activities, to form an innovative culture, a culture of protection and use of intellectual property rights. It is necessary to train a large contingent of strategically valuable scientific and technical personnel of the international level, leaders of scientific and technological activities, young specialists in the field of science and technology, to create high-level innovative teams. The creation of a modernized economic system is an urgent requirement due to the need to overcome barriers and the strategic goal of development. It is necessary to put quality first, giving priority to efficiency.

162-167

Authors: Panchenko V. A.

The article emphasizes the relevance of new research in the field of management of economic security of business entities, in the focus of which the leading role is assigned to the characteristics, factors and threats to the economic security of business. The purpose of the study is to generalize system characteristics, factors and threats to the economic security of enterprises. The internal factors that pose a threat to the economic security of enterprises are identified, namely, the structural deformation of the economy inherited from the period of "active reforms", the low competitiveness of the national economy, caused by the backwardness of the technological base of most industries, high energy and resource intensity, a high level of monopolization of the economy, a high level of inflation and others. The classification of threats to the economic security of enterprises according to such features as the degree of predictability, the lag of threat realization, spheres of life activities, the location of threats in relation to the socioeconomic system, the nature of occurrence, the dominance of the regional or national factor in the formation of threats, the degree of probability of occurrence, the factor of influence on the object. The levels of contradictions of the economic interests of the subjects of market relations are shown. It was established that the main task of the economic security of the enterprise is to prevent without special reasons actions that limit the self-organization and self-regulation of economic development and to promote the predictability of activity by means of diagnosing the most significant phenomena and processes for this. It is pointed out that the conditions of economic activity in Ukraine are fundamentally different from the conditions of more developed economies. In connection with this, in the domestic economy there are a number of factors characteristic only for our country, namely the non-obligation and irresponsibility of economic entities, the absence of real economic law, the dependence of a number of managers on the criminal world, the wide spread of methods of unfair competition and others. Accordingly, it was established that ensuring the economic security of the enterprise should be based on the unity of the goals and methods of the government economic policy, both at the national and regional levels.

174-185

Authors: Kurnosenko A. O., Sytnyk H. V.

The negative nature of social capital, formed in the field of entrepreneurship, has a bad effect on the reputational component of the Ukrainian economy. At the same time, the unresolved issue of quantitative assessment of the social capital of enterprise makes it impossible to clearly identify its condition, problem areas and the formation of a management system. The aim of the work is to determine the structure and key indicators of the social capital of enterprise; to carry out an assessment of social capital of enterprises of Ukraine on the basis of the proposed methodology; to obtain practical results for further formation of the system of management of social capital of enterprise. The study was based on the principles of system approach and was carried out on the basis of a questionnaire survey using methods of analysis and synthesis, logical generalization, tabular and graphical methods of presenting information, as well as the method of grouping and systematization. A critical analysis of the literature on the issues under study allowed to allocate some comments on the existing proposals for assessing the social capital of enterprise: most of the indicators are data from a questionnaire survey; combining human capital and social capital indicators; too many indicators, which makes the assessment process quite time-consuming, etc. Taking into account the existing proposals of scientists and critical remarks on them, the authors have formed their own approach to assessing the state and efficiency of the social capital of enterprise, which is based on the following principles: hierarchy, structuring, dynamism, generalization, consistency, balance, integration and complexity. The current approach is more structured and succinctly describes the key system of indicators by assessment levels. The division of the social capital of the enterprise into states (potential or realized) allows to assess the impact of the social capital of the enterprise on the results of activity. The assessment is reduced to a complex indicator, but at the same time allows us to analyze individual components and structural levels of social capital. In the prospect of implementing this approach at the enterprise, we consider it expedient to ask some of the questions to employees, for example, regarding their views on trust in the team, and compare the answers obtained. Own observations show that employees often estimate the same situation differently, which leads to the deformation of social capital at the enterprise. In general, the obtained results are an important information source for the development of a system for managing the social capital of enterprise, which will be the subject of further scientific research by the authors.

191-196

Authors: Tkachenko O. S., Rozdaybida N. V.

Modern economic conditions, which increase the requirements for the efficiency of management of non-financial enterprises, the reform of accounting in accordance with international standards, also the rapid development of market relations in Ukraine, necessitate the expansion of auditing activities and the improvement of the quality of its information provision. The importance of the topic of the article is determined by the concern that the introduction of internal audit in the practice of economic entities requires a proper theoretical and regulatory basis. The article pays attention to the issue of internal audit at non-financial enterprises. The importance and role of internal audit in the system of activities of economic entities are defined. The article discloses the purpose of internal audit, which is to ensure the efficiency of non-financial enterprise. The current state of the legal and regulatory basis that regulates issues related to the conduct of auditing activities is examined. The authors analyze works of scholars, the orders of the Ministry of Finance of Ukraine, the DSTU ISO 19011:2019, the International Standards for Quality Control of Audit, Review, Other Assurance and Related Services on the definition of the concept of «internal audit»; the principles of auditing; the theoretical foundations of internal audit; the estimation of competence of the persons conducting audits. The study reveals that the activities of internal audit at non-financial enterprises are not clearly regulated, but are advisory in nature. However, the activities of internal audit units in ministries, central executive bodies, their territorial bodies and budgetary institutions are clearly regulated by Article 26 of the Budget Code of Ukraine, the Order of the Ministry of Finance of Ukraine dated 04.10.2011, No. 1247 «On Approval of Internal Audit Standards» (as amended) and a large number of methodological guidelines developed by the above Ministry. As a result, it is concluded that the regulatory framework on the issues of methodological and organizational provision of internal audit at these enterprises has not been elaborated yet, which may distort and provide an unreliable assessment of the activities of the object of inspection.

206-212

Authors: Sadchykova I. V., Yevtushenko Y. V., Suslenko S. V.

The functioning of the credit market always takes place in difficult conditions of macroeconomic development. Today, this market is an integral part of the financial system of any country, and therefore of the respective national economy. The credit market and economic growth are closely interconnected, and this causes an increased interest of scientists in analyzing the features of the functioning of such a market, the basic problems of ensuring its stable development and the search for systemic determinants of the intensification of credit relations in the country. Ukraine is in a difficult economic situation because of the ongoing military aggression of the part of russian federation. This, accordingly, has a destructive effect on the functioning of the entire financial system of the country. Of course, both banking and non-banking financial institutions, whose activities today are associated with the existence of a number of unpredictable risks, have suffered a significant negative impact. The outlined situation has led to transformational processes in the credit market, contributed to the formation of new trends in its current functioning. Understanding these processes is important from the point of view of understanding the state of functioning of credit institutions in Ukraine and their ability to positively influence the economic situation of the country. Precisely these issues achieve consideration in the article. Within the framework of the study, in order to specify the prerequisites for the formation of the basic characteristic features of the functioning of the credit market, the main historical stages of development of such a market and credit relations in general, both in Ukraine and in other more developed countries are considered. The main determinants of the development of the credit market of Ukraine are also highlighted on the basis of an analysis of modern trends in the formation of credit relations between different subjects of such a market. The article analyzes the current trends in the development of certain types of lending, identifies the basic problems in their development, which arose through the military aggression of the russian federation. As a result, the systemic relevant determinants of the state of the credit market of Ukraine are specified and the directions of its further development under conditions of stochastic functioning of the country’s financial system are described.

221-226

Authors: Koblyk I. I.

The article examines the essence of debt sustainability of territorial communities. The main factors of influence on ensuring the debt sustainability of territorial communities are considered, among which are: financial support for the functioning of local self-government bodies; infrastructure development; social protection of the community’s population; confidence on the part of investors. The conditions that ensure the debt sustainability of the local budget are defined as follows: rational financial planning; effective cost management; rational management of debt obligations; stability of income; control of risks; economic stability of the community; ability to pay debts. The features that characterize the debt sustainability of territorial communities are considered as follows: the ability to pay interest and the principal amount of debt; stability and balance of the budget; sustainability of income; capability to take into account the risks associated with debt obligations; creation of sufficient reserves; maintaining a low level of debt burden; ensuring and maintaining a favorable credit rating; effective financial management and debt control. An algorithm for diagnosing the current debt sustainability of a territorial community has been developed, which includes the following stages: collection and analysis of indicators of the financial condition of a territorial community; analysis of the debt structure of the territorial community; calculation of debt sustainability indicators; comparison of the actually calculated values of debt indicators with the values of these indicators for previous periods; development of recommendations for the implementation of the policy, taking into account the analyzed indicators of debt sustainability. The calculation of indicators for assessing the current debt sustainability of territorial communities is carried out. Based on their analysis, a number of measures for the effective implementation of debt policy and debt management of territorial communities are proposed.

233-240

Authors: Rushchyshyn M. O.

The article emphasizes the relevance of applying a strategic approach to planning, attracting, and effective use of financial support for the sake of implementation of innovation and technological projects of domestic enterprises in the face of modern challenges and threats. It is stated that the innovation activity of economic entities is integral when it comes to strengthening their competitive positions and ensuring sustainable and efficient functioning. At this, such activities require proper financial support. Accordingly, the issue of harmonizing the course of innovation processes and their financial and resource provision requires the application of principles and instruments of strategic management. In accordance with this, the study solves the problem of scientific substantiation of methodological and applied provisions regarding the formation and implementation of a system of strategic management of financial resources for innovative development of domestic enterprises. It is shown that the leading elements of such a system are: 1) actualized approach to the strategic nature of management of financial resources of enterprises; 2) development of the conceptual and methodological-applied basis of strategic management of financial support for innovative development of economic entities; 3) building of and adhering to a set of principles of strategizing when forming and using financial support for innovative business development; 4) identification of strategic priorities of the policy of long-term financial support of innovation activity of economic entities; 5) diversification of sources of formation of financial resources to support the processes of innovative development of enterprises. It is concluded that the most rational method of harmonizing the sources of formation of financial provision with the course of the processes of innovative development of enterprises on the basis of building a strategic matrix of management of financial resources, which is based on the stages of the innovation process of enterprise, namely, fundamental and applied research, design development, marketing, production and sale of innovative products (services).

249-254

Authors: Luchko H. Y.

The aim of the article is to develop recommendations for the formation and development of highly productive project teams through the implementation of an effective motivational influence on their participants and the creation of a favorable project environment. In spite of difficult living conditions, Ukrainian entrepreneurs can ensure an effective operation of a company through the implementation of projects that allow to proactively influence the needs of society and ensure rapid adaptation to changes in the environment. The successful implementation of one’s own ideas through the implementation of projects significantly depends on the professional application of project management tools and on the effective work of the project team. The article examines the importance of transforming a group of people involved in the implementation of a project into a highly productive team. It is noted that one of the key points in the formation and management of high-performance project teams is the motivation of team members, since the success of the entire project will significantly depend on the level of interest of the participants in the implementation of the tasks. The interpretation of the concept of «motivation» is considered and the definition of motivation in the management of project teams is proposed. It is proved that in order to form a high-performing team, it is important to establish effective relationships between the project manager and all members, as well as to build an open communication environment within the team. It is important for a project manager to find individual motivation factors for each team member, to understand their needs and values in order to develop an effective motivation system. Factors that can be valuable for team members are highlighted. The article also proposes methods of motivation of team members, which a project manager, taking into account an individual approach, can use in order to form and develop high-performance teams. The factors that will contribute to the creation of a favorable environment that will allow teams to maximize the potential of each member are allocated. Active communication with each team member, effective motivational influence in accordance with the motivation factors of each participant and the creation of a favorable project environment will allow the project manager to form a high-performance team that will ensure the successful implementation of the particular project.

262-268

Authors: Kozlova I. M., Velyka О. Y.

The article discusses the main methods and approaches to diagnosing the strategic capabilities of enterprises. On the basis of the carried out study, it is found that today three approaches to performing diagnostics of enterprises have become the most widely used. The choice of one or another of these approach depends on many factors (the purpose of diagnostics, information and analytical provision of the activities of enterprises, industry affiliation, etc.). The paper summarizes the characteristics of diagnostics as a process consisting of purpose, subject, object, tasks and methods. It is substantiated that the process of diagnostics should include the state of an economic entity for a certain period of time, as well as forecasting conditions that can affect both positively and negatively its development in the future. The main directions of diagnostics of strategic capabilities of enterprises are allocated. It is determined that there are various methods for diagnosing the state of development of enterprises, the basic ones would be statistical, economic-mathematical, and special methods. On the basis of the generalization of research on the available diagnostics of enterprise development, an algorithm has been formed, which would be expedient when carrying out diagnostics. The presented algorithm consists of three stages, each of them comprising tasks, the solution of which would foster the achievement of the maximum result of a particular research. It is proved that in order to obtain reliable and high-quality diagnostic results, it is important to form an array of data that would meet the requirements for information, have an appropriate time range, completeness of information on the issues of the phenomenon under study. It is substantiated that the correctness of the obtained results of diagnostics and the concluding diagnosis determines an effective establishment of the existing crisis phenomena, identifying the causes of their occurrence, and ways of eliminating them in the future. It is found that the strategic opportunities for the development of enterprise should be brought through the prism of implementation of individual strategies according to the certain directions, with the determination of the effectiveness of implementation of each of the strategies, which will allow to assess the most attractive vectors of development for the enterprise and to strengthen the weaker sides. Such a comprehensive assessment contributes to the establishment of the correct diagnosis, identification of strengths and weaknesses, interaction of influencing factors, which allows managers to develop effective managerial decisions on the strategic development of enterprises in the future.

276-282

Authors: Chobitok V. I., Shepelenko S. M.

The aim of the article is to provide a theoretical and methodological substantiation of the historical and philosophical aspects of the transformation of the processes of development of intellectual potential. According to the results of the carried out study, it is found that the problems of globalization in modern science began to be studied relatively recently. The science of globalization (globalistics) has been transformed into one of the most dynamic scientific directions, which is not only an integral system of knowledge, but also the most important element of the contemporary academic field. Globalization is a problem of great practical importance, since in the modern world no country can develop gradually and efficiently if there is no clear and substantiated strategy of behavior that affects the transformation of the development of intellectual potential. The demographic problems of globalization have been understudied, even though the issue of «globalization and human population» is on the agenda of regularly organized UN conferences on population and development, as well as meetings on human development, which are the basis for the formation of intellectual potential. Some aspects of this set of problems are studied within the framework of international scientific programs, individual scholars also consider certain elements of this globalization. However, in most studies, human potential is perceived as something passive. The decrease in the number of able-bodied and professionally active population of the country can be largely compensated by improving the quality of human resources. The current stage of development of society has set new tasks, the main of which are the qualitative renewal of society and, above all, of the person himself. It is about increasing the level of his or her professional, moral, spiritual and aesthetic education, as well as health promotion and physical improvement. The current trend towards depopulation of the professionally active members of the public will have the most negative impact on the country’s economy.

290-295

Authors: Zalutska K. Y., Stefantsov D. V.

Correctly identifying and outlining the circle of the most important stakeholders is the basis for the effective strategic development of an enterprise, since the reliability and stability of interaction with them fosters ensuring the effectiveness and optimization of the enterprise’s business processes. This, in turn, makes it possible to increase the competitiveness and stability of the enterprise in the strategic period. Since the implementation of business processes requires clarity, consistency of their implementation, which depends on the efficiency of ensuring their implementation by certain types of resources, then, accordingly, proper relationships with stakeholders are a guarantee of their effective implementation. Therefore, the issue of typologization of the interconnections between the enterprise and stakeholders is relevant. The research was carried out using the following methods: historical; logical; comparison; analogy; analysis, synthesis; concretization; abstracting. The article allocates and characterizes the types of relations between the enterprise and stakeholders in accordance with their participation in the implementation of the enterprise’s business processes. According to this, the following types of interconnections are distinguished: dependent; independent; business; development; interpersonal; securing; general. The allocated types of interconnections between enterprise and stakeholders are characterized, which helped to clarify the criteria for dividing stakeholders into separate groups to ensure effective strategic development of enterprise. Such criteria are the following: the level of value for the enterprise; the level of value of the enterprise; prospects for development; the level of correspondence of the results of interaction to the set goals. The parameters of attribution of stakeholders to a certain group of influence in relation to the selected types of interconnection (interaction) are described. Recommendations for building a methodology for allocating groups of influence of stakeholders on the activities of enterprise are provided, using the proposed criteria (parameters) of division.

301-311

Authors: Krasnokutska N. S., Koray Adiguzel

Blockchain is considered one of the most significant technological advances integrated into the Business Process Management (BPM) systems of various organizations over the past decade. The introduction of blockchain technologies is changing the way traditional supply chains are managed. In this sense, blockchain technologies have the potential to revolutionize complex supply chains in stability, traceability, and accountability. Since Blockchain technology has fostered the development of trust between many different parties, not just leaders and followers, it is assumed that Blockchain will give its adapters revolutionary characteristics. Upon a systematic bibliometric review that determined the impact of introducing Blockchain technology into the BPM, on the basis of previous research and scientific papers published in academic journals, it was found that most of the studies highlight the significance of Blockchain and its impact on the supply chain and financial sectors. However, this article aims to identify new characteristics of Blockchain’s impact on the BPM in various other sectors, especially in the telecommunications, non-governmental organizations, industrial, and banking sectors. The statistical analysis of the collected data examines the intermediate variables of the introduction of Blockchain technology (trust, immutability, transparency, and cost reduction) and its impact on increasing sustainability (economic, ecological, and social resilience) as a dependent variable. As a result of the study, the authors concluded that Blockchain has the potential to enhance the revolutionary characteristics of trust, immutability, cost reduction, and reliability in a business process model, accelerating the path to achieving sustainable development.

319-324

Authors: Bielikova N. V., Yurchenko O. K.

The problems of promotion in international sales markets are especially acute for companies in high-tech industries, in particular for high-tech startups. The need for reasonable development and use of international marketing strategies by high-tech startups at the stage of growth and scaling of their activities is grounded upon: the difficulty of conveying the value of the offer to the end consumer; accelerated development of scientific and scientific-technological progress, which leads to the emergence of new technologies and innovative products; constant intensification of competition in world markets; gaps in the socioeconomic development of individual countries. The aim of the study is to determine the specific features of international marketing activities for the development of a high-tech startup. The article examines the theoretical aspects of international marketing; the article considers approaches to the definition of the essence of the concept of «international marketing», features of the modern market of high-tech products, the essence of a startup, in particular a high-tech one, the startup life cycle. It is substantiated that the directions of marketing activities vary depending on the stages of the startup life cycle. The main trends within which startup marketing will develop, and the approaches and models on which the marketing strategy of a startup can be based are determined.

331-345

Authors: Trushkina N. V., Patlachuk T. V.

One of the modern challenges of the organization of marketing activities is the rapid development of digital technologies and information systems as effective tools for promoting products and e-commerce. Therefore, enterprises pay considerable attention to the technological component of business digitalization based on the modernization of IT infrastructure, the introduction of cloud software, and the formation of digital channels using information technology. The key vector of digital transformation should be aimed at increasing the requirements for the level of logistics services, the emergence of new criteria for the quality of logistics services, that is, the formation of a customer-oriented approach to customer relationship management. In view of this, the purpose of this study is to develop scientific and methodological provision of the formation of a system for managing relationships with consumers, taking into account the challenges of the digital environment. To achieve the set goal of the study, the methods of analysis, synthesis, comparison, classification, expert questioning, statistical analysis, structural and logical generalization were used. In the article, the system of management of relationships with consumers is considered as an interrelated set of objects and subjects of management through the implementation of the entire list of functions of management of consumer service processes on the basis of the use of mechanisms of information, organizational and logistical support. The level of use of information and communication technologies in the organization of consumer service processes at Ukrainian enterprises is analyzed. A structural and functional scheme of formation of a system for managing relationships with consumers has been built. The expediency of applying a system approach to the digital transformation of the consumer relationship management system based on the use of information tools and digital channels is substantiated; formation of a qualitatively new culture of marketing communications and omnichannel information environment.

6-15

Authors: Duginets G. V., Generalov O. V., Verba Y. I.

The relevance of the study is due to the fact that the full-scale Russian invasion on February 24, 2022 and the ongoing war on Ukraine increased food security vulnerabilities around the world, creating new problems for the already volatile markets of the post-pandemic period. The purpose of the study is to examine the impact of the «perfect storm» in the global economy on food security and identify directions for mitigating the emerging threats. It is proved that the existing food security crisis is caused by many factors, and there is also a need to restore global reserves. This process would be significantly accelerated if Ukraine were able to resume its role in the global food market. However, the war goes on, which continues to have a negative impact on production and generates uncertainty about food security. According to the results of the carried out analysis, it is determined that the interaction of international organizations in the field of food security and government agencies is a very important factor in solving issues of stabilizing the level of food security. Certainly, not all potential threats can be predicted if they are natural, geopolitical or of economic nature, but the interaction of FAO and similar organizations with analytical associations can contribute to a partial solution to this problem. It is substantiated that the transformation of the food sector should be inclusive, ensuring the active involvement of all its actors (for example, governments, international organizations, companies, farmers, etc.) in the development and implementation of targeted measures. In addition, this transformation is connected with the implementation of policies that reduce dependence on several exporting countries and replace corn and wheat with local crops, as well as the development of domestic food systems aimed at creating a network of short supply chains based on seasonal products. This will make it possible to mitigate the risks of food security in the global economy in the medium term.

23-29

Authors: Shuba M. V., Shtanko A. S.

The article is aimed at defining the current state and prospects of development of the USA in the global pharmaceutical market. It is defined that American pharmaceutical companies successfully conduct their activities in the global pharmaceutical market. The leading pharmaceutical companies of the USA in terms of income and capitalization are considered. It is determined that the United States has a significant role in regulating the global pharmaceutical market. The activities of the U.S. Federal Food and Drug Administration ensure a high level of safety and efficacy of medicines used around the world and increase trust in the U. S. pharmaceutical companies. It is further determined that one of the main features of the USA’s participation in the global pharmaceutical market is the strong position of the U.S. pharmaceutical companies in the market of innovative drugs. The costs of research and development by leading pharmaceutical companies are considered. The indicators of foreign trade in the U.S. pharmaceutical products are analyzed. The U. S. exports account for 9.4% of global pharmaceutical exports, the country ranks fourth in the ranking of world exporters. China, the Netherlands, Canada, Japan, and Germany were the main importers of the U. S. pharmaceutical products in 2022. On the other hand, the United States itself is the main importer of pharmaceutical products. The U. S. imports account for 17.4% of global pharmaceutical imports. Ireland, Germany and Switzerland are major exporters of pharmaceutical products to the United States. The article generalizes the main trends in the pharmaceutical market of the United States, influencing the prospects of their participation in the global pharmaceutical market. It is concluded that the USA has great prospects in the global pharmaceutical market. The country has a strong scientific base and developed infrastructure, which allows the U. S. pharmaceutical companies to be competitive in the global market and ensure sustainable development of the industry. Also, the United States has a large consumer market. It is determined that the United States may experience certain obstacles in the global pharmaceutical market due to the high cost of drug development, as well as high drug prices.

36-42

Authors: Varlamova M. L.

In the modern competitive landscape for global economic leadership, it is crucial to analyze the trends in enhancing China's competitiveness, currently the world's second-largest economy. This article examines a comparison of GDP growth dynamics among leading countries – the United States, China, and Japan. It is determined that China has begun to outpace the United States in terms of growth rates from 1970 to 2022, indicating the potential for China to become the largest economy. These trends are also evident in the increasing share of China in global GDP alongside a decrease in this indicator for the United States and Japan. Some impetuous transformations are taking place in the realm of international trade, as China's exports and imports continue to grow, allowingto maintain a dominant position. In terms of quantity, China demonstrates a competitive position (second place) in attracting and exporting foreign direct investments. Also according to other analyzed quantitative indicators, China is competing with the United States for leadership. However, the analysis reveals a gap compared to developed countries concerning GDP per capita and overall competitiveness levels. Regarding the former indicator, there is an overall positive trend, despite a significant gap compared to developed countries. As for the latter, which is an integral measure, a negative trend is observed in 2022. Furthermore, the carried out analysis highlights an increase in competitiveness in the field of innovation, which serves as a driver for the development of all sectors of the economy and influences the competitiveness of Chinese goods and services in the global economy.

53-64

Authors: Karpenko M. Y.

The aim of the article is to generalize and systematize the experience of formation of local budget revenues in the EU Member States. It is determined that the average value of the ratio of local budget revenues to GDP in 27 EU Member States for the period 2001–2022 is 12.24%, but the range of values of this indicator varies significantly by country. Thus, in island countries, such as Malta and Cyprus, this ratio is 0.58% and 1.69%, respectively, while in Denmark it constitutes 33.67%. Transfers have the highest fiscal significance in the structure of budget revenues of local budgets, followed by tax revenues. Tax revenues of local budgets include the category of local taxes and fees, as well as split revenues from national taxes (shared taxes). The category of the latter includes personal income tax and corporate tax. The article computes the degree of budgetary decentralization in the sphere of income in the EU countries. The most decentralized in terms of income are the Nordic countries, as well as countries with a three-tier budget system. In the sample of Central European countries that are members of the EU, the highest level of decentralization display the Czech Republic and Poland. The main source of tax revenues for local budgets is property taxes. The key advantages of including these taxes in the local ones are the immobility of the tax base, as well as the greater awareness of local authorities compared to the central authorities regarding the property status of residents of the territorial community, so it is a logical step that local authorities, in the vast majority of cases, set tax rates and determine tax benefits. It is found that in the EU Member States, in the vast majority of cases, two classic real estate objects – land and buildings – are taxed at the same time. However, in some cases, only land can be taxed – this practice is present, for example, in Estonia and Denmark, and in Lithuania, the Netherlands and Ireland, the object of taxation is buildings located on land plots, and the land itself is not subject to such taxation. The directions of increasing the fiscal efficiency of property taxes are substantiated.

72-78

Authors: Vasyltsiv T. G., Mulska O. P., Gres A. M.

The article emphasizes the relevance of the formation and implementation of the State policy of ensuring structural changes and institutional reforms in the internal market. The aim of the study is to scientifically substantiate the methodological and applied principles of structural changes in the internal market. On the basis of the carried out analysis of the current results of researches in the field of conceptual foundations of structural changes, reforms of transformations, institutionalism, structural policy, etc., the directions (components, criteria for analysis) of generalization of the theoretical and methodological principles of structural changes are defined and, as shown, they include the following: structure of the economy by types of economic activity; full-fledged institutional environment and institutional transformations; effective changes in reproductive processes; balance of proportions between sectors of the regional economy; innovation and technological activity and its contribution to the competitiveness of the regional economy. It is concluded that within the framework of the product and sectoral approaches, structural reforms are manifested in the formation of a rational and effective production and sectoral structure of the regional economy. It is proved that, according to the institutional approach, structural reforms are based on the quality of the institutional-organizational and institutional-legal environment of economic management. It is stated that with account of changes in the reproduction processes, structural reforms are characterized by the quality and dynamics of reproduction processes in terms of resource provision and material production, also by the ratios between savings, investments, and consumption. It is confirmed that, according to the sectoral approach, structural reforms are characterized by the formation of rational correlations among the forms of ownership, organizational and legal forms of management, size of enterprises, spheres of the enterprise activity, etc. It is identified that according to the innovation-technological approach, structural reforms are determined by the volume, intensity, progressiveness and efficiency of innovation-technological modernization of enterprises.

85-92

Authors: Nedilska L. V., Umanets L. V., Yashchenko M. S., Demianchuk I. V.

The aim of the article is to assess the state of financial capacity of territorial communities of the Zhytomyr region and to model the prospects for their development, taking into account the established trends. It is substantiated that in order to achieve the effective functioning and development of territorial communities, all efforts should be aimed at the development of internal potential, the optimal use of mechanisms for the formation of the revenue side of local budgets and the rational use of the formed financial resources. It is found that the execution of local budgets of territorial communities of the Zhytomyr region in terms of key indicators indicates an unstable situation that characterizes the average trends in Ukraine, which is explained by the high concentration of production and service enterprises in the central regions of Ukraine (including in the Zhytomyr region), whose tax payments provide the lion’s share of all revenues to local budgets. It is identified that within the boundaries of the Zhytomyr region, communities with a population of up to 10 thousand people demonstrate the best results of economic management. In particular, it is found that the communities comprising from 5 to 10 thousand persons have the highest variability of the results obtained, which can be explained by their high flexibility and dependence on the quality of management. It is proved that the least effective and most vulnerable were large communities with a population of more than 15 thousand people. According to all of the above indicators, they were worse than the regional average, and there was not a single hromada with exemplary results among them. The main criteria for the success of territorial communities are allocated and substantiated, in particular: the optimal number of communities is up to 10 thousand people; effective financial provision, stability and sufficiency of resources; qualified specialists in self-government bodies; high-quality control over the activities of self-government bodies; activity and initiative of the community.

106-113

Authors: Korsunova K. Y.

In a world where technological advancements shape not only markets but also societies, understanding the nuances of the high-tech industry is crucial for any stakeholder. Whether it’s global giants or emerging ecosystems like Ukraine, the common features are innovation, competition, and the relentless pace of change. Both operate in an environment characterized by stiff competition, rapid innovation, and a complex regulatory landscape. However, their individual growth and marketing strategies differ under the influence of local trends, existing skills, and government policies. McKinsey’s Technology Trends Forecast up to 2023 is a reminder of the acute talent shortage affecting the sector around the world. This adds another layer of complexity, making human capital as valuable as technological innovation. Clearly, both in Ukraine and elsewhere, the ability to attract, retain and develop talent is becoming a crucial factor for success in this sector. The marketing strategies employed in this sector are as complex as the technologies they aim to promote. From the need for thought leadership and content marketing to the benefits of partnerships, each approach has its own set of opportunities and challenges. Companies must constantly update their methods to adapt to new technological trends, as well as take into account the different regulatory and cultural landscapes in which they operate. The high-tech industry will continue to remain a key player in shaping the future economically, socially, and ethically. Policymakers and industry stakeholders must work in tandem to navigate this complex web of opportunities and challenges, keeping local needs and global shifts in mind. The only constant in the high-tech industry is changes, and success belongs to those who know how to adapt, innovate, and grow.

121-127

Authors: Shulha O. M.

The purpose of this article is to reveal the theoretical and methodological foundations of the development of business models of the entrepreneurial Internet environment using applied recommendations aimed at effective development under conditions of uncertainty. The paper considers the feasibility of using fuzzy logic and an approach to effective modeling of the development of business models of digital entrepreneurship. A typical structure of the system of fuzzy inference, as well as a hierarchical system of fuzzy inference for modeling a fuzzy system of development of business models of the Internet entrepreneurship is provided. Two categories of future uncertain events are identified separately, the occurrence of which will be either favorable for the business model (high profits, achievement of goals, obtaining planned results, and events), or will be unfavorable (risks of losses, lost profits, bankruptcy, etc.). It is specified that quantitative methods for assessing the efficiency of business models of digital entrepreneurship, for example, determining the costs of finding a client, calculating the lifetime value of a client, as well as methods for evaluating efficiency using a sales funnel (an indicator of the number of customers who have moved from the category of potential buyers to the category of real ones), can only predict, control and analyze the main stages of digital entrepreneurship. However, in the situation of uncertainty of the market environment, which can develop into an economic crisis, one of the problems of e-business management is the uncertainty of the initial data and the results obtained, on the basis of which management decisions are made in the future regarding the effectiveness of the development of business models on the Internet. This somewhat complicates the creation of economic and mathematical models allowing to formalize business processes in the company. That is why a new approach – FIB (fuzziness in business) is substantiated, allowing to operate with both precisely specified parameters and characteristics, information about which is vague and based on indistinct, subjective assessments of experts.

138-148

Authors: Kolomiiets Y. Y., Kochorba V. Y.

The article is devoted to the study of the issue of banks’ risk management. Risk management is a complex but necessary process to ensure the financial stability of banks. Research and assessment of banks’ risks helps banks understand and manage risks, make more informed decisions about granting loans, investing and other operations. Risk modeling is an important part of risk management in banks, so the article proposes improving the methodology for assessing the level of risks of banking activities, which, on the basis of forecasting methods and simulation modeling, allows to improve the validity and quality of managerial decisions in the field of management of financial activities of a bank. The task of risk assessment is a central element of the risk management system in banks. In order to improve the methodological base, the article proposes a conceptual scheme of modeling the risks of banking activity, which includes four blocks: development of currency risk assessment models; development of credit risk assessment models; stress testing of banking risks; making decisions to stabilize the financial condition of the bank in each of the proposed scenarios of modeling the risks of banks’ activity. In accordance with this, on the basis of the carried out study of the bank’s financial statements and methods of assessment and analysis of risks of banking activity, the following simulation models have been developed: a model for assessing the level of currency risk; a model for assessing credit risk and determining the amount of its reserve according to national and international standards; a complex risk assessment model. After building and examining the models, the methods of system dynamics were used, namely: simulation modeling, stress testing, and sensitivity analysis. Simulation modeling has become an effective tool for studying the risks of banking activities, as it made it possible to create virtual models of banking operations and test them on various risk scenarios. Stress testing allowed to study the impact of shock events on the financial stability of the bank. Sensitivity analysis was used to identify the most sensitive parameters of the model and to determine how changing these parameters affects the model results.

157-170

Authors: Kyzym M. O., Khaustova V. Y., Kotliarov Y. I.

The main directions of Ukraine’s development in the medium term are the recovery and development of the country after the russian armed aggression, as well as the reform of the mechanisms for managing and regulating the economy in general and the thermal power industry in particular in accordance with the criteria set for accession to the EU. The aim of the study is to identify and generalize the specific features of economic relations in the thermal power industry of Ukraine. The article proposes a classification of factors that can be used to characterize the heat supply system of a particular settlement; the Ukrainian legislation regulating relations in the field of heat supply is studied; the prerequisites for reforming the heat supply sector in the direction of creating regional thermal energy markets are determined. The features of the organization of heat supply in the regions and settlements of Ukraine by types of energy carriers and the structure of thermal energy production are studied (steam or hot-water boilers, combined heat and power district heating, thermal power plants, nuclear power plants). The structure of thermal energy production in some large cities of Ukraine is analyzed. It is determined that an important feature of activity in the field of thermal supply is the centralization of capacities. An analysis of thermal supply systems in large cities of Ukraine has been carried out and it has been proved that the simultaneous use of both large generating capacities and small autonomous boiler houses is typical. Based on the study of existing projects of new buildings from the Database of Energy Certificates of the State Agency on Energy Efficiency and Energy Saving of Ukraine, it is proved that in recent years, in the design and construction of new residential buildings, there has been a tendency to abandon district heating. The features and priority of the use of various heating schemes in residential new buildings of the country are determined. The ownership structure of economic entities in the sphere of district heating of communal energy in Ukraine is analyzed. The number of unprofitable and profitable enterprises of thermal power engineering is studied in the context of forms of ownership. The features of economic relations in the thermal power industry of Ukraine are generalized, which generally characterize the specifics of the organization and functioning of this sphere and constitute the basis for its further reform and post-war development.

179-184

Authors: Davydova O. Y., Mykhalchenko O. Y.

The aim of the article is to study the current trends and initiatives of inclusive tourism in Ukraine, as well as to identify the challenges and opportunities associated with its development. The article examines the internal tourist flows in Ukraine. It has been proved that the vast majority of people with disabilities cannot afford a comfortable barrier-free travel. The physical and societal barriers faced by people with disabilities traveling in Ukraine are studied. The fundamental factors by which inclusive tourism can contribute to sustainable development in Ukraine are identified. The priority directions for the development of inclusive tourism as a great potential for providing significant economic and social benefits have been identified. By promoting the practices of accessible tourism, Ukraine will be able to demonstrate its commitment to sustainable tourism development on the world stage of the hospitality sector and to prove the ability to position itself as an entity committed to the well-being of all interested population groups. The priority problems and advantages of the development of inclusive tourism in Ukraine are identified. The accessibility rating has been studied, which highlighted the major mobility problems faced by residents of large cities of Ukraine. The distribution of domestic tourists served by travel agents is studied both by the purpose of the trip and by regions. It is proved that the political and economic instability that has affected the Ukraine in recent years has supplied additional challenges for the development of inclusive tourism in the country. The features of tourism development in Ukraine are defined, in particular the directions of promoting the development of inclusive tourism, which will allow to develop a more inclusive and sustainable tourism industry, as well as position itself as a responsible and responsive direction. It is proved that the implementation of inclusive tourism practices is crucial for the growth and development of the Ukrainian tourism industry. These practices should be integrated into a comprehensive tourism management strategy that takes into account the needs and interests of all stakeholders. Prospect for further research in this direction is to determine the economic effect of the development of inclusive tourism in Ukraine, further development of the hospitality industry.

193-198

Authors: Rayevnyeva O. V., Brovko O. I., Zhui Su

The article is devoted to the study of factors of the external environment that have an impact on the formation of the economic behavior of the enterprise. The formation of the economic behavior of enterprises takes place under the influence of the internal and external environment, focused on entrepreneurial motivation and the provision of a high degree of security and faces "relative" freedom of economic behavior, because enterprises are in a situation of unstable economic development, which arises under the influence of factors with different etymologies of origin. It has been proved that the effective functioning and development of domestic enterprises in modern conditions requires the determination of factors of internal and external economic behavior and compliance with the necessary principles of activity. The purpose of the article is to study various types of factors of the external environment of the business entity and determine their influence on the formation of the economic behavior of the enterprise in conditions of unstable economic development. The article presents several approaches to the division of the external environment of the enterprise and offers a list of factors of the external environment that have an impact on the formation of the economic behavior of the enterprise, among which the following are highlighted: economic, international, market, demographic, technical-technological, geographical and ecological, social and cultural. Determining the influence of environmental factors on the economic behavior of the enterprise will increase the efficiency of decision-making in the conditions of the chosen trajectory of the enterprise's development.

205-210

Authors: Fedorov I. O., Nezhyva M. O.

Determining the efficiency of activity and investment potential of public interest enterprises for the purpose of further investment can be carried out in different ways, one of which is conducting an independent investment audit. The aim of the article is to present the effect of the investment audit of enterprises of public interest in ensuring their development and assessing the real efficiency of investments, as well as establishing the further vector of its development. The article summarizes the state and development strategy of the investment audit of public interest enterprises. The content of the existing investment audit procedures and the directions of further development are disclosed, the views of scientists on the development of the subject area of knowledge and practical activity are systematized. The market of auditing services for the performance of tasks for enterprises of public interest has been analyzed, the main problems characteristic of the domestic market of auditing services have been identified. The concept of "investment audit" is substantiated, its purpose and tasks are defined. Its main elements are formulated and approaches to improving the methodology are proposed according to the stages of conducting an investment audit of the activities of enterprises of public interest. Conducting an investment audit will contribute to ensuring the development and increasing the investment attractiveness of the enterprise among users who need complete, reliable, unbiased and timely information from independent experts as a basis for making investment decisions.

217-228

Authors: Krasnova I. V., Stepanets V. S.

The aim of the article is to study the economic essence and ways to settle the insolvency of banks in the context of European regulatory imperatives. Not all banks are capable of stable functioning under conditions of economic imbalances, crises and uncertainty, which leads to the withdrawal of banks from the market. The European vector of Ukraine’s development requires the implementation of European rules for resolving bank insolvency in order to reduce the negative consequences of their possible bankruptcy. Attention is focused on the understanding of an insolvent bank as financially unstable. The manifestations of insolvency are defined and it is proposed to distinguish between full and technical (technical default) insolvency of banks. Practical examples of such interpretation are provided, in particular, JSC «JSCB «Arkada» – as an example of a complete default and JSC «Bank Sich» – as an example of a technical default on the realized market risk. The article discloses the essence, factors and signs of insolvency, which are constantly evolving. It is noted that, in fact, insolvency is manifested in the square formed of four concepts – incapacity, non-fulfillment, non-payment, and insolvency. The content of insolvency settlement is disclosed, which provides for the adoption of appropriate measures aimed at preventing and/or overcoming the consequences of the bank’s inability to perform (partially or completely) its functional duties in case of any type of insolvency. Certain stages of bank insolvency and measures of influence have been allocated. In accordance with the European BRRD Directive, the goals and principles of insolvency settlement have been formulated. The objectives must be balanced according to the nature and circumstances of each case, and they also influence the choice of method and tools of settlement. The need to harmonize domestic legislation with European rules is noted. In particular, the BRRD recommends the following settlement tools: asset separation tool, bail-in tool, sale of business tool, bridge institution tool. The article discloses the directions of their implementation in domestic practice

241-247

Authors: Koliada T. A., Bench L. Y., Pozhytkova P. A.

The aim of the article is to deepen and develop the scientific foundations of disclosure of the essence and significance of fiscal rules in the budget process, the features of their practical application in the countries of the world in the context of strengthening the debt security of Ukraine. The article systematizes fiscal rules by kinds, provides an essential characterization, identifies the disadvantages and advantages of their practical application in order to manage the debt security of the State. The popularity and frequency of application of various kinds of fiscal rules in the budget process of 106 countries of the world for the period from 1990 to 2021 are determined, some visual graphs are built. The distribution of fiscal rules by kinds in the context of economic groups of the countries of the world is carried out, an assessment of their effectiveness in the implementation of counter-cyclical fiscal policy is provided. The practice of using fiscal rules in the budget process of Ukraine is disclosed, the reasons for violation of their marginal indicators during military aggression are determined. The need to use a combination of different kinds of fiscal rules in order to achieve positive effects on debt security and level the cyclical nature of fiscal policy is emphasized. Proposals for improving the process of public debt management in the context of ensuring the optimal level of debt security of Ukraine are substantiated. Prospect for further research in this direction is to prove the need to restore the system of fiscal rules after the end of the war and bring it to the requirements of the European Union, taking into account the European integration vector of Ukraine’s development.

254-263

Authors: Muzychuk M. I.

Transfer pricing is one on the greatest problem of the global system of taxation and therefore the efficient TP tax control is of special importance. As the risk-oriented approach allows to improve the TP tax control, tax administrations as well as businesses should apply and develop it for the timely risks identification. This assumption is based on the review of foreign and domestic scientific literature provided in this article. This study aims to analyze the significance of TP risk management system and its impact on the TP tax control and voluntary tax compliance as well as to develop proposals on the TP risks assessment methods, focusing on Ukrainian tax regulation as well as the OECD and the EU tax framework. The research methods include systematic and comparative analysis of scientific literature, deduction, induction, analysis, synthesis and systems approach. To fulfill the objective of this study the analyses of legislative regulation of the TP control at both the international and the country level is provided, focusing on the stage of the monitoring of the controlled transactions. For the enhancement monitoring stage of the TP control the algorithm for the risk identification and assessment for the monitoring of controlled transaction (CT) is suggested. The study also provides for the methodology on comparison of the profitability of taxpayers with the average in the industry and methodology for building the TP risks matrix. The study results revealed the significance of the TP risks management processes standardization that allows its automatization and could contribute to the TP tax control strengthening as well as an TP compliance improvement. The prospects for future research could be focused on development of an algorithm for comparing the prices of CT with the quoted prices for raw materials.

275-280

Authors: Vasyltsiv T. G., Biletska I. M., Rudkovska T. O.

The article emphasizes the urgency of forming and implementing a public policy of improving the quality of providing medical services to the population. The purpose of the study is the scientific substantiation of the methodological and applied principles of the streamlining of the public policy of improving the quality of medical care of the population in Ukraine. It is shown that carrying out the medical reform in Ukraine actualizes the problem of improving the quality of medical care for the population, especially at the local level; for territorial communities, this means, first of all, the formation of an integral system of medical care, which will cover its primary and secondary links and will allow to simplify the access of residents of the territory of the community to quality medicine. The development strategies of the regions of the Ukrainian Carpathians were analyzed, and on this basis it was proved that in Ukraine, at the regional and local levels, quite significant attention within the framework of public policy is paid to medicine in general and, in particular, to the improvement of the quality of medical care of the local population. The modern processes of transformation of the domestic system of providing medical services to the population are characterized, namely trends that reflect the fact that the health care system began to noticeably lose its stability during the spread of the COVID-19 pandemic, and with the unfolding of the full-scale Russian war on Ukraine, it experienced colossal shocks due to the transfer of part of medical workers to serve the needs of the army, migratory losses of personnel, increased burden on the industry due to a large number of injured civilians and military personnel, as well as a new wave of forced migrants. The directions of the public policy of improving the quality of medical care for the population in Ukraine were defined and substantiated, namely, the initialization of the infrastructural part of the health care reform; creation of a single coordination center based on the center of emergency medical care and disaster medicine; development of regulations regarding vulnerable population groups, including IDPs, in the context of obtaining the necessary medical and rehabilitation assistance; activation of work with international funds; ensuring rotation of medical and social workers at meeting points for IDPs.

288-294

Authors: Petrenko O. I.

The aim of the article is to study the features of the role of staff in the transport enterprise on the basis of «lean production» as a component of the success of implementation. The article uses general scientific methods: analysis and synthesis, deduction, grouping, structural and system analysis. The main attention is paid to the role of staff in the successful implementation of the conception of «lean production». In today’s world, in the face of resource scarcity and global economic instability, business strives to minimize costs as much as possible. This leads to the introduction of advanced technologies that allow to effectively solve business tasks and quickly respond to changes in the market environment. However, the growing role of the human factor also requires competent, motivated, dedicated employees with great adaptive potential. To function successfully, companies need not only to reduce production costs, but also to increase the efficiency of staff. The new requirements encourage the study of the management experience of the world’s leading countries and the possibilities of its implementation, taking into account the national mentality, the realities of Ukrainian business and the political situation. The role of staff within the framework of the system of «lean production», which is implemented in order to achieve a balance between reducing costs and maintaining high quality of products, where human resources are one of the main sources of improving the efficiency of transport enterprise, has been studied. It is analyzed that the main components of the success of the implementation of the concept of «lean production» are as follows: top management, training and education, employees, work culture, and motivation of staff. The staff motivation system should be simple and understandable to everyone, further is should be transparent and public. An efficient system of remuneration (compensations and bonuses) plays a significant role in staff management, namely, in attracting, motivating and retaining highly qualified employees. It is noted that the role of staff in the introduction and implementation of the concept of «lean production» is a key factor of success, especially for transport enterprises

300-308

Authors: Zhehus O. V.

The dynamic and global changes have led to the evolution of marketing as a modern theory of the firm’s behavior at the market along with the business philosophy. Taking into account the new challenges, the conception of marketing of opportunities, based on a new approach to business thinking, has been proposed and characterized. As a result of the changes that are taking place, a completely new reality is being formed, so the uncertainty is growing even more, fears and stupor are emerging, and the reaction of business is slowing down due to lack of experience and the misapprehension of how to proceed. Taking into account the inability of traditional management practices to solve business problems in new circumstances, a new model of business thinking has been formed, which provides for the speed of reaction to events and awareness of changes; optimism and a bold look into the future; inspiration and search for new opportunities; readiness and initiation of changes, proactivity of actions. Such a model is able to provide opportunities for regeneration and further development of the business, strengthen its resilience in any difficulties and further changes. In the context of marketing of opportunities, the transformation of the main principle of marketing «customer orientation» into «customer-centricity», and then into personification and individual approach is substantiated. Marketing is considered as an activity to create consumer value for the formation of a new customer experience to better meet individual needs, requests, interests, expectations of consumers, and solution of their life problems. The priority is the transition from standard solutions expected from the market to breakthrough ones, which in the near future are able to provide competitive advantages that go beyond the existing patterns and stereotypes, and are distinguished by tangible and obvious novelty. The conception of marketing of opportunities is aimed at creating a new or significantly updated, most importantly – unique product, service, brand in accordance with new consumer demands, challenges and achievements, able to provide leadership and business development prospects now and in the near future.

316-321

Authors: Bondarenko O. S.

The aim of the article is to study the features of the integration of holistic marketing and digital technologies, allowing to transform the fashion industry and provide brands with the opportunity to find novel ways to express their identity and interact with their audience. Generalizing scientific approaches to defining the essence of the concepts of «holistic marketing» and «digital marketing», the article determines the relevance of integrating these two concepts as used in the fashion industry, which should foster the improving of the quality of goods and services, reinforcing the interaction between brands and consumers, thus increasing their role in the implementation of the conception of holistic marketing. It is substantiated that digital marketing allows fashion brands to increase their online presence through a variety of channels. Social media and other digital platforms allow brands in the fashion industry to interact directly with their audience through comments, messages, and reviews, thus providing manufacturers of clothing and accessories with additional opportunities to receive feedback from consumers and improve their assortment. Digital marketing allows fashion brands to reach an international audience and expand their global presence without significant infrastructure costs, a promotion can even be more cost-effective compared with traditional advertising. At the same time, the closure of some stores of foreign brands for security reasons, the change of seasons and the growing popularity of the domestic range of goods «made in Ukraine» created opportunities for the recovery of the fashion business in Ukraine. Digital platforms are used to convey information about a brand’s commitment to sustainable and ethical practices, which attracts the attention of socially conscious consumers. For example, the social project Under Sirens, organized in Europe, aims at drawing the world’s attention to the russian-led war going on in Ukraine. The fashionable Ukrainian brands labels incorporate soundtracks and, making use of augmented reality, turn into air raid sirens very alike to the alarms that howl in Ukrainian cities every now and then.

6-14

Authors: Moroz O. V., Lohosha R. V., Semtsov V. M., Krychkovskyi V. Y., Vakar T. V.

The article is aimed at implementing the correct interpretation of the specified concepts as categories of relevant theories, taking into account the history of their origin, dialectics of content and significance for social progress. The article presents the authors’ approach to the methodology (logic of cognition) of the part of economic theory, which is historically connected with the paradigm, ideology, doctrines of capitalism, as well as the historical dynamics of the processes of formation of the economic foundations of modern post-industrial civilization from the point of view of this theory. At this, such an economic theory is studied on the basis of the concepts and categories of «economic liberalism», «capitalism», «liberalism» and «libertarianism». The key provisions of the relevant theoretical postulates and their social interpretation, together with the consequences of social development in this case, are identified. The use of this allows to clearly identify functional factors (sources) and indicators of progress and efficiency of development models in the context of the main historically known economic theories. It is substantiated that, on this basis, management of development can be justly considered through manipulation of a set of indicators and limitations within a separate, virtually an engineering task, the expediency of which is determined through the dynamics of growth of development effects according to the libertarian model. It is concluded that modern society can be defined as a civilization, where the factor of economic freedom has historically received the greatest realization. Moreover, future progress is conditioned by the extent to which economic liberalism can be deepened in the future. And, accordingly, regression is determined by the extent to which economic liberalism will be limited on the course through the multitude of formally existing alternative conceptions, the essence of which is reduced to the ideas of regulation and flirting with the masses. This development dilemma is the main trend of possible scenarios.

22-29

Authors: Nahirna N. I., Zastavnyy A. R.

The article deals with the actuality of the problem of food security, the complex nature of the problem is substantiated. It is confirmed that food security is connected with human right to food; therefore it should be supported by international organizations and countries. The state of food security, formation of which was affected by changes both in the global and regional context, was analyzed. The state of food security in the countries of the Middle East was studied through the prism of threats to food security that occurred against the background of demographic, climatic and security challenges. The relationship between food security and socioeconomic processes was clarified. The influence of insufficient productivity of agricultural sector, land degradation, limited access to water resources, conflicts, demographic and social factors on the state of food security in the region was analyzed. The role of supporting agricultural sector at the level of international organizations to increase the level of food security is ascertained. The main types of support for the development of agriculture were analyzed using OECD indicators and their evaluation was carried out for some countries in the Middle East. Measures to improve food security in the region that take in account attracting funds and implementing special programs were considered on the example of Turkey. Recommendations for improving agricultural policy, developing infrastructure, supporting agriculture and promoting innovative approaches to ensure food security in the region were suggested.

42-50

Authors: Matrunchyk D. M.

The article reveals the content of innovation processes in the 1990s and early 2000s, which were characterized by a permanent deficit of financing the production and introduction of modern technologies; low efficiency of implementation of the government or regional scientific and technical programs; weakening the relationship between education, science, and production. It is found that in the regional context there is a significant gap between the largest and smallest number of innovation-active industrial enterprises, owing to the peculiarities of the inter-regional division of labor, the level of scientific and technical potential, the level of concentration of industrial and financial capital. It is identified that the negative impact on the dynamics of financing innovation activity in industry has led to the lack of a modern institutional environment for attracting funds from domestic and foreign investors in the development of innovative infrastructure of industrial enterprises, as well as in new types of product and process innovations. It is substantiated that the processes of innovative transformation of both the national economy and economy of regions of Ukraine are slow due to the lack at the regional level of a modern system of regulatory influence on innovation processes, which would stimulate the development of innovation infrastructure and comprehensive modernization and reconstruction of the fixed capital of the structure-forming units of regional economic complexes. It is proved that the formation of priorities for innovative transformation of regional economic complexes in the wartime and post-war conditions should be based on the need to strengthen the country’s defense capability by increasing the production of weapons and military equipment. Studies have shown that the post-war recovery of the national economy and the economy of Ukraine’s regions should also be accompanied by innovative transformations in the sphere of rational use of natural resources and environmental protection, which will allow attracting funds from global ecological funds and foreign governments for the purposes of modernization of the national economic complex

59-65

Authors: Krasnokutskyi Y. S.

The article defines problems and prospects of an approach to assessing the investment attractiveness of the railway industry of Ukraine and its structural subdivisions. It is noted that modernization and overtaking pace of development of the railway industry of Ukraine is a necessary prerequisite for socioeconomic development of both the country in general and its regions in particular. To achieve the growth rates, as an objective necessity is considered the strategic management of the industry, allowing to better defining the prospects for sectoral potential, which is especially important in the context of the cyclical development of the global economic system. The key factor in the efficiency of strategic management of the railway industry is attracting investment from private investors, that is, the strategic basis for the consistent development of this type of transport consists in the implementation of large-scale investments. It is concluded that one of the further important conditions for improving the efficiency of the railway industry of Ukraine is the availability of an effective investment policy that would allow increasing the investment potential of the industry and increasing its investment attractiveness. The investment attractiveness of railways should be assessed taking into account the main factors of their production, financial and economic condition, the importance of each factor, and its compliance with a certain level determined by the investor. This makes it possible to determine the indicator both for railway transport in general and in the context of types of activities, businesses, and individual divisions of railways. An objective assessment of the investment attractiveness of the Ukrainian railway industry allows a potential investor to make an informed managerial decision on the feasibility of investing available funds in the development of the industry without a significant risk of losing them or not receiving the expected amount of investment income. Prospect for further research should be a quantitative assessment of individual indicators that can be used as parameters of the production, financial and economic status of railway transport in assessing its investment attractiveness and determining the degree of their importance.

74-82

Authors: Holian V. A., Medynska N. V., Moroz Y. O., Zamlynskyi O. S.

It is found that in the context of martial law and deepening decentralization of power and local government reform, there is a need to form a decentralized model of financial and economic regulation of environmental management, which will allow more efficient accumulation of natural resource and environmental payments and ensure their targeted use in terms of expanded reproduction of natural resource potential and environmental protection. It is substantiated that a distinctive feature of the interbudgetary distribution of natural resource rent and environmental tax is their excessive centralization, which does not allow forming a sufficient financial base of local self-government for financial and investment support aimed at the reproduction of natural resource potential, development of a network of natural and economic and environmental infrastructure and environmental protection. It is identified that in 1999-2021, the dynamics of the proportion of local budgets in the total revenues of rent and fees for the use of other natural resources and environmental taxes to the Consolidated Budget of Ukraine shows a downward trend, which indicates the existence of gaps between the declared priorities of fiscal deregulation in the system of natural resource management and environmental protection and the actual decentralization of the accumulation of environmental payments in public budgets. It is found that the effectiveness of the decentralized model of financial and economic regulation of environmental management directly depends on the growth of the concentration of eco-resource payments in local budgets, which, in combination with the spatial and territorial communal assets, will allow diversifying the sources and methods of financial and investment support for rationalizing the use of natural raw materials and environmental protection in the adjacent territories. It is substantiated that the basis for building a decentralized model of financial and economic regulation of environmental management should be the Polish experience of organizing financial and investment support for environmental rehabilitation through the formation of a network of environmental protection funds at both the national and regional levels

91-99

Authors: Melnychuk V. E.

The aim of the study is to identify the impact of digital competencies of human capital on the formation of enterprise digitalization strategies. The article proposes the division of digital competencies into basic, functional, operational competencies, and competencies of the owner. The strategies of digitalization of enterprises, further divided into strategy of digitalization of business processes, strategy of digitalization of products, strategy of digitalization of enterprise, and strategy of digital outsourcing, have been allocated. In the course of the study, applying the methodology for analyzing priorities, a hierarchy of goals, criteria and alternatives for the formation of digital competencies is built. The dependencies of digital competencies of human capital of machine-building enterprises have been formed with consequent separating the digitalization strategies. A pairwise comparison of criteria is carried out on the principle of assessing the relative importance of one of the criteria relative to the other according to the scale proposed by T. Saaty. The article defines an indicator of random consistency. Based on the above methodology, the corresponding indicators were computed using a pairwise comparison, thus allowing to identify the role of each of the criteria (digital competencies) in the implementation of subcriteria (digitalization strategies). The article specifies that the presence of digital competencies in the owner determines the depth of penetration of digital technologies into the processes of production and economic activity. It is noted that the effectiveness of introduction of digital technologies correlates with the development of digital competencies of the owner, who can act as a generator of future digital changes in the enterprise. A structuring of digital competence priorities for each of the strategies is carried out to identify the role of each of the group of digital competencies in the implementation of digitalization strategies of machine-building enterprises. The global priorities of strategic alternatives in the development of digital competencies of employees of a machine-building enterprise are determined. The article identifies requirements for types of digital competencies for each of the strategies and groups them according to the requirements for their scope.

110-119

Authors: Holovnia O. M.

The article examines issues related to consideration of theoretical and practical aspects of application of PR activities as an instrument of socioeconomic activity, the article also allocates the novel tools for achieving socioeconomic goals of enterprises of hotel and restaurant business, in particular raising funds. The author emphasizes that corporate social responsibility has a wide range of benefits for business, including increased profitability, lower operating costs, increased staff loyalty, improved relations with communities, increased reputation and market value, as well as a positive image. The author believes that sponsorship and charity are part of the communication conception of the PR strategy of business. Each sponsorship action is formalized by a legal agreement, which clearly and specifically spells out the obligations of both parties – the sponsor and sponsored structures. The article analyzes РR measures of hotel and restaurant business establishments on the basis of charity. The military invasion of the russian federation on the territory of Ukraine has become a difficult test for the entire hotel and restaurant business: a list of the largest destroyed or damaged hotels together with the hotels opened during 2022 is provided. After February 24, 2022, some hotel and restaurant business establishments have taken on a volunteer mission and are actively engaged in various types of charity, which helps popularize the establishments. It is studied that in the sphere of hotel and restaurant business an urgent problem is the search for new types of interaction between communities to solve socially important issues, among which is the search for non-traditional sources of financing. To a large extent, the search and attraction of funds in the social sphere is facilitated by innovative technologies for financing social development, fundraising, crowdsourcing and crowdfunding platforms, which are manifestations of social communications.

128-134

Authors: Harkusha Y. O.

The article highlights the theoretical and practical foundations of management of international reserves of both Ukraine and Poland. The article characterizes the system of elements of management of international reserves of the National Bank of Ukraine, which include: goals and principles of management; organizational structure of management; risks of operations with international reserves; risk assessment. The stages of management of international reserves of the National Bank of Poland are allocated and characterized, the relevant structures are defined. It is noted that in the process of managing foreign exchange reserves in Poland, decisions are made and implemented directly by the central bank of the country, without the participation of external asset managing institutions. The investment process is based on guidelines approved by the Board of the National Bank of Poland, including a set of norms, regulations and procedures, in particular on the decision-making process, permissible asset classes, as well as rules for financial risk management, including the establishment of credit limits and criteria for selecting a contractor. The structure of international reserves of both the National Bank of Ukraine and the National Bank of Poland is analyzed in terms of currencies. The value of gold and the share of gold in the international reserves of the National Bank of Ukraine and the National Bank of Poland are evaluated in dynamics. On the basis of the carried out study, conclusions were drawn and concrete proposals were formulated for improving the process of managing international reserves, taking into account international experience, namely: to optimize the structure of international reserves by diversifying it and expanding the list of reserve currencies; to increase the share of monetary gold as a reliable asset; to expand the direction of investing international reserves, in particular, to consider the possibility of investing in securities of countries that demonstrate sustainable development of their economies.

140-145

Authors: Caprian Iurie

Machine learning is a specific field of artificial intelligence that allows an information system to learn and improve itself autonomously using neural networks and deep learning, without the need for explicit programming, by ingesting large amounts of data. With the deepening of banking activity at the global level in cyberspace, the problems of a different kind, which are considered bank frauds, have become substantially more acute. Combating them required the examination of a gigantic volume of information, which as a task can only be achieved with artificial intelligence solutions, including the use of automatic learning technologies. Systems based on automatic learning are capable not only of analyzing the available information, but also of making certain predictions and self-learning conclusions, which allows not only the detection of existing forms of bank fraud, but to a certain extent to prevent it by detecting anomalies in customer behavior. At the moment, the global information industry has developed different forms of automatic learning, which can be adapted to the detection of fraud in different forms of banking activity. The development, implementation and further development of banking information systems based on automatic learning requires the completion of certain stages and the observance of mandatory rules

151-158

Authors: Luchko H. Y.

The article is aimed at analyzing different approaches to interpretation of the concept of «social responsibility», highlighting the benefits of introducing social responsibility in the activities of domestic companies and developing recommendations for effective management of implementation of CSR projects in Ukraine. The introduction of corporate social responsibility (CSR) is an integral part of modern management systems of companies over the world, it is an instrument that provides companies with a competitive advantage in the market. The article considers interpretation of the concept of «social responsibility» by different researchers and focuses on the importance of introducing CSR programs in the activities of domestic companies. The advantages of introducing CSR in the context of obtaining internal and external effects are also allocated. The kinds of social responsibility of business and directions of CSR implementation are considered. It is noted that, although the development of social responsibility of Ukrainian business intensified during the wartime, the implemented measures, unfortunately, are not systemic in nature and in no way provide sustainable competitive advantages to companies in either domestic or foreign markets. The article further notes that in order to obtain a long-term effect from the implemented social measures, companies need to approach this comprehensively and develop CSR programs, the implementation of which will contribute to their effective development in accordance with public expectations, which will help to improve their reputation and image, more effectively manage risks, and establish effective relationships with stakeholders. It is proved that the professional application of modern project management tools in the implementation of CSR projects will significantly increase their efficiency and ensure the achievement of the planned goals. To plan and successfully implement their own CSR projects, companies are invited to involve qualified project managers, as well as increase the level of knowledge of employees in the field of project management. Competent use of modern project management tools in the implementation of CSR projects will contribute to the achievement of strategic goals of the development of companies and the formation of socially responsible business.

164-175

Authors: Рopelo O. V., Ivanova N. V., Dubyna M. V.

In the article, the authors substantiate the essence, approaches to evaluation and further improvement of business processes within the framework of corporate governance. A theoretical distinction has been made between the definitions of «corporate governance» and «corporate management», which are interrelated concepts, but they have different levels, orientation, and scope of application. Corporate governance establishes a common framework and strategy, while corporate management deals with specific governance functions and operational management. Corporate management focuses on managing resources, completing tasks and achieving the internal effective functioning of an organization. The article discloses, on the basis of the process approach, essence of business processes which are considered by the authors as the main units of governance of corporation activity, covering various functions, processes and tasks necessary for creating a product or providing a service, maintaining production, sales, customer service. Particular attention is paid to evaluating the efficiency of corporate governance business processes, allowing to determine how efficiently and productively they are implemented and identifying possible areas for improvement of this sphere. The authors detail the components of the mechanism for evaluating the efficiency of business processes: stages, indicators, evaluations, methods, and results of improvement. The sequence of stages is proposed as follows: definition of business processes to be evaluated; collection of data on business processes; analysis of the obtained data; identification of opportunities for improving business processes; implementation of measures as to improving business processes. The authors have proposed groups of indicators for evaluation, have identified prospects for improving business processes, these include: increasing the efficiency and productivity of business processes; improving the quality of products and services; cost reduction of all kinds; improving customer service; increasing competitiveness and reducing risks

182-197

Authors: Khaustova V. Y., Trushkina N. V.

Modern economic conditions require the intensification of partnership, cooperation and network interaction based on the creation of cluster structures in various spheres of economic activity; association of small enterprises for the proper execution of contracts (cooperation); joint activities of two or more companies and different groups of stakeholders to achieve a common goal and synergistic effect (collaboration). The article studies and generalizes foreign experience of formation of cluster structures in the agrarian sector, which are a powerful means and opportunity for structural institutional changes in the national economies of different countries of the world. A statistical analysis of the dynamics of the main indicators of activity of economic entities in the agrarian sector of Ukraine is carried out. The correlation coefficients of Pearson, Spearman and Fechner are computed to determine the correlation between gross value added and agricultural output; volumes of produced and sold agricultural products; value added by production costs and volume of capital investment in agriculture. Based on the carried out analysis, the key obstacles to the development of the agrarian sector associated with russia’s full-scale invasion of the territory of Ukraine have been identified. It is substantiated that in order to remove the above barriers, it is expedient to form an appropriate infrastructure support for the domestic development of the agro-industrial complex on the basis of creating a cluster structure. A structural and logical diagram of the process of strategic management of development of agrocluster structures in Ukraine has been built. It is found that an effective implementation of the mechanism of strategic management of agrocluster structures development necessitates the creation of appropriate institutional, organizational, logistical and financial conditions.

212-219

Authors: Zhehus O. V., Illiashenko O. V.

Given the unprecedented nature of the events taking place in Ukraine, business entities need management tools and methods that are would be adequate to modern challenges. Of particular importance in the process of making managerial decisions is marketing analytics, the key role of which is to promptly generate information on the consequences and changes under the influence of processes and phenomena occurring in the external environment. The article substantiates a new focus of marketing analytics on the search for prospects and opportunities for business survival now and in the future, in the post-war development. The article develops the theoretical foundations and provides applied tools for using marketing analytics to determine the strategic vector of business development. The authors characterize the prerequisites for the emergence of new business management tasks in the context of the ongoing military aggression, which form new requirements for marketing analytics. As changes become more dynamic and dramatic, the survival and development of business in the face of modern shocks depend on the speed of reaction to the processes and phenomena taking place, awareness of the new reality, and promptness of managerial decision-making in terms of initiating actions and measures to implement changes in the company. It is strategically important for businesses to try to manage uncertainty, project the future, and take the initiative, which means acting proactively. This requires critical thinking and high-quality marketing analytics that are able to provide identification and initiation of necessary/desired changes in the company aimed at breakthrough, revolutionary, progressive, radically new transformations in the business model, business processes, organization, technologies, processes, products, services, marketing, strategies of the business entity. Attention is focused on the fact that, along with the crisis, there are also positive processes, which are mainly associated with the fast development of new technologies, the rapid pace of digital transformation, changes in consumer behavior patterns, the introduction of the principles of sustainable development, according to which it is necessary to identify and/or create new opportunities for business development.

225-231

Authors: Logvynenko D. V., Podorozhna M. R.

The modern market is filled with a variety of products to suit every taste. Behind each of these products is present a certain organization that is trying to promote its product into the deeper market. So in order to promote your product, you need to understand the difference between a trademark and a brand, a brand and branding, etc. From a legal point of view, a brand is a unique trademark that is subject to patent protection. In accordance with the consumer (psychological) approach, a brand is understood as the impressions that the buyer has of an almost elusive vibe associated with a product. The concept of a brand combines a list of conceptions, unique solutions, feelings of perception, and value properties associated with a product or service of a particular organization. In order for a company’s product to become a brand, it needs to be formed. Brand formation is a complex and time-consuming process that includes market analysis, positioning, logo and name creation, and the development of a plan for further brand improvement and modernization. However, despite that the brand formation is one holistic process that includes positioning, it can be presented as a separate process. After all, positioning accompanies all stages of brand formation, since any missed or unaccounted-for detail of this process creates a brand’s inconsistency with the criteria of the market in which it is represented. Brand positioning is, on the one hand, the definition of its market position, its difference from competitors, and, on the other hand, the definition of its place in the minds of consumers. Before you are in the hands of the consumer, you first need to be in his head. Therefore, positioning can be defined as a figurative shell, a way to broadcast brand ideas using various means and techniques. Positioning should be felt at every point of contact between the brand and the consumer: in the name, visual image, advertising campaigns, social networks. It is also necessary to pay attention to the matter that an important principle of brand formation and positioning is its socialization, which is aimed at reducing the harmful impact of goods/services on the environment, ensuring compliance of production processes with quality norms and standards. From such a standpoint, organizational and managerial techniques, methodologies, methods of market actions, development of a brand platform, naming are strategic instruments for the effective implementation of the formation and positioning of a brand in world markets.