Vestnik KemGUKI

13-18

Authors: Krasilnikova M. B.

The article considers features of perception and understanding of time, specific for different periods of Russian culture. The time concept is one of the most important characteristics of culture. The idea of time has changed in process of cultural and historical development. In history of culture, the relatively stable and transitional periods with the most obvious transformation of time concept can be identified, in which quite certain model of time appears. The analysis of the most significant changes in the time concept is the basis for identifying the features of dynamics of culture. Keywords: time concept, dynamics of culture, Russian culture.

23-29

Authors: Klyukina A. l.

The article examines the activities of museums in the natural sciences, the crucial problem of preservation of the environment and environmental education. It focuses on the relevance of the use of pedagogical principles of Culturology, which promotes the social and pedagogical breakthrough in the perception of the objective of educational and training opportunities of the museum institutions. Wrongly regarded as an episodic museum education institution, it can fully assume the functions of the center of moral aesthetic and environmental education, social institution of historical consciousness formation. Modern museum can provide a relative completeness of the educational influence to involve visitors in historic dialogue that promotes mainstream of cultural and social creativity. It is crucial that the organization of the museum and educational process is not a substitute, but a complement to school; it deepens students’ knowledge, increases their interest in learning. Involving students in socially and personally meaningful, science intensive and at the same time interesting teaching cognitive and constructive and creative activities, the museum provides students with a link to life, stimulates the formation of their moral, civic and creative qualities, improves the overall culture of the population, success of continuing education, tourism development, greater attention to the preservation of national cultural heritage and formation of the historical memory of the people’s demand to actualized museum institutions as important centers of intellectual life, having made them the subject of public and scientific attention. Keywords: culture, education, education, education, teaching, culturology.

39-46

Authors: Marchenko Yu. G.

The article argued on position of the unilateral development of ecological thought in social science and humanities. Attention of researchers is focused almost entirely on the natural eco-issues and only the initial state remains in eco-cultural, cultural and ecological theme. Human Ecology with a few fragmentary appeals are limited to biological problems, but not rising to the spiritual, moral and spiritual foundations of human nature. Hence the inevitable consequence is not harmless, in non-ecological culture a man plays as a subject of culture that closes the circle. Ecology of culture as a new research direction was announced only in the last third of the 20th century (D. S. Likhachev, 1979), but yet the active and continuous movement in this direction. There are only initiatives, such as supporting attention to promising areas of knowledge, but not as a precedent, indicating serious progress in this direction (L. G. Borisov, D. V. Brewers, G. Marchenko, S. Grigoriev and others) [4; 7, p. 36; 13; 16]. Culture cannot be eco-friendly without a constant supply of vitality, powerful vehicle that has always been and remains popular musical, singing and dance creativity. Entertaining mass culture, liberal market conditions supersede ideological co-natural eternal art treasures from the private and public life, so curtailed, weakening one of the most important factors in quality of life. The very same culture is an absolute integrated source of vitality for the individual and society, and “kulturvitalizm” signifies a new approach to defining the role of culture in human existence. What is preserved in the Russian society potential folk-song culture? To answer this question, the author and his closest colleagues S. I. Grigoriev and N. A. Primerov in this case of studies have undertaken the nationwide poll of public attitude to Russian folk music, accordion and harmonica (2008–2013). The situation in the field of culture is dramatic. Once most people’s favorite musical instruments, bayan and accordion, become a rarity at home and in general and professional music education. Amateurs increasingly replaced by purely professional. However, people’s interest in folk song, accordion and harmonica is still high. They marked and opposed to denationalizing processes. And it is currently not yet completely missed opportunities are overdue correction of cultural policy in order to revive folk music singing culture, performing the Russian folk instruments will give the greatest effect. Keywords: folk song and music, vitality of man, ecology of culture, bayan, harmonica, sociological research.

52-62

Authors: Askanova O. V., Sevastianova S. K.

In the article, the authors show that principles of saving money, enriching oneself by any way are the basis of world order of modern western civilization and they are caused by spiritual and moral values dominating in society. The study of nature of the relationship to money and wealth in the major religious movements allowed the authors to conclude that the rejection of the norms of Christian life, transformed the relation to conscience, morality, religiousness, spirituality, generated the “golden calf” cult, a dominating factor in today’s life. Authors of the article state in detail the concept about the relation to money, wealth, material moneymaking, existing in modern socio-cultural, economic and scientific fields of knowledge, and also relation to such principle of monetary capital formation, known from the most ancient times, as usury. It is shown in the article that approaches, considering money and mechanisms of their functioning from economic, sociological and psychological points of view are prevailing today. While studying the money as cultural phenomenon not enough attention is paid to moral understanding of this problem. Using vast source material, the authors of the article proved that in complex relations between spiritual and moral state of society and monetary economy two fundamental positions are allocated: on the one hand, moral values, dominating in society, spiritual and religious principles prevail in the relation to money; on the other hand, the possession of material goods, including the means of exchange, or absence of opportunity to own them, promote the formation of ethical and valuable bases of religious and cultural space in which different degrees of relationship to money are developed. The authors of the article tried to attract attention of modern scientists, experts in different areas of social, economic and humanitarian knowledge to the problem of functioning money in modern society without claiming to be original, and coincided in conclusions with the results of modern researches in relation to people of different nationalities and different types of religiousness to money and the perception of the individual aspects of the business world religions. Keywords: money, usury, world religions, religious norms of life, economy, material and cultural wealth.

66-74

Authors: Ariarskiy M. A.

The article deals with culturology as a field of teaching science and social practice, which integrates the basics of philosophical anthropology, culturology and pedagogy and, based on their interaction and mutual influence, discloses a technique of social and cultural education and individual involvement in cultural activities that facilitate the transformation of knowledge about culture in moral and aesthetic beliefs, norms and principles in the spiritual life, and the skills of creative activity. Constructive contribution to the formation of cultural science teaching culture of the individual and society is manifested in the fact that, based on philosophical anthropology, culturology and centuries of experience in domestic and global pedagogy, complements and enriches it, being specific to the culture and laws of its formation. The most important advantage of culturology is teaching manifested in a synergistic effect that is achieved by relying on three areas of scientific knowledge: philosophical anthropology, culturology and pedagogy, and ensuring integration of their achievements in the process of involving the people in culture and socio-cultural creativity world. Keywords: creative and informational civilization, culture, culturology, pedagogy.

81-87

Authors: Borodin B. B.

This article discusses the factors which have a decisive influence on the formation of the Soviet pianoperforming schools. The author introduces the term “Soviet Pianistic Space” for studying indicated process. It’s a conditional term that encompasses the totality of the completeness of national piano culture phenomena relevant period. The concept “Space” is intended to emphasize tangible isolation processes occurring within the territorial limits of the USSR from the total vector world artistic life. This space is quite rigidly stratified, has its own infrastructure, mythology, corporate ethics, and even their sense of humor. Definition of “Soviet” characterizes not aesthetic or ideological installation, but only temporary and geographic identity of the phenomena. The main local feature of the Soviet Pianistic Space is to preserve the traditions of romanticism in it. This predominance of the romantic paradigm was due to several factors: 1. Domestic piano art of the second half of the XIX century was formed under the determining influence of the aesthetics of romanticism. Aesthetic needs of the Russian audience to develop under the influence of emotional and meaningful art Rubinstein brothers, in their repertoire central place occupied by romantic music. Genesis romantic composer-pianist (Scriabin, Rachmaninov and Medtner) personified Russian “Silver Age” in the piano field. 2. Performing and pedagogical views of the founders of Soviet piano school Igumnov, Goldenveizer, Neuhaus and Nikolaev maintained continuity with the previous period in the new historical conditions. Their creativity represents a different branch of Romanticism. Namely romantic existential discourse is most desirable for the domestic audience, satisfying her need for transcendence. 3. Romantic model is modified in the Soviet Pianistic Space, while in the world musical culture grew stronger anti-romantic and retrospective tendencies (neo-baroque, neo-classical), evolved the tradition of “Historically Informed Performing”. The art was considered part of the “ideological front” and its development took place in an ever growing isolation “Proletarian State” from the world artistic process. 4. Performing arts is becoming a showcase achievements of Soviet society from the thirties of the twentieth century. The first Soviet pianists-laureates received the status of national heroes. Ideological censorship in performing field manifested in limiting the repertoire, which is not allowed artwork recognized “formalist” or “ideologically harmful”. Dominant repertoire of most Soviet pianists were Artworks of Romantic composers, also had an impact on the interpretation of Bach and the Viennese classics. 5. The gradual return the country in the world artistic process (70–90 years) led to a greater variety of performing directions. But the romantic tradition in the Soviet and post-Soviet Pianistic Space still continues to occupy a significant place. This is due to the conservatism of the music teaching environment and the need for the general public in the emotional communicating with the music. Keywords: Romanticism, Russian piano-performing school, Soviet piano-performing school.

92-97

Authors: Pokrovskaya N. N.

The article deals with the importance of working on the sound as one of the basic instrumental standard of excellence. The author says about the specifics of the harp sound: sustain, coloring, depending on the instrument, string material and quality and about limits of the instrument volume range. The article emphasizes that the ability to achieve a variety of sound under the difficult playing conditions is the indicator of the bright musician’s personality. The difficulties of working on the sound which are due to the specifics of the instrument can be overcome ways of sound production by A. M. Slepushkin’s method. He was the founder of the Russian school of playing the harp which characterized by melodiousness and sincerity. The principles of sound production are work 2–3–4 fingers into the palm of the metacarpal joint, that is an active work of finger from its base, circular movements of the first finger “against itself” with the return to the original position, upward movement of the hand along the plane of the strings during the performance of individual notes and chords in the end of the playing. Then the author says about the need for natural, approached to everyday, prehensile movements of the fingers (picking hand into a fist) and the need to strengthen the last phalanges of each finger. The article describes two phases of the play of finger movement and their instantaneous transition from one phase to another as the basis of the fluency. The article emphasizes the relativity of beauty of sound depending on the quality of the instrument and the features of the performers hands and fingers. The author recognizes the primary work on the sound which associated with the psycho-physiological features of the artist, his ability to imagine the perfect sound and translate it into the audible sounds persistence and patience. The ability to create their own sound image of performed music, to hear their own music and “prehear” the result of the necessary movements is the essence of what the teacher should teach the student to master beautiful sound. The role of internal singing while playing is negative because of the acoustic features of the throat as the any sounding body which prevents to hear the real sound of the performed artwork. In article gives 4 evaluation criteria of sound: 1. The evenness of sound of all fingers. The errors of sound which connected with the peculiarities of each finger and their incorrect statement. 2. The beauty and fullness of the sound. The appearance of the “crushed” sound and the sound without the timbre “with send” during the playing with the weak or limp fingers and from tension. The sound attaca with the limit pressure on the string from the base of the finger. 3. The variety of sound which depends on the two ways of sound production: viscid, heavy during the cantilena performance and light, acute for virtuosic artworks. 4. The clarity of the sound as a result of fast and accurate position of a finger on a string. Keywords: Harp, teaching, Slepushkin’s method, sound production, sound quality.

106-110

Authors: Tayukin A. M.

The educational institutions, where national instrument departments function actively, need increasingly to study the history of the development of bayan instrumental art, define its present and forecast its future. The article focuses on the evolution of the harmonica from the simplest diatonic one to the modern multitimbral converter bass bayan. The improvement in the bayan’s design in the early 20th century contributed the bayan to become the most mass instrument in everyday life and musical amateur activities of urban population. The interest of professional composers in writing original compositions for the bayan increases appreciably. The activity of professional educational institutions where methodological thought develops actively becomes significant and essential for the development of professional academic bayan performance. Important studies in the sphere of technology of bayan performance and the publications of methodological development appear. Since the1970s–1980s, the home bayan school becomes the recognized leader in the development of bayan art. This is the great merit of the winners of many competitions Y. Vostrelov, V. Petrov, F. Lips, A. Sklyarov, Y. Shishkin and other outstanding bayan players. Thus, the formation and bayan development, and performance on it took place step by step. The improvement of the instrument’s design caused the growth of bayan players’ mastery. The edition of highly artistic compositions by professional composers qualitatively expanded the repertoire list of original compositions for a bayan. This enabled the bayan to take deserved place on the academic scene along with other classical instruments. Keywords: harmonica, multitimbral converter bass bayan, original repertoire, sonata, musical theme adaptation, sonorism, genre, sound colour.

116-123

Authors: Kan-ool A. K.

The relevance of the study. The musical genre has a dominant position in the traditional Tuvan culture, one of the Turkic-speaking ethnic groups of southern Siberia. As a part of dialect-local approach (G.B. Sychenko) more detailed study of song traditions of one of the local groups of Tuva – Erzin kozhuun9 is undertaken. The object of study is the musical genre kozhamyk Erzin Tuva. The subject of the study is the compositional structure of the samples of the genre kozhamyk. The purpose is to identify the main patterns of the text composite structure of kozhamyk song genre. The material for the analysis were the 76 samples collected in the course of musical ethnographic expeditions to Erzin kozhuun10. The scientific novelty of this work lies in the fact that the study was carried out on the new field and material using the new methodology for Tuvan musicology. This article was first taken consideration of the composite structure of the song genre of kozhamyk Erzin Tuva. The methodological basis of this work is based on the works proposed in E. L. Krupich hierarchical structure kozhamyk scheme developed on a material-song tradition of tuva todzhins11. There are two main genres, urlar (singular иг I uru) and kozhamyktar (singular kozhamyk12) in our song tradition. At the moment, the genre has kozhamyk dominant position, which is characteristic of the Tuvan culture as a whole. In the genre of kozhamyk regulatory type of composition is a verse that in most cases consists of four lines. Also in the composition of kozhamyktar noteworthy is the application of the principle of pairing the different types, including inside the line pairing. The comparative analysis of composite structures kozhamyktar erzin and related occupation shows that the proportion of different types of songs in the tradition of the two varies. The analysis of material showed that Erzin Tuva has a tendency to use megaline compositions. Such Erzin structures represent almost one-fifth of the total, and they are very diverse. The Todzhins recorded only one seven lines composition. Thus, we can conclude that there are quite significant differences in composite structures kozhamyktar in two local traditions of Tuvan musical culture. Keywords: “kojamyk”, song tradition, Erzin Tuvas.

127-137

Authors: Fu Lin

The colloquial speech, being one of the subtypes of the oral type of modern standard Russian language, is used in various spheres of everyday oral communication. The mentioned subtype has both inherent linguistic means with its own syntagmatic and paradigmatic structure and wider set of general linguistic means. All those means can be divided into three groups: general standard, oral standard and typical colloquial. Their usage, particularly of the latter two, is closely associated with their structural peculiarities, which, in turn, affect the word order. According to those structural peculiarities, two types of oral colloquial constructions can be singled out: weak-formed oral standard and typical colloquial. According to O. A. Lapteva’s classification, typical colloquial group can be further subdivided into two major subgroups A and B on the basis of the leading organizational principle. Group A constructions are formed on the basis of abundance of formal grammar means, while Group B constructions are based on the scarcity of those means. Therefore, those principles of forming are absolutely opposite. Formal grammar means abundance principle is usually applied in constructions, formed by the detached expression of segments. These are the cases of constructions with topic nominative, constructions of addition and interrogative constructions with an additional phrasal division. Formal grammar means scarcity principle is applied in constructions with the elimination of informatively irrelevant elements, which can be both auxiliary and nominal elements. This group of constructions can also include additional syntactical meaning and, as a result, the diffusion of the general syntactical meaning of the construction. The following article gives a detailed illustration to the way of grammaticalization of the word order in Russian typical colloquial constructions. The analysis is based on the principle of actual division and is focused on the six typical syntactical models and their variations: constructions with topic nominative, constructions of addition, interrogative constructions with an additional phrase division, conjunctionless clause constructions, overlapping constructions, double-predicative constructions with кто. The research shows that Russian typical colloquial constructions have the characteristic of increased grammatical meaning of word positioning, as soon as it takes part in building the syntactical model. The word order in those modeled constructions is rigidly fixed. This phenomenon proves that “free word order” is not a general inherent characteristic of standard Russian language, to be more precise, it is only characteristic in case it is not limited by the requirements of word order fixation. Yet the word order never loses the function of expressing the actual division, which is often combined with grammaticalization. Keywords: typical conversational constructions, word order, actual division.

145-153

Authors: Ter-Minasova S. G.

It is a well-known fact that foreigners are mystified by Russians’ attitude to Pushkin: why is he loved by them so passionately, so ardently? Why is Pushkin “everything we have?” Compatriots of the greatest Russian poet are equally puzzled by the foreigner’s attitude to him: why don’t they appreciate our unrivalled genius? Why is Russia presented by Tolstoy, Chekhov, Dostoevsky at the international level? The paper is an attempt to describe and comprehend this situation. The reasons hampering both the comprehension and appreciation of Pushkin’s literary works may be summed up as follows: 1) the “untranslatability” of his poems into foreign languages (the most popular opinion), 2) his Russianness, his soul, mentality, national character (the main reason) which results in a conflict of cultures. The conflict may be eased by commentaries, but not resolved. Pushkin is a genius who embodies the Russian soul that cannot be “understood by intellect”. Keywords: Pushkin’s mystery, complications of translation, types of commentaries, conflict of cultures and mentalities, the concept of Russianness.

164-168

Authors: Ogorodnikov A. Yu.

The article considers the mechanisms of human values interiorization in modern society on a personal level, discloses stages of interiorization of values in terms of their functional significance for the human development. It contains the analysis of the degree of involvement, the role and direction of values actualization in the construction of social reality, the characteristics of structure and crystallization in the institutional practices of values in which the agents project existing social attitudes and ideas about the significance of the direction of social participation. Interiorization of values in the article is defined as an intrapersonal process of forming the individual, holistic and hierarchical system of personal values, which consists of the formation of personality importance in rules, tools and goals of social participation. The paper considers intrapersonal factors of values interiorization that define the degree of acceptance of the individual group values. These factors include characteristics of self-identification, self-esteem, orientation to values, desire to realize the potential, and volitional qualities, degree of awareness and sustainability of life priorities, ideals and values. Then, the article reveals the four stages of a mature personality formation: adaptation, socialization, self-actualization and transcendence. An analysis of these stages as four successive processes of integration of the individual and society has shown that each of these levels of development of the individual values play a key role as a determinant of development and media from the external social environment to human. But the function values in each process is different. Adaptation is to overcome the uncertainty and maintaining the equilibrium in people-social environment through synchronization of value orientations. At this stage, the value of the function of feedback goes from external (cultural) environment to man, but the individual is a passive receiver of information. Socialization reflects the internal acceptance of the values of social environment (culture medium, reference groups etc.). With socialization, keeping information, the function values become motivators and the basic connection between man and his particular social position, allowing the individual to understand the social position, communication, and in accordance with them, features of his situation (action, expectations, benefits and limitations). Self-actualization is directed to developing the unique, autonomous system of values. In the process of self-actualization, the values become a source of changes (private and social), and, unlike the first two levels, can lead to conflicts. The values become an indicator of compliance, and social conditions are realized in them as the essential human needs. Transcendence is realized in self-identity and subsequent self-realization of individual in society. Keywords: identification, individualization, socialization, personality development, values, sustainable development of the Russian society, interiorization of values.

176-182

Authors: Vasilkovskaya M. I.

One of the most effective ways of education, socialization and development of the identity of youth is activity in developing the reformative social creative activity. One of examples of such activity can consider be creative social youth initiatives. In our opinion, classification in which the following pedagogical factors are allocated: psychological and pedagogical, organizational and pedagogical, social and pedagogical. Development of a creative initiative of youth is inseparably linked with development of creative potential in which development, we allocate the following components: cognitive, emotional and strong-willed (affective), operational and active. It is necessary to define a number of approaches and the principles which can promote change of traditional teaching and educational process in youth association. The most productive for us are integrative approach and synergetic approach. Efficiency of experimental model of development of a creative initiative of participants of youth associations is caused by application of the basic principles which conceptual justification is given in the theory of creative self-development and the theory of social activity. Pedagogical conditions of development of creative initiative of youth associations participants: existence of an example of creative behavior, coauthorship of the participant and head of youth sociocultural association, subject position in creative activity, making the creative atmosphere. Important component of the creative atmosphere is the organization the head of collective of situations of success which is a kind of the pedagogical situation, forming the young people’s subjective desire to join in creative activity at the level of the opportunities, providing the necessary conditions for this purpose. On the basis of the analysis of psychological and pedagogical literature, the choice of criteria and the indicators interfaced to them is determined by a problem of development of creative potential of the personality for definition of levels of development of a creative initiative. The listed criteria and indicators give the chance to describe three levels of development of a creative initiative of participants of youth associations: high (creative), average (standard and creative), low (reproductive). Base of experimental approbation of this model is the youth association “Scarlet Sail” of the Center of development of creativity of children and youth of Kirovsky district and “NEXT Generation” Center of development of creativity of children and youth of Zavodsky district of Kemerovo, in which teaching and educational process introduction of the experimental program on development of creative initiative of the personality, within which a number of theoretical and practical tasks was solved, was carried out. The experimental work on development of creative initiatives of youth associations participants allows to speak about the practical importance of the developed model which is necessary for formation of perspective regional projects and programs for social development of youth. Keywords: creative initiative, creative potential, youth association, creative orientation, success situation.

195-203

Authors: Pilko I. S., Abalakova O. V.

Development and implementation of professional standards is an important condition for the development of the Russian economy and social sphere. The government plan to develop professional standards for 2012–2015 was approved. Moscow State University of Culture and Arts has become a leading developer of professional standards for projects of cultural sphere of art. Lecturers of Chair of Documentary Communication Technology and Laboratory of Innovative Educational Technologies, in Kemerovo State University of Culture and Arts, were invited to participate in drafting the professional standards for the library and information activities specialist. They were assigned to the job description for the library staff that works with electronic data. Developers have relied on scientific endeavor, resulting in a study of forming the competence model of the specialist of library and information sector and adapt the methodology to develop professional standards to the specifics of the library branch (2010–2013). Study of the current regulations of library and information and related fields of activity was developed into a list of current job functions for the specialist working with electronic data (search for information in electronic resources, semantic and technical processing of electronic information, creating the electronic information products, monitoring the electronic information resources, storage of electronic information resources; training staff and library users to information and communication technologies, participating in the management and implementation of information and communication technology in the library, and specifying their level of labor action. In the course of further joint work on the professional standards project, taking into account the comments made during the discussion in the professional community, they adopted the final structure of the document, which builds on the 7 generalized job functions: 1) performing, forming, recording, processing and organizing of the funds; 2) implementation of work on the library fund; 3) organization of bibliographic apparatus for a library, 4) bibliographic reference and information service for users; 5) library service for users; 6) providing the cultural, educational and recreational services for library users; 7) scientific analytical, methodical and consulting work. Labor actions by the use of electronic data are integrated into the structure of these functions. The project received the approval of the new regulations in professional environment, but the lack of structure in this description of the professional competencies would not allow the required mutual understanding between the school library and the library practice in terms of entry requirements for the specialist in library and information field from the standpoint of the competence approach. Keywords: library and information activities, library and information education, competence model of the specialist for library and information field, library staff, professional standard, developing experience.

211-216

Authors: Tueva L. M.

The article considers the library in the context of social communication. It is marked that, currently, a library should be seen as a social and cultural institution because of developing its communication function. Broadening the library’s functions is followed by the author in the historical retrospective. The dynamics of development of essential and applied functions is identified, and it is proved that a library as a social institution gains stability in different periods of its existence due to realization of various applied functions. It is emphasized that library’s communication activity should be viewed in different levels, interpersonal, group and mass. The article discusses various forms of library’s communication activity: dialogue, management and imitation. The reader can also find here some examples of those forms, used in modern library practice. Keywords: library, social and communicative Institute, the subject of communication, the essential functions of the library, application library functions, communications, dialogue management, imitation.

223-232

Authors: Kolkova N. I., Skipor I. L.

Discusses information provision as one of the major subsystems of automated library information systems (ALIS). The urgency of clarifying the conceptual terminological apparatus in the context of the tasks of development of electronic information resources of libraries and preparation of the bachelors of a direction of preparation 51.03.06 (071900) “Library and information activities” with specialization “Technology of automated library-information systems”. The results of the analysis of the conceptual terminological apparatus, describing the subject area of “information management system”. There is a lack in professional literature clarifying the idea of “information security”. Approaches to the definition of “information security” in the context of development of the automated systems of various types: information support of the automated control systems, information support of the automated information systems, information support of ALIS and others. The analysis of definitions of terms, reflected in normative, informational and educational documents presented in the documentary flow of the 20th and 21st centuries. It describes the evolution of the information support system and the role of scientific research of Chair of automated library systems and computer engineering (ABS and WATTS, currently Chair of automated information processing technology) of Kemerovo state Institute of Culture and Arts in the field of automation and development of approaches to creation of ABS information support. The necessity to clarify the definition of the term “information support of ALIS” oriented on the use in its composition of unspecified and generic terms, reflecting its integral components and the specificity of the subject area “Automated Library Information System”. The component composition of the data ware system is proposed to allocate the information base, including the structured collection of information resources and information flows, as well as methods and tools to create and maintain it in working order. Especially emphasized is the role of electronic information resources in the structure of the ALIS information base. In the structure of the methods of creating and maintaining, the information base highlights: methods of collecting documents/data, methods of information presentation, control methods, storage and data recovery. As a means of creating and maintaining the information base are considered the following: a unified system documentation, normative-legal, normative-technical and instructive-methodological and technological documents, normative-reference information, formats of documents/data, logical data models, data flow diagrams, schemes of content components EIR, writing styles. Keywords: automated library-information system, which provides ALIS subsystems, information support system, information base system, information resources, electronic information resources, conceptualterminological apparatus

242-250

Authors: Abalakova O. V., Li M. G.

The article describes aspects of the use of multimedia technologies in educational process of Chair of documentary communication technology, Kemerovo State University of Culture and Arts. Multimedia technology is seen as a variety of information and communication technologies. The structure of the article disclosed multimedia technology in two ways: as a tool and object of study. The historical context of the development of teachers of Chair of documentary communication technology, showing the development and deepening it from a simple computer technology to more complex and system technologies that gradually became the basis for inclusion in the curricula of new disciplines, “Promotional activity” and “Special information technology”. The content of these disciplines is based on the study of applications. It described the first experience of using the media support in learning process through the use of multimedia presentations when applying the lecture material and the subsequent dynamic implementation of multimedia technologies in educational activities of Chair of DCT. The analysis of the work programs on direction “Library and Information Activities” profile “Information analytical activities” prepared teachers of the Chair, which showed that today holding each academic discipline requires multimedia equipment not for lectures only, but also for practical training. It revealed that most of the teachers of the Chair involve computer training for practical courses that due to the rather wide range of software tools identified in the review of the operational programs. It is shown that such an active computerization of educational process is led to the formation of fully computerized courses “Automated Library and Information Systems”, “Information Systems and Networks”, “Computer”, “Multimedia Technology”, “Networking”, “The formation of databases”. It disclosed the oriented content and methodology of these disciplines on the use of software and hardware support of the educational process. It revealed the structure and content of the present course “Multimedia Technology”, which is a synthesis of two parts: “Multimedia in the contemporary socio-cultural environment” and “Multimedia presentation in activity”. It describes the contents of the first part, which discloses a variety of multi-component and multi-media technologies, applications, multimedia technology, technology of multimedia components. In describing the second part of the discipline “Multimedia presentation activity”, it focuses on the conceptual aspects of the content of the multimedia presentation. It is shown what professional activities students learn most effectively in the process of studying the discipline. Keywords: multimedia technology, information and communication technology, library and information education, multimedia, multimedia components.

259-266

Authors: Vasiliev Yu. A.

The formation and problems of the collection of scientific articles “The Art and Art Criticism: Theory and Practice” are considered in this article. Keywords: art, art criticism, theatre science, musicology.

13-18

Authors: K. K. Kolin

In modern conditions, the appeal of traditional cultural systems, associated with the growth of the crisis tendencies of civlization, becomes important. The Slavic world takes a special place in the development of human society. This system was formed on the basis of traditions of Slavic culture, which is based on moral principles of the Orthodoxy. Studies show that today these moral principles are again popular, as they allow you to form attitudes and models of human behavior necessary for the survival of mankind in the face of rapidly growing global problems. The Slavic world has a strong moral and spiritual potential, based on the features of the ancient culture and language. In a systemic crisis of civilization, this potential becomes a strategic factor for the safety not only of the countries belonging to the Slavic world, but also in other countries, which are now looking for a way out of this crisis. Therefore, strengthening the unity of the Slavic world today is a strategic task for the mankind. It is noted that this unity should promote the spiritual and moral elevation of man, what is happening today to suspend the hazardous process of moral degradation of society. Culture of the Slavic world can and should be the blueprint for the formation of a new culture of peace and security as a prerequisite for survival of the mankind in the face of global challenges. Keywords: global security, spiritual values, cognitive potential, Russian, Slavic culture, sustainable development.

24-33

Authors: I. Yu. Uskov

The article describes the process of forming the new research direction in the historiography of Kuzbass regional genealogy. The experience of development at the local level at the end of XX – beginning of XXI century was summed up, and given an estimate of the current state, disclosed scientific and didactic potentials, identified significant events, causes of problems of family history preservation in the region. The study methodological basis were approaches, principles, instructional techniques and methods exploring the region, as set out in the works of representatives of cultural historical destinations of local movement in Russia in the 1920s and updated by modern researchers within the civilizational paradigm in explaining the “homeland” construct, as well as solving the problem of family ancestral memory as a form of realization of universal memory. The empirical data for research became the public initiatives (media publications, Kemerovo branch of the Amateur Association of Genealogists’ activities, Competition “The Tree is Strong by Roots”, exhibition on the family history, Round Table of the Public Chamber of Kemerovo region), science projects (almanac “Kuzbass Rodoved” monographs researchers, etc.) and pedagogical practice (drawing of pedigrees as an integral part of work of students in the system of additional education). The accumulated research experience is very significant. The published series of “Sources of historical genealogy of Kuzbass”, dedicated to the characterization of different kinds of genealogical documents (parish registers, civil registration, registered tales, lists of evacuees in 1941–1942 of the cities and regions in Kemerovo region), is a model studying genealogy underprivileged classes, with certain variations suitable for any region of Russia. Prospects for the development of research direction will be associated with a number of Kuzbass historiography topical issues, such as the history of rural settlements, “oral” history (were present examples of transformation among the descendants of old last names representations about their progenitors). Pedagogical potential of local history genealogy due to its humanistic possibilities for patriotic, moral education (didactic model: through the knowledge of family history to the knowledge of local history, then, to the country’s history). Keywords: local history genealogy, family history, archival sources, moral education.

48-55

Authors: V. V. Tikhonov

In the article, the analysis of historical and cultural potential of immigrants of the period of Stolypin agrarian reform in Predbaykalye is presented. Ethnic groups of immigrants, which by results of historical and cultural zoning of the region, in connection with existence of different elements in material carriers of culture in comparison with other ethnoses and the ethnic groups living in Predbaykalye, have prospects to keep further these material carriers by means of their musefication, including the method of ethnographic open-air complexes are considered. Belarusians, Ukrainians, Tatars, Golendry and Poles, such ethnoses and ethnic groups of immigrants are such groups. The houses, made from timber blocks and at the initial stage of resettlement of a roof covered with straw, belong to ethnomarking elements of Belarusians. The Ukrainian features are the huts covered with clay outside and whitewashed, the Tatar feature of houses is a lack of windows on the street and construction of mosques. The technology of construction of houses of Golendry brought to Siberia is an economic yard under a uniform roof. Poles, Polish miners, who weren’t carriers of construction traditions, had churches as a feature of their material culture. Keywords: immigrants, Russian, Golendry, Poles, Belarusians, Tatars, Ukrainians.

62-68

Authors: E. G. Khotko

The article examines the historical roots of Leisure Fair in Russia. Par with fair trade and forms of market relations peculiarities of running fairground forms of culture are reviewed. In view of the close trade relations between Russia and Europe, it is clear that the forms of trade fairs and business features were borrowed from Europe. Together with fair trade and forms of market relations in peculiarities of Russia could be found numerous spectacular and game forms of European culture as fun game puppet shows, circus acts with animals, performances of jugglers and acrobats. At one level, theatrical guests with sales representatives have made significant changes and influence on the development of free trade and fair areal holidays in Russia. At the same time, art is not art only but also goods. Thus, on a par with traditional, unheard and unseen played a major role in street art. The uniqueness of Russian culture was just in ability to take all of New England, Poland, Romania, France, Holland and adapt a combination of different genres on Russian soil. Fair for the Russian people was perceived as a holiday with freedom of speech, equality, uncontrollable laughter. A puppet theater was in special demand on the fairgrounds, it could be considered one of the most striking phenomena of culture. Variety of forms and types of puppet theaters in St. Petersburg aroused great interest among the public. At fairs and festivals especially popular performances of petrushechniks. Comedy was unprecedented condemning the power of laughter. Popularity puppet comedy was so great that the inspired writers, poets, composers, playwrights used Petrushka dolls for their works. M.Gorky, N. Nekrasov, F. Dostoevsky enthusiastically wrote about Petrushka. I. Stravinsky turned to comedy theater Petrushka in creative works. Thus, there has been some retail space spread that mixes commerce and entertainment. Incredible combination of all sorts of entertainment and commercial transactions did not only trade at the fair, but was a kind of spiritual center, which combined tastes and customs of the people. Keywords: fair, exhibition trade, Petrushka puppet theater.

75-84

Authors: N. D. Ulturgasheva, D. V. Novikov, I. G. Ulturgasheva

In the summer of 2013, we carried out expedition to Shanda village of Guryevsky district in Kemerovo region. Here representatives of the Teleut ethnos live. The purpose was to reveal nature of modern ethnocultural processes in this environment. Directly the settlement is adjoined by the meadows which considerable part is occupied with dumps of Shestakovsky and Bachatsky coal mines. According to informants, the main economic occupation is agriculture (truck farming). Absence here of lines specific to Teleuts is caused by character borrowed for them. On our vision, confirmed by the informants, number of farms containing the livestock today is rather insignificant. During supervision and conversations with respondents, a high extent of marginalization of the population was revealed. It is shown, for example, in regular alcohol intake by considerable part of Shanda inhabitants. The neighbourhood of coal mines was estimated by our informants as a whole as “disastrous” for the surveyed group of the population. The recreation center functions in the village. In its territory at the time of our research, the ethnic platform was created. The applied art (embroidery, knitting), according to respondents, is not practised today. According to memoirs of our informants, the national clothes were daily used till last decade of the XX-th century. Informants spoke about traditional ways of skin manufacture, sheepskins, tailoring of fur coats only in the past tense. On our supervision (and to estimates of respondents), kitchen is the most keeping the positions in the household sphere aspect of traditional culture. On religion the informants interrogated by us surely called themselves to Christians. There are also elements of primordial beliefs. Cultural workers in an interview called the traditional musical instruments lost so far. According to local population, national types of songs, oral creativity as a whole remains only among women of middle (on recreation center activities) and senior age groups. Names of national games were also listed. During an interview, respondents noted that representatives of young generation of Teleuts hesitated about the national identity. Certain informants consciously named the elements of traditional way of life. So, representatives of the Uskoyev family planned (at the time of conversation) carrying out the national wedding. As a whole, for today informants note withdrawal of bulk of autochthonic inhabitants of the settlement from the national culture. Regular reproduction of elements of traditional character (often stylized) belongs today to the sphere of art, creativity (the staff of recreation center). Thus, it is possible to state the existence of only separate fragments of traditional character, among the Teleuts surveyed by us. Generally their reproduction is connected with innovative forms of ethnic culture revival (within work of rural recreation center scenic statement of ceremonies, holidays, spoken word creativity and dances; the stylized forms of primordial clothes are used. As a whole, it is possible to draw a conclusion on absence in the territory of national culture surveyed by us as complete system. Keywords: Teleuts, ethnic culture, ceremonies, continuity of traditions, religious sinkretizm, innovations in development and translation of the Teleut culture, an ethnos survival, ecological equilibrium, marginalization.

89-93

Authors: A. S. Dvurechenskaya

There is a discussion for few years among Russian scientists-culturologists, what the theoretical and methodological features of culturology as a modern direction of the Russian researchers are. This article presents the author’s reflections on the given topic, not pursuing the goal of conceptual substantiation of the subject and method of contemporary culturology. As A. Agoshkov rightly notes, among the famous Russian cultural views about the subject and object of Culturology changed “from a complete denial of any problematization cultural knowledge... to recognition of culturology its significant cognitive capacity, not realized and not having on it of a chance in the near future” [1, p. 6]. It is noteworthy that Russian scientists are in search of a justification of its own vision of the Russian culturology as science, actively seek the experience of foreign scientists. With certain reservations, because there is no concept of “Culturology” in the American and European Humanities. Instead, foreign scientists use such terms as the school of cultural studies and sociology of culture. These research directions in Europe and America do not coexist peacefully, and lead, in the words of G. N. Bibikov, “the sharp interdisciplinary struggle”. Unifying trait is that these schools are using a variety of scientific approaches and methods to actively work with the “artifacts” of the modern culture. That research material, which is still practically not mastered by the domestic culturology. An attempt to build a common science of culture has already been in the history of the humanitarian science. These are concepts of L. White, J. Faibleman and K. Girts. However, they have not received adequate recognition in the Western anthropological community. Comparing the situation in foreign and national Humanities, it should be said that today the problem of the choice of approaches and methods in the study of culture is connected, first of all, with the choice of the scientific paradigm of thinking: classical or post-non-classical. In the first case, required strict scientific status, availability of the elaborated theory and methodological technologies, unified conceptual grounds etc. Interdisciplinary approach in the post-non-classical paradigm of thinking is principal, the rejection of classical scientific categories, “contextual relationship”, etc. A tradition of domination of fundamental knowledge historically was formed in the Russian culturology, and, consequently, the classical paradigm of thinking. At the same time, its heuristic potential associated with the post-non-classical model (according to the same A. Y. Flier). If we talk about culturology not only as a science, but also as an educational discipline, its specificity, also building on the cross-disciplinarity and integration, involves synthesis of the positivistic and anthropologic philosophical approaches. This position most of all makes the culturology as actual as a general scientific discipline in the context of the competence oriented approach in modern education. At the same time, professional culturogical education should synthesize classical and post-non-classical model of scientific thinking, first of all, to demand the cultural knowledge and experience in modern socio-cultural practices. Keywords: humanities, scientific paradigm of thinking, national culturology, theory and methods of culturology, cultural studies, sociology of culture, pedagogical potential of culturology.

102-111

Authors: G. N. Minenko, Zh. A. Ryabchevskaya

Es�������������������������������������������������������������������������������������������������������������с������������������������������������������������������������������������������������������������������������hatology is an integral part of Christian dogma about the person and the world, the main component of Christian philosophy of history. According to a position of N. A. Berdyaev and his followers, the Russian national type of the person is an eschatological type, and an eschatologizm is some kind of substantive element of the Russianness. The new reading of eschatologizm developed since the 1990s (A. S. Akhiyezer, etc.) contains the thesis about its central role in an institutionalization of special type of sociocultural dynamics of Russia. This inversion development, being characterized by a sharp transition from one pole of contrast to another, skipping the claiming or mediation, the idea which concretizes N. A. Berdyaev’s known thought of absence in Russians of a gift of “median culture” creation. In that and other case, the eschatologizm as a tendency to the end of history is urged to designate a certain primary element of the Russian religious and historical consciousness which, being the ecstatic all-Christian doctrine, is expressed in Russians. And though, in the general plan, it is possible to agree with it, however, from a position of the article authors, it is necessary to approach to a question of an eschatological dominant of the Russian religious consciousness historically. Two moments are most important. The first is a feature arriving from the Balkans in translations into Slavic language of the Christian literature, which majority was selected from monastic libraries of Byzantium. The subject of “a small eschatology” took in it an essential place and was strongly deposited in consciousness of monks of the Russian monasteries, an aristocratic top of the Kiev Rus, then next in the XIV–XV centuries when the real church conversion of simple people was carried out, it was introduced into consciousness of broad masses. The second moment, continuous influence of geopolitical making history of Russia, which was permanently generating imperative calls to the existence of the state and the people. Cumulative action of two specified factors caused a regular sharpening of eschatological moods in consciousness of broad masses of the population, happening at peaks of supertension of the people and the state for the sake of self-preservation and further development. Such an exact way “the eschatological complex” of the Russian consciousness was fixed. Since “the autocratic revolution” Ivan the Terrible and the following Distemper of the first two decades of the XVII century, which defined the most unfavorable for people (extensive, serf, autocratic) vector of economic and political development of the country, the eschatologizm acted as a means of channeling the real discontent and protest of broad masses in the sacral sphere. The diverse historical material given in the article opens details of this process. Thus, the idea of a certain substantive expectation of Russians on forming the “culture of the end” to “culture of the middle” the West can be estimated at a counterbalance only as an abstract, historiosophical design. From the historical point of view, all and in due time details defined concrete decisions of elite and unpredictable textures of geopolitical, natural and event factors, and also influences of mighty will of these or those sovereigns and church figures. Keywords: gnosticism, dualism, inversion, Manichaeism, Orthodoxy, Russian culture, eschatology.

118-121

Authors: O. Yu. Astakhov

As the fundamental basis of artistic practices and cultural philosophical constructions Andrei Bely should consider a relation to the word as a key symbol that defines the content of human life, which is most clearly demonstrated in metapoetic article “Magic Words”. In the beginning of this article, the author effectively sets the basic idea associated with unconditional approval coincidence naming the process and existence of any object and phenomena. Such a coincidence defines the ontological essence of the word, as a symbol capable of the world transformation. Living content of a word is determined by its mythological characteristics that can be supported solely by the act of creation. Unconditionally accepting this program works, Andrei Bely serves to continuing the life creating traditions developed in Russian culture after the 1850s, when the key points should be considered Vl. Solovyov’s philosophy. Enthusiasm for his ideas leads the author to believe that the cultural crisis, a crisis of consciousness is a consequence of breach of possible manifestations building the life creating words designed not merely reflect and generate new meanings and values of culture. Keywords: word-image, life creation, symbolism, cultural crisis.

134-141

Authors: O. V. Sinelnikova

Rodion Shchedrin is one of the outstanding domestic composers, who has preserved underlying traditions of the Russian musical culture. At the same time his music is a bright and innovative phenomenon of domestic music in the 20th and 21st centuries. Shchedrin’screative biography lies beyond any definite standards. He led the Union of Composers without following any of the keys of the Soviet era; he worked a lot abroad keeping the brightly expressed national colouring in his music; he mastered various avant-garde composition techniques of (dodecaphony, sonorism, aleatory music) but was never keen on any of them preserving his own style. A talented pianist, Shchedrin, is known as a performer of his piano compositions. Also, he writes librettos for his theatre works. The article deals with the features of implementation of events from the Russian history in creative works of modern outstanding composer Rodion Shchedrin. Many events from the Russian history of the 20th century served as the basis for tragic concepts of Shchedrin’s works such as choral opera “Boyarynya Morozova”, “Russian Photographies” for string orchestra, vocal cycle “My Age, My Wild Beast” and others. Theme of the Russian history is experienced and felt deeply by Shchedrin. For example, an important place in his creative work is the Russian Orthodox theme. Russian liturgy “The Sealed Angel” for mixed choir and flute, “Stikhira for the Millennium of Christianization of Russia” for symphony orchestra, “The Frescoes of Dionysios” for nine instruments, opera for the concert presentation “The Enchanted Wanderer”, based on the story of Nikolai Leskov, choral opera “Boyarynya Morozova” are among works which most brightiy reflect this stratum of Russian culture. The composer’s spiritual and creative needs originating in the family and upbringing were materialized in these opuses. Shchedrin in his memoirs “Autobiographical Notes” gives a personal assessment of the political situation and life in the former Soviet Union. He looks back on his eventful life and admits exciting insights behind the scenes of the international music world. He develops his personal view on the consequences of the political and ideological repression for the artistic practice. In the short anecdotes and humorous hints, sometimes mixed with a bitter irony, reveal a very pleasant side of Shchedrin as a man, who, in spite of some adverse experiences, has kept his cheerfulness and joy of life. Keywords: Russian history, life and creative works, Rodion Shchedrin, tragic events, Orthodox culture, Russian literature.

154-157

Authors: A. I. Dmitriev

The era in which we now live, will undoubtedly go down in the history of Russia, as the next and probably the most powerful period of its “Westernization”. This led to the fact that cultural individuality of our country and its people have faded into the third plans pronounced archaic. Particularly traditional culture of the Russian people is affected in this situation. For this reason, recent idols of the 1960–1970s “village prose writers” and creativity of V. Shukshin were not popular. We think that the time saturated by values of the West is approaching, which was alien to the Russian people, clearly, has come to its expected slowdown. In this situation, V. Shukshin’s heritage, in our view, becomes of obvious relevance, including its study, the intensity of which is in the past. This applies to its literary heritage and especially cinematic. The object of this article is to study the cultural and historical period of 1950–1970s, causing the unique life (as a writer, actor, director) work of V. Shukshin. The aim of the article is to identify the logic of artist development and evaluation of his heroes as carriers of Russian national character. With the advent of Shukshin’s cinematography and literature in the whole galaxy of brilliant writers “villagers”, vital national issues have become, finally, the subject of study in the arts. Chief among these problems, especially Shukshin’s worry, there was a problem of the state of the Russian soul at the moment of the transition of society into a new social existence “village”, which was formed by the Russian national character in “urban”. Shukshin, without exaggeration, was the first to realize that this transition will not be a major difficulty in the development of urban culture of a former villager, and their clash with the “anonymity” of the urban environment to which they absolutely were not ready. That’s why Shukshin’s heroes always carry traits (good and bad) of the Russian national character, often cannot resist the new environment, cannot fit in and out of desperation, being self-destructive. One of the most valuable qualities of the characters of Shukshin’s cinematic and literary heritage is their nature, which they inherited as a legacy from the centuries-old process of formation of the Russian national character. Nature is often intuitively understood by Shukshin’s heroes as manifested primarily in their response to any kind of man-by-man humiliation. Complete rejection of his heroes almost always leads to unpredictable results. The process of work used scientific methods, adequate research problems, comparative-historical method and art analysis. Keywords: “hero faddist”, a soul celebration, anonymous existence, the Russian national character, a tragic drama, a philosophical parable, a “peasant” civilization, culture of the city, conscience, “natural” man.

163-170

Authors: E. N. Chernyaeva

The first decades of the 20-th century are characterized by a heightened interest in various social practices, which manifests itself in the artistic culture through updating the scope of arts and crafts. In the first years after the revolution in Soviet Russia, there was a movement commonly associated with the formation of industrial art. Within this movement, there was a transition of many representatives of Russian avant-garde art from the “pure art” to the project activity. Project program production art, finally formed in the constructivist project, bore the features of a social utopia as artistic design was conceived as a way to convert a social being and consciousness, design environment. Another artistic direction, tending to translate life building principles into practice, was constructivism. Like the “industrials”, constructivists sought to move from a purely artistic activity to practice-oriented. Another merit of the constructivists is that they went to the provisions of the development of the production of art, much more on the theoretical and practical levels. Constructivists, as production workers, were critical to the previous tradition in art and tough enough to delineate their projects from the works of arts and crafts. Extensive discussion on this field to the fore some particularly thorny issues, among which is the problem of forming the image of the Soviet man. Art and culture gradually formed a perfect image of the Soviet man. The new Soviet man is the personification of the new world (the future of the Soviet state), creates a new way of life, consisting entirely of “things”, new works of art, for it builds a new life through all of that new art. Thus, the art scene of the 1920-s was impregnated with a sense of anticipation of the new era, as manifested in art approval images of the future in the present. Keywords: life building, avant-garde Soviet art, Soviet man, artistic image.

175-179

Authors: E. A. Begunova

Byzantium had a huge impact on the culture of the world in the field of Christian art. First and foremost, this influence affected countries directly bordering or had cultural ties with Byzantium. It laid the foundation in the Christian Byzantine architectural tradition. Since the IV-th century the Byzantine Empire had active construction of the Christian temple complexes, which were based on the ancient Roman public and secular buildings. The temple architecture of Byzantium throughout all stages of its development was an active search of architectural form, which would be fully consistent with the Christian dogma. During these searches, the Byzantine church architecture took several distinct stages. The main stages of this evolution is considered to be a new reinterpretation of the ancient, especially Roman, architecture, laid the foundation of the Christian centric architecture, and completed the addition of cross-dome type of the Christian church. Because of Byzantium, the Christian culture and art have great symbolic and dogmatic saturation. Construction of basils opened a wide scope for the many options of interior layout, which responded to the artistic tastes, traditions, material possibilities of a particular area of the Byzantine Empire. Centric system combines the features of the basilica architecture and new architectural system of the cross-domed church, which later became the dominant form of architecture of the Christian world. With the development and complexity of Christian symbolism, the dogma became accessible and understandable for parishioners. So, the cross-dome system came to replace the temple centric planning since the main value of this type of temples, was primarily symbolic in deep saturation. Thus, the Byzantine architecture evolved the Christian temple types and formed the foundations of Christian architecture, and most of all the Orthodox temple types. Keywords: Temple, basilica, architectural style, centric system, cross-dome system, Christianity.

185-192

Authors: G. P. Kovaleva

In ontology of transcendental cosmism of Plato, Aristotel, Plotin, Origen, Shelling, Solovyev, Bulgakov, Florensky and Berdyaev the idea of the overall being predominates over the rest. It became the main basis for the reconstruction of the notion “spiritualism”. During the process of the generalizing of the notion “spiritualism”, transcendental cosmists made the following conclusions: 1. Ontologically, “spiritualism” is the philosophic category that shows metaphysical structure of space. 2. Anthropologically, “spiritualism” is a part of the anthropic cosmic principle that allows the man to develop self-conciousness and the ability to intellectual activity. It helps to obtain ethic standards and to form moral persconality. 3. Metaphysically, “spiritualism” is the manifestation of the transcendental (Godlike) origin in the man and space (living spirit) allowing the man to be the centre of the overall of ideal and material worlds and to work on the transformation not only of his own physical, mental and intellectual nature but the whole space. The main purpose of the man in the space evolutionary process is the necessity of cognition, self-conciousness and activity for public welfare. The rate of “spiritualism” development is vividly seen in personal and moral characler of the man, his active vital position directed to the reformation of the nature and the society. Keywords: cosmos, spirit, spiritualism, transcendence.

201-204

Authors: Ivanova Nelly Stefanova

Success is the achievement of the desired goal and the result of deliberate human effort. Success is need, good life strategy and philosophy, happiness and life satisfaction. Metaphorical representation of such an abstract concept as the concept of “success” in the Bulgarian language have a spatial imagery. Success “has” definite position in space, “move” in a particular direction in both horizontal and vertical space. The article gives examples of the most common spatial metaphors of the concept of “success” in Bulgarian: the road forward, stairs, tops, flying up, jump, use right vehicle, the coordinate system of the reference point, the starting point, etc. Keywords: success, spatial images, Bulgarian.

208-214

Authors: Angelova Sophia Angelova

The paper treats the interpretation of amnesia in the novels “Libra” by Pavel Vezhinov and “The Yellow House” by Doncho Tsonchev. Amnesia in these novels serves as a background for a discussion of a number of psychological, philosophical, ethical and social issues, arising in Bulgarian society in the 80s years of the twentieth century. As far as personal memory is the core of any self-identification, the purpose of this paper is to investigate how its traumatic loss leads to a refusal, demand and achieve of personal identity by comparative analysis of the two novels. The traumatic amnesia as a main motive raises the questions of personal choice, personal responsibility and the limits of personal freedom, thus generating a number of situational similarities but also significant differences in the interpretation by the two authors. The main character in Vezhinov’s novel in search of his lost identity reaches insight on the need for harmony between rational and emotional in human nature that makes him rethink his entire previous life and revise his relations with other people. While Vezhinov’s novel is centered on the moral and psychological problems of the individual, the work of Tsonchev, building a romantic hero type, seeks a generalization of the ills of society in the comparison between madness and normality. The “mad” hero discovers the fundamental similarity between the madhouse and the outside world (the same crazy, but larger) and sees his vocation as being a doctor of the people in the outside world, problematizing the established social order. The comparative analysis of the two novels reaffirms some of the basic functions and uses of madness in literature as an alternative point of view and a corrective to the ills of society on one hand. On the other hand though essentially diverging in their messages the novels are symptomatic and representative of the interiorization or the resistance to the ideological pressure not only in the works of two of the most popular Bulgarian authors, but of the Bulgarian prose as a whole at the beginning of the 80s of the twentieth century. Keywords: amnesia, personal identification, Bulgarian novel.

221-227

Authors: N. F. Alefirenko

The article examines the relations of sentences and words contains the idea that the whole mechanism of the language associated with the operations not with values but meanings. This, in turn, suggests the possibility of attributing the phenomenon of meaning only to the sentence but not the word. However, such a categorical decision cannot but cause additional issues related to the dual nature of the sentence, which can act as a unit of language (at first incarnation of the system), and as a unit of speech (in the activity-dynamic aspect). Communicative meaning of the word is determined by the context and situation. Understanding the sense of a verbal sign in the act of communication means to understand what it refers to specifically designated data word. Such denoted, in fact, motivates the choice of a word by communicants. The word, which turned out a particular sign situation and was extracted from the context, loses its meaning. Keywords: language sign, word, sentence, meaning, sense, mind, noema.

232-236

Authors: T. Y. Rubtsova, M. I. Gubanova

The relevance and the practical importance of the chosen research subject are caused by several circumstances. Leaving school falls on the life period preceding the introduction of a person in early maturity. Graduates will have to begin new activity, and it is necessary that they would be socially active, joined by various forms of social practical work, and participate in problem solving for our society. Boys and girls have to conduct search with understanding of the world around, with adequate vision of themselves in it. The task becomes complicated also, because choosing the way in modern quickly changing conditions, seniors have to be guided not as much for today as for tomorrow’s. Young people need to learn to predict, forecast, and be aware of requirements and opportunities in future social and economic situation. But graduates of modern educational institutions also experience the greatest difficulties solving this task. Activities for formation of the updated life outlooks of the future higher education entrants include three interconnected and interdependent processes: social, pedagogical, psychological. The author of the article discloses formation features of the updated life outlooks of the future higher education entrants, considering such aspects as factors and reasons of insufficient formation of personal ideas about the future, forming the stages of life outlooks, and the personal qualities, necessary for successful realization of vital perspectives. In the author’s opinion, such personality qualities as responsibility, ability for planning, ability for time-management, ability for life organization allow to realize successfully vital perspectives to the high school students, and the formation’s condition motivational significant vital perspectives of the future entrants is realization of personal activity in the course of socialization. Keywords: updated life outlooks, personality quality, maturity and immaturity of life outlooks.

241-248

Authors: O. A. Kalimullina

Creative personality orientation is one of the few topics that are not often seen as an object of scientific analysis, for several reasons: more widespread study of creative activity of the individual, creative and self-development needs, while the direction of a person, being the multi-component complex phenomenon, allows us to offer this study. The main feature of the formation of creative orientation of the individual in terms of leisure is to direct the main potential of the individual in the right direction, to ensure the development of his need-motivational systems in the works to create the conditions to meet the basic needs of the creative personality, and to ensure the formation of the main component of the creative orientation of the individual goal setting creativity and the ability to apply a basic form of creative knowledge and skills into practice. It serves as a structural element of free time, the content is filled with activities, which allows not only to overcome the stress and fatigue, but also to develop the spiritual and physical quality on the basis of socio-cultural needs of an individual. Under leisure the author understands of free time, which the individual spends in his sole discretion in not immutable duties, and realization of individual interests and formation of his creative orientation. Keywords: leisure, leisure-time, identity, creative direction, creative personality orientation, approach, sociocultural activities.

256-265

Authors: M. Yu. Sdobnikova

The process of organizing libraries in Vladimir gubernia was held within the framework of the nationwide process and was typical of the provinces of Central Russia: in the province there were established basic types of county libraries that existed at that time: public county libraries, people’s county libraries, reading rooms and school libraries. They provided library services to various strata of the province population and became the centers for the spread of culture and knowledge. On the threshold of October revolution in 1917, Vladimir library system comprised 10 urban and 226 rural libraries. After October 1917, Vladimir public libraries became state ones, private and church libraries were closed, people and public libraries were called into requisition. The pre-revolutionary province library system was in the nature of the things bound to undergo substantial transformation. With the aim of regulating library system development, the Government of the RSFSR set a task to centralize library system and organize a unified library system. After the adoption of the Decree “On the centralization of library services in the RSFSR” (1920) new libraries were organized and existing library system regulation began in Vladimir gubernia. The following main types of libraries were established: 1) urban, central and district, 2) volost, and 3) mobile ones. During the first two post-revolutionary years, the Vladimir library system doubled and comprised 677 (in 1919) libraries, according to some sources, and 498 public libraries, according to other ones. In two years, the works on establishing the library system were suspended due to the country’s transition to new economic policies and the lack of budgetary funds. Therefore, by the end of 1923, the number of urban and rural libraries, a subject to the general jurisdiction of Gubpolitprosvet, decreased by more than 2 times, three years later, only 240 libraries and village reading rooms from 498, that existed in 1920, were functioning. Most of the focus in those years was on the organization of the Central Provincial Library in the city of Vladimir, as the major methodological center and main book depository of the gubernia. Under the conditions of further library system expansion underfunding, movable library stocks became the main form of rendering library services to the population of the gubernia. Movable library stocks extended the capabilities of public libraries to attract new readers and advance books into the masses of workers and peasants. Since the period from 1923 till 1924, accelerated development of a mobile library system and formation of movable library stocks at the central provincial, county and large volost libraries took place. If in 1921–1922, urban and rural libraries had only 42 mobile library stocks, then in 1927–1928, there were already 1058 ones. On the average, there was one mobile library per 4 settlements in the gubernia. Due to the activating of mobile library services in Vladimir gubernia, the book population ratio increased: by 1927, the urban and rural book population ratio was 0.3 and 0.9 books per capita respectively, whereas during the prerevolutionary period it was 0.07 books per capita. The basic line of library services development in 1930 became the proliferation of public libraries with the library system extension in line with the economic and political objectives set up by the Party. Library system extension was caused by organization of libraries in rural areas: at collective and state farms, at machine and tractor stations (MTS). Support libraries at the MTS became to be considered as a part of public library system. Thus, within the period from 1920 till 1930, there was given grounding in the fundamentally new library services system in Vladimir region. Public libraries system established in the region was built in accordance with the administrativeterritorial division of the gubernia and comprised the central province library, district libraries, central district libraries, volost libraries and village reading rooms. Its main distinctive feature was the desire to bring library books closer to the residents of towns and villages by way of organizing movable library stocks. Libraries’ activities in Vladimir gubernia during that period were aimed at attracting workers to building the new socialist society. Keywords: central province library, volost library (rural municipality library), county central library, library reading rooms, travelling library, bookstock for library service, movable library stock service.

278-279

Authors: V. I. Markov

The article informs about the reopening of the dissertation council of the university, emphasizes the importance of this event in the scientific life of the university, describes the themes of some investigations and poses challenges for young researchers. Keywords: dissertation council, research studies.

283-288

Authors: A. I. Yudina, O. V. Rtischeva, D. D. Rodionova, N. M. Trusova, S. A. Mukhamedieva, A. A. Nasonov

All-Russian Scientific and educational youth forum “Domestic tourism as a basis for sustainable regions’ development of Russia” was conducted from 11 to 22 November, 2013 at the Kemerovo State University of Culture and Arts. The forum was attended by 150 people, including invitees from the leaders and academic staff of educational institutions, representatives of public authorities travel companies, institutions of further education, public museums and other cultural and art figures and students of Siberian, Ural, Volga and Central federal regions educational institutions. The forum’s goal is strengthening the tourism potential of the Russian regions by creatively thinking young people, searching for ways of identifying and popularizing historical and cultural sites and using them in the development of domestic tourism. The main directions of the forum were: economic problems of developing domestic tourism, identifying modern museum technology, preserving and promoting domestic tourism facilities; intercultural interacting as a resource for domestic tourism, social and cultural activities in the field of domestic tourism, domestic tourism visual space; domestic tourism advertising. Workshops and public lectures were conducted by the leading educators and experts in the field of culture and domestic tourism (the UK and Russia) highlighted the main problems of developing domestic tourism and cross-cultural communication in the above mentioned sphere. Keywords: domestic tourism, cross-cultural communication, historical, cultural and natural heritage, museology.

14-30

Authors: K. K. Kolin

The information role as a basic resource and strategic factor of development of a civilisation in XXI century is considered. The analysis of structure and the maintenance of a problem of mastering the information connected with formation of a Global Information Society, based on knowledge is carried out. Its pragmatical and scientifically-methodological aspects are allocated. Some actual and perspective directions of studying of problems of the information in Science and Education are defined. The condition and prospects of development of the international cooperation in this area is shown. Keywords: information, information society, information approach, information revolution, education, scientific paradigm.

38-44

Authors: Maria Kosturova-Parashkevova

According to modern scientific research Slavs now constitute one of the largest ethnic groups. The possibility of Slavic unity in contemporary processes of globalization is realized through the conversion to the traditions associated with hristiyanizatsiey Slavs and the emergence of Slavic written. Thus, the priority of the Slavic unity should be the restoration and enrichment of the historical roots of friendship and cooperation between the Slavic peoples in all areas and walks of life. The need to find new forms of cooperation is in line with the new realities, taking into account national, regional and international features of the Slavic world. Preservation and development of national identity is directly related to the treatment of the past, resulting in a possible enrichment of the cultural identity of the Slavic peoples and Slavic cultural community. Keywords: Slavic unity, national culture, Christianity.

51-57

Authors: Lоra Yavorova Nestorova

Rhodope Mountains are a part of the large Thracian – Macedonian massif, which occupies the central part of the Balkan Peninsula. Homer called Rhodope “snowy mountains Thracians”. In this paper we present the ancient history of the settlement of the mountains, according to archaeological data, is the end of the VII – beginning of the VI century BC. An important focus of our work is to appeal to the architectural masterpiece of Perperikon, which began with the Christianization of the Rhodope Mountains in the V century. Archaeological finds show that Perperikon is the center of megalithic culture in the Rhodope Mountains. The place was idolized by people in the Stone-Copper age (V–IV century BC). According to the Bulgarian Professor N. Ovtcharova, the palace is fortified the capital city of Perperikon Thracian Kings in the Rhodope Mountains, here was a temple-rival of Delphi, about which Herodotus wrote. Ancient cultural memory Rhodope is impossible to imagine without the tomb of Alexander , one of the most monumental in our land, which affects not only by its size (diameter greater than 70 m), but also for its wall drawings. Bachkovski monastery and legends associated with its icon of the Virgin Mary, attracted many fans. Preservation of cultural heritage requires special attention to the implementation of programs related to the implementation of cultural tourism. The use of modern means of facilitating alignment of PR-strategy presentation of these unique cultural monuments, and at the same time will keep updated the historical values to the accelerating processes of globalization. Keywords: historical memory, historical value, cultural tourism, PR-strategy.

64-72

Authors: V. V. Poddubiokov, D. D. Rodionova

The purpose of this article – to summarize the project results achieved at the stages of 2012–2013 years. Give their assessment in the context of the urgent problem of maintaining tolerant forms of inter-ethnic relations in the multinational Russian society and outline the prospects for the practical use of web-based resource potential of its social and cultural effects. Web-Encyclopedia “Prominent figures of science, culture and art – the representatives of the indigenous peoples of the Russian North, Siberia and Far East of Russia” is created in order to maximize the total reflection and presentation of the information space of the global network of the contribution of indigenous peoples of the Asian part of Russia in the development of culture, arts and science knowledge. The main substantive outcome of the project, prepared by now – prepared by the first part of the web encyclopedia “prominent figures of science, culture and art – the representatives of the indigenous peoples of Western Siberia, posted on the Internet in the form of a specialized portal. Currently, the encyclopedia contains 22 ethnohistorical information about the people Siberia, giving an idea of the ethnogenesis, stages of historical development of the indigenous peoples of the region, especially their ethnic culture and its current state, the number of ethnic groups and its long-term dynamics. Bulk materials encyclopedia are 132 biographies of famous figures of science, culture and art, representing the peoples of Western Siberia”. Promising area of practical application of the results of the project is also a process of patriotic education and cultural socialization of the national indigenous youth, which, through familiarization with the materials of the Web encyclopedia will get more opportunities to strengthen their ethnic identity, as well as a maximum – get rid of the prevailing “complexes of ethnic minorities”, especially peculiar to the younger generation of indigenous Asian borderlands of the country. Currently encyclopedia available on the Internet as a dedicated resource (portal) that provides an open (test) access to the biographical material and ethno-historical references. Keywords: indigenous peoples, information resource, ethnos, historical and cultural heritage.

83-96

Authors: I. V. Voronova

The creation of the visual information space of the Russian culture can be seen in the process of interaction of the traditional and innovation (international) graphic symbolics. The principals of the field formation are associated with the characteristics development of the national culture imaginative systems. On the one hand, as the result of deconstruction, simulation and other key phenomenon of postmodernism, overcoming the boarders (national, real, etc.) is taking place along with generalization of valuable characteristics, morals and customs of any traditional societies. The result of this trend can be considered the formation of new unified samples, which act as social guides of visual culture. On the other hand, is the formation of the visual space is targeted on the strengthening the national identifications or ironic thinking of traditions into imaginary forms (neotraditions). This transformation consists of modernization of graphic systems of any given culture in the context of national mind. It should be noticed that the introduction of international elements into the Russian culture sign system in a primitive form corresponds to the disappearing of its unique core. As a result, there can be seen a transition of the unformed cannon in the national design to unified (clichéd) forms. This factor is assisted by a symbols typification in the visual solution of which deep art sense is replaced with visual cover. Along with this phenomenon new methods of form generation of mass type visual forms are being introduced. Besides the trend of postmodernism in the visual information space, computerization or mechanical design of new language takes place which differs with electronic presentation, style (graphic), reality (photography), dynamism, randomness, etc. Such virtual space is related to the visualization of traditional and foreign symbols of Russian culture. Consequently, the interaction specificity of traditions and innovations in the national design are assisted by the formation of diametric creative brunches: - specifics of analogy method or “secondary art”, on the one hand, is related to the symbolic application unknown for aksisphere and semisphere of russian culture, cause the interaction with its traditional specifics is missing; - method of idea generation, on the other hand, is headed to the revival of the interest to the cultural past of Russia and attempt of actualization of the country culture traditions through visual innovations introduced into the practice of Russian graphic design. It’s emphasized that in the reviewed period (beginning of XXI till present) the extraction of key points is getting more urgent which tend to strengthen the connection of codes containing in the visual expositions of practical forms with aksisphere and semisphere of Russian culture. Basing on this, the main result of the research can be regarded that the basic points of further formation development trends of ussian visual culture could be the synthesis of peculiar characteristics. Particularly it is the interrelation of problem the accumulating interaction of “obvious” and “unobvious” in the renewable cannon category, national and international dialectics as well as correlation of esthetic significance and practical usability. Therefore there can be accumulated a relation of design symbolic with aksisphere and semisphere of Russian culture which contributes to the effectiveness growth of design development in Russia. Keywords: visual culture, graphic design, international, information space, national, neo-traditions, innovation, post-modernism.

105-111

Authors: Mariana Stefanova Kaprieva

In the process of the emergence and development of human culture, religion and art – are interconnected, as a form of social consciousness. Their relationship is determined by the specifics of their ideological and sensory-emotional orientation. Figurative and symbolic thinking, emotional experience, the cleansing power of catharsis and spiritual pleasure, usually accompanied by the perception of a work of art and religious worship. For this reason, a religious ritual always lined up on the basis of artistic and aesthetic, and contains elements of mystery and theatricality. The subject of this paper is to analyze some of the philosophical and aesthetic problems of art religious rites of Christianity, the capabilities and limitations of a specific manifestation of artistic imagery in the service of religious ideas and beliefs based on the analysis of these phenomena philosophy and aesthetic interpretation of Orthodox icons. Keywords: artistic imagery, christian cult ritualism, sculpture, iconography, ortodox icon, philosophical and aesthetic interpretation.

117-123

Authors: A. A. Mustafin

Today’s attempts of the socio-economic reform in Russia, and their obvious failures are due primarily to the fact that the basis of course of its modernization was based on false theoretical assumption associated with neoliberalism, outbound from the belief that all countries of the world, including Russia, are subjects to the effects of uniform laws of commonly public development, which define the main direction of the human development. This means that there is a universal way of economic, socio-political and cultural development, opened to a number of European countries and the United States, followed by all the states seeking the prosperity and development. The natural, social and national differences are inconsequential. This installation is clearly ideological and methodological value of “Euro-Atlantic liberalism” which cannot be implemented peacefully, is a frank imposition, using a variety of sanctions, massive political pressure, and is often forced by arms. As for Russia, the most appropriate solution for its self-determination is an awareness of their national and cultural identity and change of the economic development model, based on reasonable self-restraint from the influence of international market for this important observance, at least four requirements: the establishment of state monopoly of foreign trade, the export of capital, the abolition of the convertibility of the ruble and the implementation of the State banking supervision. Therefore, has economic potential of Russia is relatively stable, it is necessary to adopt appropriate measures for socio-economic development for changing priorities. Of course, we are not talking about the necessity of self-isolation. It’s about the need to move away from the blind copying of Western stereotypes, their creative transformation and application of the civilized space. With regard to the ideological and theoretical framework, which will be the reorganization processes, the most acceptable theoretical methodological Foundation challenge can be considered a locally civilizational approach. It is more appropriate to modern problems of domestic development. Social world today is moving towards multiculturalism, diversifying the economies and cultures. But this civilizational diversity can be understood not on ideological basis of neoliberalism, and based on the theory of local civilizations, the conceptual core of which is the geosociological paradigm. Keywords: geosociological paradigm, concept of local civilization, national cultural identity, natural climatic conditions, paradigm of “Euro Atlantic liberalism,” Western form of management.

129-136

Authors: M. R. Chernaya

Actuality of the subject depends on the inexhaustibility of high qualities of Mozart’s work. Immersion in compositions by the famous Viennese leads to new investigations and marvelous ideas in composition. The problem of the research is insufficient knowledge on phenomena of combinatorial devices on the syntax’s and composition levels. The object of the research: musical combinatoria in its different manifests. The subject of the research: methods of organizing a composition with the help of the combinatorial devices in clavier sonatas by Mozart. The aim of the research: discovering mechanisms of constructing the form in Mozart’s clavier sonatas dealing with Ars Combinatoria, the teaching of the 18th century. The purposes of the research are: a) to point out in Mozart’s work pieces composed under influence of traditional approaches to combinatoria; b) to name Mozart’s sonatas dealing with Ars Combinatoria; c) to create schemes of structures in sonata forms of pointed out Mozart’s sonata cycles; to analyze individual peculiarities of Mozart’s combinatoria. Methods of the research: musical analysis, comparative analysis. Scientific novelty consists in stating combinatorial peculiarities in composition of Mozart’s clavier sonatas becoming apparent on syntax and composition levels, that where not noticed before. There are 4 divisions in the article: stating the problem, historical, theoretical and resuming. In the first division the actuality of the subject, the role of Larissa Gerver as the first home researcher, who created a new trend in art knowledge are defined, and the goal of the research is formulated. In the second division the teaching of Ars Combinatoria that influenced Mozart is looked through with the culturological approach. The early concerts (KV 37, KV 39-41, KV 107), “Anleitung zur Componiren von Walzern” published anonymously in 1793 are named as the examples of his interest in combinatoria in composition. In the theoretical division that is the main one, firstly, the clavier sonatas with examples of Mozart’s combinatorial technique are named, then structures in movements of KV 311, KV 330 and KV 333 are analyzed and compared. In the resuming division conclusions on evergreen actuality of a research in Mozart’s work, iniquity of his interpretation of combinatorial abilities in composition on its three levels, that forms one of the main features of the composer’s style, as well as on the characteristic features of the sonata form in the pieces dealing with Ars Combinatoria, are made. Keywords: W. A. Mozart, sonata for clavier in the Classical period, combinatoria in music, structure, Ars Combinatoria.

146-153

Authors: V. G. Nikulin

Since conversion to Christianity musical culture of Yakutia started to develop not only in folklore as it had been earlier but also in sphere of orthodox traditions in close interaction of antitheses. One of these traditions is church chorus chanting. Beginning and development of this tradition in Yakutian eparchy is considered from the late 70s of the XIX century to the beginning of XX century. By this period system of orthodox institutions was well established in Yakutia, all necessary conditions for development of church chorus chaning were created, amateur singing collectives consisting of various groups of the population were formed. The leading part was played by eparchy choir that performed masterpieces of church music of the well-known composers: A. A. Arkhangelsky, D. S. Bortnyansky, V. A. Vedel, M. I. Glinka, P. I. Turchaninov, P. I. Tchaikovsky. The choir consisted of almost 70 singers. From the choristers the first Yakutian regents were trained among whom were graduates of St. Petersburg Chapel. Church chanting being obligatory attribute of the most significant church holidays and rituals showed itself in various forms: church celebrations, religious-moral readings, concerts of church music. The characteristic regional features of church chanting caused by simultaneous existence of the Yakut monodian song tradition and the European four-part singing came to light as a special cultural phenomenon. In the paper increasing intensity of church chorus chanting development is traced, deep internal differentiation of traditional concerts of the orthodox music, their charity are revealed. Through performing music originality of spiritual life of that period was expressed. Having strong bases church chanting became a part of the Yakut musical culture that denied dogma concerning “inability” of the Yakut people to chorus singing. Keуwords: canon, church chanting, attributes, orthodoxy, ritual, choir, ceremonialism, music, culture, regent.

166-177

Authors: E. V. Konopleva

This article highlights the problem of musical organization of carnival forms and their place in contemporary culture on example of the musical component of the Brazilian Carnival in its historical development. Relevance of the study is related to the significance of the phenomenon under study. Carnival is a complex and manifold phenomenon unparalleled in modern culture. It has connection with mythological reasoning and ritual, with game as a form of human activity, with religious concepts and ideas, with different art forms (fine and applied arts, performing arts, choreography, music and literature), which make a part of the carnival in their specific forms. The musical organization of the carnival differs across the countries and periods, while maintaining its festive nature, connection with ritual (the memory of the genre) and conditionality of the context of action. The musical component of the Brazilian carnival is extremely rich and diverse. It represents a great interest and importance for musicological research for many reasons, among which are the following: - Brazilian carnival music plays a crucial role in organization of festive activities and largely determines the development processes of carnival forms; - carnival music is the main embodiment of national identity and important part of the Brazilian musical culture. It is a profuse ground for the formation of a special type of democratic musical creativity: popular music; - Brazilian carnival music became a creative platform for emergence of the new musical styles and trends, formation of new musical genres. In carnival music, multiple-level synthesis of European, African and Latin American traditions, instrumental and vocal music took place and greatly contributed to development and enrichment of musical and poetic language of Brazilian and world culture. - carnival music greatly influenced various spheres of non-carnival culture, particularly academic professional musical art, presented by works of such composers as H. Villa-Lobos, J. Siqueira, F. Minhone, E. Nazaret, L. Cardoso and others. Despite of the great importance of the problem it continues to be understudied. Therefore the holistic research of Brazilian carnival and its musical aspect is especially relevant and has great academic and practical value. Keywords: musical component of carnival, specifics of musical forms, Brazilian carnival culture.

184-213

Authors: S. K. Sevastyanova

The article “'Speculation' in the Garb (On the theological and anthropological doctrine of Patriarch Nikon)” is dedicated to the study of the spiritual (notional) value of the episcopal vestments, which gives Patriarch Nikon in connection with his polemic on the issue of Gaza with Metropolitan Paissy Ligarid. The study of the composition of the library of New Jerusalem Monastery, founded by Patriarch Nikon, found that he knew the writings of Byzantine Fathers commentators’ liturgy, liturgical actions, objects, and the episcopal vestments and used them in his explanations. But two sources were for the patriarch of the most authoritative, published in the Moscow printing house in 1655–56, the book, “Blueprint” and the work of St. Gregory of Sinai “On the Church Authorities”. Metropolitan of Gaza claimed that the garment is an emblematic image of the moral qualities of the priest. Of the virtues that the bishop should have, he singled out meekness, truth, patience and chastity. Keeping with the teachings of the Holy Fathers, Patriarch Nikon characterized as an integral part of his spiritual and corporeal beings. As the Metropolitan of Gaza, as Patriarch Nikon, considered no different Christian piety and fidelity to the Orthodox Church, of the symbolism of the episcopal vestments revealed through the characterization of the moral qualities of the Metropolitan. Following the Holy Fathers, Patriarch Nikon claimed that the bishop during the liturgy symbolically likened to Christ. Therefore, the spiritual content of the episcopal vestments, he saw through the three pillars of the spiritual foundation of the Church: the fruits of the Holy Spirit (as a set of Christian virtues), the gifts of the Holy Spirit (as a special thanksgiving, served by a priest), and the Holy Mysteries that feed them. By building their own theological and anthropological study of the fruit of the Holy Spirit as the robes of Christ, Patriarch Nikon gave an explanation of the spiritual meaning of the following elements set episcopal vestments: alb, stole, cuffs, belt, epigonaty, wand, cloak (or sakkos) omophorion, cross, Panagia, miter. Liturgical garments as a mirror of the soul and the spiritual transformation of the priest, two topics that complemented and helped open the main topic of debate Patriarch Nikon with his opponent, the superiority of the priesthood over the kingdom. The rise of the priesthood, Nikon understood as the rise of religious rank, this idea vigorously and persistently carried out in his reform efforts. The idea of the rise of the priesthood as the embodiment of all spiritual penetrating the Russian Orthodox culture and way of life, consistent with the interpretation of the patriarch of the speculative value vestments as a bishop, the highest in the degree of the church hierarchy. Invested for the divine liturgy a bishop symbolizes the head of the Orthodox kingdom, the kingdom of Orthodox Christians, for whom it represents the spiritual and moral ideal, embodied in Christ. Keywords: Patriarch Nikon, Metropolitan of Gaza Paissy Ligarid, the bishop’s vestments, liturgical interpretation of the founding fathers of the Byzantine commentators, “Objection”.

221-233

Authors: M. D. Vadzhibov

In this section, dedicated to the 90th anniversary of the national poet of Dagestan Rasul Gamzatov Gamzatovich justifying the need to address book “My Dagestan” as a rhetorical teacher of modern Dagestan student, which is particularly important at the beginning of the XXI century in a globalized world. In this case, the relevance of the research problem, we reaffirm various examples, referring to the text, and based on experience. The book presents a variety of rhetorical means resorted to by the author, and which contribute to creating a model of speech. These are numerous repetitions, the abundance of adjectives and metaphors, parables, legends, were, say authoritative sources, facts, memories, poems, etc. All this is claimed in the Dagestani society as a role model in order to maintain a credible verbaliku specific kind of compact coexistence of peoples to relatively small area. In the paper, we appeal to the statements of a number of well-known experts on national philology and oratory, the words of which makes the job fair and thought out. Emphasized the use of books in the classroom for rhetoric, and determined how to interest students of Dagestan for study of this work of the great poet. The essential is the implementation in practice of the advice and regulations, which are reflected in the pages of the book. The work of R. G. Gamzatov is seen as a handbook for eloquence, as in his prose work of the poet obviously embraced many aspects of the rhetorical dimension in Dagestan. True, the great master of words does not use the term “rhetoric”, which is explained in relation to these concepts in the Soviet era. Despite this, the book reflects all stages of the speech, the most important of which was for the poet postkommunikativny stage – the so-called reflection. On the content of the article can be seen, thanks to the book as possible to behave in different situations, including in cases of force majeure. This tip is a demand of the times. And the book is full of such clues, which artistically painted the whole story and all the traditions of the country of the mountains – the Republic of Dagestan. Significant here is the moral aspect of the book, which is highly regarded due to the fact that it aims not only to edification, but also to preserve the traditions and calls for the purchase of a new positive. Therefore, his book teaches modern poet Dagestan college students expressive public or private speech, citing local examples of such statements. Keywords: “My Dagestan”, rhetorical educator, Highlanders tradition, modern Dagestan young students.

247-252

Authors: M. V. Bets

The development of modern technology has led to the emergence of new types of communications, Internet communications, which has its own characteristics. To date, the virtual communication becomes more and more popular. Thereupon, there is the appearance of new forms of communication, e. g. articles comments. The emergence of new trends on the Web has led to the entrance of a new type of linguistic personality, virtual linguistic personality, which is studied with science linguapersonology, part of the anthropocentric paradigm of modern linguistics. Creation of a typical portrait of linguistic personality is possible by considering of a special type of text, persontext, that reflects the value views of the linguistic personality. The value views by verbalization during communication build types of concepts, that have their own field structure with a core, a near, distant and last periphery. The structure of the concept was built with the keywords, which were used by linguistic personality during the communication. Keywords were identified on the basis of their frequency in the text. After identifying the most important concepts in the comments that verbalized the value views of linguistic personality the dominant role of the linguistic personality in the virtual reality was compared with the value orientation of the original text of the article, that was considered as a pulse to the beginning of communication, but by the development of communication the role of linguistic personality and its ordinary language awareness are dominant. Keywords: linguapersonology, linguistic personality, comment, concept.

271-273

Authors: N. V. Kostuk, E. L. Kudrina

During September 2013, representatives of Kemerovo State University of Culture and Arts Rector E. L. Kudrinа and N. V. Kostiuk, Director of the Institute of Tolerance and Intercultural Communication, participated in two major international events: the XI International Scientific Creative Symposium “Voloshinskii September” in Koktebel, and the III International Cultural forum “The Culture of the New Generation” in Ulyanovsk. “Voloshinskii September” is one of the biggest events on the scale of the CIS. As young budding poets, writers, artists, critics have come to this forum and honored the artists of Russia, Ukraine, Europe, USA and Australia. The mission of the symposium is the promotion and popularization of the creative heritage of Voloshin, creative legacy of his famous contemporaries, updating the problems of preserving this heritage for future generations, the promotion of tolerance in today's world. III International Cultural Forum “Culture of the New Generation” was held on September 26–27, under the auspices of UNESCO. The business program of the Forum, which was held over two days, including over 30 different events. The activities of Kemerovo University of Culture and Arts presented to the business program of the XI International Scientific Creative Symposium “Voloshinskii September” and the III International Cultural Forum “Culture of the New Generation” presentation of the monograph “Tolerance in a multicultural society : a regional perspective” prepared and published as part of the grant of the RF President on performance of the University in the direction of development of the culture of the Kemerovo region in accordance with the priorities of the cultural policy of the Russian Federation, the promotion of tolerance and implementation of scientific and creative projects at the meeting of the International Advisory Board of Trustees “M. A. Voloshin’s Cimmeria” to deliver presentations at the round tables “The importance of Koktebel and creativity of Voloshin in culture and religion of Russia” (Koktebel) and “Challenges of tolerance in the modern world” (Ulyanovsk). The Rector of the University and Director of the Institute of Tolerance were guests of honor at the opening of the Center of Tolerance on the base of the Ulyanovsk Oblast Scientific Library. Keywords: culture, artistic heritage, tolerance.

12-19

Authors: A. P. Markov

The current situation in the political, economic and spiritual life of Russia is close to catastrophic one. Thereupon it’s naturally of becoming more popular to use the concept of “deep-laid systemic crisis” to characterize it. The given state of economic adaptation of Western models of technological development will not lead to a leveling of economic indicators with global superpowers. Under these circumstances, there is no alternative to the innovative development of the country. The implementation of project modernization will inspire society being plunged into the gloom and to clean power having mired in corruption and put the economy on a path of intensive development. The project of modernization involves the technological revolution, but the main circumstance for its success is the “human factor,” which is in much worse shape than degenerative economics. Feasibility of the project of modernization can be achieved through demand of “anthropological” resources associated with ethnic and cultural specific and mentality.russian “human capital” has repeatedly came true in the history. Therefore, the strategic objective of all the institutions of state and civil society should be the approval of those life strategies that have traditionally formed the basis of social relationships and work ethic. Resource expansion of the social basis of mobilization strategies can be historically stable features of national mentality that could destroy capitalism of the last two decades: the conscience of the internal resonance with the pain and joy of the other, the priority of the spiritual values in comparison with wealth, citizenship, patriotism and self-sacrifice. For the recovery of social ideology and creating the supportive spiritual and moral atmosphere in society, there should be deliberate cultural policy, consolidating the efforts of all the healthy forces of society in several strategic areas: the formation of the spiritual community of “we” (the people of the nation), based in council-community solidarity as a constructive alternative to individualism and competition of capitalist relations; establishment of social justice; rehabilitation of the spiritual values in the public consciousness which can be an alternative to hedonism and selfishness of nowadays; the acquisition of the national idea as a concentrated expression of the meaning of being a nation and a platform for the state ideology. In previous historical periods, the key role in the national revival of Russian culture played the ability to respond to the “challenges” of time in constructive way and also the type of Russian character, which has been demonstrated the pattern of selfless service and patriotism in the most difficult situations. And now a key factor in the success of the modernization project is becoming a spiritual transformation of “human material,” which involves the assessment of the present time and a vision of the future in close connection with the culture and understanding of the greatness of the past. Keywords: national-cultural ethos, a modernization project, “Human Factor” innovation, mentality, Russian idea.

34-53

Authors: A. N. Sadovoy

The problem of selecting tools for analyzing the relationship ethnic and demographic processes and forms of interethnic (intercultural) interaction is solved in the paper. The territorial scope of the study covers the Russian part of the Black Sea coast – the zone of the Winter Olympics in 2014. The working hypothesis is formed on the basis of a sample survey of demographic processes in the environment of the two ethnic groups: Ukrainians and Estonians. According to this hypothesis, the assimilation processes among migrants in this region are the determining factor and permanent effect on the system of interethnic (intercultural) communication. Three possible scenarios for the situation development are projected. The first scenario is associated with a steady trend of the ethnic minorities number downward. As a result of this process, the system of inter-ethnic and inter-cultural interaction in the area will be determined by two ethnic groups – Russian and Armenian. Preservation of ethnic identity in areas densely populated by minorities depends on the family institute state, the traditional economic specialization, the ethnic entrepreneurship development level and positions in the urban sectors of the economy. The second scenario is based on the trend of new ethnic enclaves form from labor migrants attracted to the creation of the Olympic infrastructure. Training of personnel to maintain sanitary conditions in the city was not foreseen in the urban infrastructure modernization programs. The migrants occupy this sector of the economy? Which is not prestigious for residents. According to the identified ethno-demographic trends in the region, it is expected that the assimilation process is not affected by this group for one or two generations. The reasons there are religious differences and a low threshold to adapt to the urban environment of migrants from rural national enclaves. At the same time the formation of ethnic specialization, may be a factor in the forced adaptation of migrants to the urban environment. The third scenario is connected with the assumption that the “external” factor may become the dominant in the inter-ethnic relations system. We are talking about the formation of qualitatively “new” system of interaction between the frontier subjects of the Russian Federation and foreign countries (Georgia, Abkhazia, Ossetia, Turkey), represented by the “diasporas”. In this case, the system of inter-ethnic relations is transformed into a political dialogue. The inter-ethnic communication development directions will be determined in the next decade. Every possible scenario includes the risk of inter-ethnic relations complications. This fact actualizes the problem of the ethnological monitoring organization and training in the field of social and applied anthropology for regional needs. Keywords: Black Sea coast of the Caucasus, ethnic structure of the population, demographic processes, migrations, cross-cultural and interethnic interaction, research technique

72-78

Authors: E. V. Veselovskaya

The analysis of definitions of the “national character” phenomenon available in scientific literature reveals its relation with people’s culture. It can be assumed that changes in cultural sphere will be more or less influence on some people’s national character. One of the most important changes at this stage, we believe, is rapid development of the media environment, creation of general information field and participation of representatives of different ethnic and cultural communities, threatening the ethno-cultural self identification of a person. The world of media, according to some researchers, opposes to traditional culture. This opposition, conflict is manifested, in particular, transmitting the different values. In our opinion, a dramatic confrontation between traditional culture and media culture is somewhat exaggerated. Artifacts of any culture – traditional and popular – equally serve two important functions: providing the means of representation of the world view of society and, at the same time, the means of its formation. There were made certain stereotypes that media and communication adversely affect the minds of readers/ listeners, imposing a false system of values. However, each media product is a part of media environment, perceived and evaluated by the audience in syntagmatic and paradigmatic relations with other media products. On this basis, its rating evaluation is formed, which determines the very fact of its existence in media space. Media texts, reflecting fundamentally alien to the intented audience ideals, values , attitudes, and disregarding the interests, specifics of the national psychology and mentality, are doomed to failure. National character as “concentrated expression of the historical path of the people and their culture” (S. Nikolsky, V. Filimonov) is a construct that is sufficiently resilient to external distress, which is provided mainly by the first component, history of the people, their past, which cannot be changed, in contrast to the second component, culture, that can evolve and change depending on a succession of factors. Therefore, mass media (even if we assume that it really promotes other people’s cultural values ) does not represent a significant threat to the Russian national character. In turn, media discourse (and discourse in general) is also capable to reflect the specifics of the national character. Therefore, different types and genres of media display different attitudes towards certain ethnocultural characteristics, features of the national psychology. For example, information TV and radio broadcasts contribute to a lesser extent to their manifestation, rather than media products, pursuing the pragmatic goals. Keywords: national character, traditional culture, media culture, globalization, media products.

86-96

Authors: N. S. Sinetskiy

The turn of the XX–XXI centuries is the time of scientific and technological revolution, which entails transition to post-industrialism and intensification of globalization of the world community. Scientific and technological revolution is a result of development of the Western civilization, therefore, globalization is strongly focused on the Western values and principles: technological, economic, political, cultural and others. In such situation clash of innovative Western civilizations and traditional eastern ones is inevitable. The socio-cultural practice around the world is determined by this trend, lining up in accordance with it, somewhere focusing on integration to the new global conditions, and somewhere opposing them. The Arab civilization is on the second path. In such conditions deep intrinsic ideological differences between the West and the Arab East escalate and become especially important. We have analyzed these differences according to the following parameters: way of extension, means of cultural expansion, model of intercultural interaction, attitude to life and death, reproduction, attitude to identity and attitude to the individual. The Arab civilization can be called “mirror image” of the West in the meaning of antithesis of the objectives pursued by the two communities. We also identify trends leading to change in the nature of the interaction between the Arab civilization and the West: Oil revenues, being redistributed within the Arab society, more and more work on its islamization and rather aggressive Arab expansion to the West; The mindset of the Western society is becoming more and more ecologically oriented, which catalyzes abandonment of oil in favor of environmentally friendly energy sources; Scientific and technological progress has already formed a rather strong lobby that seeks the implementation of ways of energy generation, alternative to the oil ones, using administrative methods among the others; Already till 2050, the scientific and technological revolution will provide significant extension of life of the representatives of the Western civilization, increase female fertility, deactualize traditional reproduction as a factor of the species survival, which will contribute mental and, more broadly, cultural gap between the West and the Arab East; The forecasted rapid and significant population increase in the Arab countries makes growth of migration and thus tight inter-civilization contact with the West inevitable. According to these trends, as well as the analysis of differences between the West and the Arab East, we can model the following scenarios of integration of the Arab civilization into the global socio-cultural processes: Rational integration – openness of the Arab civilization for intercultural exchange and thus decrease of inter-civilization tension; Open confrontation – intense inter-civilization conflict caused by the growing Arab expansionist activism; Cultural conservation – tough isolation of the Arab civilization from the West, initiated by the West. Keywords: Arab civilization, West, postindustrial society, global socio-cultural processes, innovativeness, traditionalism.

105-111

Authors: I. I. Gorlova, T .V. Kovalenko

The paper analyzes the problem of inequality in the contex of the spiritual applications of cultural policy, measurement of which is possible through the combination of statistical and sociological quantitative methods. Theory and practice of cultural policy, which determines the state of the system of culture in society, is an effective mechanism for addressing the problem of spiritual inequality, which together with the inequality of material, it is one of the most pressing problems of the current socio-cultural development. The present level of cultural studies empirical order, allows you to measure and diagnose the problem of inequality with uniform indices reflecting epistemological, creative, axiological, communicative and aesthetic potential of a person, known as the “social and moral potential of the individual.” The last was the conceptual basis of the study of 5 regions of the Russian Federation, conducted by the State Institute of Art in the 90 years of the twentieth century. It is shown in this paper, the analysis of information respondents, 679 inhabitants of the cities of the South of Russia, has revealed a high level of spiritual inequality (Gini coefficient of about 0.34.) Thus, the planning of cultural policy, that the federal and regional level, should be considered with this in mind, concentrating efforts in specific problem areas. The authors justified the need for “monitoring” the regional development of the spiritual life, which can be the basis for developing strategies of contemporary cultural policy and its regional invariants. Logically deduced within the framework of program-oriented approach to formulate the problem of cultural policy can become the basis for a number of specific empirical research: sociological, psychological and cultural, thus increasing the effectiveness of the most cultural policy as a purposeful activity. Keywords: culture, cultural policy, inequality, spiritual development, social and moral potential, region, zipcode, quantitative methods, monitoring, system, target-oriented approach.

124-140

Authors: N. I. Verba

The archetype is the actual problem in the contemporary humanitarian knowledge. For the first time this term was used by K. G. Jung. Soon it became widely used in literature and cultural studies. It is possible to discover established sound and rhythmic formulas in musical art. They reflect certain human feelings, assign semantics and can serve as a kind of symbols of one or another emotional state of man. The examples of the application of images of a Ghost and his prey in the Opera genre are investigated in this article. The author refers to scenes from “Don Giovanni” by Mozart, “Undine” by Hofmann, “Boris Godunov” by Musorgsky and “Katerina Ismailova” by Shostakovich. The attention is paid to several aspects: the dramatic composition, the orchestration, the intonation sphere, the peculiarities of musical characteristics of heroes. The intertextual parallels between the images of Kuhleborn, Comandor, and Boris Timofeyevich prove a similar direction of creative thought of composers, who, independently from each other, turned to the same rhythm intonational structures, accumulated and established in the sphere of the collective unconscious exactly as attribute signs coming from the Ghost. Music model of ghost victims’ behaviour also differs by commonality of dramatic, expressive and intonation creative approaches. In this case the presence of intertextual connections also explained an archetypal position of heroes. As evidence, the author explores the music characteristics of Bertalda, Huldbrand, Katerina, Leporello, Tsar Boris in the scenes with ghosts. The phenomenon of kinship considered scenes is associated, according to our opinion, with the unity of “genetic” and cultural historical components of the archetype problem. The archetypal image can naturally produce similar music reaction in the minds of different composers. Its further implementation and final processing associated with the activation of a musical, professional and intellectual cultural erudition of the author. This erudition one way or another is based on knowledge and experience, including the scope of the collective (or rather, cultural) of the unconscious. Keywords: archetype, the images of the works of art, archetype images of the Ghost and his prey.

149-156

Authors: G. D. Bulgaeva

Basis of a reconstruction of the project of appearance and iconostasis of the first church of Tomsk plant of steel is not only on documents in which the iconographic content of the monument is presented. In archive data on pigments are the paints used in decoration of an exterior of the temple, the project with the coloristic solution of an iconostasis remained. The author of the project is Ivan Chernitsyn, well-known disciple of inventor I. I. Polzunov. Except the above project, Chernitsyn is an author of projects of churches of Barnaul in honor of prophet Ioann Predtecha and the Icon of Our Lady of the Sign. The remained description of the finished iconostasis is important for reconstruction. Full coincidence of the main characteristics, confirms reliability, accessory and implementation of this project. The iconostasis of Tomsk factory church according to the drawing, had the frame system, the closed, metric type. Work is based as on the remained monuments of an iconography of the specified period which are in museums and temples of Siberia. The iconographic contents, despite the small volume of an iconostasis, considerable. Over a local row are located by Dvunadesyatye Prazdniki. The apostolic rank, was moved by a peculiar way on an Imperial Gate. Here, together with it is general traditional Evangelists, are located Jesus Christ’s ten more next followers. From both parties from the Imperial gate icons are put: “Coming of the Holy Spirit on Apostles” and “In three persons of the Holy Trinity”. Both plots have a direct bearing on an event in honor of which the church is consecrated. However lack of an icon of the Theotokos in a local row is included into disagreement with the standard traditions of the last centuries. The iconography of curbstones is dictated by the above-located plots. To “Trinity” there corresponds the image of an event explaining and subsequent to it as the Genesis speaks. On a curbstone, below an icon of a local row are represented: “Abraham hospitality” and “phenomenon of Angels Lota”. Under image of Pentecost the Babel plot is placed. In Church these events are opposed each other. Plots of other curbstones reveal the main events from life above the standing sacred. The art solution of an iconostasis is presented in I. Chernitsyn’s project. The general background of an iconostasis is light green. The carving of the frames bordering games, is filled with curls of the wrong form, and as wavy motives. Frames are covered with mosaic gold. Capitals of columns are made also this way. The columns located between icons, coloristic are marbled. Over the Imperial and diaconal Gate cherubs are placed. In the course of work on capitals of columns there appear angels. The stylistic solution of an iconostasis is made within baroque, however “marble” columns, strict partitioning of ranks by eaves point to classicism influence. Reconstruction of the project of appearance and iconostasis of Tomsk factory church, thanks to archival documents, is the most complete idea of decorative furniture of a complex. Keywords: Reconstruction, program, iconography, iconostasis, method, historical environment.

163-167

Authors: E. N. Chernyaeva

One of the main questions to study the 1930s period is to consider the world of the individual in the context of its self-identity. The issue of forming the image of the Soviet man is interdisciplinary in nature and is the subject of research both in terms of cultural studies from the standpoint of art. The first attempts of historical and anthropological studies in this area have been made in the West. Domestic researchers turned to the phenomenon of “Soviet man” later, the peak of the research activity on the subject fell at the turn of the XX–XXI centuries. For art image, the Soviet man is of interest as an artistic image that expresses a kind of ideal. Determination of the ideal image as an example to follow, it is the purpose of post-revolutionary art. The first ideal of the new Soviet woman, quite naturally, was the heroine, born in the fire of revolution and civil war. Such selfless revolutionary new Soviet woman depicted in works of literature, cinema, in theater performances. A similar image was broadcast in Soviet propaganda posters. In fashion magazines of the 1930s. revealed the coexistence of two completely opposite to each other types of female characters that T. Dashkova very tentatively called “workers and peasants’ type and artistic style.” Since the mid-1930s there have been significant changes in both, the way of the Soviet people, and in the examples of its presentation in the fashion magazines. There is a kind of rapprochement and even merge of “artistic” and “workers and peasants’ types of female images. This change has touched the female characters in the pages of fashion magazines. Thus, after the early 1930s, fashion took another turn, changes have affected not only the silhouette, but changed the aesthetic ideal. The ideal image of Soviet women was formed under the influence of several trends: the militarization of all spheres of life in anticipation of the coming world war and the outlined femininity, which was formed as a response to fatigue after the First World War and the Civil War, as an attempt to look through the results show a happy life in the Soviet Union. Keywords: art image, the Soviet people, costume, fashion, avant-garde.

177-184

Authors: A. V. Cheprasov, V. P. Dolgikh

The article considers the usage of addresses as the mean of politician’s speech effectiveness, suggestive influence on the audience in the speech of Aman Gumirovich Tuleyev, the Governor of the Kemerovo region. The article focuses on the analysis of the contexts and genres in the speech with address. The main task of the political discourse is to appeal for a recipient’s perception of the information. Thus, any text of a politician has to possess various techniques of speech dialogization. Address is one of the main means of external dialogizaition. External dialogizaition realizes equal relations between an addressee and an addresser, makes contact and trust between them. The means of external dialogizaition attract an addressee’s attention to the most significant moments in speech, thus a speaker can “manage” the process of listener’s perception, and direct speech interpretation in the direction specified by the speaker. Thereby, address let make contact with audience. To make this process successful the politician has to use those forms of addresses that will be perceived by the particular audience. The addresses in the speech are used according to the type of information. Herewith, the context where the address is used becomes very significant. The conducted analysis of the Governor’s speech led to the following conclusions: – the usage of addresses depends on the event which became the reason of the speech; – a speaker uses the compositional address when it is required by the type of information; – when addressing a specific person A. Tuleyev does not use only one form of address, he uses addressindex, specifying a particular person and address-regulative, indicating the relation to the speech addressee; – address as the etiquette means of speech helps to make contact with audience, show respect, tactful and friendly attitude to the addressee; – the most frequency token used by A. Tuleyev in his speech are “dear countrymen, kuzbassobtsy,” “dear friends.” Repetitions of addresses with different propositional structures that direct a speaker’s thoughts show that the speaker focuses on the audience and every time he strives to allocate various aspects significant for Kuzbass people who he addresses. The analysis shows that the address in politician’s speech plays an important role. The usage of any addresses is connected with the situation in which the speech is pronounced. The distinctive feature of tuleyevsky style is his fatherly relation and respect to his addressees. The address is closely connected with the topic of the speech. After each address there is a new turn of thought addressing the audience of the speech. Such speech keeps the audience in tense, eager to understand the speech of the speaker. Keywords: political discourse, dialogization, address, addresee, addresser.

193-198

Authors: M. V. Bets

This article describes the results of research conducted within the framework of anthropocentric paradigm of emerging linguistics, and as a result, at the junction of the modern sciences, that devoted to analyze the interaction between man, language and culture. And they are named cultural linguistics and linguapersonology. One of the tasks of research is to discuss the key concepts of these sciences: linguistic personality, national linguistic personality, concept. The research material are Russian and German comments to news, that were taken from news portals The Newsland (Russia), Der Focus (Germany). These Internet resources can be called equivalent, that’s why it is possible to compare the research linguistic material using the same characteristics. Because the sites are multilingual, so we can speak about two different linguistic cultures and the main task of research is to reveal characteristics, similarities and differences between the various language areas). It built the concept field of the phenomenon “bogatstvo” for Russian culture and “der Reichtum” for the German by means of determination of associative tokens and their derivatives, i. e. it researched mainly the lexical level of language. Keywords: linguapersonology, cultural linguistics, linguistic personality, concept.

206-216

Authors: R. D. Kerimov

The paper examines the structural semantic features of the theatre metaphor in the current German political discourse from the standpoint of the cognitive linguistic aspect. The current German political discourse covers the sphere of Germany’s public and social relations, and is influenced by the social and political factors that stem from the life of the government and the social systems. The social experience and knowledge of the German nation and its political elite are represented in the linguistic signs of both: in the traditional and the occasional usage, and are accumulated in the system of metaphors. The system of metaphors emerges on the basis of the traditional imagery of the culture; it grows, expands and develops new elements through the idiosyncratic rhetoric styles of political leaders as well as the language of the mass media and journalism. Metaphoric imagery permeates the subsystem of the language of politics following regular patterns; in accordance with its metaphoric nature, it uses a variety of conceptual domains as its source. These conceptual domains differ in their frequency and productivity and trigger typical situations (known as scenarios or scripts). Such fragments of the corresponding conceptual domains manifest the social reality through the eyes of the carriers of political power (i. e. the government of the political elite of Germany), as the metaphoric nomination verbalises the cognitive processes of controlling and constructing the political worldview that benefits and suits the political elite, thus acting as the verbal weapon of the authorities. The linguistic “productivity” of metaphoric models depends on a large number of factors. Consequently, metaphors from the source domain of “Theatre”, which draw upon the notions and the reality of the performing arts (theatre, circus and cinema), remain in permanent circulation and enjoy unceasing popularity in the current German political culture. Arts is an important sphere of human activity which portrays everyday life in terms of artistic imagery; this ability likens the arts to the politics, where life is seen as a combination of social links, relations and roles. In a broad sense, the lexical units “culture” and “arts” themselves are explicated as elements of such social and political notions as “political culture”, “a politician’s art” / “the art of politics,” etc. When politics is regarded in the perspective of the performing arts, the following motifs come to the fore: acting and pretence, scenarios and staging, and various artistic forms and genres, primarily, the theatrical ones. The theatre metaphor depicts the politics as a show, a performance that is enacted in accordance with the predetermined roles. In general, this approach reflects the negative view on the politics where everything appears to be a pretence or a play, where there is no place for practical, real-life problems of the people and the country, and where only the party interests matter. The key elements (slots) of the conceptual domain of theatre are the linguistic units that denote different types of theatres, actors, sets and costumes, the script, the audience and its reception of the performance. Keywords: political discourse, social communication, language picture of the world, linguoculture, conceptual metaphor, the German language.

223-230

Authors: Е. М. Afanasjeva

Both texts stand out among the love lyrics of Pushkin 1815–1816, for which unrequited love is an important part. In the unmentioned poems such situation is not included. In the message «To painter» a lyrical portrait of idealized heroine is recreated, at the end of the poem there is a promise to write her name. The lyrical elegy «Аutumn morning» is based on the experience of parting with the beloved. The love lyrics is performative by its nature. The lyrical event represents such a type of emotional experience when «I» releases an attitude to «another I». In this way «another I» is given in the situation of «my» attitude to it. In the early lyrics of Pushkin the signal of heart mystery disclosure or of overfilling emotions is a

244-264

Authors: A. I. Yudina

The problem of evaluating the effectiveness of pedagogical support socialization of adolescents in difficult life situation, as this is the main direction of activity of children in specialized institutions of social protection. The adoption of appropriate management decisions in this area allows you to direct the process of socialization of adolescents in this category in a positive manner. Changes in the development of adolescent personality in a positive way is a result of the institution and the system as a whole. The author proposes a diagnostic program to determine the level of social development. To determine the level of this proposed indicator of social development of adolescents. In theory, the possibility of such a measure is proved by D. I. Feldstein, in which he examined the concept of “socialization.” In addition, the basis for development and to identify indicators of social development was necessary as the position of the readaptation of the restructuring of the personality changing radically the conditions and content of life and work. Indicator of social development should reflect the need to meet the requirement of socialization and adaptation teenagers caught in a difficult situation staying at the Centre. Indicator of social development consists of values that are defined in the implementation of programs for diagnosis in the first stage of socialization of young people in difficult life situations in a social rehabilitation center for minors Kemerovo, which is the basis of this study. A list of these values as the following: the presence of positive life plans, the attitude to learning activities, the development of useful knowledge, skills, interests, relationship in the team; adequacy relationship to educational influences; criticality, the ability to correctly evaluate themselves, the attitude to social activities, interpersonal communication, the level of individual claims, the external culture of behavior. Keywords: efficiency, educational support, socialization of adolescents, the rate of social development.

274-279

Authors: O. G. Basalaeva

Information in the second half of the XXth – beginning of the XXIst century is the condition for the effective functioning of society. One of the means which forms the world outlook of society and people’s activity in this area is the scientific world-view, serving as a “mediator,” a channel of communication between science, scientific community and public opinion, civil society and the state. It changes the world view as a whole. The result of the analysis of scientific papers in which the information world-view is the focus of research has shown that they demonstrate different approaches and methodological bases of such writers as R. F. Abdeev, N. Wiener, V. Z. Kogan, K. K. Kolin, V. V. Marychev. We have proposed an approach to understanding the information world view as a scientific world-view. Building on the model of the scientific world view, developed by Academician V. S. Stepin, we have identified features of the functioning of an information world view in the society. This article examines the ideological, ontological, methodological and heuristic functions of information world view. Functions of informational world view due to its content. Submitted characterological features information world view represent a way of including the subject in the area of social and cultural life of this stage in the cultural and historical development of humanity. Keywords: scientific world view, information world view, ideological function, ontological function, methodological function, heuristic function.

292-299

Authors: S. V. Olefir

The purpose of the article is to give the definition of information and educational space and to present its structure in modern conditions of transformation the information space. The information and educational space is defined as the space of verbal and documentary communications formed for increase of cultural and educational level of his subjects. It has defined preconditions of creation of specialized information and educational space for children and teenagers and a role of sociocultural institutes in its formation. Information and educational resources of establishments of the basic and additional education, libraries and other cultural institutions, including verbal information (lessons, lectures, educational occupations) have to become resources of this space. The real and virtual (electronic) space on the example of children’s library, as one of components of social information and educational space, has considered. Integration of activity of sociocultural institutes has presented as a condition of increase of efficiency of their activity, creation of system effect. On the basis of system approach the information and educational space has presented as set of functional components: spatial and semantic (space of sociocultural establishments), substantial and methodical (information resources, conceptual bases, education forms and methods), communication and organizational (distribution of the statuses and definition of the scheme of interaction of structural components of space). The principles of creation of space has defined: organizational and pedagogical (flexibility, availability, adequacy it is information fillings), system and technical (openness, ergonomics), psychological and pedagogical (information security, a humanistic orientation, compliance to psychological and age features of development, and educational activity of pupils). Such activity of libraries, serving children and teenagersб in the conditions of using new technologies allows to form new educational and cultural conditions for younger generation: high quality of education and its integration into world information structure; openness, availability, education continuity, gives the chance of the cultural growth, personal development, a positive self-assessment. Keywords: information and educational space, sociocultural institutes, children, teenagers, children’s library, electronic space of library, information security.

309-315

Authors: T. N. Ivleva

At the present stage of development of the higher education, research work of students (NIRS) is becoming increasingly important and is one of the main components of the training of the future manager. It allows you to more fully express creativity and readiness for self-fulfillment and individuality of the student. It should be noted that the process of research is different and is a value in education, and in the personal sense. In this regard, it is necessary to do a better job of NIRS, for that would make the process more interesting and productive. One of the forms of organization of students’ scientific research is the competition. KemGUKI holds a contest of reports and presentations � � � � � � � � � � � “I AM A MANAGER.” The organizers of the competition are the Department of Social Control and Institute of Sociocultural Technology. Tendering contributes significantly to the effectiveness and quality of the organization of NIRS by enhancing students’ cognitive activity, increase motivation of all participants in the educational process. First contest “I AM A MANAGER” was held in May 2012 to participate in the final stage of the competition out of 21 submitted presentations were selected 10 of the best works. The results of the analysis of the competition suggest that NIRS initiative promotes interest in the profession, and improve professional competence in the field of management. In the 2013 contest, “I AM A MANAGER” is part II of the Regional Cultural and Educational Forum “Socio-cultural environment of the region: society, culture and science.” The competition was attended by 14 students. The members of the jury were the graduates of different years KemGUKI Department of Management of the social sphere in “organization manager:” Chairman of the jury N. S. Pavlyuk as a manager – practitioner and lecturer on the subject “Fundamentals of communicative culture,” noted that the results of the competition are impressive, without exception, the students demonstrated professional interest, scientific awareness. Recommendations were of practical importance for the preparation of future professionals and practitioners alike socio-cultural sphere. The recommendations had reasonable grounds, as many students have shown themselves serious researchers, having neat polls. From the point of view of rhetoric were good performances by students of composition lined monologues. However, many arguments answered questions, defended his point of view, ably led a discussion with the audience. The competition has revealed that even junior students’proficient basics of theoretical training and practical skills, using effective techniques for working with the audience, allowing them to take place in the future as professional managers. Feedback from the students – participants show that dealt with a wide range of different issues and relevant topics, there were prospects for further research, the ability to self-realization. Thus, the use of “I AM A MANAGER” in the organization of NIRS makes the extracurricular learning motivated, productive, student-centered, which contributes to the formation and development of common cultural and professional skills of future managers. Keywords: scientific research work of students, competition, managers.

12-22

Authors: E. S. Anikeeva, L. P. Prokhorova

Cultural explosion of postmodernism enhanced a new approach in studying the ekphrasis and its particular role in modern literary space. The idea to represent an art work by verbal means without image of an object originates from the Antiquity. Following the development of society and culture, rise of new literary tendencies and genres, and paradigm shift resulted in evolution of ekphrasis into a literary genre. Keywords: ekphrasis, verbal component, visual component.

30-37

Authors: N. S. Ivanova

The successful intercultural communication requires from us to have the realised perceptions of the values, topical for the contemporaneous linguistic culture, for the most typical forms of their verbalisation. The last is presently at the forefront of foreign language education, as a result of the lack of direct contact with the representatives of the foreign culture, the knowledge for it is accumulated through the language code. Today, the thesis for the axiology of the human mind, for its orientation towards the built by society and accepted by the individual values is widely accepted. The values picture of the world is manifested in all real and potential perceptions (both as national-wide and personally individual of the cultural phenomenon among members of a national cultural society, who form the national cultural space, where every human representative exists and functions), which become realisable upon collision with another culture. By studying the value picture of the world, reflected in the language, we reach outcomes from the following positions: the value picture of the world in the language includes the common human and specific parts, in this context the specific part of this picture comes down to the different nominative density (a term by V. Karasik, 2004), to the different value qualification of the objects, the different mixture of values. The value picture of the world exists as the most important for any given culture meanings, the valuable dominants, the combination of which forms the specific type of culture, maintained and preserved in the language. The development of the valuable dominants in the language represents an important task for linguistics, since this exploratory objective allows the integration of the advances in the field of culturology, the pragmatic and social linguistics, in addition, it assists the process of acculturation in the modern world. The work in this article is based on a rich field study of the concept of success in both, Russian and Bulgarian, the way it was represented by the data of Slavonic Associative Dictionary /2004/. Keywords: the value picture of the world, intercultural communication, Russian, Bulgarian, cultural concepts, the concept of success.

52-58

Authors: A. L. Kalashnikova, E. Yu. Poselenova

The article reviews the influence of Tolstovstvo ideas on development and transformation of regional cultural system. As the example of local traditions of the population of the southern regions of the Kemerovo region shows, an interaction of book and verbal cultures is traced. The basic world outlook provisions of the Siberian commune and their refraction in verbal creativity of сommunards are allocated. Keywords: regional folklore, literature, Tolstovstvo, Commune of Tolstoy, G. Turk.

65-72

Authors: I. V. Schestakova

The article describes the genre and style peculiarities of early films by Shukshin, that appeared in time of democratisation of Soviet culture at the end of the 1950 – early 1960s, influenced by neo-realist trends in Western and Russian cinematograph, ontologization of Russian rural world and a man in the “village prose,” as a result of the dynamics of the writer and director in the process of making the film. Keywords: thaw, neorealism, script, film, original soundtrack, novelistic film series, “country cinematography”

83-92

Authors: N. A. Primerov

The problem of formation of spiritual and moral potential of society, value orientation through familiarizing the basic values of traditional music and song culture on the example of bayan players and accordionists is revised. On the basis of the research, a complex of measures on organization of spiritual and moral education of the young generation, a concept of socio-cultural, educational activities in the field of conservation and reproduction of cultural values and the younger generation exposure to them are recommended. Keywords: tradition, generation, cultural values, state policy of the Russian Federation in the field of folk music and songwriting, music and song heritage, spirituality, patriotism, vitality.

101-106

Authors: E. N. Gorbova

The article determines peculiarities of understanding the functions and purpose of art in changing cultural and historical context of Russia in the late XIX – early ХХ centuries, in particular, the dynamics of cultural creative ideas within the Russian avant-garde. Keywords: culture creative ideas theories, life-creation, life-building, artistic culture, industrial art, futurism, avant-garde.

112-123

Authors: A. A. Nasonov

The article actualizes the conception of an intercultural tolerance in the context of interconfessional interaction, and designates the definition “religion dissemination mechanism.” Relying on various material of historical sources (state acts, service documents, scientific reports, ethnographic materials, newspapers and others), the author analyzes the main components of dissemination directions of the world religions in the South of West Siberia, Kemerovo region and adjacent regions. In the article the confessional situation of prerevolutionary, Soviet and present periods is retrospectively covered in the observed area. It is concentrated on trends, methods, difficulties and results of preaching actions of the Buddhistic, Orthodox Christian and Muslim adherents as well. It stresses significance of visual shapes and ethno-social stereotypes in process of the world religions expansion. Characteristics of the syncretization process particularly treated Burkhanism movement phenomenon are noted. The author makes a conclusion that present confessional situation saved several features of the pre-revolutionary period (1905–1917), however nowadays circumstances show the principal role of the religion expansion. Keywords: religion dissemination mechanism, interconfessional interaction, mission, syncretization, stereotypization.

127-133

Authors: L. A. Kravtsova

This article is devoted to analysis of historical and cultural legacy of coal branch as a separate form of cultural legacy having in its structure material and non-material filling. The main parameters of research legacy: territorial, chronological and profound, were examined and selected with the purpose of including in actual culture by the author. The absence of theoretical research of mining legacy at the present stage and substantiation of necessity of its actuality can lead to considerable loss of objects and monuments of coal science and industry on account of social and economical processes which took place at the end XXth and at the beginning of the XXIst centures. Keywords: historical and cultural legacy, material and non-material legacy of coal branch, parameters of legacy, chronological limits, territorial limits, content and structure of historical and cultural legacy of coal branch.

139-147

Authors: S. Yu. Lysenko

This article analyzes the problem of artistic interpretation of the opera as a synthetic text, which is understood as a complex multi-level process of meaning “re-expression” composer literary source, producer – a musical score of the opera. First time for analysis the opera involved a synergetic aspect, to reflect the opera-text as an open system having the features of self-organization, and artistic interpretation of the composer and producer – as a demonstration of her instability, actualization of chaos which generating a meaning following organization of a new order in the newly-formed text (composing the score, opera perfomance). On the example of Tchaikovsky’s opera “Queen of Spades” is shown as constant meanings enshrined in the relatively stable semantic structure of a literary text by Pushkin, in the process of its actualization in individual (unique) coordinate system of artistic mind of Tchaikovsky which is change their structure functions, promoting “swing” original semantic construction. In a process of Tchaikovsky interpretation, which is significant (dominant) for him is beacoming semantic units of Pushkin’s text, which were located on the periphery of his semantic structure, “non-obvious” semantic components that are present in the literary text in form of reservations, implicit hints. Keywords: opera, synthetic art text, artistic interpretation, synergetic aspect, semantic structure of the text, “system swing “, P. I. Tchaikovsky, “Queen of Spades”.

152-161

Authors: I. A. Nekrasova

The article is devoted to the history of religious performances in Geneva from 1540–1560 ‘s. – period of the ruling ideology of Calvinism, who refused the theatre art in principle. It is proved that in the 16th century religious Theatre, closely associated with the religious thought of the Renaissance and the Reformation, can be developed in such historical conditions under which the development of secular theatrical forms was hindered, as it did in Geneva in the Calvinist period. Religious theatre provided an opportunity for a wide variety of creative experimentation and get richer the theatrical culture of this period. Are considered rare and virtually unexplored in the Russian theatre criticism, in particular, the Apostles mystery, the latest mystery play of Geneva, performed in July 1546, contrary to the will of Jean Calvin. One of the most significant works of religious drama of the 16th century was a biblical tragedy The Sacrifice of Abraham created by Theodore de Beze, an outstanding theologian and associate of J. Calvin, and played . by students of the Academy Lausanne in 1550. This play, never translated into Russian, has taken a significant place in the history of the religious drama of the Renaissance, has influenced many French playwrights of the era. Also are examined the two original Calvinist satirical “comedies”, such as A Comedy about a sick Pope by Conrad Badius (1561) and A Comedy about a sick World… by Jacques Bienvenu (1568), which were staged in Geneva on the occasion of the official city events. In these “comedies” are combined the stage traditions of morality play and the actual political and religious issues. The article is based largely on studies of foreign scientists of the 20th century, some facts are introduced for the first time in Russian scientific context. Keywords: religious drama, religious theatre, Theodore de Beze, Сonrad Badius, Jacques Bienvenu, calvinist satirical comedy.

171-176

Authors: A. K. Shayakhmetova

The problem, as stated in the title of this article can not be viewed outside the historical, cultural and religious context, what is largely determined by the ratio of the Word in the Islamic world. As in any religion, a word in Islam is a powerful translator of innermost ideas, which perceptions are associated with certain ways of intoning of the sacred texts. Keywords: Quran, reciting etiquette, musical intonation, treatises of Muslim thinkers.

183-189

Authors: N. V. Medvedeva

The article is devoted to studying of the process of formation and development of choral art of the Kemerovo region in the XX century in a context of musical life of the industrial region. The main attention is accented on the conditions of an existing of choral culture in sociocul-tural life of the region, the main reasons for activization of choral activity are defined in the article. Keywords: choral culture; industrial region; Kemerovo region; choral collectives; amateur creativity.

196-204

Authors: I. G. Matyukhov

In article the oratorio “Kuranty” by the Belorussian composer Victor Сopytsko after the anonymous slavic collection of 1733 is analyzed. A dramaturgy, a composition and a figurative system of an oratorio, practical methods of the contemporary composer, restored a musical monument of the XVIII century to new life, is characterised. Keywords: kuranta, chant, oratorio, transcription.

213-225

Authors: L. L. Shpak, N. A. Zaruba

The paper proposes a conceptual framework hybrid “model of sociological support”. The article describes the theoretical and methodological foundations of the model (the principles of the objective functions), the role of education and competence as the basis of sociological support. The emphasis is on the structure of the stated model. The explanation is given in relation to the social and personal safety in the fuel and energy complex and certification of personnel management. Keywords: sociological support, social model and principles of model development, objective functions of sociological support, certification, management skills, social security, personal security.

231-237

Authors: I. I. Voronin

In article highlights the theoretical and methodical aspects, of development music programs for young people and for, youth as subject social relationship. The stages of process, functions and principle of process working up leisure and cultural programs for youth. The role music programs in process education of youth and build up the there character. Keywords: methods of build up the youth character, youth, subject social relationship, leisure and cultural programs four youth, music leisure programs, function and precepts of education youth, musical science, musicology.

243-251

Authors: A. P. Fedyaev

The article attempts to describe the abstract and symbolic model of the Universe that is fundamentally different from its physical counterpart, as well as to reveal its main features – non-linearity, the complexity and unpredictability. Keywords: integrated point, the method of analogy, real and imaginary quantities.

260-266

Authors: N. I. Gendina, G. I. Sbitneva

The main problems in the reviewed monograph are analysed: research, education and information activities of Russian universities. It reviews the condition of information management and information resources needed so that Russian universities could effectively conduct research activities and train specialists ready to compete. Keywords: Russian universities, scientific research, information resources, information provision.

272-275

Authors: L. G. Taranenko

There are characterized the areas and results of the scientific, pedagogic activity of the Doctor of Pedagogic, professor, Vice-rector for Academic Affairs at Kemerovo State University of Culture and Arts Irina Semenovna Pilko. The author considers the main biographic and factographic information about I. S. Pilko. There are described the main areas of the professor’s scientific activity: the technologic support of the library production; the introduction of the modern information technologies into the library practice; the electronic information recourses in the library practice; the multilevel library education; the development of the model standards of the library activity. There are indicated some results of the I. S. Pilko professional activity: the realization of the scientific ideas in the educational courses of technologic training for the library and information sphere specialists; creating of course books; active introducing of multimedia and telecommunication technologies into the educational process of the faculty of the documental communication technologies; training of the new generation of young teachers who is ready to continue the Kemerovo librarian school traditions etc. The author characterizes the professor’s activity within non-government organizations. Keywords: the technologic approach, the library approach, Kemerovo scientific librarian school, library and information institutions personnel, librarian education, technologisation of library and information education.

281-287

Authors: O. Yu. Astakhov

EXPERIENCE OF RESEARCH OF THE SLAVIC CULTURAL HERITAGE IN DISCUSSIONS OF DOMESTIC AND FOREIGN SCIENTISTS: Studying the foundations of traditional Slavic culture is one of the leading scientific directions in researches of scientists of Kemerovo State University of Culture and Arts (KemGUKI). The university’s possibilities of the organization of the scientific actions promoting the exchange of experience of researches of actual problems of preservation and development of traditional cultures with the participation of the Russian and various foreign scientific schools and directions, for the purpose of establishment of the productive dialogue opening the new prospects of studying the Slavic world are actively used. One of such key actions of the university was the International Scientific and Practical Forum “Christianity and Slavic Cultural Heritage,” devoted to celebration of the Day of Slavic Writing and Culture on May 24, 2013, organized with Russian World Fund’s support. Due to the celebration of the 1150th anniversary of the Slavic writing created by great educators, equal to the Apostles sacred brothers Kirill and Mefody, Russian World fund announced the International Action “Year of Slavic Writing,” which was urged to awaken interest of international and Russian public to historical bases of the Slavic culture. Active participation of KEMGUKI in this action became marked by carrying out the Forum, which purpose was integration of scientific community efforts on formation of cultural and educational space of the Slavic countries, promoting the preservation of the Christian base of the Slavic culture in the conditions of accruing the processes of globalization. More than 200 people participated in the Forum. Discussion platforms were not only on the base of Kemerovo State University of Culture and Arts, but also on the base of the Faculty of culture and arts of F.M. Dostoevsky Omsk State University, Russian Institute of Culturology (Moscow) were organized. Teachers and specialists of higher education institutions of Poland, Bulgaria, Croatia, Czech Republic, and other countries became participants of scientific actions. Attraction of the wide range of scientific community to participation in the Forum grew out of the necessity of actualizing the values of traditional Slavic and Christian culture in the present conditions that induce opening the new cultural, scientific, educational centers, creation and implementation of the scientific and creative projects connected with studying and promoting the ideas of the Slavic world, inclusion in educational educational programs of average professional and the highest level of the disciplines devoted to studying the basics of traditional cultures, etc. Keywords: scientific and practical forum, Slavic cultural heritage, Christianity, traditional culture.