European Researcher. Series A

658-666

Authors: Raheel Ahmed, Khurrum S. Mughal, Aneel Salman, Nedim Makarević,

The research aimed to explore the effect of a new technological development, Mobile Remittance, on the profitability of Pakistani banks. For this purpose five bank’s data have been chosen over the period of 5 years, i.e., from 2009-2013. Return on Assets is used as the proxy for measuring bank profitability. The empirical result of this study show that mobile remittances, off-balance sheet activities and capital adequacy ratio have a positive coefficient which indicates that these variables play an important role to increase banks profitability. The credit risk has a negative coefficient that shows that increase in the ratio of credit risk decreases the bank's performance.

684-690

Authors: Alexander Fedorov

Ethical analysis of the functioning of media in society and media texts based on the ethical theory of media. It is assumed that the media are able to form certain audience’s moral principles. From this follows the main goal of media literacy ethics education: to involve the audience in a particular ethical behaviors (corresponding, for example, a particular religion, level of civilization, democracy, etc.). Teaching strategy is based on the study of ethical aspects of media and ethical analysis of media texts. This article presented the main directions for Ethical Analysis on media literacy education classes for student audience, including the examples of creative problems and issues associated with this type of the analysis in the context of media literacy education problems, ie based on six key concepts of media literacy education: agency, category, language, technology, audience, representation. The author supposes that the Ethical Analysis of media texts on media literacy education classes can significantly develop media competence of students, including critical thinking and perception.

17-25

Authors: Zeyneb Adamanova

This article provides a rationale for the significance and explores the characteristics of international tourism. The author establishes that this sector of the global economy has been developing in quite a sustainable fashion, without being affected by substantial differences between various regions around the world. The author discusses groups of stimulating factors and major trends in the development of international tourism at the current stage, including major changes in the tourism product and the operation of the global market of tourism services. The article defines the imperatives of modernizing the tourism industry at the national level.

32-36

Authors: Ehssan Jandaghi

The purpose of this study is to evaluate and compare efficiency of research groups in the Center of Social and Cultural Research. There are several tools for efficiency evaluation. The method used in this study was Data Envelopment Analysis (DEA) in which rate of output is evaluated by input and effective and non-effective units are determined. The first step in DEA is to prepare a list of inputs and outputs. The inputs in this study were personnel and administrative costs, the ratio of group staff to the total staff of the center and person-hours of labor. The outputs of this study contained the number of finished research projects, proportion of allocated budget to the total budget issued and the Percent of the projects’ progress. The survey was carried out in 20 research groups, using DEA method. The analysis indicated that 5 groups were efficient and 3 groups were on border line. To improve non-efficient groups and converting them to efficient ones, we suggest some adjustments in inputs and outputs.

48-54

Authors: Dariga A. Bekova, Akbope K. Karabaeva, Akmaral A. Umirbekova

The article is devoted communicative method of teaching foreign languages, which is the activity character. The task of the communicative approach – to interest of students in learning a foreign language through the accumulation and improvement their knowledge and experience. The main objective this method – free orienteering training in foreign language environment and the ability to adequately react in different situations, communication.

61-68

Authors: Sergey A. Lebedev

The article subject is the structure of the contemporary methodology of scientific cognition. To the author opinion there are five parts in this structure: 1) general methodology of science, 2) areal methodology of science, 3) level methodology of science, 4) discipline methodology of science, 5) culture-historical methodology of science. The subject of the general methodology of science is the general science methods (observation, experiment, induction, hypothesis, deduction, confirmation, falsification, explanation, prediction, etc.). The subject of the areal methodology of science is the specific methods of the main areal scientific knowledge: mathematics, natural sciences, social and humanity sciences, technical sciences. The subject of the level methodology of science is the specific methods of the different levels cognition: sense data level, empirical level, theoretical level, metatheoretical level. The subject of the discipline methodology of science is the specific methods of the different sciences and different scientific disciplines (physics, chemistry, physiology, psychology, sociology and etc.). The subject of the cultural-historical methodology of science is the specific methods of the different cultural-historical types of science: antic science, medial science, classical science, nonclassical science, postnonclassical (postmodern) science.

1651-1661

Authors: Sribas Goswami

Coal mining is a development activity, which is bound to damage the natural ecosystem by all its activities direct and ancillary, starting from land acquisition to coal beneficiation and use of the products. This is so because environmental degradation has affected especially the common property resources such as land and water on which depend the subsistence and well-being of the local community. The study area being the foremost coal producing region of the country also ranked high in the record of environmentally degraded region. Huge areas in the Raniganj and Jharia coalfield in India have become ruined due to abandoned and active mine surface and underground mines. In open cast mines, waste resources are usually stacked as huge dumps in the surroundings. These, coupled with coal dumps, cause noteworthy visual impact. Large vicinity of forest, farming land, and pasture land has been transformed into colliery colonies or into uncultivated land due to rapid expansion of the coal mines. As a result, land use pattern has been changed considerably over last three decades. This study is pursued to assess the impact of coal mining activities on local community and environment.

1671-1676

Authors: Maksim A. Safonov

The article shows the results of a study of wood-destroying basidiomycetes on two species of elder trees (Alnus glutinosa, Alnus incan), growing in the South Urals (Orenburg Oblast). The comparative analysis of basidiomycetes on two species of elder trees was conducted. The reasons for structural differences of these complexes are discussed. It is consumed that the reason lies in growth conditions of the trees.

1682-1693

Authors: Muñoz González, Juan Muñoz, Vega Gea, Esther María, Figueroa Flores, Jorge Francisco

In this paper we propose Mind Mapping as a technique which enhances holistic learning or whole brain learning in higher education. The dynamics performed in the learning and application of Mind Mapping is part of a participatory approach in the classroom as an element of the learning process. The research approach follows a quantitative methodology. The results reflect the views of students about the learning of Mind Mapping and its effectiveness in the study. The findings indicate that mental maps can be used with any type of material, making it a tool applicable to any university degree course.

1707-1717

Authors: Ulysses Rodrigues de Castro, Antonio José Pacheco Palha, Nelson Rocha de Oliveira, José Carlos Amado Martins

Health care professionals suffer from both regular job stress and caregiver stress that arises from the neglect of their work situation. As principles of bioethics protection, vertical protection ratio, health policies should also target health professionals. So, this paper seeks to understand the issue of stress in relation to mental health professionals, specifically the community health agents of the Federal District in Brazil. Methods: This study is an exploratory study that adopts a quantitative approach. Data were obtained by a questionnaire, that mesure social, work and stress factors, in 97 community health agents, a different class of health professional. The SPSS 19.0 program was used to mesure the results. Results: The sociodemographic data of respondentes revealed that the majority were women, 40,2% of the group members fall in the age range 30‒39 years, 51% of respondents were married and 57.7% were of middle socioeconomic status. All Pearson correlations were significant at the 0.01 level (two-tailed). The results show that all stressors are negatively correlated with the mental health factors. These results showed that mental health deteriorates with increased stress. The mental health indicators are strongly and positively associated, indicating that individuals with better mental health show greater personal, social and workplace support. Conclusions: The results indicate the need for management changes in the public health sector related to Bioethics Protection, which states that populations vulnerable to work exploitation should be protected by guaranteeing minimum working conditions.

1591-1599

Authors: Asmat Nizami Kyzy Azizova, Dilgam Bebir Oglu Tagiyev, Omar Mahammad Gyulalov, Khudayar Ismail Oglu Hasanov

Studied complexing ability of platinum (II) and palladium (II) with a time of personal gray-oxygen and sulfur-containing ligands donor nitrogens in different taniyah. A combination of functional groups. It is found that the complexation unimportant role nature of the starting metal salts, the pH of the medium, the nature of the solvent and the ratio of reactants. Determine the actual denticity tiodiuksusnoy, tiodipro propionic acid, mercaptoethanol, and bis -- hydroxyethyl sulfide. Discovered that a molecule entering the reaction of cysteamine origin walks splitting S–S communication and the resulting deproto-bined mercamine enter into complexation. In non-aqueous medium splitting S–S communication occurs.

1611-1619

Authors: Alexandr A. Lobanov

This article provides an analysis of methods for digital modeling in the area of Earth Sciences. The author illustrates the difference between digital modeling in radio communication and that in the area of Earth Sciences. The article examines the integration aspect of digital models, demonstrates the advantages of digital over analog models, and illustrates that digital models are discrete. The author outlines the characteristics of digital modeling and illustrates the logical structure of digital models.

1628-1644

Authors: Mihail N. Dudin, Nikolaj V. Lyasnikov, Aleksandr S. Senin

Subject/topic. One of the key elements in managing the operating activity of organizations is managing expenditure, since expenditure, which is payments that need to be effected to be able to engage and retain economic resources, is one of the major factors that determine the organization’s financial results, the cost-effectiveness of capital investments, and, ultimately, the cost of the business. Aim/objectives. This work aims to investigate into the impact of the structure of the product’s prime cost on the indicator of the product’s cost-effectiveness. Methodology. In putting this article together, the author employed such methods of analysis as legal, comparative, economic-statistical, and correlational. Inferences/significance. The practical significance of this work lies in that the author fine-tunes the concept and composition of the prime cost of products and establishes equations for simple linear regression between the share of costs in the composition of the prime cost and the level of cost-effectiveness of the product across various types of economic activity in the Russian Federation (RF) in 2012. Knowing the share of costs in the structure of the product’s self-cost across various types of economic activity in the RF in 2012, we shall be able to use the derived models to assess the average level of the product’s cost-effectiveness.

1491-1498

Authors: Swati Tyagi, Neelam Garg, Rajan Paudel

The subject of environmental economics is at the forefront of the green debate: the environment can no longer be viewed as an entity separate from the economy. Environmental degradation is of many types and have many consequences. To address this challenge a number of studies have been conducted in both developing and developed countries applying different methods to capture health benefits from improved environmental quality. Minimizing exposure to environmental risk factors by enhancing air quality and access to improved sources of drinking and bathing water, sanitation and clean energy is found to be associated with significant health benefits and can contribute significantly to the achievement of the Millennium Development Goals of environmental sustainability, health and development. In this paper, I describe the national and global causes and consequences of environmental degradation and social injustice. This paper provides a review of the literature on studies associated with reduced environmental risk and in particular focusing on reduced air pollution, enhanced water quality and climate change mitigation.

1514-1522

Authors: Ena Kumbara, Ali Göksu

In the free market consumers are faced with a different variation while they making purchase decision. Brand as a term, name, and symbol gives quality and satisfy needs of consumers and on that way assure self recognition. Main objective of this study is to determine the factors which influence consumers to buy international brands rather than national brands. This study has four independent variables and one dependent variable. Data for this study will be collected using online surveys based on the previous researches about brand equity and its dimensions. Sample for this study were 214 respondents form the territory of Bosnia and Herzegovina. Using descriptive statistics, correlation and multiple regression analyses these data are measured. Results of this research will give benefits to marketing professionals in Bosnian industries where they can try to understand consumers- whether brand equity and its dimensions affect their purchasing decision and does that effect have negative or positive impact. Contribution of this study is reflected in that Bosnian manufacturers and sellers can better meet consumer’s wishes and needs, possibilities of potential consumers in this strained economy.

1532-1545

Authors: Danil M. Matveev

Poor efficiency in the use of land, labor, finance and other resources available is characteristic of Russia’s agriculture at the present stage. In most subindustries, the country has not yet achieved the production volume of the early 90s. In the last decade there was a positive trend marked to update logistics and intensify innovative advance in the agriculture, the processes being actively supported by the state, but this did not result in appreciable improvements of the agriculture competitiveness in the global food market. During the study it is revealed that the industry credit debt has gone up three-fold over the past 7 years that made up 1.43trillion rubles versus 112 billion rubles of revenue in 2012. The authors propose a technique to attract private investments in the agriculture of Russia and economic-organizing mechanism to realize it. Hereto, a considerable part is played by state regulation, particularly to provide investment-back guarantees in the event that a project-implementing agricultural organization goes bankrupt. To hold up, the authors consider a number of investment projects implemented by one of the Russian Federation entities which demonstrate their effectiveness both for the investors and the state. Employing the data obtained from the study will allow to largely increase the rates of technical and technological re-equipment of the industry, improve its investment attractiveness and competitiveness based on innovations and this will provide the country's food safety and gross domestic product growth.

1551-1560

Authors: Şerife Özlen

Investment analysis should be carefully performed in stock markets. Therefore, firms take necessary actions according to stock market behavior and macroeconomic variables. Therefore, the predictability of stock market determinants becomes important. This study aims to identify the effects of selected macroeconomic factors (interest rate, exchange rates, inflation-consumer price index, current account deficit, unemployment rates and sector indices) on stock returns of selected 48 companies in 11 different sectors of Istanbul Stock Exchange including electric, food, communication, paper, chemistry, metal-main, metal-product, stone, textile, commerce and transportation sectors. The study employs ARDL approach on the period between the second month of 2005 and the second month of 2012 including 85 monthly observations. According to the results, Sector Indices are found to be quite influential through the selected sectors. Exchanges rate is also significantly influential on almost all the sectors except Communication and Textile sectors. The impacts of Interest Rate, Inflation Rate, Current Account Deficit, and Unemployment Rate are various through the selected sectors. Moreover, the influence of Istanbul Stock Exchange Market on the stock returns of considered companies is significantly clear through the sectors except six companies (two companies from Paper sector, one company from Metal-Main sector, two companies from Stone sector and one company from Textile sector) out of 48 companies. Since it includes a wide range of companies and sectors, this study is expected to be useful for all policy makers and investment decisions.