European Researcher. Series A

60-68

Authors: Asif Khurshid, Aneel Salman, Nedim Makarevic

The purpose of writing this paper is to explore the understanding of advertisement and its impact on young consumers. Also it was discussed that how this impact if it is negative can be neutralized. It has been identified after conducting in depth interviews that all respondents were of the opinion that advertisement is a source of communication. In addition to this all respondents are agreed that it has positive as well as negative effects on both children and young adults. Negative impacts can be diluted by advertisers, parents, government and neighbours.

87-106

Authors: Goran Rajović, Jelisavka Bulatović

The focus of work is the conception quality of life issues that in lately, it becomes increasingly important socio-economic issue. The work tends to argue how and which the context of the quality of rural life provides an opportunity to resolve the paradox of development interpreted by many researchers. The study was designed and conducted in the geographical and social space, as a case study. Geographic space research included is urban settlements: Berane and Andrijevica as well as the rural: Dolac, Lužac, Dapsiće, Luge, Polica, Gnjili Potok, Kralje, Slatina, Zabrđe and Rijeka Marsenić. Social space related to the surveyed residents of what is meant, and our insight into the social environment. The existence of differences in living conditions, opportunities and attitudes of urban and rural residents has been formulated as a null hypothesis in the study. The aim of the research is that the comparative view of living and working conditions of rural and urban population and comparative data analysis tested the validity of the initial assumptions. The analysis includes the following dependent variable: level of education, occupation, housing conditions, health status, satisfaction of patients through life and the rank the reasons for the concern of respondents living in town is an independent variable.

119-128

Authors: Sribas Goswami, Manjari Sahai

Ageing is a biological process, experienced by mankind. Ageing is a dynamic process, determined by the relative size of the younger and older. However, concern for ageing of population is a relatively new phenomenon, which has raised due to significantly large increase in the number and proportion of aged persons in the society. The phenomenon of population ageing is becoming a major concern for the policy makers all over the world during the last two decades. Ageing of population is affected due to downward trends in fertility and mortality i.e. due to low birth rates with long life expectancies. Life expectancy at birth is projected to continue to rise in the coming years all over the world. The aged population has specific health problems that are basically different from those of adults or young persons. Most diseases in the aged are chronic in nature-cardiovascular, arthritis, stroke, cataract, deafness, chronic infections, cancer. Disease process is usually multiple. Availability and utilisation of health services is an important determinant of the health status of population. The needs for health services tend to vary directly with the age of the individuals. The older the one gets, the more health care he needs. Although the aged people face multiple health problems, even then, they do not consider seeking medical aid and as a result, many conditions remain unreported and untreated till they become complicated. This emphasises the need for strengthening of health care system for elderly population. According to Paul Wallace, all individuals should be prepared to face later years in life within their own limitation gloriously.

584-591

Authors: Liubov P. Galperina

The present study demonstrates the increase of the regional diversity of the EU. The regional convergence of the EU countries is unlikely, even with the most optimistic forecast of the development. An important tool for the implementation of related key strategic priorities of the EU for the period up to 2020 is to improve the consistency between regional policy and European economic governance, to avoid excessive imbalance in the implementation of numerous programs. In case of failure of the work of governments and administrations of particular regions, the principle of obtaining EU funds Structural Funds in 2014, depending on the ability to contribute to the implementation of the "Europe 2020" strategy may exacerbate regional inequalities. A flexible system of classification of the regions and, consequently, change their proportions of funding contributes to more efficient use of budgetary resources, and therefore − smart growth, increased productivity and international competitiveness of the EU.

599-605

Authors: Dmitriy I. Weber

This article discusses the relationship between the religious - political events in Livonia and Prussia. Taking into account the existence of close links between this Baltic lands it seems quite natural question, whether there was any - any influence on the Duke of Prussia on processes within Livoniaand how it happened? In the limelight is figure of Albrecht of Brandenburg – Ansbach, previously occupied Grand Master of the Teutonic Orde, and since 1525 became Duke of Prussia. If the 20-s years Prussia's influence was limited only by Riga, then starting with the 30-s traced the geographical expansion of the political influence of Albrecht of Prussia. It can be knit with two phases. The marker can be considered in 1529, after which the influence of the Duke of Prussia, i.e. the "alien" to Livonia political forces intensified, not only because of the burghers, but also the emergence of the possibility of support from the Archbishop and his coadjutor. E. There was a specific mechanism of action both through the city and through the church institutions through his brother Wilhelm.

539-549

Authors: Evgeniya M.Goryushina

The article reviews the geopolitical risks in the Caucasus, as well as the scope of sources dedicated to the identification of geopolitical risks in the region. The advantages and disadvantages of geopolitical analysis and risks are described. The sources dealing with the research subject which has been actualized on a background of Crimean events 2014, is also provided. In that period, many experts talked again about the revival of geopolitical confrontation in the world and returned to the rhetoric of the Cold War. The author touched upon the issue of the lack of highly specialized analytical reports on the North Caucasus in the context of geopolitical risks and the risks of international terrorism. Therefore, special attention is paid to terrorism as one of the most important geopolitical risks in the context of the ongoing Syrian crisis, and the active role of the “Islamic state”.

556-566

Authors: Therence Atabong Njuafaca, Filiz Katmana

This paper is focused on an overview of Turkey’s increased engagement towards Africa, especially in terms of its potentials, future perspectives and limits of the relations. It portrays and examines the main essence of Turkey’s foreign policy in Africa, and equally analyses the main reason or aspects behind the relations with Africa within the 21st century. It tries to answer the questions of why Turkey has so much interest in Africa now. In other words, it explores more the economic interaction (diplomacy) that fosters the relations between Turkey and Africa in the 21st century. It equally shows the economic aspects as key instrument in building relations between Turkey and Africa. This continent known as Africa in the 90s was never a concern to Turkey as it is in this 21st century, since Turkey paid more attention to its relations with the West, and its close neighbors like Middle East, Balkans, the Caucasus and Central Asia. It discusses some of the main political, economic, religious, cultural and strategic motivations behind Turkey’s interest in Africa, as well as some of the challenges face along the line in the 21st century. This paper consists of three main sections. The first section presents the relations between Turkey and Africa during Ottoman Empire, Turkish foreign policy toward Africa in Cold War period. It also gives an overview of Turkey’s relations with Africa, Turkey’s policy in Africa and the main elements shaping relations between Turkey and Africa. Then, the various approaches, mainly economic diplomacy approach in maintaining relations between Turkey and Africa in the 21st century are presented.Turkey’s increasing use of soft power strategies drive a great desire to tie both the economy of Turkey and Africa more closely. From the aforementioned, Turkey’s soft power content ranges from professional and cultural exchange, agriculture, and humanitarian assistance.

511-517

Authors: Haris Delić, Senad Bećirović

In this article we presented the theoretical view of Socrates' life and his method in teaching. After the biographical facts of Socrates and his life, we explained the method he used in teaching and the two main types of his method, Classic and Modern Socratic Method. Since the core of Socrates' approach is the dialogue as a form of teaching we explained how exactly the Socratic dialogue goes. Besides that, we presented two examples of dialogues that Socrates led, Meno and Gorgias. Socratic circle is also one of the aspects that we presented in this paper. It is the form of seminars that is crucial for group discussions of a given theme. At the end, some disadvantages of the Method are explained. With this paper, the reader can get the conception of this approach of teaching and can use Socrates as an example of how successfull teacher leads his students towards the goal.

524-535

Authors: Alexander Fedorov

Modern screen art over its success to the use of folklore, myth, synthesis of the natural and supernatural, and a consistent orientation toward the most popular plot schemes. Their metaphorical appeal is not to the rational but to the emotional, through identification with the magic power of heroes and standardization of ideas, situations, characters and so on in compensation for dreams not realized in life, there are illusions – happy endings. In movies, TV shows, and music videos' rhythmic organization, viewers' feelings are influenced as much by the order of changing shots as by the content of productions. On the basis of the foregoing, it can be concluded that the media texts of popular culture obliged to a variety of factors for its success. These include: reliance on folklore and mythological sources, constancy metaphors, focus on consistent implementation of the most persistent plot schemes, the synthesis of the natural and the supernatural, the appeal not to rational and emotional, through the identification of (imaginary transformation in of active characters merge with the atmosphere, the aura of works), “magic power” of heroes, standardization (replication, unification, adaptation) ideas, situations, characters, etc., mosaic, seriality, the compensation (of the cherished illusion, but not come true desires), the happy ending, the use of such rhythmic organization movies, TV shows, clips, where the feeling of the audience with the content of the frame affects the order of their shift; intuitive guessing subconscious audience interests, etc.

4-11

Authors: Alla E. Goryushkina, Svitlana Gavrylenko

The document identified the problem and developed a model of the dynamic management of telecommunication and computer resources. The present level of development of information and telecommunication technologies, the improvement of communication and their integration into the high-performance human-machine systems administration cause the creation of a single information and telecommunication space of mobile units. The work is devoted to consideration of bases of research of a set of tasks of tactical management of information security. Presents direct and inverse problems and solution methods.

25-43

Authors: Goran Rajović, Jelisavka Bulatović

The community of migrants from Serbia and Montenegro, although not numerous (about 8.000), it is interesting to researchers because in Denmark the middle of which is economically dependent on, maintains its socio - economic identity, and therefore the quality of life.As an instrument for assessing quality of life of migrants from Serbia and Montenegro in Denmark, used a questionnaire was created by the World Health Organization and questionnaires evaluating quality of life created byDepartment of Psychology at the Royal College of Surgeons in Ireland, adapted to the needs of this research.Metric characteristics of the questionnaire were evaluated on a sample of 189 respondents - migrants from Serbia and Montenegro who live and work in Denmark.Despite the large variability answer most of these areas (respondents listed a total of 48 resort life as a determinant of their own quality of life), can be classified into the following eight global domains:health, emotional well-being, material well-being, interpersonal relationships, productivity or performance, safety, social communities and religions and spiritual domains of life.Displayed is the average value of the quality of life by gender. Personal values are ranging from 13-100% SM.In order to determine the differences in the index of quality of life in relation to age, conducted statistical testing the quality of life index difference between age groups.For respondents younger than 17-29 years, the average quality of life index was 68.68 with a standard deviation of 12.18.Quality of life index for the second age group (30-59 years) is 67.39 with a standard deviation of 12.17.For respondents 60 and over years, the average index is 66.48, with a standard deviation of 7.07.