Vestnik KemGUKI

13-24

Authors: Markov Aleksandr Petrovich

The key problem of modern civilization is information psychological war devalue the significant events of the past, distorting the spiritual basis of society. For the Western world, especially the United States, a strategic object information and psychological impact is Russia. At the core of the communication strategy and policy of the West towards Russia (and the world in general) is based on two priorities: 1. Adoption of Western “civilization project.” For many years, the West provides a global geopolitical strategy: Rowan-translational liberal modernist project, based on the model of man, society and state. 2. Discrediting the image of Russia as the main rival for world influence and domination (and first of all - spiritual). The aggressive and purposeful information policy of the leading countries of the Western world is quite obviously pursue geopolitical objectives: to deform the image of Russia in the eyes of the world presenting it as an “enemy” of modern civilization. The main reason for the negative attitude of the West towards Russia - a game-conflict anthropological matrix underlying the Russian and European culture. It is mutually exclusive values of the dominant cultural systems that have led to misunderstandings of centuries Russia and the West. In the context of the ongoing global changes in information policy, a strategic goal is to enhance the status of Russia’s position in the world. The core image of Russia and its approval as a full subject of international relations should be “civilization project” minimizing and resolving global problems that the country can address the world. The basis of this project can make a variety of geopolitical and sociocultural modification of the “national idea” that can resonate with the concerns, hopes and aspirations of the peoples of the world.

33-38

Authors: Dashidorzhieva Bairma Vladimirovna

In the article the use of ethnopsycholinguistic approach let the author to solve the problem of lacunarity in artistic communication. Ideas of ethnopsycholinguistic theory of lacunarity of Russian (Y.A. Sorokin, Y.I., Markovina, G.A. Antipov, A.N. Kryukov, E.N. Solovova, D.N. Makarova) and foreign (E. Grodzky, N. Schroeder, A. Ertelt-Feit, E. Denisova-Schmidt) scientists have contributed reveal the essence of a lacunarity as a synergistic beginning of culture as a system: connotative asymmetry, flexibility, variability and dynamic of the gap positioned as a manifestation of cultural diffusion mechanism which allows to install the transitional state to culture and identify adaptation practices in the artistic communication. The methods and mechanisms of lacunarity manifestations in artistic communication are revealed: the emotional-semantic ideological and imaginative fullness of the artistic communication and a dynamic picture of the world in the artistic communication. It is established that lacunarity is a spontaneously formed sistem having, on the one hand, the internal unevenness of semiosfers and on the other - a multimodal and multifunctional integrity, is in a stable disequilibrium with the environment and forms non-linear effects of evolution of communication. A modernization of the existing artistic communication algorithms on the basis of synthesis of a lacunarity theory, an adaptation theory by A. Pelipenko and system of aesthetic perception mechanisms by I.K. Arsenyev is proposed: the recipient’s productive strategy of meaning formation on the reflex and associative levels; an adaptation strategy with an altered state of consciousness at the social level; a routinization strategy on the empathic (projective) level.

45-53

Authors: Bets Mariya Vladimirovna

Modern linguistics is developed under the framework of the anthropocentric paradigm that leads to the development of the new line of language research. The research object becomes the language as a means of reflection of human perception, his culture and worldview. In this regard, such scientific fields as cultural linguistics, cognitive linguistics, linguopersonology have appeared. Cultural linguistics considers language as an instrument whereby cultural codes of people who are members of national, social, political and other types of crops are fixed. Cognitive linguistics is interested in the relationship of psycho-physiological processes with the process of the emergence and implementation of the language. However, both these sciences have come to the conclusion that in human mind the language exists as a kind of the network that combines the different cells that include some information. Such elements are called a concept. The study of the concept leads to understanding and knowledge of the whole communicative processes. The realized in the language person is called a linguistic persona, which is engaged in the study of science linguopersonology. Communicative activities of the linguistic persona due to a number of extralinguistic factors: age, gender, social role and position in society, birthplace, place of residence and etc. The study of language material takes into account extra-linguistic features, allows to create a portrait of a linguistic persona. In such a way, it is possible to portray an individual and a collective linguistic persona. This article presents the results of research that is focused on studying the collective linguistic persona of the Novosibirsk State Theatre Institute student with the aim of testing methods for studying the collective linguistic persona using the conceptual analysis and interpretation as a method of linguistic research. The texts that were created as comments on the topic “Theatre is...” were researched using the interpretive review. As a result, it was revealed that for respondents from a conceptual point of view, the theatre is an art in all its forms and the type of activity, which over time is transformed from a hobby into a profession, a job. The subjective social, living, emotional experience influences the linguistic persona by the text creating. Age of the writing person reflects in the lexical peculiarities of the created text. Industry of words, more detailed statements, variation of forms appeared in the text.

59-64

Authors: Morozov Nikolay Mikhaylovich

The task to concretize manifestations of mental installations of perception of authorities and the value of life of the rural commoner is set. The attention to a subject is caused by need for studying of regional features of the country psychology defining the spiritual base of the Russian society. The task to concretize manifestations of mental system of perception of authorities and the value of life of the rural commoner is set. The attitude towards monarchs Lord’s anointed and existence of cases of a pseudo imposture are noted. For peasants, extraordinary meetings with representatives of the provincial authorities were presented. Concerning officials local (district, volost, factory) level already there were no naive ideas of high calling of servants of the tsar. Therefore at local stereotypic behavior on the basis of doublethinking was a product of the repeating severe lessons of a mismatch between an obligation and circumstances of its carrying out was considered as norm. Examples of the country revolt caused by manifestation of contradictions between the beginnings created in country psychology are given: “wordly” associated with will and “state” with fundamental for strengthening the Russian society, but curtailing the rights of national self-government. Valid conclusion about that at the moments of a hopelessness or fear “on life” accompanying the material and moral unsuccessful layer of the peasantry, superficially acquired elements of religious morals (in the absence of a habit to follow standards of the secular legislation) in consciousness of certain inhabitants under certain circumstances gave way to installation on self-preservation by the price of life of other person.

73-78

Authors: Amgalanova Mariya Viktorovna

Cultural heritage, its preservation and transmission are the most important way of existence of culture. Everything created by humanity is the common heritage we must preserve and pass to next generations. This article describes spiritual values of Buryat people which are an informational source about origin and development of Buryat Soviet culture. Values are very important for the people’s identity. They are a contribution of people in national and world culture and civilization. To the beginning of the XX century, Buryat culture was a fusion of cultures of European and Asian people. Its formation and development related with foundations of social life of Transbaikalie. Despite of existence of secular schools network, the role of religion in formation of national consciousness in pre-revolutionary period was big enough. After the revolution, development of Buryat culture was not due by Russian imperial policy, but the concept of cultural policy of the Soviet state dictated the creation of “new” Soviet Buryat culture. Artists, musicians, writers participated in establishment and development of Buriat Soviet culture occupied a dominant position in spiritual life of the people. Buddhist art and folklore aesthetics were close, clear and accessible art form for new culture creators and consumers of cultural products. Initially, iconographers (O. Budaev, S. Sambuev, G. Erdeniin, etc.) took part in fine art genres development. Art section at the Buryat Scientific Committee has collected materials, including samples of Datsan art, tradition of early Buryat icon painting school, writing technique, sculptures manufacturing technologies. Rich diversity of Buryat folklore became a foundation of early Buryat Soviet music. Literature had a special place in formation of Buryat Soviet culture and used achievements of verbal creativity of pre-revolutionary period: fiction represented by classical Buddhist monuments in old Mongolian script (theological, medical, legal, historical, nature, etc.), the rich folklore (tales, legends, heroic epic, etc.).

82-89

Authors: Sigareva Elena Valentinovna, Popov Sergey Ivanovich, Baturin Sergey Petrovich

The relevance of the article against ecological problems which amplify in the light of modern social, economic, political realities, reveals in the characteristics of the stress state of the system “nature-society.” The goal of the research is to reveal features and functions of ecological culture at the main historical stages of development. It’s necessary to solve the following problems for achievement of the purpose: to reveal mechanisms of ecological culture; to carry out the theoretical analysis of ecological tradition / innovation; understanding the ecological movement as ecological innovation in the context of the concept of innovation diffusion. The corresponding type of thinking, the prevailing tradition type, the world outlook principle, regulating the type of human relation in the system “nature-society,” are intended to be criteria for development of ecological culture. In total, it is possible to separate four stages in development of ecological culture: mythological, religious, anthropogenic and noospheric. On the basis of the concept of innovation diffusion, the authors have made an attempt to reveal the main stages of the ecological movement and its characteristic features. In the article, the theoretical and methodological principles in the analysis of tradition / innovation in development of ecological culture in the society are considered. The insight into culture as a specific way of human life and cultural tradition / innovation as an one of the most important mechanisms is the basis. Fixation, storage, transfer and transformation of sociocultural experience are carried out thanks to culture.

97-102

Authors: Grigoryants Tatyana Aleksandrovna, Kiseleva Veronika Aleksandrovna

Stage performances can be considered as original culture texts. Semiotic approach of theatre study makes it possible to reveal new sides in the synthesis of stage expressive means, to reveal the problems of staging process, to determine the methods of their solution. Stage text, as any culture text, has its mechanism “of composition” and readings. Literary text is transformed and realizes into the theatrical performance through the producer and actor’s statements. Producer statement in the structure of the stage work is the artistic time-space solution of the separate scenes of play, concrete stagings inside the fragments, the artistic means of characters. Realization of the producer statement occurs by means of concrete art expressive means. They – are well-known things: music, decoration, speech, vocal, suits, choreography, free body plastic. Their quantity is completely determined, but the versions of their combinations and methods of the expression cannot be established. The attitude of author-producer toward the events of the play and its problems is personified in the producer statement also. This relation is manifested in the selection of expressive means, and realizes through the genre of performance. The correspondence of the content of the statement to its form is one of the problems in the study of theatrical statement and principles of its organization. The problem of the correspondence of artistic expressive means to author’s concept is one of the main problem in the conditions of stage reality. The importance of technological side of producer statement is considered on the basis of the plays of Kemerovo theater for the children and the young people. The perception of stage text and its understanding depends on the accuracy of the selection of expressive means and methods of their synthesizing to the author’s statement.

108-114

Authors: Ivanova Olga Sergeevna

Polyphonic form, previously owned only by the music, most relevant to contemporary culture and can be seen in all types of art of the XX - beginning of XXI century. Nowadays polyphonic space holds a lot of, sometimes contradictory ideas, points of view, some systems, subsystems, certain tendencies, depending on the choice of the author, based on constructing a composition. The polyphonic nature of reality affects people’s thinking and is reflected in the artistic space of the XX - beginning of XXI century. Confirmation of these thoughts are not only the works themselves, and built on a polyphonic principle, but a polyphonic concept in the field of literary, film and other art forms that have emerged in the XX century. The most fundamental and developed system is a polyphonic dialogue of Mikhail Bakhtin and the concept of counterpoint and installation of Eisenstein, which remain relevant today, expanding from a fairly narrow field of study in the limitless field of contemporary culture. The article describes the structure of a polyphonic composition, its internal laws of interaction of elements and structural features of the polyphony; the author cites examples of art works of modern art, built on a polyphonic principle. Highly informative polyphonic compositions are related to the constructive feature of the structural change of dominants. The organization of the artistic text according to the laws of polyphony acts as a holistic system, in the space of which there is an integration of structural elements, their correlation values, finding the equivalence and the generalization applicable to a plurality of independent ideas. Finding this objectivity is the objective and goal for the author. These examples show that the polyphonic form, before the creator reveals new opportunities, is born at the intersection of many ideological lines and theirs at the same time playing all the wealth in the emerging meanings.

119-126

Authors: Mostitskaya Natalya Dmitrievna

The article deals with the dichotomy of the CONVIVALITY and the ROUTINE considered in terms of “routinization” of the culture. Meaning the convivality concept as an important form of spiritual communication, the author focuses on blurring of the scope of festive communication in the current global media. The research topicality is directly related to the problem of contemporary decline of spiritual values, whilst one of the crucial catalysts of the consumeriszation is the “routinization” of cultural communicative space. The methodology of philosophical research is based on the apparatus of phenomenology, hermeneutics and axiological analysis. The key descriptive categories of the convivlity are the concepts of “idea,” “energy,” “freedom,” “feast.” Using historical, philosophical and etymological analysis of these notions the author outlines the framework of both feastive and routine communication. The article subsequently takes up the issues of typical characteristics of everyday and festivous communication, their objectivization form in the context of modern humanism and transhumanism conception, changes of communicative space under the influence of scientific and technical progress, and, as a result, changes in cultural valuables towards consuming human attitudes, which deprives culture of origin the festivous idea and exchanges it with inexertion. The symptoms of the “routinization” of the culture are being derived from the conceptual presuppositions of the modern “core” globalization values. The contemporary policies of globalization seen through the lens of the “routine-convivality” reference frame are presented as properties and mechanisms of the “routinization” in terms of human dimension, bearing the principles of transhumanism, multiculturalism, tolerance eliminating spiritual constancy of festive communication, whilst the technical rebooting of the social content induces obvious physical dissociation of people substituting the “meaningful interaction” by mere information exchange.

134-145

Authors: Sinelnikova Olga Vladimirovna, Anisimova Kseniya Vladimirovna

The objective of this study is to characterize the features of an individual author’s style of Moscow composer and pianist Tatyana Smirnova on the example of piano cycle-collection “Romantic messages and dedications.” The authors of this article turn to the facts of the composer’s biography, specifics of her performing, teaching and outreach activities, analyze the genre panorama of creativity and characteristics of musical language. The article is about the desire of Tatyana Georgievna Smirnova to synthetic thinking, merging the imagery of poetry, painting and music in her work. A separate page is devoted to the problem of Russian national beginning, which is placed in many works of Smirnova and her piano book for children from the “Russian school of piano playing.” This author’s collection includes one of the most important educational moments -- an introduction to the knowledge of the traditions of our people -- through a truly Russian musical intonation. The article summarizes the author’s dominant style of Tatyana Smirnova, which later is revealed during the analysis of piano collection “Romantic messages and dedications,” addressed to composers and poets of the past D. Scarlatti, F. Chopin, E. Grieg, A. Pushkin, A. Mickiewicz. Piano cycles of concentration represent the author’s style of Moscow composer and pianist T. Smirnova.

145-154

Authors: Zaitov Georgiy Sergeevich

The article examines the characteristics of the methods of teaching singing famous Italian maestro Arturo Melocchi. The stories and commentaries about the technique of school Melocchi multiplied over the years. Melocchi became a sort of quasi-mythological figure, the grand master of the dramatic tenor secret, the inventor of a new way of singing that made tenors into veritable forces of nature.Mario Del Monaco and Franco Corelli are still very popular so we can say with confidence that many students will want to learn that technique of singing. The method “affondo” became part of the well known technical lingo in teaching circles. The basis for the study is based on recording of the great masters of the singing, as well as information from interviews and various literature sources of vocal art. In the study, the basic ideas of the method Melocchi and their similarities and differences with the traditions of the Italian art of singing. The analysis of recordings of outstanding singers - followers of “laryngeal” school of singing, the peculiarities of the construction of overtone voices that set them apart from the representatives of the “old” school. For a more accurate analysis were used modern computer programs with the possibility of plotting the spectrum, showing the overtone structure of the tone of voice. Spectrograms give visual confirmation of the fact of differences between the resonance strategy used by the singers who studied with Melocchi of singers-tenors of the early and mid XX century. The material presented in this article may be useful both for singers and vocal art for researchers.

162-166

Authors: Fattakhova Leyla Rinatovna

Many liturgical traditions of the Siberian Old Belief are at the very initial stage of study. Meanwhile, this study gives us an opportunity to reveal the current state of the Old Belief culture, to determine forming the principles of culture variants depending on the foundations of exact Old Belief Hierarchy. This study, based on the analysis of Old Belief service, is put down by the author in different communities of Belokrinitsa Hierarchy (official name – Russian Orthodox Old-Rite Church) in Kemerovo region. Detailed decoding of services, including notation of all liturgical chants, allowed showing specific peculiarities of the communities’ religious life by the example of one Belokrinitsa community service in Novokuznetsk. Some of the peculiarities are inherent to the Hierarchy on the whole (e.g., reading kathismas at Matins), others have local character (skipping chants due to the lack of texts). Patronage of priests contributes to regular services. In the mean time, vast majority of communities does not have priests, that’s why some features of religious life of these communities are similar to the ones of Bezpopovtsy. That’s the reason, a chosen example was the service led by some leader (preacher or senior singer), but not a priest. Preservation of singing traditions depends primarily on singing skills of ordinary community members. Constant communication of the Old Believers with each other (attending larger parishes, improving singing skills in communities, where members have good singing skills) allowed to form some average standard of singing traditions, in which, on the whole, canonical forms of pronouncing the liturgical text is preserved. Thus, the Old Believers of Belokrinitsa Hierarchy manage to maintain stability of their singing culture.

176-183

Authors: Belokurova Sofya Mikhaylovna

Mongolian contemporary art contains quite active processes: new names, development original themes, search for new means of artistic expressiveness. Except this, works on art criticism are actively carried out there. However, these processes are not reflected in contemporary Russian art study. One of the brightest and original representatives of Mongolian contemporary fine arts is Zorigt Uyanga, a graphic artist. Z. Uyanga was trained at I.E. Repin Institute, and study left a definite mark on her creativity. This paper proposes a brief analysis of so-called “ballet” series of works by the artist. The theme of ballet is connected with biography of Z. Uyanga, this explains artist’s deep interest in the “dance” graphic. Z. Uyanga continues the tradition of ballet and dance theme in the world fine arts, as for the Mongolian art, she is a real innovator. Analysis of the ballet series was conducted from the point of flashbacks, as Z. Uyanga constantly returns to the subjects from the ballet world. In this regard, several works on same story (e.g. ballerina performing at the stage, or preparing to go on stage, etc.) belonging to different periods of artist’s creativity and made in different graphic techniques have been analyzed. It is noted that the artist in her creative searches approaches maximum expressivity of image consciously moving away from realism. In the early pastel works, desire to accurately convey the posture, facial expression, costume details is obvious. However in later monotypes, the artist tries to reflect movement and the expressive line became the main tool. From this point of view, Z. Uyanga is not only the successor of the ballet theme, but also the successor of the traditional Mongolian art, which uses the line as a leading means of artistic expression.

206-211

Authors: Zaruba Natalya Andreevna

The article substantiates the relevance of the problems of adaptive management education development as an effective scientific approach in the conditions of Russian society, characterized by active transformation processes. The main place in the article is taken by a problem of terminological analysis of understanding the adaptive management education, as its further development in the conditions of transitive society has significant prospects, due to the fact that it has the means, adequate time permanent active change and are adapted to the account of environmental factors (internal and external). It offers a point of view, according to which, in complex transformation processes, accompanied by manifestations of uncertainty and risk taking place, for example in the modern Russian society, effective from the point of view, the management of education as a social system can be based on scientific concepts of the principles of flexibility, adaptability, variability and control plasticity. These principles are inherent in adaptive management and understanding it in terms of terminological analysis will contribute to the active development, as the adaptive control theory and practice. A brief analysis of the problem of terminological field of adaptive management based on detailed consideration of the object of adaptive control is social education. The key concepts of adaptive management of education as a social system is advisable to consider a little studied in the science of the terms “highly organized,” “self-developing,” “self-propelled,” “self-organizing” system. The article emphasizes the importance of the dialectical unity of self-directed adaptation of the bifurcation and self-managed development of the social system of education, and its unstable condition should be seen as an opportunity to transition from one qualitative state to another. It is also important to understand that the device of self-organizing systems to the changing conditions of a new social environment transitive society is both, the process and the result of its own self-organizing activity of the system, which is the social system of education. At the same time it should be noted that the adaptive development of the education system as a social system has the character of self-directed development and suggests control adequate to the process, adaptive control, as it has adaptive properties, aimed at increasing the adaptive capacities of man, the development of his creativity in a permanent transformation processes typical of the modern Russian society.

217-223

Authors: Kalimullina Olga Anatolyevna

The welfare essence of creation of a cluster that their activity is based on the voluntary principles, as nobody has the right to force another to any actions or to deceive, extending obviously false information. Achievements of success at development of a tourist cluster is a joint problem of business and authorities of an appropriate level (federal, regional and municipal – depending on the scale of a cluster and the existing tasks of his development); only mutual understanding and readiness for cooperation between them guarantee receiving the positive results. Insufficient development of the public structures operating in the sphere of tourism, crisis of social and moral ideals, cultures in general, deep lag of all welfare sphere owing to long-term isolation of the country from broad contacts with many civilized countries, isolation from the “historical roots” are still characteristic of a modern sociocultural situation of society. Opportunities for realization of effective welfare policy in the field of the tourist and recreational field are considerably narrowed while the objective need for it sharply increases. In modern difficult conditions, the role of the tourist and recreational clusters which are historically vanguard of spiritual revival of the country, a basis of consolidation of its cultural forces raises. If to define a tourist cluster as a set of tourist and recreational special economic zones, only the territory of six zones specified in the resolution of the government of the Russian Federation from 10/14/2010 No. 833 to which the developer of the bill refers falls under it actually. If to take the definition of a cluster given in the Concept that, in our opinion more correctly as a basis, then tourist and recreational special economic zones fall under it along with other territories.

231-237

Authors: Tikhonovskaya Galina Stanislavovna

The article examines the phenomenon of cultural and leisure program as a cultural form determined by its place and role in the socio-cultural environment of society. Presenting the cultural and leisure program as an object of scientific research, the author focuses the attention on the disclosure of the content of the basic functions that it performs as a leisure activity in the structure of socio-cultural activities. The options are the translation of value of semantic ideological orientations conducive to consolidation and unification of society around the ideas of public interest; meeting the needs of an individual in a free and democratic communication and creative self-expression; revival, preservation and transmission of the basic foundations of the traditional folk culture; mainstreaming of socially significant events; and recreation of the population, according to the author, defining the cultural and leisure program as a significant and essential to the society of social and cultural forms. In scientific literature, there are three interrelated sides of the structure of communication: communicative (exchange of information), interactive (interaction), perceptual (perception, understanding, emotional attitude). All of these aspects of communication, find a direct and real reflection in the process of functioning of a cultural and leisure program, which allows them to qualify as a productive form of socio-cultural communication. Creating cultural programs is impossible without reliance on the basic foundation of folk arts and traditions. Along with proper organization of folklore programmes, the content of various other programs, including a secular level, directly or indirectly, include elements of folk traditions. The interactive nature of cultural and leisure activities and its most important component of the cultural and leisure program, it is reasonable to consider genetic ancestral property. A cultural and leisure program will not show as a repertory performance at the theater, it flows in time and space ”here“ and ”now“ and in the event of any socially significant event with the indispensable participation of the target audience – youth, teen, family, audience of the local population – which, along with the creators of the program, is the subject of the program, jointly organizing this leisure action.

242-247

Authors: Eremin Vitaliy Valeryevich

Some methodical facilities for using project work were described in the article. It was generalized from facts scientific-methodical thesis for the project work: purpose, principles and stages of project work organization. These theses use was substantiated in foreign language teaching to build up by students the particular knowledge and skills. The author cited as an example of the project work use in professional oriented foreign language teaching a description of conforming tasks from the written by him study aid. The author proposed to make project works in themes concerning the future professional activity of students in three stages: immersion stage, preparation stage and defense stage. In the course of tasks accomplishment some knowledge and abilities of the students are formed which application is necessary at the subsequent stages. The aim of the immersion stage is to familiarize students with stages and forms of the work, to get knowledge necessary for the project preparation. The preparation stage presupposes an independent work on a project in accord with the aim. The defense stage means the project work estimation by stipulated criteria. The final stage runs its course in form of presentation using computer assisted teaching aids, role game and following discussion for determination of the best work. Task and defense performance of the project works were proposed by the author to be appreciated in the following criteria: accuracy of the drawn documents, presentation quality, speaking skills in a foreign language, abidance by rules of the interview procedure.

13-18

Authors: Balabanov Pavel Ivanovich, Zauervayn Larisa Teodorovna

The article concerns the methodological pluralism that is peculiar to culturological researches, and is typical for discussions on culturology. Thе authors are solidary with the position of expressing the method of designing the structure of interrelation of independent properties, characteristics, basic concepts and categories of the social sciences and humanities as a method in culturology. In this formulation, this method has the general character and in particular cultural study becomes its fundamental principle and its role is often played by sociocultural approach. Sociocultural approach as a principle of specific culturological research has its own distinctive features: the sociocultural specificity is expressed through the creation of meanings, values, purposes as a methodological regulator; the immanence of the subject to object indicates сausation between intrascientific and nonscientific purposes, social values and goals. These features of the specific cultural studies allow us to propose a model, which is limited by methodological pluralism in cultural studies. The major components of this model are: culturologic worldview, methodological principles, a set of methodological approaches, methods and techniques, result in some form of knowledge organization. Keywords: culturology, cultural studies, socio-cultural approach, a method of designing the structure of the relationship of independent properties.

27-34

Authors: Bubenkova Mariya Viktorovna

Different aspects of postmodernism are embodied in all fields of culture, including the field of theatrical forms. These aspects have acquired specific features in the drama theatrical forms. Also, they caused some transformation, requiring a cultural analysis. The article deals with the phenomenon of intertextuality, some peculiarities and conditions of the interactions of texts in the space of drama theatrical forms. The author describes two kinds of these forms: drama that is embodied in the script, and drama that is not expressed in the firm structural form of textual setting but embodied in the artistically aesthetic concept of the theatrical from. It is spoken in detail about the particular features of the intertextuality of drama theatrical forms and factors of the influence on it. The article answers the question in consequence of what “intertextual interchange” and “new turns” of the quotations of the precedential texts can take place. The research touches upon such structural parts of drama of theatrical forms as the course of the script, montage, adoption of characters and also important role of the audience that takes part in the process of communication and that gives intertextuality polyphonic characteristics. ��������������������������������������������������������������������������������Т�������������������������������������������������������������������������������he special features of dramatic intertextuality are following: dynamic interaction with collating units, oppozite postmodern chaos (composition, the course of the script, etc.); specific “overcoming the boundaries between text and reality,” implementation of the principle of multi-layer coding, and specific communication. The interaction of structural elements occurs in a wide range of expressive means: a) different kinds of arts; b) drama as a whole; c) drama of theatrical forms in particular. Keywords: intertextuality, text, drama theatrical forms, script of theatrical form, montage, course of script, adoption of characters, performance.

43-49

Authors: Morozov Nikolay Mikhaylovich

The attention to a subject is caused by need for studying the culturological aspects of various parties of household morals of the peasants of Kuznetsk area promoting the comprehensive judgment of tendencies in spiritual life of local society. The task to concretize manifestations of mental system in behavior of members of a country family, to allocate stereotypes of moral behavior and to present the generalized image of the woman created in country consciousness is set. Traditional system of behavior of a woman in various types of relations are defined: matrimonial, intergenerational as the general conditions of a patriarchal family. The prevalence of egoistical morals among members is revealed. National ideas of age of consent and policy of administration of Kolyvano-Voskresensky plants on observance of marriage are considered. The main behavioural and mental sets and habits characterizing the generalizing image of the female peasant are allocated. Its such qualities as external demonstration of independent behavior, endurance and a thrift are noted. Practice of the relations between sexes was built on a complete dependence of the wife from the husband, the domestic violence still was often regarded by the wives as a sign of attention of the husband, a form of manifestation of love. Stereotypes of religious and moral behavior of peasants in a number of situations are considered: trials of offenses by communal court, reactions of the population to natural cataclysms, sorcery condemnations. The system of communal consciousness of the Kuznetsk peasantry held the relations among residents of the village within collective solidarity and responsibility intolerant to cases of moral decay. Keywords: mentality of Kuznetsk peasants, image of a woman, relation in marriage.

59-64

Authors: Namsaraeva Tatyana Tsyden-Eshievna

Today, the international community and countries’ challenges are: awareness of the importance of translation, storage and transmission of cultural heritage, understanding the role of the previous values in the modern world, which in the context of globalization are a subject to inevitable transformation and loss. Coming into contact with the cultural heritage, people increasingly aware of their identity and, consequently, the general values of life. The article investigates the search and finding cultural identity by positioning the cultural heritage of the Sino-Russian Metis living in Tryokhrechye of Inner Mongolia Autonomous Region of the People’s Republic of China. The cultural heritage considered: the calendar, family everyday rituals and holidays, Orthodox culture and language. The preserved and identified prevailing calendar, as well as family and everyday rituals and holidays, picked their specificity. Due to factors contributed to the preservation of the Orthodox culture in another ethnic environment found transformational change, given the problems that exist today in the Orthodox culture of the Sino-Russian Métis of Three Rivers. The factors influencing the loss of some aspects of the Orthodoxy. The paper discusses the degree of preservation and use of the Russian language in communication, factors influencing the loss of language, preservation of the least analyzed at a certain age group. The article as a whole is the comparative analysis of the traditional culture of the Russian Tryokhrechye and Trans- Baikal region, identifies the best preservation of the cultural heritage. The study established a base influenced transformation of culture of the subethnos. The paper provides cultural identity of the Sino-Russian metis. It identifies state cultural policy on the development of China’s territory and positioning the Tryokhrechye Russian-Chinese metis. Thus, the results of the field study in the autumn of 2015, Tryokhrechye of IMAR (China) lead to the following main conclusions: - At the Russian-Chinese metis defined dual identity, bilingualism and the dominant Chinese language. - Only the elderly generation retains the cultural heritage of the metis. The loss of continuity is connected with the non-possession of the Russian language by the younger generation. - There is a substitution of values of cultural and material heritage. - The state cultural policy of China is focused only on “the use and exploitation” of the cultural heritage and human resource of Sino-Russian Metis for tourism development, and not the solution of serious problems for the conservation of cultural heritage and cultural identity of the sub-ethnic groups. Keywords: Sino-Russian metis of Tryokhrechye, cultural heritage, cultural identity, Orthodox faith, traditional culture, “crusades” mountain, tourism.

73-79

Authors: Koveshnikova Elena Anatolevna

The problem of formation and development today, promising new kinds of cultural tourism, is very relevant, for example, such as archaeological and paleontological tourism around the village Shestakovo Chebulinsky District, Kemerovo region. Earlier this area scientists conducted archaeological and paleontological research, the result of which were discovered numerous archaeological complex, and paleontological sites that have received recognition, they have a unique heritage not only of the area but also the entire region and the state. Therefore, an area of increased concentration of unique archaeological monuments of great cultural and historical significance. Chebulinsky District has significant resource potential for recreation and sightseeing tours, so you need to muzeefitsirovat complex archaeological and paleontological sites, which will become the symbols of the area. Posed the problem of not only save, but also updating the historical and cultural heritage as a tourist resource in the development of a new tourist destination in the northeast of the Kuzbass. In order to promote a new tourist destination, the area must not only possess exceptional cultural and historical complex, but also actively offer them on the tourist market, through the actualization of the cultural heritage of various means, including the museum. It is necessary to solve problems museification unique cultural heritage and examine the conditions and opportunities of the integrated museum-reserve, as well as the creation of the National Park, taking into account local natural features of a given territory. Most of the unique archaeological and paleontological monuments of the territory of the future National Park may enter into a comprehensive museum-reserve, then they will be “protected” tourist display and will serve in the future a more active development of an integrated archaeological and paleontological tourism. They will contribute to the formation and establishment of a new tourist destination in the northeast of the Kemerovo region, which will continue to wear year-round character. Keywords: archaeological tourism, paleontological tourism, tourist destination, historical and cultural heritage, unique monuments, guided tour, national park, museum-reserv.

83-90

Authors: Makarchuk Sergey Vladimirovich

The article analyzes the administrative documentation of the first Russian anti-bolshevik government – the members of All-Russian Constituent Assembly (KOMUCH) – concerning the social and cultural policy. At its core, the administrative information flow is in the form of orders of the Committee, as well as the decisions of the KOMUCH Governing Council and agencies its departments managers. The purpose of the article was also the analysis emanating from the ruling KOMUCH structures: calls, flyers, leaflets and other documents supporting the social, cultural and communicative functions. According to all kinds of the documents in question are related to the typewriter, official, official documents. As a result of their comprehensive analysis, the author came to the conclusion that, despite the brevity of existence, KOMUCH expressed democratic tendencies of anti-Bolshevism. It has become a real alternative to the Soviet regime, including the field of social and cultural sphere, but it confirmed documented steps in this direction showing the aspiration for a strong socio-cultural policy encompassing all social strata and groups. The political situation of civil war called for a focus on military matters and highlighted the need to plan for soldiers, army building, but that did not mean the rejection of the decision of problems of common cultural and social issues of the civilian population: workers, peasants, employees, intellectuals and businessmen. The study of this area in the field of alternative history is growing interest on the part of the historical and cultural studies and it acquires relevance for contemporary social practice. Keywords: KOMUCH, socio-cultural policy, administrative documentation, democratic anti-bolshevism, historical culturology, Civil War.

97-101

Authors: Tikhonova Margarita Sergeevna

At the end of XVIII - first half of XIX century the salon culture is emerging in Kazan, and in the capital. Educational institutions, book printing, book shops, theatre, cultural ties of the province with Moscow and St. Petersburg, interest in intellectual entertainment of the intelligentsia had an influence on the development of salon culture in the city. In the history of salon culture, there was a chain of borrowings; the Russian salon culture was borrowed from the French salon culture and later was divided into capital and provincial. Provincial salon culture of Kazan was composed of salons, circles and scientific society. Participants and visitors were differed. In the capital, the salon culture was presented by aristocratic society, in provincial culture by democratic. The nobility was the organizer of the capital salons, but in the province the intellectuals promoted the emergence and development of salon culture. The special feature of Kazan salons was the participation of two owners, spouses. Salon culture of Kazan was typical by seasonality. There were mostly fall and winter seasons. Day, evening in the salon were fixed in advance and even announced through the periodicals. Therefore, almost everyone was invited on the evening. The salon culture should be classified as mixed by the subject of the evening because in addition to reading literature the evening was accompanied by theatrical and musical productions. Also, the communication about science and politics was very expressive. Keywords: provincial salon culture, salon, club, evening, intelligentsia.

108-115

Authors: Gorbacheva Yuliya Sergeevna

Тhe subject of research undertaken in this article is a unique example of Chalkan shamanic text, belonged to the Barbachakov family tradition. It was recorded by a Novosibirsk musicologist in 1992. The main focus is made on the compositional organization of a musical component of the shamanic text. On the basis of information of the full musical notation of a shaman ritual, made by the author, the text was divided on lines. Some principles, which allow to produce such a study, were found out. The breathing parameter is the most interesting among them. Also the main types of lines in the musical text of a ritual are defined: the text, whoop and hybrid lines in it. Both of the components – text and whoop – can be found there. Melodic and rhythmic analysis of the musical text of a ritual allowed to distinguish three rhythmic and melodic formulas, making the whole composition. The specific location of that formulas in the text forms of various types of episodes. It could be divided by definable (based on some of the rhythmic and melodic formula) and polymorphic (based on free rotation of whoop lines) episodes. There are three main type of definable episodes such as a rhythmic and melodic formula. The most stable of them is the first rhythmic and melodic formula. The rotation of definable and polymorphic episodes is the composite base of the ritual. The analysis identifies the main patterns of the composite level, such as block structure of the text, opposition of formular and not-formular principles of the organization, as well as the process of dynamization of the compositional structure. In addition, the text under consideration is investigated in the context of family tradition, which allows to define a number of relevant features as well as individual traits, that have arisen under the influence of the personality of the shaman and altered state of consciousness. Keywords: shamanic text, altered state of consciousness of the shaman, composition, poetic organization.

122-128

Authors: Gubaydullin Firgat Firzatovich, Rakhimov Ravil Galimovich

Traditional music of Selkup’s ethnos was considered earlier in very brief and fragmentary notes. All works in this direction were basically ethnographic, linguistic and of other adjacent sciences, but actual ethnosorganologic researches of Selkup’s instruments and subsequent introduction in the academic sphere was not done yet. The presented article is devoted to ethnophonic problems of the Selkup instruments. The authors of the article partially managed to reveal organologic features of some characteristic Selkups phono instruments and to make attempt of their introduction in orchestral academization. The orchestral score based on stopped structure of an orchestra of Russian national instruments, widespread in educational sphere, with inclusion of the Selkup instruments has been offered. The repertoire of instrument structure is made according to main principles of academization, passed practically on all national orchestras from traditional folk tunes and their transcription to author’s opuses. On an example of the academic transcription of children’s Selkup song “Lock surynnya” the sequence of orchestral arrangement with inclusion of traditional phonotoolkit is given. Processing is created in the technique of variation development of traditional melodica with incidental application of free sound depiction where the basic theme undertakes the authentic variant and original tonality, and idiophone of original accompaniment is replaced with the harmonious support, approached to classical according to support. Keywords: Selkup, traditional instruments, transcription, orchestral arrangement.

135-146

Authors: Kazakova Natalya Yurevna

The present article reveals the regularities underlying the changes in formal and structural characteristics of various game projects depending on the specification improvement in the hardware of the devices, which are used as a game platform. The present study is aimed at singling out separate generations of personal computers, game consoles and portable devices on the basis of the presence of components, peripheral devices and features enabling the appearance of new forms of play activity within the framework of game project development for a specific platform. The scientific importance of the present approach is conditioned by the possibility of scientific foresight to predict the vector of further development of both game industry on the whole and separate game genres based on the understanding of mechanisms and tendencies, influencing the relationship between the evolutionary changes in hard- and software. Practical implications of the study lie in the possibility to find new approaches for the development of new game projects anticipating the tendencies and trends that will dominate the market upon their release and fully satisfying the needs and expectations of their target audience. On the ground of numerous scientific researches carried out by leading specialists in the field of IT, ludology, digital design and game industry unique traits of game mechanics and visuals of computer, video and mobile games are highlighted and structured taking into account the introduction of new devices and technical parameters, which enabled their development. The attempt to identify the cause-andeffect relationship between the introduction of new artistic-expressive means in the visual aspect of game projects, new ways of user-friendly interaction with software and the introduction of innovative technologies in mass production, that are used in game design to ensure a rich game experience, that is most positively perceived by the target audience is among the main results of the study. The findings of the present paper that comprises the field of aesthetics and information technologies can be used in the development process of new computer, video and mobile games on the territory of the Russian Federation whose technical and aesthetical features as well as end-user performance will be able to provide keen competition to their foreign competitors. Keywords: gameplay, game design, game console, WAP, multiplayer, game industry, platform, casual games, mobile devices.

158-164

Authors: Smekalov Igor Vladimirovich

Little known facts of life and creative work of artist Nikolai Fyodorovich Lapin are considered in this article. He undeservedly fell into oblivion though being a master of book xylography and one of the founders of Graphical Department of Vkhutemas-Vkhutein and Moscow Polygraphic Institute. The most interesting period of the first –avant-garde– reform of tertiary education is specified in relation to Lapin’s personal history from Orenburg Government Liberal Art Studios (Gskhm) to Vkhutemas. Materials concerning young Lapin’s studies in Orenburg period are published. His role in reformation of Orenburg Gkhsm is described. The first part of the article gives comments on documentary sources concerning the time of Lapin’s apprenticeship in Orenburg in 1919-1920. Among these documents, there are reminiscences of artist Sergei Kalmikov who characterized public position, managerial and diplomatic abilities of disciple Lapin. Archival data about Lapin’s mission in Narkompros (Ministry of Education) and his evidence concerning the structure of Orenburg UNOVIS – the group of followers of Kazimir Malevich – are of special interest. The Moscow period of Lapin’s studies in Vkhutemas from October of 1920 is described. These studies determined the artist’s entire creative and pedagogic life, his scholar and art collectorship tastes. Sergei Kalmikov’s testimonies about Orenburgers’ opinions on Lapin’s studies in Moscow are also provided here. Lapin’s diverse teaching activities and his museum affairs are described. The second part of the article gives description of young Lapin’s graphical works which he created in Orenburg, Samara and Moscow in the 1920s. These works resemble unique samples of creative activities of an apprentice in a provincial Gkhsm and of a student of early Vkhutemas. To the end of his Vkhutemas period, the artist created his most renowned graphic cycle of Crimean landscapes “Sudak” and designed a folio under the same title. Keywords: Government Liberal Art Studios (Gkhsm), Higher Art and Technical Studios (Vkhutemas), Vkhutein (Higher Art and Technical Institute), Moscow Polygraphic Institute.

177-182

Authors: Naumenko Egor Evgenevich

This article is devoted to the problems and contradictions that may arise with the implementation of Project 5-100 in the education system of Russia and especially in the Urals and in Siberia. The author focused on three components of the project such as improved requirements for scientific activities, the possibility of a moratorium on the “inbreeding” and the introduction of the category “post-doc. ” This article also focuses on issue of unpreparedness of some Russian universities for these large-scale changes which may cause the destruction of scientific potential of the schools. The author of this article analyzes this issue in the example of Tyumen State University because this particular school has gone through the most radical transformation program. The article emphasized that, the development of Ural and Siberian areas is essential thus universities of this region must participate in national and international programs. In this regard in the article, the measures are proposed to adapt to Project 5-100. The analysis of Project 5-100 in this article is viewed with civilization methodological approach and with pursuit of possible dissonance of Anglo-Saxon and Russian cultures. We believe that it is advisable to use the dialectic of Hegel, in particular the “law of negation of the negation” to justify the necessity for the participating universities to go through stages of full development before engaging in Project 5-100. If this rule is violated the deformation of their systems may occur, which could lead to destruction of scientific potentials of these universities. The study used comparative method allowing to correlate the universities of Ural-Siberian region and other territories of Russia and the West. Study sources include two groups: 1) normative acts for the implementation of the project: the Decree of the President of the Russian Federation from May 7, 2012. № 599 “On measures on realization of the State policy in the field of science and education”; Order of the Government from October 29, 2012 No. 2006-r; Program for competitiveness for twenty one universities and adopted “road maps” of fifteen universities; 2) interviews with University officials in the Urals and Siberia, responsible for the reform. The purposes of this article are to identify the most common issues which may arise during the project implementation process for the universities of Ural and Siberian regions, and to justify the need for the formation of additional conditions related to the preservation and augmentation of their intellectual reserve. Keywords: Project 5-100, international cooperation, Tyumen State University, Ural, Siberia, “inbreeds,” “postdoc”.

189-194

Authors: Nizhelskoy Viktor Aleksandrovich

The article discusses the phenomenon of the transformation of the on-stage physical activity into a semiotic text, and related issues of future actors teaching methods of the basics of stage movement and dramatic plastics. For drama theatre actors the issue of physical education is particularly relevant, because plasticity forms a physical culture of actor: dance and stage movement. There is a difference in the approach to physical education, when its purpose is the development and improvement of human motor abilities, and when physical education becomes a tool for actor’s physical culture forming. Besides the fact that plasticity items supply students with professional skills, they must bring up an aesthetic sense of movement, expressiveness and gracefulness. However, the movement, which has such characteristics is not just a physical one, but has a cultural value, due to the presence of aesthetic features. And the more aesthetic characteristics are interesting and original, the higher the cultural value of this movement is.Plasticity teaching methods are constantly being improved, and it is important to observe what impact it has on physical education in general and in the sphere of aesthetic component forming. It is necessary to pay attention to the time of the movement`s switch from the physical activity to semiotic text, through giving to the movement a meaning, content and cultural values. This is where the movement goes from the moving act into a cultural event position. The author also provides the conditions under which the movement becomes a sign and functions as a tool of interpersonal communication and nonverbal contact. He also provides recommendations on the methodology of aesthetic component`s physical education in the aspect of expressive movements. The article touches upon the sphere of art history and theatre pedagogy, theory and methodology of physical education and sport, since such problems appear, during the teaching young gymnasts, skaters and all those, whose activity involves expressiveness of the movements as characteristic of the moving activity quality. Keywords: physical motion, plasticity, stage movement, sign, semiotic text, methodology, theater education.

200-207

Authors: Eremin Vitaliy Valerevich

This article deals with the problem of the modern foreign language textbooks content for non-philological students. The conclusions of some Russian researchers about the modern textbooks structure as well as scientific-methodical principles of foreign language teaching were analyzed. Some requirements and the most important principles for the textbook composition of the new generation in the publications of researches were highlighted. It was proposed in the given article as the result of the Russian researches publications analysis the fusion of the textbook composition principles with generally accepted foreign language instructional terms. It was presented by the author a personal view on the structure and content of the foreign language textbook on the basis of the officially approved and tested study aid for the mathematical students. The formulated study aid structure is represented in the article as a set of some selecting recommendations concerning principles, purposes, text subjects, types and order of tasks. The author’s conception of the study aid presents a units sequence concerned with predefined topics. There is a text on the corresponding theme on the basis of the each unit. All tasks in the units are divided in three groups: pretext tasks, text tasks and post-text tasks. The common aim of all tasks consists in training students to be able to speak on the units topics during credit tests and exam. The proposed recommendations were reasoned by author in their accordance with the requirements of federal state standards of higher education to develop the common cultural competence of students. Keywords: common cultural competence, competence approach, foreign language teaching, learning needs, teaching methods, training aids.

217-221

Authors: Emelina Tatyana Vladimirovna, Kasatkina Natalya Emilevna

The authors of the article consider the problem of aesthetic education of schoolchildren in modern conditions, carry out a review of normative documents regulating various approaches of the educational organization. The experience of the work of teachers is generalized in the implementation of the socially important project “School Philarmonic,” which is aimed at the disclosure of the creative potential of students, based on the regional component. The authors have made an attempt to summarize the experience of work in the organization of methodical platform “The system of work on aesthetic education within the framework of interaction of general and additional education in conditions of implementation of the federal state educational standard.” The notions such as “aesthetic,” “aesthetic education of schoolchildren,” stable motives, needs and conditions of formation of aesthetic education in today’s dynamically developing reality are revealed in this article. The article substantiates the necessity of formation of aesthetic relation of a student to reality, his notion of the beautiful and the ugly, the sublime and the low-lying, the tragic and the comic, arising in the process of understanding the world. The article presents the results of integration of general and additional education for full disclosure of creative potential of a student, approaches to organization of system-activity approach in matters of education and implementation of the socially important project “School Philarmonic” are prescribed in it as a form of the social interaction. Keywords: aesthetic education, aesthetic perception, aesthetic senses, aesthetic needs, aesthetic ideals, aesthetic judgment, aesthetic opinions, aesthetic convictions, aesthetic attitude.

228-231

Authors: Kurbatova Natalya Viktorovna

The article discusses psycho-pedagogical support aspects of culture and arts universities students’ professional development. The criteria of this process are described. The importance of developmental educational environment’ creation is considered. There is the concept of “differentiated learning process”. It is shown that the position of the core defining psycho-pedagogical support of students in higher educational institutions of culture and art professional development is the reflective position’s development. Author base herself upon the idea that professional personality development is lengthy and multicomponent process during which one’s developed the commitment to chosen specialty, emerged the emotional engagement to it, and realized the personal meaning of the professional choice; and all of it provides an opportunity to derive satisfaction from the activity and to realize the personal potential in profession. During the professional development the capitalization of practical experience takes place, which is the cause of professional perfection and acquisition of mastery. In the context of research there were examined the works dedicated to the conceptual basis of developmental education, to the modelling and inspection of educational environment, to the developmental potential of professional training, to the questions of cultural conformity of education, to the problematics of educational process’ subjective organization etc. Keywords: professional development, the artist, the educational environment, the criteria, the value of education, pedagogical reflection.

13-29

Authors: Leskova Tatyana Vladimirovna

Methods of processing and citing characteristic of folklorism composers of the Far East of Russia in 1960–1980s. Folkloric origins of the works were songs, symbols of national identity of indigenous ethnic groups in the region are “Nanai Waltz” and “Nanai fishing.” Processing and citation are its techniques, similar to the style plan. They belong to the sphere of mere reintoning of the folklore. However, they differ in certain characteristics, which is the purpose of the designation of the article. The differentiation of these techniques allows the author to develop the theoretical concept of folklore-stylistic modeling. There are two style components in the system “composer-folk.” Firstly, the source of the folklore, which we define as folklore-stylistic model (model assumes genre). There are examples of indigenous amateur folklorism in the works selected for the analysis model. These are the secondary forms of folklore that synthesize authentic musical tradition and style of mass songs. The model is characterized by the integrity of borrowing the folk-genre complex, so-called model-imitation. Secondly, the part of the author’s works are the stylistic elements of the Russian and Western European music of the XIX-XX centuries. As the quintessence of the style they represent the concept of author stylistic models. It is not only the nomination of stylistic components, but also their synthesis as the creative result. In the Far Eastern music, it is marked as the unity, and has significant differences. They are clearly visible due to the following factors. The first is the oneness of the folk-style model: in the aspect of melody, it is the same for groups of five or four works. The second is the different qualitative characteristics of the author’s stylistic models. According to this, the specific compositional techniques in the field of processing and citation are consistent with the variations-arrangement, as well as the methods of strict and free derivation. The productivity of the creation of the Far Eastern composers is noted. Keywords: composer folklorism, reintoning the folklore, folklore-style models, author’s (composer’s) models.

43-47

Authors: Chepelenko Ksenia Olegovna

This article represents the role, value and semantic analysis some mnemonic elements in verbal discurs of the modern composer about his creativity and musical works. This article represents one of the new directions in traditional domestic modern musicology. Dual research optics of work focused on such phenomena as mnemonics and аuthorology, manifested in the fact that the mnemonic elements are considered in the context of the composer of their creative facilities. The musical �����������������������������������������������������������������������������������������������������а����������������������������������������������������������������������������������������������������uthorology study on avanplan figure is an author of the musical output. It is considered in the context of verbal self-reflection, which is one of the main points of the literary theory аuthorology bу I. Karpov. The article identified some specific presentation strategy mnemonic intentions of the composer. Theming concept “mnemonic” is associated with the actualization of a wide range of scientific concepts of memory. It is included in terms of the phenomena under verbal genres consideration, bearing the mnemonic charge (аuthomonography, memories, etc.) and verbal-conceptual elements for organic аuthomonogramming, аuthocitation. Along with this, the mnemonic view of musical semantics wordifies (“oslovesnivaetsya”) in elements of the framework of the complex. A typical example of this is the author’s title and subtitle, author of initiation into the works of the memorial theme. Mimic semantics of music genres such as the elegy, postlude are accentuated in the article with referring to the appropriate analytic situation of composer’s statements. Mnemonic elements of аuthorologic space of the musical author form mnemopoetikа, actualized in its verbal and musical discourse. Keywords: Mnemonic elements, Authorology, Authorology of Music, Modern Composer.

56-64

Authors: Maksimova Anastasia Mikhailovna

The national culture of Japan was formed under the strong influence of mainland China. As a result of their cultural interaction, one of the essential features of the Japanese national culture is the mechanism of borrowing. It is manifested by the increment of new elements to existing. The author refers to this process as the concept of transplantation – shifting element of one system to another – while maintaining its ontological qualities. The principle of “transfer” to other elements of the system manifests itself at different levels, including the level of stable melodic and rhythmic structures. The phenomenon of transplantation is related to traditional Japanese polistilistics and finding it in the Japanese composer’s creativity. Regarding the Japanese composer’s creativity, this phenomenon is characterized as a tendency to reconcile disparate styles signs: professional and traditional music genres. In this respect, one of the last symphonic works Yamada Kosaku, symphonic nagauta “Tsurukame” (1934), is very revealing. In this essay, Yamada is refered to the traditional heritage: nagauta is based on the story of the classical Noh plays and music nagauta Quinet Rokudzaemona X. The uniqueness of the works lies in the fact that the work is performed by the original authentic musicians on the shamisen and typical national musical culture of the Japanese style together with the sound of a symphony orchestra in composer’s submitted material. Thus, nagauta monophonic musical thinking and appropriate monophonic vertical (invoice) at the same time with the product dynamic thinking: European polyphony, and interpreted orchestral score. Keywords: Borrowing mechanism, polistylistics, eclectic, transplantation, Kosaku Yamada, Tsurukame.

69-77

Authors: Tyuleneva Anna Ivanovna

This paper reviewes the literature of the postmodern age, on the subject of reception of the medieval art. The author assumes that due to modern aesthetic preferences and prevailing cultural concepts of time, traditions in literature have long been exhausted. Today’s motives of innovations are based within tradition: this is a special form of a dialogue, or even a polylogue of cultures. The narrative postmodern language turns everything into a game in possible various ways. A dialogue of different aesthetic directions goes towards the creation of a literary text. Born this way lyric is full of dissonances, contradictions, and variety of stylistic elements. The reception of medieval art in literature is seen in genres, forms, style and associative elements. It reflects the instinct of self-preservation of culture through the synthesis and return to the past. The forgotten medieval literary genres gain a second wind in today’s postmodern culture. Working in similar directions, in new ways that reveal their contents, the authors create a different cultural value. The reception of a distant epoch emerge in the literature of the last third of XX - beginning of XXI century, and it makes sense to acknowledge and actualize them. The studied material in the field of artistic literature of the last third of XX - beginning of XXI century on the subject of the reception of medieval art is chosen relatively randomly. It is obvious that behind the scenes there is a set of receptive examples dating back to the poetics of the Middle Ages and the reminiscences of the cultural elements of a bygone era. However, the review and analysis of individual works is sufficient to ascertain the presence of the reception of medieval art. Genres of medieval literature are very simple in artistic language but rather deep in their inner content, perhaps, what is rather necessary to the modern reader covered by the bustle of life. Keywords: reception, fiction, postmodernism, the era of the Middle ages.

82-88

Authors: Kamalieva Aigul Salavatovna

Historiography of the Bashkir folk costume, the analysis of which was started in the previous article is much broader and is not limited only to works of historical orientation. It also includes scholarly works in the field of art, philosophy, and engineering sciences. National science works, devoted to the study of spiritual culture and traditions in terms of philosophical traditions of the people, greatly expanded the opportunities of researchers in deciphering ornamentation and structure of the costume. Describing the national historiography of the stated theme, it should be noted that the folk costume was not always an object of a separate study. Thus, in one of the first studies of its kind by N.H. Khismatullina, the attention was paid to ornamental and colouristic basis of the Bashkir folk art, including the pattern creation in weaving, embroidery, leather manufacturing, metal and wood works. The studies by famous scientist A.G. Yanbukhtina were conducted to identify ensemble connections between the objects and their artistic and aesthetic role in the organization of the interior, the art textiles, including the costume were also objects of the study. T.A. Maslennikova dedicated her works to study the artistic organization of objective-spatial environment, however, the folk costume was considered separately in the author’s works and more over was comprehended as a basis of the integral arrangement of the environment. The author of this article, whose works are exclusively devoted to the Bashkir costume, solved the tasks of a different kind, namely of identification of structural and compositional costume system through design, technology and decor. The analysis of the structural frames of clothing, manufacturing techniques and the decor arrangement allow further exploring patterns of fabricating and decorating the costume. Thus, historiography on the issue of the Bashkir folk costume revealed several significant stages in domestic science based on different methodological approaches to its study. Keywords: costume, Southern Urals, historiography, Bashkirs, art, design.

95-101

Authors: Vorozheykina Vera Aleksandrovna

Nowadays promoting the companies’ products and services by placing the advertising materials in urban environment is popular. The basic function of advertisement is to convey to a consumer a positive association with the presented goods and services and to make information memorable, at the same time, this positive image should be well integrated into the urban environment and good to be read close and from distance. Considering the complexity of print outdoor advertising installation in urban environment, Project Scheduling Tool Advertisement (Project Advertisement) is offered as an alternative way of presenting information. What actual use of Project Advertisement does in Novosibirsk is some often occurring disadvantages of the print outdoor advertising such as disregarding the coloristic architectural features, seasonal changes, color influence on a psychophysiological state of the people, and difficulties of coordination with the rules on advertising. It involves restrictions in the course of design. The aim of the study is to investigate the potential for development of non-print advertising in Novosibirsk, as well as the possibility of using the Project Advertisement and the advantage of this method over printing. A comparison of foreign and home experience in the use of non-print advertising in Novosibirsk in a view of geographical location and climatic terms analysis of color perception performed. Taking into account the international experience, the author comes to conclusion that the way of light projection should be used along with other types of outdoor advertising. This way of non-print presenting information has a number of advantages over printing types of outdoor advertising, including creating the image of more than 150 sq. m size. As a result of research the conclusion is drawn that non-printing outdoor advertising has potential for placement in Novosibirsk. Keywords: designer, projection advertising, environmental design, coloring, outdoor advertisement, innovations.

109-115

Authors: Krasikov Vladimir Ivanovich

The article aims to review the representation of philosophical content in the Russian language Internet fragment. The author uses the following criteria, namely the representation of forms of philosophical knowledge, its theming, the degree of institutionalization, degree of interactivity, motives of participants of communication. It presents a typology according to which philosophical Runet form from the following ingredients, namely: consolidated, formal, specialized, magazine websites, electronic libraries and online communities. Aggregated sites form a very general level on the Internet. They reduce all available information on the philosophical sites together, as well as reduce it to users interested in these topics. Official sites philosophical research and educational institutions are administrative and reported information. Three sites are three academic institutes of philosophy, namely, Moscow, Yekaterinburg and Novosibirsk. Of these, the Institute of Philosophy in Moscow has the largest, branched and multi-site, which can be called a portal. Professionals and amateurs interested in any section, direction or period in the history of world thoughts create specialized sites. For example, there are sites dedicated to the methodology, history of ideas, logic, philosophy of science, philosophical anthropology. They differ from the thematic educational portals and online libraries that are going interactive communication for the professionals in these fields, who share their works, discuss them, organize meetings, seminars and conferences. Another type of websites philosophical content is magazines, which are divided into electronic equivalents of paper and electronic. The majority are electronic versions of paper journals as the most famous and electronic analogs of university and college “Bulletins.” There are many sites of electronic libraries, which are replacing the traditional libraries, where there is the greatest concentration of philosophical gigabytes of information. Finally, the most interesting philosophical sites are philosophical clubs and communities. There is really a new form of communication. Their main types are club amateur and “live journal” communities. Keywords: typology of philosophical content of the Russian-speaking Internet.

124-133

Authors: Uskov Igor Yurievich

The article reveals the process of institutionalization of the lore movement in Kuzbass in 1920s (the folding of the local community of local historians, activities carried out by local authorities in the field of protection of historical and cultural heritage and museum construction), its features are identified in the context of development the massive of local history in the West Siberian region. The methodological basis of the study was the approach to the study of local lore as the direction of the historical and cultural knowledge of the territory by the local community, associated with the study of the local topos (“Kuznetsk kray,” “Kuznetsk basin-Kuzbass”). The author used the historiography experience on the issue, reveal new sources, which allow to clarify and supply the introduced scientific information. An analysis of empirical data led to the conclusion that the indicated time period it was the initial step in the history of local lore movement in Kuzbass with its inherent following characteristics: a) the appearance of the object study of local lore (“Native Land”); b) a limited number of formed lore local community persons, geographically covering mainly Kuznetsk and Scheglovsk; c) concentration of activities (with the support of the district authorities) on solving the economic issues of life in territory (historical and productional regional studies); d) organization of local museums in Kuznetsk and Shcheglovsk is the main result of practice. In addition, the personal composition of the founders of the first local history societies was defined. Keywords: museum construction, Scheglovsk Department of Society for the Study of Siberia and its productive forces, Society for the Study of the Kuznetsk Krai, place name “Kuznetsk basin-Kuzbass”.

142-147

Authors: Polteva Tatiana Ivanovna

Currently there is a growing interest in studying the history of the Great Patriotic War on the basis of authentic sources. Study of documentary collections helps to restore the names of the defenders of the Motherland and home front workers and recreate the image of a person in extreme conditions of war. The lack of a full description of documentary heritage of the Great Patriotic War in the collections of the National Museum does not allow to enter into scientific and cultural circulation a number of important sources. Analysis of documentary collections is conducted in accordance with the classification in the archives and sources. Documentary heritage of the Great Patriotic War is a part of personal funds and thematic collections. Two main groups were allocated for their characteristics. The first group of sources characterizes the people’s participation in strengthening the country’s defense, performance of state tasks, helping the front. The second group consists of documents for awards, correspondence, memoirs, autobiographies of participants of the Great Patriotic War. There are documents of 25 Heroes of the Soviet Union in the museum. The epistolary collection of the Great Patriotic War at the National Museum includes about 100 items. The collection consists of letters addressed to newspapers, letters written in the state and public institutions, and personal correspondence. Personal correspondence is a big part of the collection. It includes letters of the soldiers from the front to their families. Memories of the Great Patriotic War describe the events of the war on behalf of the witnesses. Leaflets and posters of wartime are among propagandistic sources. The sources of wartime in the collection of the National Museum allow the reconstruction of the main stages of the Great Patriotic War and to show the contribution to the victory of the residents of the Altai Republic. Keywords: A. V. Anokhin National Museum, personal funds, thematic collections, Great Patriotic War (1941–1945), state awards.

158-168

Authors: Bulgakova Violetta Vladimirovna

Keeping the traditional functions of a modern museum became an independent social institution to solve urgent problems of our time. Enhanced practical orientation of museum activities is addressed to people with disabilities. This article describes the main theoretical and methodological approaches on issues of socialization of persons with disabilities, as well as presents the experience of working with them in domestic and foreign museums in the late XIX - early XX century. Comprehensive study and understanding the experience of predecessors building the accessible museum environment is very important in scientific and practical terms. If rehabilitation technologies in the medical, psychological and pedagogical aspects are developing rapidly, the possibilities of sociocultural practices are still in their infancy. The problem of openness and accessibility of historical and cultural heritage for different groups of visitors in many Russian museums is still unresolved. And it is a museum as a sociocultural institution can make a significant contribution to the process of socialization of people with disabilities in the modern environment. The focus of the paper is on the cultural-historical theory of L.S. Vygotsky. The main methodological value of the theory is the idea of compensation for organic defect. Compensation is on the way of disclosing a potential of an individual. The museum can be an effective means of developing these opportunities. The author concludes that the museum professionals of that time managed to develop a differentiated approach to visitors with disabilities, taking into account their needs and capabilities. Activities in the museum environment were aimed at creating visual thinking, emotional sphere, tactile sensitivity. The used methods traced elements of different approaches to work with the museum audience: educational, informative, communicative. In the reviewed period, the active methodical search was being made on the base of realization of new opportunities in the museum field of harmonization the psycho-physiological and social factors in development of a person with disability. It also describes the forms of work with the museum audience subsequently unjustly forgotten and revived only at the end of the XX century. Keywords: sociocultural integration of disabled, museum communication, availability of museum objects, museum audience.

174-181

Authors: Begunova Catherine Aleksandrovna

An important element of the Russian system of education is high school. The first high school institution was opened at the Academy of Sciences in the ‘20s of the XVIII century. In the era of Alexander I, the Gymnasium becomes an integral part of the education system in provincial cities in the Russian Empire. At the beginning of the XIX century, the public education system begins to rebuild. During the XIX century, highschool education becomes the object of attention from the sidelines as the teaching community and the state. In the XIX century in the course of reforming, the system of public education in the Russian Empire adopt and amend the statutes of educational institutions. The result of the adoption of various styles, the gymnasium Charter changes to the training and educational process. Throughout the XIX century, the Russian Empire was in constant search for the optimal system of high school education. The process of restructuring the education system in the Russian Empire was slow. It was largely due to lack of qualified personnel needed for developing the various sectors of economy. Problems of education development, including the male gymnasium, have repeatedly been the subject of research attention. Manifested political preferences can be found in the researches of pre-revolutionary and Soviet Russia. Different aspects of the chosen topic in varying degrees covered by both, pre-revolutionary and Soviet researchers. However, a significant contribution to the development of the theme was introduced by historians of the modern period. The presence of works of scientists -- representatives of different generations and eras -- makes it possible to compare the views of events by contemporaries, as well as their followers. In addition, a comparison of the views of the historians of pre-revolutionary, Soviet and contemporary with the use of archival sources makes it possible to obtain new findings. Keywords: Russian Empire, gymnasium, gymnasium regulations, education system reform, school district, Ministry of National Education, educational process.

186-193

Authors: Derevtsova Elena Anatolievna

Sharp escalation of geopolitical tensions, negative economic shocks increase the role of journalism in the implementation of information policy, formation of system of articulating the interests and needs of social groups. As an element of political organization, journalism has a number of institutional components and generate (as part of social control) regulatory components of the political system. Modern journalism, keeping the continuity of the humanistic ideals of world culture, forms of content-video culture of the information society, defined by two underlying trends: glamorous journalism and political manipulation of the media. Developed glam-capitalism in the framework of the information society can be seen as a socio-economic formation, in a system reproducing the customer value (the essence of glam culture) in the context of global marketization. Working actively in the space of United Europe, one culture exposes an individual to averaging, it loses its identity and authenticity, the former needs, motives and goals are reduced to a single aggregate total will that distorts the human nature. In such circumstances, the journalism of fact is not in demand, it shall be replaced by a journalism of opinion generating the ideologies, and is considered to be journalism. In the conditions of information warfare and glam-capitalism, journalism as an instrument of political and competition is operated in interests of the groups that influence in manipulative purposes, and a journalist turns into a “soldier” of information warfare, shaping the population’s mobilization type of culture, which responds to the programmed “stuffing”, the new mobilization journalistic ethics replaces the fact. The lack of accountability for “stuffing” together with “managerial” approach, enabling virtual “manufacture of sensations” and the ideals of glam culture that makes modern journalism means not claims to cultural standards, but rather their destruction, the formation of clip thinking or political abstinence. The escalation of information wars and competitive journalism is playing an increasingly important role in the reformation of a new culture of managed information society. Keywords: journalism, glam-capitalism, information warfare.

204-210

Authors: Litvak Rimma Alekseevna,Blyasova Irina Yurievna

The article discusses the impact of sociocultural environment on the socialization of adolescents. Socio-cultural environment has an impact on spiritual and moral sphere of society and serves as important conditions of socialization, formation of values spheres. A brief overview of the names and works, covering various aspects of the said topics. The study reveals a positive experience in creating social and cultural environment in the Kurgan region. As evidence shows examples of attention to these problems at the governmental level as expressed in regulations, orders of the Russian Government and the Kurgan region, as well as numerous realities of the functioning of cultural and entertainment establishments named territory. There is a growing number of children’s organizations, and dynamics of development of sphere of additional education. Reveals the basic directions of cultural and leisure facilities, development prospects. As a priority in the social and cultural activities in the region included the creation of a controlled positive socialization in the process of education and training. In addition, as noted important areas: civil and patriotic, spiritual and moral education. To focus on the promotion and development of traditional folk culture as an important policy in the region. The conclusion is that the socio-cultural environment, affecting the spiritual and moral spheres of society, serves as an important condition for the socialization of the individual, the formation of its value sphere, with regard to the Kurgan region – the conditions for the successful socialization and effective self-realization of young people, the development potential of young people and its use for the benefit of innovative development of the region and the country. Keywords: socialization, socio-cultural environment, adolescents.

217-221

Authors: Ivleva Tatiana Nikolaevna

Тhis article considers the problem of training the highly qualified specialists for modern leisure industry. Considerable attention is paid to the development of leisure industry in Russia. The article refers to the fact that in modern society in the field of leisure, there is a huge market potential and the Russians are willing to spend more money on their entertainment, as the interest of consumers on the role of leisure in the formation of culture and society. It identifies and describes the characteristic features of social institutions of leisure as the leading areas of social and cultural integration and personal fulfillment. The article shows the problem of shortage of professional specialists that can offer new creative ideas and implement them. It substantiates the idea that in the modern socio-cultural situation, the important task is to prepare highly qualified specialists in the field of socio-cultural activities. This article is an attempt to reveal the main approaches to the implementation of socio-cultural activity provisioning “socio-cultural technologies in the entertainment industry” profile with the qualification of bachelor’s degree, their professional formation and development. The main focus of the paper is on the learning objectives. The author comes to the conclusion that only one way to achieve these learning objectives is the use of modern intensive teaching technologies at the university. The author suggested the use of E-portfolio technology in the preparation of specialists for the modern leisure industry. The article discusses the structure of the E-portfolio, describes the experience of implementing this technology in the preparation of highly qualified specialists for leisure industry. In conclusion, it describes the functions and importance of E-portfolio for modern leisure industry. Keywords: E-portfolio, leisure industry, intensive learning technologies, socio-cultural activities, sociocultural technologies, specialists in the field of socio-cultural activities, process activities, learning objectives.

227-232

Authors: Popova Anastasia Vladimirovna, Chernaia Marina Radoslavovna

Music by Sergei Slonimsky is well-known and performed all over the world. Pieces by the Russian composer are widely used in the system of music education. It applies not only to music schools, but also to various music institutions of higher education. However, the music by Sergei Slonimsky is almost never used at the comprehensive school as an education material. The results of the analysis of different programs for primary schools show the absence of this composer’s works. The authors believe that the works of Sergei Slonimsky meet these criteria, thus the familiarization of Russian schoolchildren with music of the composer will have a beneficial effect on their development process. The target of this research was to identify the emotional responsiveness of primary schoolchildren listening to the unfamiliar works of Sergei Slonimsky. For that purpose, a method of ascertaining pedagogical experiment was used. On the first stage of the experiment, the schoolchildren participated in the discussion about the composer and his work. Then they listened to the partitions of two works: Slonimsky’s piano piece “Waltz of Cinderella and the Prince” from the series “Two Pieces on Charles Perrault’s fairy tale” for piano in 4 hands and the “March of Hares” from the series “Three Forest Stories”, During the experiment, the teacher performed observations of the emotional perception of the music for kids. During the next stage of the experiment, schoolchildren got the task to express their emotions through drawing or writing down a short essay on their impressions. M. Luscher’s eight colors method was used during the analytical stage of the experiment. Results of the experiment showed a strong emotional impact the music by S.M. Slonimsky had made on children of primary school age. According to the results of the experiment, we made the conclusion on high emotional impact of music by Sergei Slonimsky on the primary school children. According to the authors of the article, the works by Slonimsky are to be recommended for including in musical education programs for primary schools. Keywords: composer Sergei Slonimsky, ascertaining experiment, emotional responsiveness, Luscher’s color method.

239-242

Authors: Panfilova Alvina Pavlovna

The article describes the trends and results of scientific, educational, social, administrative, professional orientation and creative activity of Tatyana Nikolaevna Ivleva, Ph.D., professor of the Department of Social Sphere, Kemerovo State University of Culture. The role and importance in the teaching and research activities of graduate studies in Leningrad Institute of Culture named after N.K. Krupskaya are disclosed as well as her cooperation with the Department of Management, Institute of Economics and Management named after A.I. Herzen, St. Petersburg. Her activity as the official opponent for defending the theses by the PhD applicants in Pedagogical and Sociological Sciences is desribed. Keywords: game technicians, intensive technology training, management, scientific research, educational programs, teacher-innovator, pedagogical competence, retraining the personnel in the field of management, career guidance work, career management, educational activities, educational complexes.

13-18

Authors: Serenkov Yuriy Sergeevich

The article presents reflections on an objective tendency towards making the language of culture-related scholarly writing more artistic. Outlining the history of culturology writing problem, the author retrospects for controversial points sustained by R. Harvey Brown and J. P. Ward in their works on sociology poetics. When stated observable in Russian-language works on culture, the poetic moment entails certain questions normally associated with poetics. In the first instance it is the question of critical semantic shifts introduced by poetic writing. From this point on the argument is built to highlight the perceptional change caused by writer’s switching from empiric declamation to poetic insight. In order to try to explain pragmatic attitudes of those introducing poetic element to scholarly writing about culture, the author comes up with the notion of transfiguration, or subject shifting by means of language. A combination of “trans” and “figuration”, transfiguration houses both an idea of closure, or bringing into form, and an idea of opening, or passage. Therefore the discussed change (or shift) caused by poetization appears ambivalent as it presupposes taking the final shape (completion of utterance) as well as opening the transition to new subject not yet mediated by the language. Finally brought up in the article, there is a question of reader’s specific response to the poetic shift in question. It is stated that the “objective” content of a written study (i. e., description) may vanish in transition from writer’s “thesaurus” to that of a reader. Thus, transfiguration is also a term to mark the shift from writing that describes, explains (or even expresses) to a writing that motivates for independent thinking. Keywords: research language in culture studies, poetic sociology, scientific discourse, artistic discourse, closure, transfiguration, cultural thesaurus.

24-32

Authors: Truevtseva Olga Nikolaevna

International cooperation is an important factor in the development of Museum theory and practice. The establishment of the Regional Committee for Museology (ICOFOM), bringing together the professional museologists of the Asian and Pacific Regions. By this Committee the interaction of scholars: historians, anthropologists, archaeologists, art historians, and professional museologistswas intensified. A novum is also theinteractionwith experts on museum-practice. The article talks about the established practice of carrying out international symposia, Museum schools, internships, exhibitions, as well as the development of scientific publications. The main attention is paid to the history and the development of the Committee for Museology (ICOFOM) and one of its structural sub-Committees: the Committee for Museology of Asian and Pacific (ASPAC) as an important branch of the International Council of Museums. The International Council of Museums (ICOM) was established 1946 in Paris as an “umbrella” for many committees. Structurally, the ICOM consists at the moment of 31 committees, 18 affiliated international associations, 115 national committees, more than 30 thousand individual and corporate members in 152 countries of the world. On contemporary circumstancesICOM developsthe inter-state and inter-cultural Museum-policy aimed at the preservation of world cultural heritage, and the promotion of the international museum community. The article pays particular attention to the history and development of one of the International Committees of ICOM – the Committee for Museology (ICOFOM) and to the Regional Committee in Asian and Pacific Countries – ASPAC. Museology professionals, united in 1977 in a non-governmental public organization, the Committee for Museology have put many efforts to improve the science of Museology and the methods of practical work of museums, training of museum staff, exchange of experience, and the promotion of academic knowledge. The Committee has gained its recognition through ICOFOM’s organizing extensive discussions of actual and scientific dialogues made theoretical questions of museology available to the general audience of professionals; they created the foundation for the training of museum personnel. The current system of organizing international symposia and scientific publications, lectures, seminars, master-classes of leading museologists from different countries, exhibition projects significantly raise the scientific level of museums and stimulate the creativity of their employees. International Museological Summer Schools play also a significant role in the trainijng of museum professionals. An important feature of ICOFOM activities is the constant expansion of activities due to its involvement in the peripheral, regional museum institutions through the organization of its regional offices. 2003 the Committee of Museology of Siberia (ICOFOMSib) was createdby Olga Truevtseva/Altai State Pedagogical University, and in 2009 – the Committee of Museology of the People’s Republic of China. Since 2003, ICOFOMSib brings together academics and practice workers in the museums of Siberia, initiating a variety of projects aimed to the study of the history and theory of museums in Siberia, particularly the preservation of cultural heritage. Annual symposia were held in the cities of Siberia and Asia. In 2011, the ICOFOM Board has proposed to enlarge the territorial boundaries of ICOFOM Sib activities by including the countries of Asian and Pacific countries. The ICOFOMSib got its new name – the Committee of museology in Asia and the Pacific (ASPAC). Thanks the great effort of Prof. Dr. Kuo-ning Chen (University Tainan, and now Director of the Museum for the World Religions in Taipei and Vice-president of this Committee) the Committee grow up immensely. Several Meetings on Museology took place in the “Museum- Landscape” Taiwan. During the twelve years of the ASPAC activity there were organized and held 9 international symposia, 16 international museological schools, attended by school and museum staff, teachers and students of higher educational institutions. Many exhibition projects have been implemented in Kazakhstan, China, Taiwan, and Mongolia. Scientists from Asia and Europe have generated more than fifteen scientific publications. The Committee’s experience shows that the development of national museums is greatly enriched due to the exchange of information, the study of international experience of museums. Intercultural dialogue contributes to the search for new forms and technologies of preservation of cultural heritage. Keywords: Museum, museology, international activities of museums, history, International Council of museums (ICOM), Committee for museology (ICOFOM), the International Museology Committee of Asia and Pacific, Museum school.

40-46

Authors: Tugay Anastasiya Vladimirovna

Dance culture of the Buryats has a rich history of its development. It was formed under the influence of a unique combination of natural, religious, and artistic factors that gave it an unusual originality, compared with a number of other cultures. The culture of yohor arose during the period of the tribal system in connection with the celebrations on the occasion of a successful hunt. This ancient ritual dance has a special meaning associated with the solar cult, the cult of the Sun, as the movement of dancing in a circle from left to right coincides with the direction of the Sun movement. This paper is based on the analysis of works of researchers, M. N. Hangalov, D. S. Dugarov, I. E. Tugutov, I. A. Manzhigeev, D. A. Nikolaeva and L. D. Dashieva devoted to the study of this Buryat circular dance. Versions of the yohor origin are considered and its description is given interpreting it as an important component of traditional dance culture of the Buryats. In the process of society evolution the yohor dance transformed, losing direct contact with the rites, and was gradually filled with new content. Rooted in the mists of time and enduring significant changes in its development, yohor still is a valuable source for the study of traditional dance culture of the Buryats. Keywords: dance culture, circle dance, Buryats, traditional culture, yohor.

57-63

Authors: Bazhanova Rimma Kashifovna

Article is devoted to transformation, the basic ontologic characteristic of virtuosity. The author analyzes features of transformation in political and art and esthetic spheres. Changes of identity of the person are explained by conditions of social existence and desire of the personality to find a multiple arrangement in life. The known fragment from E. Canetti’s work “The weight and the power” contains the developed concept of social transformation. The Austrian philosopher argues on proximity of transformation, imitation (imitation) and pretense. There are distinctions between them. Imitation helps to find an external form. The artistic intension when using copies carries out a difficult operation of connection remote in essence, but relates on external similarity of objects. It allows to begin coordination of internal and external layers of the created image and actually to start the process of creation of metaphors, representing the semantic movement. The similar movement in mechanical copying isn’t present. A transitional form from imitation to transformation, according to E. Canetti, is pretense, “a friendly image” in which “a hostile image” is hidden. Pretense is impossible without use of a mask, especially in the political sphere. Transformation takes shape in art transformation. It means the spiritualized and skillfully issued penetration into essence of other phenomenon without loss of egoism of the creative person. At the same time, other character is comprehended as part of other life. For artistic action similar transformation will always contain a context of cheerfulness, imitation of life. Therefore refinement or a condensation as reception, expressiveness of details work for the statement of Life here. From here any skilfulness, artificiality, creativity as individual self-excess for the sake of rooting of life, its movement, change will also make a being of artistic transformation. Cultural dynamics of typicalness is especially accurately shown in the sphere of social life. Transformation as nonlinear action contains imitation, pretense, masking the transformation in any existential order. In society the system of a ban on transformation which epifenomenam act persons of the imperious person, trickster, shaman is always installed. The artistic relation to a metamorphosis arises at quantitative and qualitative variability in a specific context of art of transformation as which basic awe of life acts. Keywords: transformation, virtuosity, culture, society, E. Canetti, ban on transformations, king, trickster, ignoring the restrictions, art of roundabout maneuver.

70-78

Authors: Likhanina Evgenia Nikolaevna

For many centuries the prosperity of the territories defined by the presence of natural resources, developed industry and convenient geographical location. The last decades of international experience shows that there are other possibilities for the well-being of the industrial city. In the first place began to leave information and knowledge, innovative ideas and daring ideas, talented person. Culture began to be understood not as a heritage, a source of education and the transmission of values, as well as the creative source of ideas and inspiration. At the same time there is a change of ideas about what is business and entrepreneurship. Their focus becomes not a commodity, and the service is not only as a single act, and services that accompany the service in its entirety. Business and Culture steel integrative concepts not exist in isolation, but as the reciprocal category. Evidence of this is the active development of the once abandoned factories, industrial sites, production workshops, there where come creative professionals working in the field of programming and mathematics, architecture and engineering, natural and social sciences, education, training and library science, art, design and media. They have created a creative clusters that are successfully developing in the world in the last decade in Russia. New times require new campaign to develop an industrial city. Money should be invested not only in industry and urban infrastructure, optimize the creative qualities in people, in an atmosphere of creativity and cognition in the development of the so-called creative industries. It is necessary to create conditions for attracting the “creative capital”, and they in turn will create a creative cluster, the whole industry. It will surely attract tourists, investors, big business, and hence help the city to become the economic and cultural center, will allow it to become a truly modern and appealing to workers, comfortable to live and work. The key decision in the matter of development can become a social and cultural projects in the field of creative industries, the potential of which is large and requires a thorough and prompt investigation of the active implementation of the urban environment. Keywords: Creativity, inventiveness, culture, business, city, cluster.

91-95

Authors: Khodanen Ludmila Alekseevna

The known soviet psychologists D. Elkonen and L. Vygodskyi consider the gaming nature of the children’s “psychomotorica.” In the theatrical performance under discussion the hero of which is a child, the producer realizes the peculiarities of the children’s perception and fill it with artistic content. In the performance “Catch with Death,” staged in the “White Island” Theatre (Kemerovo, S. Basalaev as a producer, M. Proshkina as an artist and I. Puzyreva as a choreograph) the tragic situation with a deadly illness of a child is in the basis of the staged story. In the performance the inner world of the main hero is in the focus of attention. The hero is under spiritual revival and acquires belief in Christ. The children’s game is the main form of the stage performance and defines the character of the communication with the audience. Meetings with the child’s parents, meetings and talks with the Pink Dame, the main hero’s love to a girl-patient, Patty Blue, his contacts with other children-patients, doctors and nurses of the hospital are given as facts, which Oskar reports to the God and stage in his own puppet-theatre. Thus, everything which is going on, is given through the eyes and consciousness of the main hero. The gaming situation comes from the dialogue of Oskar and the Pink Dame, who as a clownees, tries to incourage and challenge the teenager who is deeply depressed. The Pink Dame tells him stories of her imaginary activities as a daring catchist. Quite understandable and close to him world of brave and daring actions incourages Oskar, inspires energy for activities into him. He creates his own small puppet-theatre, where he stages the events happened to him. Three puppets turned into personages and some objects found in the ward, everything around him are made participants of the show by him. In the performance under discussion the producer employs an element, known as an “open device”- puppet work without screen. The actress E. Purgina works with finger-puppets, “talking” puppets, with objects turned into puppets. Oskar, performed by the Pink Dame, always remains the main hero of the acting and determines his spiritual revival. Simultaneously, the personified puppets and other objects get into conflict and mise en scene, created by the boy, form some plastic visible world which reflects his perception and understanding of everything happened to him. The puppet-theatre poetics in the performance “Catch with Death” appeared to be a colourful, expressive means to reveal the inner world of the teenager-hero, the creative potentiality of the personality, the richness of psychological reactions, gestures, motions, deeds of the Unknown on the way to the hero’s maturity. The puppet manipulation did not turn into simple illustrations of Oskar’s thoughts, but they became a means of expression of “transcendental” action, realized in the conflicts and dialogues of the personages, which in itself forms the integral world of the performance. Keywords: E.-E. Schmitt, performance, hero, puppets.

104-111

Authors: Grigoriantz Tatyana Alexsandrovna

The theater art, being developed and transformed, reflects changes proceeding in society. Stage reality reproduces and tries to analyze the internal peace of the man: the changing relation to himself and surrounding, the search for new values, internal support. Dramaturgy of the plays inverted to the depths of human consciousness frequently. It analyses the things that relates to the concept “inexpressible”. New sides of man life lead to the search for the new expressive means, capable to embody the urgency of the present. The theater art is a synthesis, combination of the different kinds of art: painting, architecture, vocal, speech, dancing, acting and many others. They unite in one stage act and have many-sided aesthetic impact. Dance is one of the components of stage action. The analysis of choreographic material in the plays of the A. V. Lunacharsky Kemerovo region drama theater in the beginning of the XXI century is the obvious example of the plasticity transformation in the theatrical culture. The number of plays with the dancers and plastic fragments, the number of dances in the plays increased during the end of the XX and the beginning of the XXI. Choreographic component of stage action strengthens emotional stress. Requirements for the actor technology change. The rhythmic and choreographic trainings are begun. Actors assimilate the elements of contemporary choreography, historic dance, stage acrobatics, and pantomime. This period is connected with searches in the sphere of choreographic organizing. The reconsideration of the introduction methods of the dance and plastic scenes into the play occurs. Keywords: A. V. Lunacharsky Kemerovo region drama theatre, plasticity, choreography fragments, transformation, analysis principles, producer decision, stage text of the play.

118-128

Authors: Prokopiev Maksim Viktorovitch, Drobyshevskaya Maria Evgenievna

This article discusses three regional variants of avant-garde art of the early twentieth century: the avantgarde in Germany and Russia, notably the Central Russia and largest of the region – Siberia. Currently the problem of the development of the avant-garde in the periphery is not an object of special attention, but this issue deserves profound consideration, because the avant-garde, including the Siberian, is a special alloy of trends and ideas, the path of circulation between the cultural centers and the periphery is far from obvious. We investigate a number of the most striking features that were characteristic not only of the vanguard centers (Russia and Germany), but also the vanguard of the periphery (Siberia), using empirical and theoretical methods. The aim of this work is a comparative study of the avant-garde periphery – on the example of artistic creativity of Oscar Yankus, Russian avant-garde, represented by Wassily Kandinsky, as well as avant-garde of Europe, in particular, creation of German artist Paul Klee. The material was previously unpublished Manifesto Oscar Yankus, as well as theoretical and journalistic work of Kandinsky and Paul Klee. Comparative analysis of artistic practices was conducted on the material of some works of these artists, written at the same time – in the 1920s. The analysis found a number of traits that are typical of both the avant-garde of the West and Central Russia and the avant-garde of the Siberia. These common features are identified in the implementation of artistic practice in such categories as “the dynamism and movement”, “the attitude of the artist – audience”, and also “in regard to form and material”. The paper also introduces into scientific use the previously unreleased handwritten Manifesto, written by Oscar Yankus in 1921. Keywords: Siberian avant-garde, synthetic dynamism, regional studies.

135-143

Authors: Zyryanov Michael Lvovich

The article of Mikhail Zyryanov is on the theme of the musical component of the Church’s reading. The choice of the topic itself is well founded for music of the turn of XX–XXI centuries. It is quite relevant, since the rapid development of the Orthodox tradition in recent decades in Russian culture. In addition, many wellknown musical figures are among the clergy, but the creative side of their lives is unfamiliar the wide public. The article Mikhail Zyryanov disclosed subject music component of a Church reading. The choice of the topic itself is well founded, it is quite relevant to the culture of recent years, characterized by the recovery of spirituality. The aim of this work is the consideration of the peculiarities of the Church read in the overall context of musical art, the identification of the main musical activity factors reciter. The formulated goal necessitated the solution of the following research tasks: 1. To analyze the available literature on Church reading; 2. To highlight the main stages of the history of the study of Church reading; 3. Identify the main functions of Church readers and among these musical functions; 4. To bring the most convenient and complete terminology of Church reading; 5. To determine the possibility of interaction of the spiritual theological and aesthetic component in the Church’s reading. The General structure of the article reflects the logic implementation of the stated goals and objectives. It begins with descriptions of the traditions of the Church reading and a brief overview of the early research and recordings of this phenomenon. Next, an attempt is made to propose criteria for the classification of elements of the Church’s reading, and concludes with a description of poglasitsa as the most important component of Church reading. At the end of the article, conclusions are drawn about the need to change attitudes to a culture of worship, to make more accessible its meaning with the help of musical intonation. Keywords: Church reading, line, working accent, pagesize.

148-156

Authors: Starikova Alina Vyacheslavovna

This article presents the practical application and development of F. Busoni’s notions of pianistic concept in the performance of outstanding Austrian pianist G. Galston, whose work is currently a poorly-studied page of the history of piano performance. Galston is the author of Studienbuch written in the genre of performance comments upon the works under study and generalizing his personal work experience over the cycle of five monographic concert programs dedicated to the works of I.S. Bach, L. Beethoven, F. Chopin, F. Liszt and I. Brahms. The conception of the pianist’s techniques development which received its final execution in Busoni’s exercise book “Klavierübung” (Keyboard Practice) is based on two key methods: 1) technical variants inferring creation of technical exercises on the material of difficult parts of works of art and 2) technical phrasing based on the imaginable division of one or another difficult passage into complexes which could be easily automated. Galston tests and proves the effectiveness of such methods by creatively developing the Busoni’s ideas in the process of work over Chopin’s and Brahms’s works. Galston’s Studienbuch has become the example of individual realization of Busoni’s pianistic conception and generates considerable interest for professional pianists and teachers of piano play. Keywords: pianistic performance and pedagogy, piano exercises, method of technical variants, method of technical phrasing.

165-171

Authors: Umnova Irina Gennadievna

Marked by the rapid dynamics of modern life is sometimes difficult from the relations with classical music. But still the listeners expect from the art of sounds that are not found in the world – harmony, perfection, therefore, in a period of social, cultural and spiritual crises we are hoping for help from the most abstract of all art forms. Sometimes experimenting with professional musicians are the reason that interest in academic art is waning, and the imperfection of aesthetic taste turns music lovers in unwitting consumers. Orientation of society on consumption is accompanied by a leveling of the perception, self-identity, spiritual identity. In such socio cultural situation becomes apparent role of artistic education, forming valuable-STN consciousness and aimed at serving people and art. The problem disrupted communications between music and society is able to solve diverse in its activities composers and performers. In Russia for several centuries, advanced an entire galaxy of brilliantly talented musicians-professionals simultaneously representing composers, performers, educators, and public figures. More than half a century belongs to our contemporary – Sergey Mikhaylovich Slonimsky, true Master, organically connected to his work as composer, musical-critical, pedagogical, socio-educational and performing skills. The self-consciousness of itself as designed to serve the interests of musical art and his contemporaries shaped and educational aspirations, which are recorded in the verbal texts of articles, essays, interviews, speeches. For the first time characterized by musical and cultural tradition recorded Slonimsky in the genres of literary work.cal music. Keywords: music education, general and vocational education, ethical and aesthetic education.

179-185

Authors: Konoplyansky Dmitry Alekseevich

The article is devoted to the formation of a competitive labor market of the graduates under the influence on the process of external and internal factors. This article presents a public-private partnership in the field of higher education. The article characterized by the requirements of employers to graduates. Identified and disclosed forms and vectors of development of public-private partnerships, as well as the areas of cooperation between employers and universities. The role of student-centered teaching and practical training, during which students develop the necessary professional competence and personal qualities of the future specialist. The article identified and disclosed the main stakeholders of public-private partnerships in higher professional education. It highlights the fact that the public-private partnership is the cooperation between the state, businesses and higher education institutions on the basis of common interests to meet the needs for qualified personnel and to achieve common goals in the implementation of educational projects, as well as identifying the most suitable parameters for the application of technology social partnership implementing educational strategies for building competitive graduate high school. Keywords: graduate, public private partnership, competitiveness, stakeholder, profession-education space, labour-market, factor.

194-202

Authors: Smirnov Iaroslav Yurievich

Today in modern pedagogy, pedagogical, cultural studies has accumulated extensive experience in the theory and practice of education, upbringing of the younger generation, and developed a new system of musical-aesthetic education. This system makes the task of identity formation, is able to actively, creatively transform and affect reality. Musical-aesthetic education is considered in the teaching of cultural studies as an integral part of moral education of the younger generation, which is the result of formation of the General culture of the individual. In our country the musical-aesthetic education is not seen as an area accessible only to selected gifted children, but as an integral part of the overall development of the younger generation. Key points in this system is the fact that exposure to art began as soon as possible, in early childhood. The purpose of this article is the definition of aesthetic, moral, and musical education goals, demonstrate the role and value of music education in the lives of the younger generation and society in General. To achieve this goal, the author of the article analyzes different approaches to the system of musical-aesthetic education, considers concepts such as musical culture, the influence of music on man and its features, the analysis of the work of Omsk, Khabarovsk, Orel, Pskov Philharmonic. Keywords: teaching cultural studies, music pedagogy, the versatile development of personality, the organization of the process of musical education of the individual musical culture.

210-226

Authors: Gendina Natalia Ivanovna, Kolkova Nadezhda Ivanovna

The article brings up the results of the comparative analysis of domestic and foreign sites of Indigenous Peoples. The study was conducted at the Scientific Research Institute of Information Technologies in Social Sphere, Kemerovo State University of Culture and Arts. The researchers analyzed 60 sites and portals of Indigenous Peoples, including 30 domestic and 30 sites out of the country. As part of the 30 foreign sites they studied sites of the United States, Canada, and Australia. 30 domestic sites of the Internet resources owned by interregional and regional associations and organizations of Indigenous Peoples living in Russia were also included. The study compared the subjected thematic headings structuring the sites’ content. The comparative analysis of the content of domestic and foreign sites of Indigenous Peoples has revealed significant differences in the approaches to their construction. They revealed features of structure and contents of domestic and foreign sites of Indigenous Peoples as a means of intercultural communication. It was found that the domestic sites mainly contain materials that provide historical and demographic and socio-cultural characteristics of the ethnic group, reflecting the structure and activities of the associations of Indigenous Peoples; as well as highlighting the various events in culture. In contrast to the Russian sites of Indigenous Peoples, the similar Internet resources of the United States, Canada, and Australia are more application oriented, focus on solving the specific, vital issues for the representatives of Indigenous Peoples: employment, education, social protection, legal protection, etc. It is shown that the main difference between the content of domestic and foreign sites of Indigenous Peoples can be reviewed by two generalizing concepts: “About us,” disregarding the urgent problems of life and activity of the indigenous peoples of Russia, and “For us,” giving the situational characteristics of the ethnos. It was revealed that the general lack of inherent domestic and foreign sites is the absence of a harmonious combination of concepts “About us” and “For us,” giving a complete characterization of the people, both historically and in the state of art. In order to eliminate fragmentation and incompleteness of content of Indigenous Peoples’ sites as a means of intercultural communication, it is proposed to use the problematic heading “Indigenous peoples” as a special linguistic means of representing a two-level hierarchical classification, designed for creating and improving (upgrading) the Indigenous Peoples’ sites content. The structure and the possibility of practical application are characterized for the use of the problematic heading “Indigenous peoples” to ensure a systematic and holistic view of the Indigenous People site’s content. Keywords: indigenous peoples, ethnographic information, intercultural communication, online resources, the site content, linguistic tools, problem сategories’ classification “Indigenous peoples.”

235-243

Authors: Stegaeva Maria Vital’evna

The article summarizes foreign and domestic experiences in standardization the methods of approaches to description of the “corporate body” access point in the bibliographic entries. For the first time the corporate headings were recognized as an important access points to bibliographic information at the International Conference on Cataloguing Principles (Paris, 1961). On the report of Eva Verona (Croatia) entitled the “Corporate Headings: their Use in Library Catalogues and National Bibliographies” (1975) noted that in practice the international standardization in the field of formation and use of corporate headings yielded to adopted in national practices traditions of cataloging, so lack of consistency was a serious obstacle to effective bibliographic control. The idea of an international standard for the header that contains the name of the company (as part of the Universal Bibliographic Control (UBC) IFLA) dominated throughout the second half of 1970 – the beginning of 1980. Working Group on Corporate Headings along with IFLA Section on Cataloguing and the IFLA Section on Official Publications worked out and published the “Form and Structure of Corporate Headings” (FSCH) in 1980. By 1995, the IFLA Section on Cataloguing realized that bibliographic practice in contrast to FSCH doesn’t show consistency in the presentation of corporate headings at all, so a new Working Group on FSCH organized to revise the standard. The Working Groups came out with an understanding of illusion of the worldwide acceptable unified corporate heading, which was announced at the IFLA General Conference in Amsterdam, 1998. Since then, the focal point moves from the content of titles to the basic principles and overall structure of building of the corporate headings. The Working Group on FSCH recommended to the national bibliographic agencies to keep the differences in accepted forms of headings if that meets the language and cultural demands of their respective countries; it also suggested that national authority files would be accessible online. This made possible at the beginning of the XXI century with the realization of the Virtual International Authority File (VIAF) project, which main purpose is to offer the library community and mass media an easy access to the major world name authority files. The use of corporate headings in the bibliographic entry has deep historical roots. Favorable, that how the header should look like were decided, as a rule, at the state national level. Important differences of the Russian national cataloging rules are succession and answering the international tendencies. Since 1923 under the requirements for corporate headings were issued in published by the Russian Central Book Chamber “Book Annals”. It was the first use of corporate headings in Russia on a large scale. First theoretical basis of the rules of formation and use of corporate headings in native literature was given in a work of E.I. Shamurin entitled “Сatalografiya” (1925). Remaining controversies, including an application of the description of corporate headings, inconsistency in the rules of description, brought up the need of development of state identity for description of printed editions in library catalogs. As a result, the “Common Rules of Print Media Description in Library Catalogs” came out in 1949. In 1970–1980s IFLA developed a series of documents – International Standard Bibliographic Description (ISBD), regulating the text and structure of bibliographic description that became the basis for creation and revision of national rules in many countries including Russia. The principal propositions of ISBD became a foundation of the new “Rules of the Bibliographic Description”, published in the USSR in 1986. In the “Rules…” heading was placed outside of the bibliographic description and considered as an element of the bibliographic record that assure greater compatibility of the structure and terminology of the bibliographic description with international recommendations. In 1998 the IFLA released the “Functional Requirements for Bibliographic Records”, considered as a new conceptual model of cataloging in the electronic medium, that greatly influenced the creation of a new set of Russian cataloging rules, including the rules of forming of corporate headings. The main international trends observed in the making and use of authority information – the widespread use of authority files, usability compliance in the first place, assuring convenience for the exchange of authority records, were taken into account. There is an ongoing cooperation of many countries with the purpose of matching the rules and the techniques concerning structure and form of headings, which helps to reduce a waist on building authority information and increase the number of adopted records. This process is facilitated with developed in 2009 “Functional Requirements for Authority Data” (FRAD) conceptual model of IFLA at a theoretical level exploring how authority data works in the bibliographic universe. Keywords: controlled access point, corporate heading, corporate body, bibliographic entity, cataloguing, authority file, authority data.

13-25

Authors: Sadovoy Alexander Nikolaevich

The Black Sea coast natives, Shapsugs, Ubygs and Abadzekhs’ traditional nature using in the middle of the XIX century (before moving to Turkey) and subsistence culture reconstruction is the item of this paper. The author’s attention is accented on the industries that determine the system of settling and territorial relations, agriculture and horticulture in the structure of the traditional integrated farming. Three groups of sources were used. The first group includes reports of pre-revolutionary researchers, contains information on containing the traditional forms of economic activity of the population of the area. For the second group, the historiographical sources were referred: the work of researchers of the XX century dedicated to the land use and livelihoods reconstruction. The third group includes field research of the author. The agricultural land explication along the coast of the Black Sea (area Tuapse-Sochi), systematic information on the species composition of “Circassian gardens,” cereal and fruit crops are given in tabular form. Description of the main technologies and analysis of environmental factors affecting the level of development of the traditional economy are presented separately. It is concluded that the proportion of direct dependence of agriculture on the vertical zoning of natural territorial complexes (landscapes). It is suggested that the rural communities location in the upper reaches of rivers determined access to the alpine pastures, which raises the importance of livestock for a limited part of the coastal population. The working hypothesis that the environmentally deterministic balance traditional sectors of the economy has led to a lack of distinct ethnic specificity was formed. It is assumed that the unified Adyghe-Abkhaz tribal subsistence culture formation was due to not so much landscaped environment as stabling system of interethnic (intercultural) communication.The stability of the traditional way defines a continuous exchange of technology, varieties, breeds of cattle, marketable products. Keywords: Black Sea coast, Shapsugs, ubygs, Abadzekhs, Abkhazs, traditional nature, intercultural and interethnic communication.

34-44

Authors: Titov Evgeniy Vladimirovich

The article on the basis of a wide range ethnographic archival field and references gives the analysis of homebuilding culture of Tatars’ local group living in the territory of Tara Irtysh region. The work presents information about the basic forms and types of buildings which were common during the period of the end of the XIX–XX centuries in the group study. The research made an attempt to present the dynamics of development and functioning of the cultural house-building traditions over a specified period of time on the basis of available material. Culture dispensation is considered in the context of common cultural traditions and group study of ethnic history. The study shows that the traditional dwelling of Tara Tatars remains relevant in the culture dispensation until the end of XIX – early XX century, afterwards gives way to a more practical change in the conditions of economic activity and the transition to a steady living carcass as a single chamber housing. In the analyzed period, we can speak about the functioning of the already formed relatively new to the Tatar population tradition of building the log buildings. At the same time, some elements of traditional dwellings preserved and continued to build. A direct impact on the cultural change dynamics associated with the technology dispensation provided by natural geography. Significant impact on the Tatars homebuilding tradition had long contacts with the Russian population. In favor of borrowing the carcass technology is the fact that in the language of Tara Tatars it did not work out special terminology related to the construction technology and name of individual structural parts. At the same time, some elements of the sphere of culture were borrowed from the Volga Tatars, actively migrated to Tara Tatars towns since the middle of the XIX century. Perhaps the culture development in the dispensation of the studied population was influenced by the phenomenon of bilingualism. Thus, the conducted research allows to say that during the studied period the Tara Irtysh region Tatars homebuilding culture despite some transformation, kept in general traditional elements up to the end of the XX century. Keywords: culture of life support, tradition, housebuilding, housing and outbuildings.

53-57

Authors: Rodionova Daria Dmitrievna, Rehovskaya Tatyana Aleksandrovna

The article is about modern approaches to the museum source critisim. The various points of view on the subject of the museum and source criticism. The fact is that, in the course of museologists and historians estimate various properties of historical source.The historian seeks to work with complexes of sources, a single source, as a rule, is not particularly valuable for the researcher in that it helps to understand the historical process. It clarifies that there are differences not only in the field selection of source and external criticism, but also in the field of processing the results and use of information stored in it, the means of its presentation. It is proved that the museum source criticism is intended to establish the relationship between museum objects, as the ultimate goal of the museum is to present the museum objects in the exhibition form. Given the fact, that the Museum uses new forms of work with visitors such as reconstruction, modeling, and traditional forms: the exhibition, tour, gradually changing the format provided by the Museum services. The authors address the issue of the emergence of new types of sources that are being included in the research process that will help in the future to enrich the understanding the social processes taking place in society, expand the source base in such electronic resources of society as digital heritage. Keywords: museology, museological source, museum object, digital heritage, historical source, training the museum professionals.

64-70

Authors: Korolev Nikolay Nikolaevich, Ryabova Elena Victorovna

In last few decades in the Republic of Belarus, there has been a revival of cultural tourism. The tourist image of Belarus on the world service market is determined by the original historical and cultural guise of the country, which was formed due to its special geopolitical position on the junction of western and eastern civilizations, on the border of European, Byzantine and Russian cultural traditions. In Belarus, there are over 17 500 historical and cultural monuments, 4694 of which are included in the State Register of historical and cultural treasures of the Republic of Belarus. The list of the world historical and natural heritage of UNESCO includes the national park “Belovezhskaya Pushcha,” Mir Castle Complex, architectural cultural complex in Nesvizh and “Struve Geodetic Arc.” According to the estimates of specialists, only 10 % of the historical and cultural monuments are included in tourist routes. That is why today the specialists in the sphere of tourism, representatives of local authorities and involved public see their task in finding the effective ways of preservation of historical and cultural heritage of the country and realization of its potential in the sphere of tourism. The analysis of the present state of cultural tourism in the Republic has revealed the most effective measures to promote tourism based on the historical and cultural heritage of the country, among them – the complex target programs – such as “The Castles of Belarus.” According to research, at different time on the territory of Belarus there were no less than 150 castles with their unique history, architecture and landscape. The state programme aims at coordination of special events to preserve, conserve, restore and adapt 38 objects that exist in the currently planned system of locations. Another effective means of promotion of cultural tourism on the state level is the campaign “The Cultural Capital of Belarus.” Its aims are to make the best achievements of the national culture more accessible to Belarusians, to stimulate the activities of regional institutions of culture and of local authorities, to attract national and foreign tourists to different regions of the Republic. The statistics prove that the work has been effective: in 2010 Nesvizh Castle had only 170 000 visitors, but after the official launching of the campaign “Nesvizh: the Cultural Capital of Belarus” in the summer of 2012 it was visited by over 400 000 people from Belarus and abroad. Keywords: cultural tourism, historical and cultural heritage, state program, castles, campaign “The Cultural Capital of Belarus”.

77-81

Authors: Sergeeva Elena Faritovna

Historical book studies are important for the analysis of the cultural history of the country as a whole and its individual regions. A regional book in this aspect becomes an object of study during the in-depth study of large areas, which play an important role in the life of the country. The region culture cannot be considered without book culture, which is an important component, as an effect on cultural development of a region as a whole, on development of production, trade, education activities, information and library services and facilities. Modern cultural development is not possible without knowledge of history of accounting the regularities of book development in a region. In this respect, Kemerovo region is one of the regions that are important for the country, where the story of books in general, and especially rare books also needs to be studied. A rare book is an essential part of historical and cultural heritage. Throughout the XX century, many libraries and museums in Russia, have set up special departments or sectors of rare and valuable books. A rare book is essentially a specific kind of historical and cultural monuments, unique, indispensable and irreplaceable evidence of historical development of mankind. Trends in the study of book collections of museums and libraries allow us to speak about the need to improve the approach to study of rare books. To save the book heritage is important for the formation of cultural environment in the society. The essence of the book as a specific cultural phenomenon is realized in the unity of a published work and way of its material embodiment. Book Culture History of Siberia allows to speak about the relevance of study in the first place, and the value of rare books local history. Keywords: rare books, preservation of rare books, historical and cultural heritage, centers of rare book preservation in Kuzbass.

86-90

Authors: Volkova Tatyana Alexandrovna, Romanenko Ekaterina Alexandrovna

Social stereotypes, in their different forms, are unobtrusively offered as role models, both of male and female behavior. The authors refer to the gender stereotypes which today, often in veiled way, try to program the patterns of psychological reactions and behavior of men and women. The peculiar algorithm of the social and gender behavior is offered at the stage of early childhood in the very first literary works, which the child gets acquainted with in fairy tales. The purpose of the work is to study A. Pushkin’s tales in the context of gender stereotypes. The following tasks are solved: - to understand the concept of gender stereotypes and their classification; - to analyze the four A. Pushkin’s tales, using the developed classification of gender stereotypes; - to determine the impact of A. Pushkin’s works on the process of gender socialization in modern conditions. On the basis of the gender stereotypes typology developed by R.G. Petrova, the article revealed the presence of traditional gender stereotypes in the Pushkin’s tales, according to which the ideal image for the girl appears to be “a fair maiden” (hard-working, modest, the one you want to save and protect), and for the boy, it is the image of “good fellow” (bold, strong young man, the savior and protector). However, the article identified and described the effect of “mirroring” the gender stereotypes the author used to emphasize the negative attitude towards evil characters. Thus, moralizing the magic tales, from the early age, forming the ideals in images of their characters, encourage the young readers not only be kind and honest, adopting the best moral qualities, but also conform to gender roles in the society through the use of gender stereotypes. And one of the carriers and the means of transferring these stereotypes are the tales of our great classic. Keywords: fairy tale, gender, gender socialization, social stereotypes, gender stereotypes.

96-103

Authors: Krasilnikova Marina Borisovna

Each culture has its own peculiarities in perception and experience of space. One of the features of Russian culture is often defined as “the power of space.” Space complex in culture is formed by such concepts as “expanse,” “space,” and “liberty.” “The power of space” is realized in wanderings and nomadism. Transition epochs, sharing and connecting the cultural historical periods, are characterized by dynamism. In the situation of cultural dissonance, archetypal parts of culture are updated, strong cultural schemes acquire new content. In Russian culture at the beginning of the XX century, the nomadic subject appears as the reflection of era attitude. In Scythian nomadism of early XX century, “feeling” of space rooted in the grounds of mental culture and “experience” of the space generated by the spirit of the age are connected. Awakening the Scythian origin in Russian culture is associated with the reorientation in the civilizational space, reviewing the complex “my own strange space.” Nomadism appears as a sign of “other” cultures: Steppes, Eastern, but a cultural rift updates the natural beginning, nomadic instinct. The European civilization principle, dominated for a long time, is opposed by the challenge of Steppe generated by sociocultural disasters. In the cultural context, the era of nomadism is experienced and perceived uniquely, receives different connotations. While some consider this “invasion” of Steppe as the threat to habitual existence of Russian culture, for others, it is an expression of the era spirit. The article considers the origins of space complex containing the nomadic motifs in Russian culture, the perception of space, the essence of the phenomenon of nomadic culture at the beginning of the XX century, the plot of “homelessness-nomadism” generated by era. It uses literary sources and works of Russian philosophers. Keywords: space in culture, nomadism, Russian culture, cultural transition.

116-119

Authors: Sushchenko Maxim Alexeevich

The article analyzes the role of “New Confucianism” in the political life of China. Currently, the article is relevant in connection with the reference to the study of political philosophy, and the Confucian doctrine at the present stage of Chinese society development. Confucianism in modern China is a factor of economic growth and geopolitical influence of China in the world. The author’s goal is to analyze the development of the global Confucian project, the expansion of which is connected with the beginning of economic and political modernization in China. The article discusses the importance of Confucian moral and ethical categorical apparatus in the modernization of the Chinese state for the XX century as the economic and geopolitical influence of China in the world, promotion of the Confucian doctrine. It connects with the growth of Chinese strategic foreign policy “soft power.” The author points to the development of “New Confucianism” from 1958, which stands in the genesis of several generations of scientists. The article notes the spread of “new Confucianism” in China and abroad due to the beginning of China’s era of “reform and openness.” The author concludes about the high role of “New Confucianism” in social and political life of modern China. Keywords: confucianism, ideology, modernization, policy, China.

127-132

Authors: Balabanov Pavel Ivanovich, Basalaeva Oksana Gennadievna

The article describes the phenomenon of science communication. The dominance of scientific information in modern communication channels. It identifies a number of provisions that characterize scientific communication in modern post-industrial society. It summarizes the processes of social and cultural communications and the idea of communication institutions as archetypes in the information activities. Information and culture: critical social phenomena of contemporary Russian society, serve as the basis for further development of the country. Their representation in information world-view and cultural worldview, the adequacy of such a representation, communicative field of the these world-view, their relationship to be understanding in order to improve the performance of public opinion and public action to address global challenges facing the Russian society. Communication is treated as communion, how to transfer some content by characters on a tangible medium and so on or in the general case, as some social process that reflects a social structure and performs a bridging function. If communication is of a public nature and is systematically organized, it becomes the mass communication. Communication and mass communication are the various forms of communion. Communication as such, understood as a process correlation and interaction between social actors, in which the exchange of information, experience, abilities, skills, and it is one of necessary and universal conditions of formation and development of society and the individual. Scientific communication is a set of professional communication in the scientific community, one of the main mechanisms of interaction between researchers and evaluation of results. The article focus is scientific communication as a functional subsystem of the system of scientific knowledge and information, i.e. socio-philosophical aspect of culturology and Social Informatics. In this case, knowledge and information are moving from one social subject is an individual, the individual, social groups, etc. to another social entity. But this movement is not in itself, but as a result of the interaction of information world-view, cultural world-view, individual and society. Keywords: scientific communication, cultural world-view, information world-view, cultural science, social information science, social subject, postindustrial society.

141-151

Authors: Sinelnikova Olga Vladimirovna

This article analyzes symphonic works by Rodion Shchedrin’s “Prelude to the performance of the 9th Symphony of Beethoven on the first day of the XXI century in Nuremberg” and “Heiligenstadt Testament Beethoven,” inspired by the works and sayings of the great German composer, one of the representatives of Viennese classicism. Beethoven’s Ninth Symphony is a landmark work for the German culture. The same sign for the world music culture of the postmodern era becomes a “dialogue with the classics,” in which many contemporary composers are participating. The presented text is devoted to examples of this ambitious and multi-faceted phenomenon – a dialogue between Rodion Shchedrin and Ludwig van Beethoven. Shchedrin’s Symphonic fragment “Heiligenstadt Testament of Beethoven” is a rare in the history of music sample, which was created under the impression of the epistolary art, letters written by Beethoven in one of the most crucial and critical moments of his life. The focus of the article is Shchedrin’s individual approaches to style models and ways of appeal to a different era. The composer in his own way, breaking techniques and tools polystystics developed in the second half of the XX century, embeds them in his own style. The article discusses the genre and compositional and dramatic features of the mentioned works, the principles of orchestration and thematic material. The author analyzes the work of Shchedrin with Beethoven’s stylistic models, as the timbre of special orchestral colour, conflict, drama, type of musical form, intonation and rhythmic formulas – all that is associated with the music of the great composer of the era of the French revolution. Keywords: Shchedrin, Beethoven, postmodernism, polystylistic, genre of music, prelude, symphony fragment, allusion.

163-169

Authors: Wang Decong

In the late 20th century, Chinese accordion art flourished in performance, creation and education, which promoted the study on related problems with the artistic history of folk instrumental music. The writer focuses his attention in a special field of the late 20th century accordion compositions. These works written by composers present vivid pictures with traditional Chinese music and influenced by the West. Accordion compositions of that period can be divided into two aspects: original accordion composition and creative composition based on original work (including national feature or professional tradition). Learning from the Russian musicology, the writer begins to research the classifications of accordion adapted compositions and count the occupancy of new materials in adapted works. The author’s primary mission is to trace and specify the impact of Chinese composers’ works for China and Europe (Ice dream by Li Yunhe, Fairies Throw Flowers by Li Yuqiu, etc.), and summarize the creation characteristics of adapted accordion works in that specific period, observing and studying the applying feature of QuPai, the structure of which is related with the Chinese traditional Opera. Basing on these analytical results, the writer concludes as follows: the Chinese accordion art has gained better development than the accordion program in former years both, in quantity and in quality. Compositions in that period have a riper style, varieties of artistic images, types, instrument performances (solos created for accordion, and ensemble works created by philarmonic and other instruments), utilization of structure and presentation. Besides, the composers borrow new European composing technique and composing skills (polyphony, dodecaphony technique, atonal elements). Keywords: China, accordion, composition, the works of Chinese composers, QuPai.

174-183

Authors: Zaripova Guzalia Kamilovna

The traditional singing folklore becomes a study object in educational establishments, a source of inspiration of composers, arrangers and performers. Before it was addressed as to the subject matter, requiring mandatory alteration, at present it is noted by the careful attitude to the original. Strong requirements of the written music education, concerning all non-european cultures as to a “draft” material, required from choral arrangers of the Bashkir national songs knowledge of the transcription bases constructed on uncharacteristic for monody a functional harmonious frame, and polyphonic. However such requirements disconnect performers from the roots of national culture. The article gives an assessment to the educational ensembles working with the Bashkir folklore and comparative analysis of the syncretism elements which are peculiar to national musical culture. The problems, concerning researches of a traditional song and musical toolkit in their solo and ensemble a combination are briefly mentioned. Musical examples of use of traditional sounding instruments properties and rare displays of national playing music (uzlau, typyrzau and onomatopoeia) are given as an example. The term “Uzlau” marks two types of traditional Bashkir playing music. The first is a bourdon throat support of long folk tunes “ozone-kuy” on kuray, the second is a special type of songs, carrying in the international practice the name “overtone singing” that not at all pin-points the mechanism of songs uzlau. “Typyrzau” (tramp of feet) is an underlining the articulation structure of songs or bright accents of a folk tune characteristic tramp of feet in the certain rhythm. “Onomatopoeia” as the traditional type of culture actively functions now. The given type of traditional Bashkir musical art is actively developed. The modern training goes to the original mixture of musical thinking of written tradition with vocal improvisation. Their coordinated combination has a prospect of introduction of folklore in the academic field. Keywords: folk song, folk instruments, arrangement, ensemble, overtone singing, tramp of feet, onomatopoeia.

187-195

Authors: Kamalieva Aigul Salavatovna

The current interest of the research is conditioned by the necessity to perform a comprehensive analysis of artistic traditions of the Bashkir national garments which increases in the process of accumulating new achievements in various fields of science by some means related to Bashkir life and household. Understanding the garments, particularly adornments, as an object of either material or spiritual art formed in the course of everyday life and at the same time having high religious value of ancient images requires a system approach to studying the national heritage. The aim of the research is to perform an artistic analysis of the main types of Bashkir adornments classified according to their intended purpose and manufacture materials into four groups: pectoral adornments, neck adornments, plait adornments and small metal adornments. The analysis results enable us to single out a set of stylistic peculiarities in the adornments design, the brightest feature of which is the creation of a dynamic composition in almost all forms of decoration using the coins, beaded fringe, pendants and chains. Besides, a combination of materials contrast in colour, texture and plastics, traditional for Bashkir culture and forming the adornments inimitable in their artistic value, contributes to originality of the adornments. Monumentality of the adornments arising of their large size and regular geometric shapes was considerably mitigated by their decoration with rhythmically alternated and movably fixed elements. It should also be noted that the Bashkirs widely used silver, corals, semiprecious stones (turquoise, carnelian), coloured bead and various averters as the basic material for adornments. The latest archeological findings of modern adornment prototypes in artifacts of the Bronze Age may be indicated as historic reference proving antiquity of certain types of Bashkir decorations, such as pectoral and plait adornments. Keywords: South Urals, Bashkirs, decoration, decor, material culture, folk costume, clothing.

205-212

Authors: Kudrina Ekaterina Leonidovna, Kudrin Valery Sergeevich

The article deals with youth extremism as one of the negative phenomena in the contemporary sociocultural situation, characterized by its main trends and factors of growth at the present stage of socioeconomic development of the country. The authors suggest to use “the model of sociocultural content of leisure, integrating the sociocultural potential of leisure activities, structural components of sociocultural extremism prevention” for the prevention of extremist behavior of young people, to enhance the interaction and integration of educational impact of various institutions of civil society, including the family, schools, 206 ISSN 2078-1768 ВЕСТНИК КемГУКИ 32/2015 institutions, professional education at various levels, public associations, media, cultural institutions and arts, law enforcement, etc., including the use of special technologies as the implemented law enforcement agencies to detect, deter, and wrongful disclosure of extremism in the youth environment, and available sociocultural, psychological and pedagogical technologies, the so-called civilian technologies. Keywords: leisure, youth, youth extremism, potential of leisure, prevention, sociocultural activities, sociocultural situation.

217-221

Authors: Umnova Irina Gennadievna

At the present stage of development of information society, the subject of modernizing the musical educational and awareness raising process which is closely connected with state of musical culture, arts, professional and amateur performance art in general. there is a risk of hollowing out of the consciousness of the young generation of absolute values in the rapidly developing multimedia technologies, recording the works of art (including music). The process of formation of spiritual and moral potential of children and youth in “ersatz” technical innovation is alarming. However, contemporary art even more than economics or politics is aware of the crisis. The danger of destruction of the system of inheritance of cultural and historical 218 ISSN 2078-1768 ВЕСТНИК КемГУКИ 32/2015 experience, dehumanization of the individual and society, separation of generations, destruction of spiritual values is only a partial list of problems, which appear to mediate the union of art, science and educational thought. For two consecutive years, the International scientific-methodical conference “Musical Culture in Theoretical and Applied Dimension” was held in Kemerovo State University of Culture and Arts. In the reports and messages of scholars and practitioners, educators of all levels of music education and upbringing were discussed various aspects of modern theory and practice. Keywords: music culture, music education, musicology, music performance.

225-230

Authors: Olenich Ludmila Vladimirovna

The article is devoted to analysis of aesthetic, historical, cultural and artistic aspects of Russian provincial Art Nouveau and deflection in A. Mantel. It describes different phases of the biography of the Art Nouveau representative in pre-revolutionary and Soviet periods of his activity. The author is interested in a problem of historical epoch and personality, social behaviour and impact on actual self-forming reality. Keywords: provincial Art Nouveau, Baroque, personality, beauty, novelty, cultural stances, modernism.