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DEVELOPMENT OF THE POLYPHONIC DIALOGUE IN SOCIO-CULTURAL ASPECT IN XX – BEGINNING OF XXI CENTURY
Authors: Ivanova Olga Sergeevna

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The article considers the problem of “polyphonic dialogue” as a socio-cultural model of the postmodern
era and the processes of its formation in the XX century. In the socio-cultural aspect of the modern era a
fundamentally new cultural-communicative situation has developed. The system of means of mass
communication and mass media has the key role in it. Mass media, photography, telegraph, radio, cinema,
television, satellite TV, video, computer, Internet, email, mobile, CDRoms, all these mentioned above have
become the information challenge to the post-industrial era.
The style of thinking and life style of our century have actualized polyphony of consciousness. Also it was
as a result of life experience, and in the form of metaphors of modern culture, life of society, and as the type
of the logic of rational thinking, reflected in different types of intellectual activity. Polyphonic organization of
artistic material in different fields of art and culture induce to assume that it complies with the “inner form” of
the culture of the XX century. Postmodern situation is the basis for the development of polyphonic hearing as
a result of polyphony of consciousness.
In the 20–30’s of XX century, under polyphonic dialogue, M.M. Bakhtin has reviewed the method, with
the help of which all the novels by Dostoevsky are written. The term metaphorically transferred from musical
terminology into literary field has gained new perspectives of development in the socio-cultural aspect in the
XX century. The transposition of the musical term “polyphony” into all kinds of art such as cinematograph,
theatre, painting, literature, poetry and other. The transfer of the musical term “fugue” into the non-musical
material gives the phrase the “artistic fugue”.
The “polyphonic dialogue” and “artistic fugue” are the notions, which are similar, but not identical, in
music, they gain in a broad socio-cultural aspect of Post-Modernism not only metaphorical, but the sense-making
meaning characterizing our polyphonic era. In the content of the concepts under the words “polyphony” and
“counterpoint,” a set of interrelated phenomena has focused: dialogism, multiplicity, procedural transparency,
contrast, installation. Polyphony of consciousness is the modern form of the incarnation of the diversity of
informative socio-cultural aspect which has replaced the line monodic thinking of the past.
Keywords: polyphonic dialogue, art fugue, polifonizatsiya consciousness, multilingualism, counterpoint,
dialogism, multiplicity, intertextuality.