Sochi Journal of Economy

267-276

Authors: Valerii D. Andreev

The article substantiates the essence and necessity of marketing audit, the classification of marketing risks, provides the classification of marketing risks, presents the methodology for audit of marketing activities. The significant attention is paid to the collection of information, disclosure of audit stages and related services, the study of the main indicators of marketing and processing of the audit results. The methodical methods of audit, risk management and economic analysis for the collection of audit evidence and a comprehensive assessment of marketing activities are given. The special attention is paid to the study of marketing components, the content of their verification procedures, the substantiation of conclusions about the effectiveness of the marketing system as a whole. Various types of risks of marketing strategy, the order of their identification with the use of audit standards, methods of forecasting and evaluating the effectiveness of marketing research programs are considered in detail. The particular attention is paid to the management of marketing risks and the development of measures to minimize them, the use of Internet marketing and information marketing systems for management decisions.

285-292

Authors: Anastasia A. Finadeeva

Recent years have shown the increasing advance of Artificial Intelligence (AI) that can replace most manual tasks that were traditionally managed by humans. As a response for that advance we see an increasing demand for so called soft skills in employees. According to a survey of more than 11 thousand company leaders by Deloitte’s 2018 Global Human Capital Trends, more and more employers are looking not for the hard skills like computer literacy, coding, cyber security etc. (which to be fair start to be taken for granted), but for soft skills like communicative skills, time-management, ability to solve complex issues, thinking outside the box etc. Again to be fair those soft skills used to be taken for granted, when 20 years ago companies especially in hospitality industry were looking for employees that fit so called aesthetic labor force – soft-spoken, easy-going, smiling, patient etc. Nowadays we see a tendency to not only look for employees that embody those skills but also train those qualities in the employees that we already have. Major point of this article is the fact that soft skills can in fact be trained and those trainings translate into economic advantage for both the company and the employee.

300-307

Authors: Galina P. Gagarinskaya, Arina V. Schmidt

In the article, the authors consider the interaction of motivation with labor efficiency, the forms of the organization's contribution to the development of human capital, in blocks: health, labor potential, organizational and entrepreneurial potential, cultural and moral potential, career growth, job satisfaction and social status, satisfaction with the level of wages. The basis for the management of people in the enterprise: the Most important parameters of the process, the questions that need to be answered by employees, business Needs. The transition to the target model of the remuneration system is based on the grading system, which is based on the system of basic remuneration, variable remuneration system (performance evaluation) taking into account the key performance indicators and the introduction of the grading system.

316-320

Authors: Evgeny V. Mayboroda

This article discusses the actions of the Central Bank of the Russian Federation, caused by the emergence of a new head of the regulator in 2013. The effect of the start of the global cleaning of the banking system from unstable participants, which lasts to the present time, is estimated. For a period of just over 5 years, the number of players has been reduced by more than 2 times. Moreover, if the regulator relies on the position repeatedly voiced by Elvira Nabiullina, it is not going to stop there and will hold more events in this vector. Therefore, the analysis of the Central Bank of the Russian Federation in this direction is most relevant today and attracts attention of both the economically active population, whose number is increasing every year, and professional players in this sector not only in Russia but also abroad.The article also considers the pros and cons of the CBR policy in terms of regulation of the banking sector in the country as a whole and draws conclusions what such actions might threaten.

330-339

Authors: Vladlena S. Oladko, Sergey A. Borisov

The article addresses the issue of the need for investment in information security. In modern conditions of digital transformation of the economy, the authors show the relationship between ensuring information security of data and the information infrastructure of an economic entity, its economic security and competitiveness. A possible structure of the information security system for a typical business entity is described schematically. The authors provide a list of information security potential investments and consider the concept of their effectiveness. During the study, the authors identified a range of tasks related to ensuring the economic and information security of an economic entity. Some methods for assessing the economic efficiency of investments in information security are identified, and criteria for evaluating them are proposed. A comparative analysis of the methods for evaluating the effectiveness using the integral indicator of priority and additive convolution is carried out. For a business entity developed a modified procedure for assessing the effectiveness of information security investment. The authors described a formalized model of the procedure and the main stages of the implementation using the notation of functional modeling IDEF0. For the convenience of applying the approach in practice, its automation in the form of a software tool – a calculator having a graphical user interface and modular architecture.

348-356

Authors: Valentina N. Raschupkina, Valeriy I. Bratchun

The article summarizes the authors' research in the field of education of new areas and legal forms of business, the implementation of the international quality system (ISC) in technological and economic business systems, revealed the inefficiency of the existing system of a functional approach to business management. Transition to MSC, rigid centralization of management, complex hierarchy of divisions in the “Functional” structure of companies, where the vast majority of operations are internal transactions related to maintaining internal functioning, and are not related to the most significant factors embedded in the MSC, changes the essence and requirements employers, determines the emergence of new scientific approaches. In the presence of a large variety of production processes and the amount of work, in theoretical terms, research is the study of business process management in conjunction with the quality management system in companies that include full technological redistribution before product output/performance of work, and service delivery. In this regard, a theory of multi-level classification of production processes is presented, a scientific and methodological approach is proposed that regulates an internal transaction, as part of building professional standards, such as documenting the company's management activities, from the moment local-regulatory and operational documents are created, sent to the user or transmitted in the archive. This will allow companies, of any level and technological complexity, to link separate processes into a single system and integrate into this system, within one company, the existence of business processes of very different levels of maturity. The proposed scientific approach is the determining factor that allows preparing the company for certification of the quality management system for compliance with the requirements of MS ISO 9001: 2015.

368-379

Authors: Maksim S. Romanov

The article gives an overview of the market trends and how the current high education programs meet them in Russia and worldwide. Different opinions from the employers on the current programs go along with this overview. The general outcome proposed from the study is the necessity of adapting the programs including more practical application hours and academic mobility (practical application and training experience abroad, meeting with the foreign students, student exchange programs), drawing more attention to foreign languages (this means courses in a foreign language in a home university as well as language improving through the practical application and training abroad), enhancing the use of new technologies throughout the study. In order to do this a university needs to build a partnership network. In order to level the quality of the current Russian programs with the best practices academic exchanges need to take place: this means first of all importing (open classes of the foreign professors and experts and double diploma programs), with later may bring to the export of the Russian programs abroad (including the countries – members of the commonwealth of independent states). As an example, a double diploma program on hospitality of the Sochi State University and Vatel Tourism and Hospitality school is given.

388-399

Authors: Evgeniya A. Sevastianova

The effective management of the institutes of the social sector is a guarantee of the satisfaction the demands of the citizens in the quality of the products for public use. The process of the institutional management of the social sector on federal and regional stages shows the complex of the stages where different problems can surely appear. On each stage of the institutional projecting different instruments and mechanisms are used. The aim of the research is the elaboration of the possibilities of the increasing the institutional management of the social sector on federal and regional stages. The article shows the overview of the researchers of the definition the institutional management of the social sector, suggests the classification of the institutional management, considers the question of the decomposition the objectives of the federal stage of management into the regional stage. The article detects the interconnection between stages of the institutional projecting, types of the interaction between the economical agents in the social sector and the instruments of the institutional management of the social sector. The main problems of the institutional management of the social sector are detected and classified, the measures for getting the efficiency of the institutional management of the social sector are described.