Business Inform

8-16

Authors: Fomina O. O., Hoholieva N. F., Labuzova Y. H.

The article is aimed at researching the issue of Ukraine’s place in the world rankings in terms of the GDP level, welfare index and happiness index; building the productive function of our country’s economy and providing on this basis recommendations to improve the economic growth policy. In order to carry out the research, the article uses scientific methods of formal logic, in particular analysis and synthesis – to compare the characteristics and differences in development of the countries that appear opposite according to the world ratings of the GDP level, wealth index and happiness index. Based on the carried out analysis of the current tendencies of the economic growth in these countries, in particular Ukraine, conclusions have been drawn about the causes of their developmental polarity. The publication uses statistical and econometric methods, specifically, analysis of the structural characterizations of countries, which are supplemented by the indicators of population differentiation; regression analysis in the formation of the production function of Ukrainian economy of similar type as Cobb-Douglas and in the GDP forecasting for the short term; the Chow method is applied to evaluate the stability of the regression model parameters and to verify the presence of structural shifts in the sample. As for the clear problems of Ukraine’s economic development, which can hinder the process of growth, the following ones have been allocated: the long conflict in the eastern part of the country and political instability; economic income inequality; development of economy takes place mainly by means of extensive factors. The carried out calculations show that the GDP growth will continue in Ukraine in the coming years.

25-30

Authors: Biriukov I. I.

The article analyzes the main features and tendencies of the energy industry in the world countries. The world’s main innovative energy regulatory measures, as well as major innovations in energy production are allocated. It is determined that the prevailing part of European countries is more than 50% energy-dependent. It is defined that the main reasons for the need to reform the electroenergetic systems are both evolutionary (in cases where it is caused by objective preconditions) and spontaneous. It is determined that tariff formation is a key aspect of the energy markets regulation, which is due to a combination of components that reflect directly the cost of electricity as a commodity, and also include the cost of additional services, transportation, compensation, thus impacting on the entire organizational and functional mechanism of the electricity market. It is proved that interstate cooperation increases the importance of interstate and international relations with regard to the mechanism for implementing export-import operations. It is defined that the system of operation of the electricity industry sector has demonstrated inefficiency and low adaptability in the conditions of the rise in the cost of hydrocarbon fuel, which leads to the need to modernize and introduce new generating capacities. It is indicated that the provision of advanced demand for electricity leads to an urgent need to restructure the entire electroenergetic complex. It is determined that in order to overcome the identified problems of electroenergetics, most foreign countries have developed concepts and launched the implementation of priority tasks in the direction of structural reform of the electroenergetic sector.

38-43

Authors: Semenova K. D., Tarasova K. I.

The article is aimed at analyzing the problem of global risks of modern era. Using the data obtained by experts from the World Economic Forum for 2017-2019, the authors found the five most dangerous global risks in terms of both the likelihood of an occurrence and the scale of the impact. The research identifies tendencies in changing global risks over recent years. It is specified that the main risks are found in the sphere of environment, ecology and technological security (cyber-risks). The emphasis is placed on researching global economic risks. The main factors of global economic risk are: the trade war between the United States and China; the large burden of the U.S. corporate debt; the crisis status of the markets in developing countries; China’s weak macroeconomic policy; cyberwarfare, as well as Italy’s political and financial instability. Prospects for further research in this direction is an analysis of geopolitical and technological risks, which increase economic risks, as well as prediction of the probability of a particular economic risk in both short- and medium-term.

50-56

Authors: Ivanov Y. B., Ivanova O. Y.

The article is concerned with topical issues of the quality of legislative and regulatory acts in the economic sphere. The quality and consequences of drafting, adopting and enacting legislative and regulatory acts is a means of ensuring efficient governance and reducing corruption in Ukraine, as well as providing a stimulating influence on the development of entrepreneurship in the country, on which the competitiveness of Ukraine’s regional and national economy depends. The article is aimed at identifying the problems of carrying out an expert examination of drafts of legislative and regulatory acts in the economic sphere, which would allow to explore the shortcomings of the Ukrainian model of carrying out expert examinations and develop recommendations on overcoming such shortcomings, improving quality of this procedure, as well as the overall quality of legislation in the economic sphere. Problems of the procedure for carrying out expert examinations of legislative and regulatory acts are systematized. A scheme of interconnectedness of the problems leading to the ineffectiveness of these acts is proposed, as well as the directions for solving the identified problems are elaborated: improving the expert examination procedure in the process of developing and adopting legislative and regulatory acts; developing criteria for the selection of bills for conducting an expert examination; developing criteria for selecting experts who review legislative and regulatory acts; substantiating criteria for the selection of bills for a technical and economic expert examination of bills; developing a methodology for conducting a technical and economic expert examination of bills; developing a methodology for monitoring the effectiveness of legislative acts in the economic sphere. Implementation of the proposed directions of organizing the procedure for an expert examination of legislative and regulatory acts in the economic sphere is systematized according to the criteria of time and criteria of responsible authorities in the form of a road map.

64-69

Authors: Khimii B. I.

The article covers the essence and role of the international financial organization: the European Bank for Reconstruction and Development (EBRD). The basic principles of the development of relations between the EBRD and Ukraine are analyzed. The basic principles of the EBRD’s activities in Ukraine are defined, development trends and features of cooperation are highlighted. The dynamics of the Bank’s investment projects in Ukraine are analyzed in quantitative terms. The current status of the projects’ financing is characterized. The author researches the main areas of financing (infrastructure, financial sector, energetics, industrial, trade and agribusiness sectors) regarding the joint projects of Ukraine and the EBRD aimed at increasing the competitiveness of the economy, supporting structural reforms, improving the standard of living and well-being of the population. Focus is made on the factors that limit the development of this cooperation. The structure of the EBRD’s crediting portfolio in Ukraine as of August 31, 2019 is analyzed. In order to understand the role of the European Bank for Reconstruction and Development as a strategic partner, influencing the development of the national economy, the projects under implementation in different industries are analyzed and the basic positive aspects of the impact of these projects are defined. The main areas of technical assistance provided by the Bank are displayed. Prospect for further research in this direction is determining the ways to increase the investments by the European Bank for Reconstruction and Development in Ukraine and the benefits of attracting its financial resources to support development processes and stabilizing the national economy.

77-82

Authors: Voronina O. O.

The publication considers the issues regarding creation of a favorable investment and business climate in order to attract foreign direct investment (FDI), which constitute an integral part of an open and efficient economic system. On the other hand, direct investors do not have the opportunity to leave the market quickly, as they risk the long-term large volumes of financial investments. The FDI is therefore recognized as the main catalyst for the economies of developing countries and countries with transition economy. This aspect reveals the need to create an enabling environment for the foreign capital’s interest in the domestic market, as the progressive share of the FDI in the national capital structure can improve competitiveness of the country, aimed at an efficient integration into the global economic system. It is identified that the presence of such economic advantages as a favorable natural-geographical position, highly skilled labor force, high potential for structural distribution of the economy, developed infrastructure may be insufficient for the investor’s positive decision. A proper status of the institutional environment in the recipient country is a compelling factor for the FDI. A favorable institutional environment helps to avoid the transaction costs that result from the bureaucratic and judicial barriers, low levels of property rights protection and performance of contracts, corruption, political and economic instability, etc.

88-95

Authors: Denysov K. V., Kondratenko A. I.

The article examines and analyzes the volumes of foreign trade in goods of Zaporizhzhia Region in 2013-2018. The time when the region had the largest and lowest volumes of exported and imported goods, as well as the highest and lowest growth rates of these volumes during the researched period, are identified. The geographical structure of the foreign trade in goods of Zaporizhzhia Region is analyzed. The authors determine which countries are the largest importers of goods from the region and from which countries the region imports goods the most. The main groups of goods that are exported and imported by Zaporizhzhia Region in trade with foreign countries are identified. Changes in the volumes of exports and imports of goods from the EU and the CIS countries in 2018 compared to 2013 are clarified. The role of these countries in the geographical structure of foreign trade in goods of the region is defined. The dynamics of changes in trade volumes of the region and Ukraine as a whole in recent years are examined, and the main reasons for these changes are identified, namely: the signing of the Association Agreement between Ukraine, on the one hand, and the European Union, the European Community on nuclear energy and their Member States, on the other hand; beginning of Russian military aggression against Ukraine in 2014. The need to diversify the geographical structure of exports and imports of the region and the country as a whole is substantiated. The main areas of assistance on the part of the State to local companies regarding their entering new markets are defined.

105-114

Authors: Bril M. S., Pivavar I. V.

The publication is aimed at researching social tensions in the European Union on the basis of the application of economic-mathematical modeling at the macro-economic level. The publication discloses theoretical approaches to such phenomenon as social tension at the macro-level, forms an indicative space, analyzes the influence factors, the mechanism of formation, and stages of development. The current macro-economic status of social tensions in the EU countries is researched. A comprehensive scheme for evaluation and analysis of social tensions in the EU countries is developed, containing implementation of the four main stages according to the selected factors-indices. A social tension index for the EU countries is formed, the extent of the influence of factors on the social tension index based on methods of correlation and regression analysis is identified. A model of evaluation of the level of social tension has been built to identify regularities of development over a certain period of development. In order to identify groups of countries with similar factors of social tension and to detail the resulting integrated scale, a model has been developed to classify countries, applying the Ward’s method, by the level of social tension using Gap-statistics and k-averages. Based on the use of the neural network learning algorithm, a group of countries in which also belongs Ukraine has been found, showing relation to the factors of social tension formation. The function of forecast provisioned by the functional of neural network is used, according to which Ukraine falls into a cluster with a high level of social tension, that is, has a similar background for functioning of the mechanism of social tension with such countries like Bulgaria, Romania, Macedonia, Serbia, Turkey and Montenegro. Thus, the proposed methodology for macro-economic research on the level of social tension is an effective tool for integrated diagnostics, which will allow to focus on the development of adequate and effective strategies for prevention of increase in social tensions and to minimize the threats associated with it in a timely manner.

122-130

Authors: Burennikova N. V., Zavgorodniy I. V., Burennikov Y. Y.

The article clarifies the definition of «activity» in the context of the proposed and/or developed further on paradigms of «resources - activity - result» and «effectiveness - scale - performance» as a genetically modified form, taking into account the structure (composition) of this activity, involving herein the concept of «morphology of system» (with consideration of enterprise as a system at the micro-level). It is substantiated that in the researches concerning the activities of industrial enterprises as production systems, in addition to common scientific and well-known specific methods, approaches and instrumentarium of scientific developments, it is possible to take advantage of the possibility of supplementing the prevailing in modern economic theory method of structural analysis with a genetic approach. The basic signs have been defined and some classifications of the activities of industrial enterprises have been allocated. It is emphasized that the unity of the form and content of activity implies their relative self-sufficiency and active role of the form of activity in relation to its content. It is pointed out that in the process of activity the cause-effect relations should be taken into account. Making use of the modified Euler – Venn diagram, the logic-methodological link between the trueness of the paradigms of «resources – activity – result» and «effectiveness – scale – performance» of an industrial enterprise as a production system are illustrated, taking into account the essence of the category of efficiency, which combines the qualitative (effectiveness) and quantitative (scale) components. The first of the above paradigms is visualized in the context of «system input – output» (using the «black box») for exploration of further directions of the enterprise’s activities, taking into account existence of the internal and external environment. It is emphasized that the optimal managerial decision on performance can be sought in simple both scientific and specific methods. It is determined that the use of the theory of genetic algorithms as methods that allow finding the optimal solution to problems of any complexity, due to the fact that they operate not by the ways of obtaining results, but the results of solving problems, – serves as an effective means of finding the best solution for enterprises’ performance due to the principle of evolution embedded in such algorithms. The main stages and a variant of the genetic algorithm are provided.

136-143

Authors: Rakhman M. S., Malko V. V.

The article is concerned with researching theoretical provisions regarding the specifics of the real estate market conjuncture in Kharkiv region and analyzing structural changes in the market, as well as dynamic fluctuations in its prices. The article is aimed at studying the real estate market in Kharkiv region; determining existing problems and current tendencies of market development; elaborating a forecast and the recommendations to improve performance in this segment. Structural changes in the real estate market in Kharkiv region are considered, it is identified that the population prefers the secondary market, mainly small 1- and 2-room apartments. According to indicators of dynamic analysis, the greatest rate of price increases are observed in de-luxury and comfort-class real estate. Business class real estate figures for 2019 were negative. An analysis of mortgage loans showed an increase in the number of loans issued. The average rate of growth reaches 10,9%, but the main drawback of lending is high interest rates, which reach 25% per annum. To overcome this barrier, developers introduce various loyalty programs, which allows to leave the demand in the real estate market relatively stable. As a result of the index analysis, it is identified that prices on the secondary market increase until December and then fall until June. Significant risks are characteristic of the real estate market: unstable political situation, population migration, rising real estate prices.

151-157

Authors: Hordei O. D., Myrkun B. A.

The publication is aimed at an analytical study on the status of Ukraine’s socio-economic development in the current conditions. The concept of «socio-economic development» is studied, the factors that influence the status of its main components are substantiated. The following components of the socio-economic development are analyzed: economic potential, place of the national economy in the international arena, level of innovation, political stability, investment climate, living standards of the population. The carried out analysis proved that the identification of a significant number of indicators that form the basis of socio-economic development in Ukraine does not occur. For example, the standard of living of the population is determined by the Ministry of Social Policy of Ukraine only on the basis of economic factors, while the social aspect is completely overlooked. As a result of the study, it is determined that according to the most international ratings and indices, which constitute the basis for assessment of the status of socio-economic development, Ukraine occupies a position below the average. In particular, the Human Development Index, the Global Innovation Ranking, the Investment Attractiveness Index, and the countries’ GDP per capita rating are examined. One of the main indicators for measuring the standard of living of the population, the Human Development Index, is deteriorating year to year. In the course of an analysis the main factors that had a negative impact on the level of socio-economic development of Ukraine were clarified. The most pernicious factors are corruption, inflation and an imperfect tax system. However, despite the difficult economic situation, political instability and low standards of living of the population, it is noted that Ukraine has a great domestic potential necessary to improve the socio-economic development.

165-171

Authors: Maliar D. V.

The author considers telecomputing as one of the leading forms of virtual employment, emergence of which is facilitated by the following flexible forms of employment: freelancing, zero contract, mini-work, as well as appropriate forms of borrowing of personnel: outstaffing, temporary staffing, staff leasing, outsourcing. It is identified that these forms of labor force recruitment lead directly to the formation of remote labor relations because of their flexibility or partiality. These workers feel more comfortable working remotely. It is determined that distance employment is the basis for reducing the cost of renting office, setting up a working place, utility bills, etc. It is proved that distance employment determines the enhanced performance by saving time on transfers and better time management on the part of workers. Freeing up time and an optimal time distribution according to the worker’s own flexible schedule allows reducing the worker costs. It is substantiated that the efficiency of remote employment leads to the emergence of new organizational structures: virtual organizations, electronic enterprises, electronic governments. There comes a virtualization of the work of individual labor collectives, which generally refuse to maintain offices. Within the framework of the e-government conception, there is a remotization of labor services, taking place on a public scale. It is displayed that virtualization nowadays targets not only business entities or the government, but also certain sectors of the economy that can be subject to it. According to the author, the propensity of industries to remote employment depends on two aspects. First, to what extent digital technologies are used in the production of a particular industry. Secondly, how much the results of labor in a certain area can be digitized and sent remotely to the customer. Thus, virtual employment leads to the deployment of the digital economy, as it is based on the use of telecommunication technologies. Remote employment volumes serve as a certain criterion for the digitalization of the economy.

177-183

Authors: Izmaylov Y. O., Osmyatchenko V. O.

The article is aimed at generalizing the problems and developing proposals to improve the training of future specialists in accounting and taxation through the implementation of the dual education conception. A characterization of dual education is presented, which provides for the combination of training of persons at educational institutions with training in the workplace (at enterprises, institutions and organizations) to obtain a certain qualification, as usually on a contractual basis. The practical experience of implementing the reform of public finances in Ukraine through the implementation of the country’s first pilot project of dual form of education on the basis of the developed by the University of the State Fiscal Service of Ukraine education and professional master’s training program «Fiscal Administration». Proposals for improving the content-quality intensity of the master’s programs on accounting and taxation are presented. The authors substantiate the need and recommendations for training in terms of English-language master programs with the definition of prospects and advantages for higher education applicants. It is proved that dual form of education will allow applicants of higher education: acquiring theoretical and practical competences with ensuring their successful combination; become formed as qualified specialists who have not only the proper professional level, but also the capability to work efficiently in a team, skillfully adapting to rapidly changing market conditions; mastering the intricacies of professional skills in the chosen type of activity; broadening horizons and improving critical thinking; attending lectures by leading scholars and mentors, as well as trainings with the practitioners from national and international companies; developing a positive attitude towards public bodies and public service; getting into professional «lifts»; turning routine bureaucratic work into a creative and interesting process; becoming a part and an instrument of reforms of the State administration of Ukraine.

192-199

Authors: Rakhman M. S., Shevtsova V. V.

The article is aimed at: scientific substantiation for the theoretical provisions regarding the financial market and financial services; characterization of features of the marketing activities of this market; analysis of the status and tendencies, forecasting of certain types of the financial services market in Ukraine as a potential for investment revitalization of the economy. The theoretical provisions on the essence of the terms of «financial market» and «financial service» are generalized. The structure of Ukraine’s financial system and institutional units of the financial market are considered. The current status and the type structure of the professional participants in financial market and the providers of financial services in Ukraine are examined. Approaches to the perception of financial services as a product, as a property, and as a commodity are covered; their differences from financial operations are provided; peculiarities of marketing functioning in the financial services market are displayed. An analysis of the volume of financial services provided is carried out in quantitative and value terms; structural shifts in providing services, the dynamics of leasing volumes, factoring and property management operations are characterized. A segment of the stock market is analyzed, namely: structural shifts in the number of professional stock market participants over seven years, has been analyzed; dynamics of trading volumes in the securities market; major players and the impact of securities trading volumes on the size of the country’s GDP. On the basis of special software, predictive models of leasing, factoring operations and asset management operations by the quarters of the year (with the auto-regression value comprising 3 periods) are developed; using the GAP analysis, gaps in pessimistic and optimistic forecasts are identified.

206-212

Authors: Slobodyanyuk N. O., Shoker R. I.

The article is aimed at modeling the mechanism of the financial security of enterprise in accordance with its functional structural constituents. The role of the enterprise’s financial security is examined in the process of of economic security formation. The main stages of formation of the category of «financial security» are considered. A distinction analysis of the concepts of «economic security of enterprise» and «financial security of enterprise» is carried out, their main differences and common features are defined. The essence of the enterprise’s financial security as part of the enterprise’s economic security is specified. The authors’ own interpretation of the concept of «financial security of enterprise» is presented. The authors’ own approach to modeling the financial security mechanism of enterprise is proposed, its main constituents are defined and the role of each of them in its structure is described. Threats to financial security in the macro- and micro-environment are identified and characterized, and the dependence of the enterprise’s financial security on the financial security of the State is proved. The main stages of managerial activity in the process of building-up the financial security of enterprise are allocated and their relationship with the main goal of enterprise is displayed. The main constituents of formation of the financial security of enterprise are substantiated and the role of the enterprise’s resource provision in this process is identified. The main elements of the enterprise’s resource potential are characterized. Prospects for further research on this issue are studying the impact of the enterprise’s resource provision on its financial security and developnig a mechanism of resource provision for financial security of the State.

219-225

Authors: Sytnyk N. S., Kravtsova O. V.

The article is aimed at studying the level of financial security of the insurance market of Ukraine, taking into account the significant impact of this sphere of the financial market on the overall level of economic security of the country. The main essential characteristics of the financial security of the insurance market are defined and the main indicators of the financial security of the insurance market in Ukraine for 2016-2018 are analyzed, as well as their thresholds in accordance with the current legislation. To assess the level of financial security of the insurance market as an integral part of the country's economic security, the indicators proposed by the Methodical recommendations for calculating the level of economic security of Ukraine were used, i.e.: insurance penetration rate, insurance density indicator, long-term insurance share in total premiums collected, level of insurance payments, share of premiums owned by non-resident reinsurers, and share insurance premiums for the three largest insurance companies in the total insurance premiums income. On the results of the study, an overall decrease in the activity of the insurance market during 2016-2018 and the volatile level of almost all major economic indicators are identified. The calculated quantitative values indicate close to dangerous level of financial security of the Ukrainian insurance market. On the basis of the analysis, internal and external threats to the financial security of insurance companies are determined, and methods of ensuring the financial security of the insurance market in Ukraine are identified and proposed. Significant variability of processes taking place in the Ukrainian market is noted, which makes it difficult to predict the future market situation. The results of the study can be used to further research the progress of economic processes in the insurance market of Ukraine in order to elaborate a strategy for its development.

232-237

Authors: Baranov A. L.

The article is aimed at researching the method of cash flows and features of its use in the estimation of the value of insurance company. The impact of the specifics of the insurance business on the process of estimating the value of insurance company by means of the profitable approach is considered. It is identified that an estimation of the value of insurance company can be more appropriate when using the cash flow to the equity. In order to define the value of the equity of an insurance company, the need to consider the cash flow from the insurance business as a whole, without dividing into activity types, is substantiated. The algorithm for calculating cash flow to the insurer’s equity is defined. The proposed approach to defining the cash flow to the equity can be used to analyze the efficiency of insurance activities, substantiate new projects of insurance company, estimate and manage the value of insurance company. Prospect for further research in this direction is elaboration of a detailed methodology for defining the value of insurance company.

244-252

Authors: Shevtsiv L. Y., Nepevna B. O., Shevtsiv A. B.

The article is aimed at studying theoretical and practical approaches to defining the place of controlling in the organizational structure of enterprise, as well as building an algorithm for its introduction in the enterprise. Approaches to the definition of the concept of «controlling» are generalized. The need for application of controlling in industrial enterprises, taking into account internal and external factors in the context of sustainable development, is substantiated. The reasons for the introduction of controlling in Ukraine and the purposes of using its instruments and mechanisms are characterized. The main tasks of operational and strategic controlling are defined. Both German and Ukrainian experience of application of controlling and the advantages of adaptation in the national enterprises are analyzed. The article describes the main problems faced by enterprises in the formation of organizational structure, and later, in the introduction of controlling. It is proposed to build a controlling system based on the developed algorithm of actions. The essence of the three stages of the algorithm is described. The positive and negative aspects of the introduction of controlling are defined. It is concluded that controlling, as a key and effective management element, will facilitate the following: improving the efficiency of the financial and economic activities of enterprises and strengthening their financial situation; formation of modern conceptual foundations for the management of the enterprise among managers; improving the enterprise’s management system by identifying and eliminating bottlenecks and targeting the enterprise's operations. The introduction of controllings based on IT technology and integrated business computerization will provide enterprise management with the accounting-analytical information they need to implement management in the long term.

260-265

Authors: Filina S. V.

The article is aimed at researching the conceptual principles for the implementation of process management, which is conditioned by the need to implement practical measures to build up a mechanism for managing processes that meets modern conditions of functioning of the consumer cooperative (CC) enterprises. Taking into account that the implementation of process management at the CC trade enterprises will provide cost optimization, social and economic effects, the stages of its implementation in the form of a structural and logical scheme are proposed. Following the integration approach to management, it is substantiated that in the economic system, evolving in the current conditions of globalization and European integration, process management should be implemented by optimizing the ratio of activities at the State level and at the levels of the Ukoopspilka and the enterprises. The author analyzes the scientific-methodical approaches to defining the conceptual principles for the implementation of process management at the CC trading enterprises, which complement the effective programs and facilitate improving the level of business process management with purpose of increasing the orientation towards consumer demand; ensuring the efficiency of business processes and the economic development of consumer cooperation. The optimal variant for improving the management of trading enterprises is understood as follows: optimizing the implementation of the functions concerning management and business processes through improving the system of planning, accounting and monitoring of the key performance indicators of enterprise; improving the management of production resources and inventories; improving the management of innovation processes. Prospect for further research in this direction is elaboration of the methodical principles for optimizing business processes as objects of process management.

271-277

Authors: Kondratenko N. O., Kolesnik M. S.

The publication forms an organizational and economic mechanism of ant-crisis financial management of machine-building enterprises. It is identified that today’s need to introduce anti-crisis financial management mechanisms at many machine-building enterprises is very urgent. Ignoring the need for anti-crisis measures in the field of machine-building, as one of the leading sectors of the national economy, can lead to uncontrolled development of financial crisis, bankruptcy and liquidation of machine-building enterprises. The problems that hinder the sustainable development of Ukraine’s machine-building system are defined. The role and place of finance in the structure of the economy of enterprises are outlined. It is specified that nowadays it is very important to use strategic planning in the implementation of an anti-crisis financial strategy. It is substantiated that formation of an organizational and economic mechanism of crisis management of machine-building enterprises is designed to stabilize the process of activities of business entities; increase flexibility, adaptability and resilience towards changes in the environment and the impacts of negative factors; ensure a more efficient use of available financial resources. It is found out that the organizational and economic mechanism of the anti-crisis financial management of machine-building enterprises involves a combination of organizational and economic measures in the form of methods, instruments and levers aimed at preventing, minimizing, or eliminating external and internal threats to the enterprise’s operations. It is identified that modern management methods and the departure of strategy from the rigid boundaries of planning will enable machine-building companies to introduce an organizational-economic mechanism of the anti-crisis financial management. It is concluded that the formation and implementation of the organizational and economic mechanism of the anti-crisis financial management will help to prevent business-unfriendly phenomena, will eliminate temporary difficulties and save the market positions.

282-288

Authors: Schevchenko V. S., Bіda S. S.

The publication forms a model to increase the efficiency of managerial staff. It was found that, in practice, depending on the organization’s situation, one or several consolidated methods can constitute the base for determining certain needs for development. In order to identify the main directions of development of managerial staff and evaluate its efficiency, the authors propose for medium and small organizations the usage of a combination of two informal methods: the method of work and profession and the method of desire of the staff. It is defined that the main task of developing managerial staff should consist in improving the knowledge required by the manager and the professional in the implementation of managerial functions. In this regard, it is important to define what knowledge needs to be developed and improved. The importance of knowledge for certain categories of managerial staff should therefore be defined. This will serve as a basis for developing training programs for the organization’s managers and professionals to increase their competitiveness. It is defined that the main purpose of training through activities is that such a training allows to minimize the time to develop both individual and collective creativity potential of employees, to bring their knowledge and skills closer to practical needs, accelerate their capitalization. The training through activities activates the desire to master ways of solving unique problems on one’s own, as well as formulating the content of these problems. There is another feature of the development of modern education in the organization. It is substantiated that in order for the system of improving the efficiency of managerial staff to function efficiently, an effective mechanism for administration of its development must be formed and implemented in practice. It is identified that the essence of administration of a system of increasing the managerial staff efficiency is a targeted impact on the object of development (managerial staff) that sets a change in its capabilities to fit the needs of the professional experience of the organization. Moreover, the organization may lack a number of elements of the system of administration of professional development - the functions of these elements are delegated to specialized higher education institutions.

295-300

Authors: Korepanov O. S., Galushka K. О.

The article considers topical issues of brand specifics and luxury brand management in such a dynamic and competitive industry as the fashion industry both world-wide and in Ukraine. The aim of this research is studying the global experience of luxury brand management in the fashion industry, as well as generalizing the methodical and practical aspects of the process of efficient brand management in the enterprise in order to develop a national conception of positioning companies belonging to the luxury segment in this sphere. Based on the information obtained from scientific sources, the efficiency of luxury brand management is assessed using the methods of observation and abstraction plus the comparative analysis method. The need to analyze brand management in the world of luxury to assess the company’s potential in the fashion sphere is substantiated, based on the importance of brands as intangible assets for an efficient competition and as an instrument for building up business reputation. The main categories of luxury brands in the fashion industry are defined as follows: haute couture; ready-to-wear deluxe; ready-to-wear. On the results of the research, two global players are identified and examined in detail: Italian and French businesses. Various instruments are studied to identify the brand’s ethical and aesthetic constants, among which the most common is the Jean-Noel Kapferer’s prism, which provides a more detailed picture of the problem. It is demonstrated how one can use the brand identity prism with the French luxury «Chanel», the key elements of this brand’s identity are identified. In the course of analysis, two main business models of the luxury brand management category: «pyramid» and «galaxy», as well as their practical embodiment on the example of well-known world brands, are examined.