Creativity and Innovation: A gizmo or barrier for Organizational Development
Authors: Fomi Pawan Dwivedi
Number of views: 363
The Organizations as Industry or Academic, needs to focus on continuous evaluation and assessment regarding its Mission-Objective-Goals; to grow in this competitive world. Today’s scenario want change in every field from technology to people handling ,where the terms ‘Creativity & Innovation’ are capturing more lime light into different sectors /departments of the organization. A literature study showed that a model, based on the open systems theory and the work of Schein, can offer a holistic approach in describing organizational culture. The culture that focuses on creativity and innovation is the prime need of the organization. The paper also describes about detriments such as strategy, organizational structure, behavior, policies, compensation plans, work culture, work environment, performance appraisal system, feedback system, assessments, approaches, communication cycle and attitude & personality of an organization influence creativity and innovation. The research intends to communicate need for creativity & innovation for organizational development. The title of the paper aims to identify the loop holes that creates a dark circle and de-motivates the team-department-sector-organization to expand and become a brand. The paper also carries an objective to build a gap of Divergent thinking with Convergent thinking; Research oriented with Development oriented; organizational strategy with business strategy; building a bridge between individual goals with organizational goals for effective Organizational Development.