CKPIM Business Review

09

Authors: Dr. A. Alexander and Dr. A. Periya Nayaga Samy

The main purpose of this paper is to analyze the growth and productivity in Chemical industry in Tamil Nadu for the period of pre and post liberalization i.e.1980-81 to 2012-13. The labor productivity was better and the capital productivity was low during pre and post liberalization. It is necessary that both public and private investment should be enhanced in chemical research and technology for sustaining productivity Growth in the long run.

14

Authors: (Dr.) Emmanuel Attah Kumah, Mr. Godfred K. Oppong, Mr. Agyare Boateng and Ms. Aboagyewaa Patience

This study seeks to find out whether commercial banks finance Non-traditional export trade in Ghana. The study is a non-experimental research using primary data. Sixteen (16) exporters were selected among all the NTEs in Ghana including the 27 commercial banks in Ghana which also 4 banks were also selected for the study. Their responses to questionnaire were compiled, analyzed and evaluated. Results from the study suggest that banks provide pre-shipment and post-shipment to NTEs. The study reveals high risk (real or perceived) associated with bank lending to NTEs. The study also examined the operating characteristics and key concerns of credit guarantee schemes. Credit guarantee schemes promote the flow of finance to NTEs by acknowledging their limited ability to provide acceptable collaterals, and by mitigating risks caused by the poor credit analysis and pricing skills of banks whose loans are to be guaranteed. Exporters should find innovative ways to facilitate the banks in assessing the risk involved in financing their trade. The banks could employ the services of credit rating agencies to assess the risks of financing NTEs and also use more flexible definitions of what constitutes collateral. Also Banks should also be encouraged to provide larger loan amounts and longer terms for wellperforming borrowers to facilitate international trade and acquire insurance for their trade.

17

Authors: Prof. (Dr.) Rashmi Gujrati

In any business organization, changing consumer behaviour is a big challenge in sustainable growth of the business. In developing country like India, there is need to formulate and successfully implement strategies related to consumer behaviour because there are fewer resources to meet the basic requirements of the business. Changing consumer behaviour is an complication in the growth of business because it leads to heavy losses due to old-fashioned stock of the organization. Consumer behaviour is complex and very often not considered rational. A further challenge is that consumer personalities differ across borders and also between and within regions. Taste, behaviour and preference of consumers cannot be ignored because consumers are the „Kings‟ of market. Consumer behaviour is a complex, dynamic, multidimensional process, and all marketing decisions are based on assumptions about consumer behaviour. Therefore, marketing strategies related to consumer behaviour are made to beat cut throat competition in global context. In modern times, prediction of consumer behaviour is much essential for prosperity of the business. Its prediction and strategy formulation is a challenge for the management of any business organization. Only those organizations which formulate and implement consumer oriented marketing strategies, can survive in global competitive era. The way Indian consumers are spending their money on various items has changed in recent years. With the ever-increasing penetration of internet and social media, the purchasing behavior of Indian consumers has changed dramatically. Urbanization is taking place in India at a dramatic pace and is influencing the life style and buying behavior of the consumers. The present study is based on the perceptions, buying behavior and satisfaction of the consumers in Indian market. The Indian consumers are noted for the high degree of value orientation. India is a lucrative market even though the per capita income in India is low and it remains a huge market, even for costly products. Consumer behavior is complex and very often not considered rational. The recent trends which are found in the Indian market are celebrity influence, online shopping, freebies and popularity of eco-friendly products.

07

Authors: Ms. Kamini Singh and Dr. Mini Amit Arrawatia

Agriculture is the major source of income for 80 percent of the rural population in India and it supports 72 percent of her workforce. And as we know that Indian agriculture is undergoing a heavy stress as average land holdings is decreasing day by day. Our acreage has remained at 140 million hectares since 40 years but the number of farmers has increased from 7 crore to 14 crore which implies we are adding one crore farmers every five years. So there is a problem in investing in the land holdings. Credit is an ability to get loans from some individual agency. In the financial sense, credit, is the confidence reposed in a person which enables him to obtain from another, the temporary use of thing of value. In this paper we will discuss the different types of institutions or societies which provide proper finance/credit to the agriculture in spite of their land holdings.

11

Authors: Mrs. T. SHENBHAGA VADIVU

The paper is help to understand the customer satisfaction with washing machine. The survey was based on formal interview with the customers directly and the responses are collected through questionnaire. The sample size for this research is only 100 respondents and the area selected to do the survey is Tirupur. Here convenience sampling method was adopted to conduct the survey. The main aim of this study is to find out of the level of customer satisfaction and suggests them the means to improve the satisfaction level, which will help them to increase their sales. The companies should concentrate on improving on to understand buying behavior, demonstration provision, delivery of product, follow up of calls and service camps.

03

Authors: Dr. Hitesh Shukla

The most important ingredient in the success or failure of a family business is the communication among key members of the family and business family. Most businesses can survive any threats; accept the communication and deterioration of interpersonal relationships that destroy the business and the family.

16

Authors: Dr. Suresh Patidar

Today, India is a big market and crores of consumers in India are ready to buy any product offered to them by big multinationals as well as Indian companies. But this does not mean that whatever offered to them they will accept. The time has gone when the market was sellers market and consumers not raised questions about the quality of goods. Now they are testing each of the goods and services used by consumers and if that is not as per standards, consumers feel no hesitation to go to the consumer forums for compensation for defective goods or any kind of deficiency in services. In Indian legislative history the year 1986 will be remembered for passing a revolutionary Act for consumers i.e. The Consumer Protection Act, 1986.After enactment of this statute the vacuum in law fulfilled with respect to any specific law for settlement of consumer disputes. This act provides three-tier redressal machinery for speedy settlement of grievances of consumers. The state plays a number of roles, including administrative, legislative and many others. One of the functioning aspect of legislative role of state is to frame various laws, rules and regulations for the purpose of not only maintaining law and order in the society but also for providing a practical framework for the justice to the common man. Although the law providing protection to the consumer was framed way back in 1986, but whether or not it has resulted in increased awareness in the common man is a question yet not answered. In the changing world of global business, consumer is considered to be the king of the market and has become basic force behind various market indicators. But in developing countries like India, is the consumer still aware of this fact? To find out the awareness to this question is the essence of this study. Since long consumer protection rules and regulations have been implemented but then what is the outcome of implementation is a subject of research.

06

Authors: Sanesh.c

The Kerala state road transport corporation is the state owned bus transportation corporation in Kerala. Nowadays KSRTC in news headlines due to their organizational management issues in several angles. KSRTC employees are not at all satisfied with the current organizational performance. A lot of employee related issues are affecting operational performance of KSRTC. In this context it is better to understand the various personnel management strategies adopting by the ksrtc and its relative issues.

08

Authors: Ms. Anamika Srivastava and Ms. Nisha Chhikara

Major part of population of India resides in villages; the role of rural economy is significant in overall development of country. Regional balance of growth is required to achieve the targeted growth rate and take the competitive advantage at global level. Main causes of rural backwardness are unemployment, poverty, illiteracy, lack of facilities, inadequate infrastructure, corruption, and lack of Government support etc in terms of effective implementation of various programmes & plans made in this regard, but major cause is unemployment which is disguised in nature.

13

Authors: Usman Mohideen K S and Dr.S.Subramaniam

The key success for any organization in current competitive world is to retain highly talented performers- Owning talented employees. Every organization wants to own best talent in the industry. Talent management is a tool to retain IT employees and to enhance the performance of the individual and organization. The retention rate is alarming in Information technology industry and its highest when compare to any other industry. Retaining high fliers in the organization is the key challenge for every organization. This retention through talent management strategy has various factors. The study is based on review of literature and processed source of information.

18

Authors: Siddharth Walia

Cloud computing is a rapidly developing technology using internet and remote servers to maintain data and applications. The main aim of cloud computing is to provide ondemand services with scalability, reliability and availability. IBM, Amazon, Google, Microsoft are making millions of dollars each day by providing cloud services to users all over the world. In this paper, we provide an overview of cloud computing and then discuss some of the major security and privacy issues occurring in the cloud environment. We discuss about the techniques and approaches proposed by researches to tackle these problems. Some of the issues we discussed in the paper are privacy, integrity, security, trust, compliance and availability.