Proglas

247-257

Authors: Milena Nanova

The paper focuses on agent nouns (nomina actoris) in the Vratsa Gospel, a medieval manuscript which dates back to the 13th or 14th century. The formations are classified by suffixes and presented in word-formation types. Formants, which form word-formation types, are varied, making nomina actoris one of the best performing categories with desubstantive motivation in the Vratsa Gospel.

272-299

Authors: Zhorzheta Cholakova

The article examines aquatic reflections in select poems by Adam Mickiewicz and Karel Hynek Mácha. The representation of aquatic reflections is viewed as a manifestation of the romantic perception of the world and humans as being interrelated. The focus is on two representative poems: Mickiewicz’s ballad “Świteź” and Mácha’s lyrical-narrative poem “Máj”. Both poetic texts deal with aquatic reflections in a lake and this distinguishes them from other texts which represent either mirror reflections or reflections in other water areas. The article further considers instances of narcissism and pancalism in the two poems. In spite of evidence of Mickiewicz’s influence over Mácha, the two authors approach aquatic reflections in very different ways. Mickiewicz links them to space as a symbol of historical memory, and in Mácha’s poem they are part of the ontological idea of the universum.

327-340

Authors: Krasimir Hristakiev

In his dissertation dedicated to Dostoevsky (1929), Bakhtin introduced several basic theoretical formulations that were later incorporated and reinterpreted in his analysis of Rabelais’s work (1940). Such early conceptual “pillars” include “two-voice” speech and “non-characteristic” dynamic image, which were subsequently transformed into “ambivalent speech” and “transient grotesque image.”

358-365

Authors: Wojciech Galonzka

The History of Bulgarian Literature by eminent Polish scholar Teresa Dąbek-Wirgowa appeared at a very inauspicious moment in Eastern European history: in 1980 Slavicists were definitely not preoccupied with literary history. Probably for this reason, the book did not attract sufficient attention either in Poland or in Bulgaria. In addition, it was published within a series intended for a very wide reading public. However, the book is organized around a very interesting conception of national literary development. The author evidently rejected the Bulgarian academic establishment’s dominant conceptions of literary development and opted for an approach reflecting her own perception of literary history. Central to that perception is a belief in the immanence of literary-historical processes. In Dąbek-Wirgowa’s narrative, diachronic literary threads are an important element in the synchronous descriptions of individual writers’ outputs as well as in the representations of literary genres or genre systems. Throughout, the author continually reflects on literary-historical processes, thus expressing her view on their immanence.

379-397

Authors: Margreta Grigorova

There are science fiction plots and motifs in the work of Wislawa Szymborska. They can be found in poems such as “Kałuże” (Puddles), “Kilkunastoletnia” (Teenage Girl) and “Ludzie na moście” (The People on the Bridge). Their integration into Szymborska’s poems may be linked to her experimental imagination, non-acceptance of the conventional vision of the world and ability to see the humorous side of the universe and joke about it. In her poetry we can find visions of alternative and possible worlds and attempts to penetrate into “antiworlds” and “antimatter.” The plots and motifs, which were borrowed from science fiction, partially retain their original structural functions within their new poetic context. At the same time, however, they have undergone significant changes, thus also altering their receiving context.

408-418

Authors: Steliana Aleksandrova

This article examines the problems of versification in Bulgarian translations of Leopold Staff‘s poetry. Leopold Staff (1878 – 1957) was one of the most eminent Polish poets of the twentieth century. His work stretched over a period of fifty years and was marked by the distinctive features of three literary periods. The article primarily focuses on the transformation of versification and rhymes in translations of his poems into Bulgarian. The text analyses some of Staff’s poems and their translations into Bulgarian, while taking into consideration the characteristics of the two languages. It also dwells on certain difficulties which translators of modern Polish poetry encounter and specifically examines how Polish syllabic versification has been rendered in Bulgarian translations.

431-444

Authors: Stanka Bonova

The article presents some basic mechanisms of using the Internet as a tool that assists translation. Analysed are the advantages and disadvantages of these mechanisms in terms of their applicability to the practice of present-day translators. The power of Internet support is presented in juxtaposition with the characteristics of computerassisted translation and qualified as an integral part of professional translation work related to the current “explosion” of information, the processes of globalization and software specialization. Examples illustrating the phenomena are taken from Bulgarian and Polish sources.

462-465

Authors: Anegret Mineke

Review: Bulgarian Studies in Germany

469-472

Authors: Tsenka Ivanova

Review: A New Study for Bulgarian Students of the Slovak Language

476-478

Authors: Gocho Gochev

Review: An Interesting Perspective on Chekhov’s Style

482-488

Authors: Marijka Dimitrova

Interview: On the Value of Bulgarian Language Studies. Prof. Marijka Dimitrova Interviews dr. Sigrun Comati

503-511

Authors: Liliya Burova

Prof. Dr. Hilmar Walter (born 1933) is generally considered the most eminent foreign expert on Bulgarian Language Studies. His work is known and appreciated not only in the German-speaking countries, but also worldwide. He is a fellow of the Bulgarian Academy of Sciences, Doctor Honoris Causa of the Universities of Veliko Turnovo and Sofia as well as a member of several scientific societies in Germany. He has contributed actively to the development of Bulgarian Studies at Leipzig University and to the comparative study of Slavic languages at the same institution.

526-537

Authors: Velichko Panayotov, Daniela Konstantinova

The paper briefly presents the history of Slovak studies in Bulgaria, in particular at Sofia University and at the University of Veliko Turnovo, the only Bulgarian institutions of higher learning at which the language, literature and culture of Slovakia are studied. The paper also reviews some publications, such as textbooks, phrasebooks and dictionaries, written by scholars based at these institutions.

545-547

Authors: Tsvetana Mandjoukovqa Velin Petrov

Recent Event: On the Tenth Anniversary of the Greek Language and Culture Centre

549-550

Authors: Valentina Sedefcheva

Recent Event: 13th Thematic Conference “Images of Beauty in Bulgarian and Serbian Culture”

552-556

Authors: Tsenka Ivanova

Recent Event: Round Table ”Quo vadis, Philologia?”

558-590

Authors: Margreta Grigorova Stanka Bonova Steliana Aleksandrova

Recent Event: The 6th World Congress of Polonists and the Bulgarian Participation in It

564-566

Authors: Editorial Board

Notes on Contributors (ENG)

566-567

Authors: Editorial Board

Stylesheet

5-8

Authors: Editorial Board

Table of Content

28-42

Authors: Hristina Hristova

Thе article argues for brand prosperity being dependent on the interaction between corporations and consumers under conditions of hyperconsumerism and a dynamically developing information economy. The study is based on the theories of Cultural Branding (Douglas Holt) and Buzz Marketing (Mark Hughes, Andy Sernovitz). Main issues highlighted in the paper include the creation of iconic brands and the consumers’ role in brand development.

62-73

Authors: Gergana Kusheva

This paper deals with the manipulative potential of media discourse and in particular that of the tabloid press. The difference between manipulation and persuasion is clarified, and theories explaining the manipulative influence of the media on their readers are outlined such as Perse’s theory of uniform effects, Handelman’s method of ‘limiting manipulation’, along with Noam Chomsky’s theory of manipulation strategies used in the contemporary press. Media ‘hyperpresentation’ of the elite, the presence of a ‘partial/ semi-reality’ and the existence of ‘parasocial interaction’ between the rich and famous and the readers are also taken into account as a cause for the manipulative effects in the media.

92-103

Authors: Andrzej Novosad

The text is an essay at presenting the media and their relations with the current political system in Romania. Recent developments in the press, radio, television and the internet have been taken into consideration. Romania’s media play an extremely important role in society. Their main objective is to keep the general public informed about major issues in society: how the government functions, about legislation, local initiatives and self-governance, as well as national security. Control over media ownership is constitutionally regulated which is a considerable advantage in comparison with other South- Eastern European countries. Romanian media are quite open to progress in new information technologies. In this regard the country boasts one of the most dynamic and flexible markets in Europe and in terms of technological innovation it takes a leading position worldwide.

132-141

Authors: Zhivko Slavov

This article looks into the stand-up comedy routine while paying closer attention to its similarities with dialogue structure as opposed to a monologue. The ways in which closeness between comedian and audience is achieved, its rationale and the role of the audience are examined as well. Closer attention is paid to the specific framework of a stand-up show. The comedian’s job is not only to make people laugh but to make them feel like they are part of the act. Stand-up routine is analysed as a technique that makes it easier for the comedian to keep the audience constantly involved throughout the show.

159-177

Authors: Maria Pipeva

This article offers a brief overview of key contemporary perspectives on the specificity of literary communication initiated by picture books, with their interdependent verbal and visual text. The focus is on their potential to engage readers of various ages, which projects them beyond a narrowly defined domain of children’s literature and transforms them into crossover literature. The main part of the article is devoted to the analysis of four such books: Where the Wild Things Are by Maurice Sendak, the Bulgarian When I Want to be Silent by Zornitsa Hristova and Kiril Zlatkov, The Stinky Cheese Man and Other Fairly Stupid Tales by Jon Sciezska and Lane Smith, and Battle Bunny by Jon Sciezska, Mac Barnett and Matthew Myers.

193-205

Authors: Anja Kostadinova

The article outlines the process of establishing adolescent poetry as part of a general tendency of liberalisation in Bulgarian literature in the late 1950s. The text tackles the advancement of poetry to a higher fictional level through the appearance of everyday poetics along with a themes galore, by giving priority to intimate feelings and personal emotions in the lyrics for adolescents. The article examines poems and poetry books by that period’s most prominent authors of adolescents poetry – Ivan Davidkov, Hristo Chernaev, Plamen Tsonev, Ivan Rudnikov and Slavcho Chernishev.

210-212

Authors: Iliana Pavlova

Review: A Brand of Distinction (Stefan Serezliev, Integrirani marketingovi komunikatsii ...)

216-218

Authors: Ivan Kochev

Review: New Phonological Research on Soft Consonants (Vladislav Marinov, Za fonologicheskiya status... )

223-224

Authors: Hristina Hristova

Recent Event: National Conference on 21st Century Media (29 October 2015, Veliko Turnovo)

225-227

Authors: Velin Petrov, Stoyan Burov

Recent Event: Grammar and Pragmatics Forum (19 November 2015, Sofia)

229-230

Authors: Editorial Board

The Authors in This Issue (BG)

233-234

Authors: Editorial Board

Guidelines for Authors