International Journal Sustainable Sevelopment

3

Authors: KRACHUNOV Hristo

A short results statement is made of one of the main events under the project activities. Sustainable project benefits and training of sustainable development and environmental protection experts and managers are presented. The topics and authors of the best practices in the region are described. Summarized results of survey with participants in the training are presented. Conclusions are made. Key words: training, sustainable development, environment, experts, survey.

5

Authors: TULAI Oksana

In modern realities of social and political crisis we should pay attention to budget supporting of such key elements of sustainable human development as public health service, education, social welfare and environmental protection. For this reason the aim of our research is to study budget trends in supporting of sustainable human development in Ukraine as well as to consider their perspective improvement ways. The results of the work have shown that it’s necessary to optimize budget resources in accordance with main priorities of sustainable human development that helped eliminate the improvement ways of its financial conditions in Ukraine. Key words: sustainable human development, budget expenditures, public health service, education, social welfare, environmental protection.

6

Authors: DAYNOVSKYY Yuriy, HLINENKO Larysa

Permanent environmental deterioration and following changes in customer perceptions, expectations and advantages make companies to modify their strategic view and business strategies. In order to ensure sustainable development companies are to become “green” thus to gain competitive advantages and customer preferences brands are to be perceived as “green”. “Green” marketing becomes a key business strategy providing for the achievement of both of the goals by finding for businesses the answers to the questions “how to be green” and “how to seem green”. A lot of theoretical substantiations of “green” marketing potential successfulness are presented in literature; however the practice is not so optimistic. Consumers become more and more demanding and innovative marketing tools are to be applied to gain their confidence and loyalty. The paper concerns the problems of insufficient instrumentality of contemporary “green” marketing and aims at overcoming of this problem by developing the efficient techniques of “green” marketing realization based on so called “marketing tricks”. Marketing tricks are defined as standardized successful marketing decisions in form of certain actions towards certain objects of marketing complex. Generalization of “green” practices of successful world brands made it possible to identify such tricks in the sphere of “green” marketing. Analysis of the distinguished tricks enabled to divide them into several groups different in methods, aims and results. Key findings of this investigation concern the tricks aiming at creation and support of the ecologically attractive image of brand value constituents for which a term “eco-positioning tricks” was proposed. These tricks were classified by an object and means of eco-positioning; for several objects such as product, process and brand name the developed tricks are presented. Identified marketing tricks adapted to the specificity of business can help companies to succeed in profitable implementation of green marketing principles in everyday business practices, save time for development of appropriate marketing decisions with gain in efficiency. Keywords: marketing tricks, green branding, sustainable development, eco-positioning

6

Authors: PANAYOTOVA Marinela

Summary: Natural and modified (with Fe2+, Na+ and Mg2+) zeolite-clinoptilolite, has been studied in respect of its ability to immobilize ammonium and phosphate ions from wastewater. Data are presented on the process kinetics, and the impact of the initial pollutants’ concentrations and pH of the wastewater on the uptake effectiveness. Key words: natural zeolite clinoptilollite, modified zeolite, nutrients, wastewater

7

Authors: KRACHUNOV Hristo, ALEKSANDROV Aleksandar, KINDZHAKOVA Elena

The report presents final results analysis of the completed project. The actuality of the project is justified. A classification of social communities of the target project groups is made. The survey results are summarized. The survey was with the social communities of the target project groups. The most important findings and conclusions are formulated. Key words: sustainable development, environment, survey, results, summary

7

Authors: KINDZHAKOVA Elena, KRACHUNOV Hristo, KORNAZOV Nikolay

Paper presents description of industrial zone - Devnya. The characteristics of the main enterprises in the industrial zone are described. Environmental components and impact factors are presented. The environmental condition and risks are described. Findings and conclusions are made. Keywords: analysis, environment, components, industrial zones.

8

Authors: NESTERENKO Olga

In the article the author considered the country's competitiveness, and are part of the Global Competitiveness Index. Also, given the dynamics of the index and its main components relating to Ukraine. The dynamics of GDP in Ukraine for 2003-2013 years. The above relationship of GDP and public spending on innovation for the relevant years. Analyzed the number of executed scientific and technical work for the direction in 2005-2013 years. The author of the article is given analysis. The volume of scientific and technical work in Ukraine for 2003-2013 years. The structure of the Global Innovation Index and consideration of Ukraine's place in the world for the years 2013-2014. The author also considers the concept of innovation in terms of the Law of Ukraine "On innovation activity".The author has deduced the main obstacles activation of innovative development of domestic enterprises.And the author is of the opinion that the problem of financial security investment as the main component, which ensures the development of the innovation process in enterprises, remains one of the most critical to the domestic industry. Keywords: competitiveness, the Global Competitiveness Index, innovation, industry, GDP, scientific and technical work.

9

Authors: ATANASOV Assen Nedev, ATANASOVA Pavlina Naskova, ANDREEV Dimitar Bogomilov.

The work explores the possibilities of establishing a general algorithmic basis for assessing the status of a wide range of sites from different areas of knowledge. Presumed is the fact that after the initial description of the site through indirect diagnostic signs a better classification or clustering of states through its formal mathematical procedures has been looked for in order to assess the proximity or similarity between them. The formal task of classification is restricted to grouping a set of points in the space of signs in subsets (classes, images, clusters) and the very recognition consists in the assignment of the current state to the proximal end. Keywords: indirect signs clusters recognition

9

Authors: VLKNENSKY Cenislav, STOYCHEV Pencho, CHUTURKOVA Rosalina

The present study traces the background air pollution by particulate matter (PM10) in three medium-sized urban areas of Central North Bulgaria - Svishtov, Gorna Oryahovitsa and Sevlievo. Background levels are evaluated by systematizing and extrapolation of data from automatic imission control of air quality in the three cities. Results were obtained after linear regression of the measured minimum average daily levels of PM10 in 2007 - 2010. Keywords: particulate matter (PM10), ambient air quality (AAQ)