Tourism Education Studies and Practice

39-43

Authors: Nana M. Berdzenishvili, Besarion Beridzishvili

Svaneti – is a mountainous region, falling to the west. Ushguli village is approximately 2100 meters above the sea level, the district center Mestia is at a height of 1400 meters from the sea, the Enguri, on the border of Eastern and Western Svaneti – 1200 meters, the merger Was and Inguri – 900 meters, the village Khaishi – a total of 600. Historically, the Upper Svaneti is divided into East and West, in other words on the Free and Princely. At the time, the princes of Dadeshkeliani could subdue the Western Svan communities to the river of Darla, but has not progressed further, and Darla became the border between the two Svaneti. In turn, the Dadiani princes conquered Lower Svaneti, but was not able to pass the pass the Sun, which became the boundary between the Lower and Upper Svaneti. As a result, the Eastern (Freestyle) Svaneti reached our time in a more archaic state, with a more traditional way of life and with a large number of stone buildings, which include temples and Svan towers. Here there are the most interesting objects and tourists concentrate their attention on this Svaneti.

52-57

Authors: Tamar Tamarashvili, Maiya Burdiashvili

The territory of Georgia is proud of its monuments of architecture, which delight visitors with its grandeur, antiquity and style. From the first centuries of our era, there was rooted the new religion – Christianity, which is the decisive factor in shaping the style and ritual elements and religious buildings. Christian monuments have long stood out the most complicated architectural compositions, refinement, decoration, frescoes and reliefs diversity. The history of Georgian architecture includes the different stages of development, while retaining its individualism specific era. The extant old churches and monasteries create the perfect base for the development of cultural, religious and educational tourism.

63-71

Authors: Tatjana Pivac, Ivana Blešić, Igor Stamenković, Ljubica Ivanović, Mirjana Penić

Tourism can transcend administrative borders by bringing people closer together through the understanding of different cultures, heritages, and beliefs. Therefore, it is potentially one of the most important tools for promoting peace among the peoples of the world. The relations between Serbia and Croatia are very important for the stability of Southeastern Europe. The violent breakup of Yugoslavia at the beginning of the 1990s destroyed and severed the relations between two largest Yugoslav republics, and more importantly, relations between Serbs and Croats. Tourism development can be an efficient means for promoting peace in both these countries. In recent years, the tourism development strategy of Croatia has included efforts in trying to evoke the nostalgic and other forgotten feelings that Serbian tourists have with regard to Croatian islands and beaches. The fact that the number of Serbian tourists continued to grow over the years, especially on the Croatian Adriatic, best speaks of the success of that strategy. This paper presents the result of a survey that was conducted from December 2012 to March 2014 on 850 residents from Serbia. The study is focused on determining the image that Croatia has with potential tourists from Serbia.

4-9

Authors: Nana M. Berdzenishvili

Georgia – the most hospitable of all Caucasian countries, is famous not only for its feasts, elders and excellent wine, but also world-class ski resorts. In Georgia should go primarily different interesting routes. Caucasus – Mountain wayward, their conquest will bring not only a wonderful experience, but also moral satisfaction. High mountain air clears not only the lungs but also the brain, so you can not only go skiing and snowboarding, but also to meditate, looking at severe peaks and endless sky. The most-most in Georgia are considered to be two resorts: Gudauri and Bakuriani. Ski resort Bakuriani – a famous winter resort, located 180 kilometers west of Tbilisi, at an altitude of 1800 meters in the Borjomi gorge, surrounded by mighty mountain ranges of the Caucasus. Local people call this place - "Solar Valley". Ski resort Gudauri – the youngest and most promising ski resort in the Caucasus. It is located in the Kazbegi region of Georgia, 120 km from Tbilisi, at an altitude of 2196 m Unique natural Gudauri relief, deep and stable snow cover, lack of stones on the slopes and off-piste, avalanche safety and high-occupancy. All these factors have attracted here foreign investors. Mestia – young and promising ski resort, which is located at an altitude of 1500 m above sea level, in northwest Georgia Svaneti.

16-28

Authors: Violetta S. Molchanova

The article discusses some trends in the development of e-commerce in the tourism industry. It presents the definitions of electronic commerce as such and also the electronic commerce in the tourism sector. The article gives the components of e-commerce in the tourism sector which are in interaction with each other. The author formulates the main trends of market development of the global tourism industry, including in Russia. There are marked the factors contributing to the consumer choice of online sphere while studying the technology of online sales. The article represents the major internet technologies used in the online tourism business. There is analyzed the technology of dynamic packaging. The results have shown the significant advantages over traditional tours. The use of such technology will increase the value of the tourism industry for the economy of the Russian Federation. The article describes in detail the widely used electronic technology – online booking system. There is noticed that the main share of the Russian market falls on the American services, primarily on Booking.com. Among the national services are more or less known – Ostrovok and Oktogo. The work gives the preferences of travelers in using the Internet for searching the corresponding tag. The article discusses that reorientation to the modern technology opens up the additional opportunities for travel agents to keep the business in crisis terms. On the basis of this there is given the description of the popularity of the most frequent queries of general tags on months before the crisis, and after taking into account the factor of seasonality. The article also identifies the trends in the online sphere and the main technologies used in online tourism. The author makes a conclusion that there is a trend to popularize the use of electronic means of promotion in the travel industry.