Tourism Education Studies and Practice

4-9

Authors: Nana M. Berdzenishvili

Georgia – the most hospitable of all Caucasian countries, is famous not only for its feasts, elders and excellent wine, but also world-class ski resorts. In Georgia should go primarily different interesting routes. Caucasus – Mountain wayward, their conquest will bring not only a wonderful experience, but also moral satisfaction. High mountain air clears not only the lungs but also the brain, so you can not only go skiing and snowboarding, but also to meditate, looking at severe peaks and endless sky. The most-most in Georgia are considered to be two resorts: Gudauri and Bakuriani. Ski resort Bakuriani – a famous winter resort, located 180 kilometers west of Tbilisi, at an altitude of 1800 meters in the Borjomi gorge, surrounded by mighty mountain ranges of the Caucasus. Local people call this place - "Solar Valley". Ski resort Gudauri – the youngest and most promising ski resort in the Caucasus. It is located in the Kazbegi region of Georgia, 120 km from Tbilisi, at an altitude of 2196 m Unique natural Gudauri relief, deep and stable snow cover, lack of stones on the slopes and off-piste, avalanche safety and high-occupancy. All these factors have attracted here foreign investors. Mestia – young and promising ski resort, which is located at an altitude of 1500 m above sea level, in northwest Georgia Svaneti.

16-28

Authors: Violetta S. Molchanova

The article discusses some trends in the development of e-commerce in the tourism industry. It presents the definitions of electronic commerce as such and also the electronic commerce in the tourism sector. The article gives the components of e-commerce in the tourism sector which are in interaction with each other. The author formulates the main trends of market development of the global tourism industry, including in Russia. There are marked the factors contributing to the consumer choice of online sphere while studying the technology of online sales. The article represents the major internet technologies used in the online tourism business. There is analyzed the technology of dynamic packaging. The results have shown the significant advantages over traditional tours. The use of such technology will increase the value of the tourism industry for the economy of the Russian Federation. The article describes in detail the widely used electronic technology – online booking system. There is noticed that the main share of the Russian market falls on the American services, primarily on Booking.com. Among the national services are more or less known – Ostrovok and Oktogo. The work gives the preferences of travelers in using the Internet for searching the corresponding tag. The article discusses that reorientation to the modern technology opens up the additional opportunities for travel agents to keep the business in crisis terms. On the basis of this there is given the description of the popularity of the most frequent queries of general tags on months before the crisis, and after taking into account the factor of seasonality. The article also identifies the trends in the online sphere and the main technologies used in online tourism. The author makes a conclusion that there is a trend to popularize the use of electronic means of promotion in the travel industry.