Prohominum

11

Authors: Evelyn De La Llana Pérez; Rosa Amelia Moreira Ortega; Mariella Angelina Velastegui Peñafiel; Dustin Madison Herrera Calderón

Developing marketing mix strategies for the recognition of an optician since its inception from June 2015 was the objective of this research. Despite the good quality of service that the microenterprise offers, it has not been able to obtain adequate recognition in the area of optometry. This is a field investigation, in which the inhabitants of the city of Guayaquil, place of location of the optician, were considered as the study population, with a sample of 344 people to collect information through surveys, thus managing to determine the preference of theconsumers before the service that is offered, also carried out interviews with the owner of the microenterprise and with a professional from the area. Through the analysis carried out on the results obtained, it was possible to determine the competent marketing mix strategies to achieve recognition of the service. In the course of this investigation, it was possible to detect and analyze the importance of marketing mix strategies in companies to achieve significant levels of sales and brand recognition, with the purpose of proposing pertinent improvements to microenterprises

11

Authors: Nelly Yanchapaxi Sánchez; Jorge Yánez Palacios

The objective of this research was to identify the indicators of family violence that affect the socio-affective development of children between 5 and 6 years of age. It was a quantitative field study based on a literature review. The technique used for data collection was the survey, applying a questionnaire of closed questions with response alternatives of the Lickert scale, as well as the observation script to observe the children's performance during one month of class. The results come from the application of descriptive statistics. The sample is represented by 30 children and 24 parents. As a result, it was verified that family violence is a normalized method of correction, generating insecurity and distrust in the child as a result of the violence experienced at home, which causes the child to have some alterations in their socio-affective behavior patterns in their school environment

13

Authors: Cesar Andrés Valenzuela Velasco; Edith Vanessa Bonin Campos; Lesly Johanna Benítez Pincay; Gianella Lisette Bermeo Quezada

Chemical products production and marketing companies contribute to the industrial development of the country, through research, production, marketing of chemical products and the contribution of technical solutions that satisfy the needs of their customers in terms of quality and service, with a process of continuous improvement and complying with the standards in terms of industrial hygiene and safety. In order to optimize the company's processes, the researchers set themselves the objective of Designing an Inventory Control Manual for this type of organization, required for the activity of buying and selling goods or services, and thus guarantee the constant flow of the process of production and marketing. This research was developed under the deductive approach and is empirical, as a data collection instrument a survey consisting of 10closed questions is used, and they are addressed to the company's sellers, who were 40 in total, thus forming the sample population. Having as a result that 75% of the surveyed personnel do not know an inventory manual, 88% have not observed how to keep track of orders, however, 87% surveyed recognize that the company must have an inventory control manual to improve their processes of buying and selling goods and services

13

Authors: Ambar Annabelle Verdugo Arcos; Jorge Troya Fuertes; Andrés Ecuador Loor Moreira; David Vizueta Suárez

In order to achieve all these attributions and competencies of today's university, efficient and effective action and management mechanisms are required; a flexible and humanistic model is necessary in the paradigms that govern this institution for the transcendental changes demanded by societies. To this end, social projects are considered as tools for innovation and learning, which involve experience as a fundamental part of knowledge. The objective was to analyze, based on a literature review, the performance of public universities in social investment projects. Methodologically, it corresponded to a quantitative study supported by a bibliographic review of the analytical-descriptive type with reference to the descriptors related to the topic. As results, several references related to the efficiency of universities as educational institutions were identified among the literature consulted. Other references deal with technical efficiency, allocative efficiency and economic efficiency and it is precisely in these criteria that relevant information is found on the university's perspective on social projects. Inconclusion, universities face great challenges today, among them in the development of capacities as an institution that imparts knowledge, which should be oriented towards self-management for the attainment of resources that allow the pursuit of teachingfrom the practices of knowledge itself

14

Authors: Gina Elizabeth Ordoñez-Castro

This article is the result of an investigative process by the author in order to provide a contribution to the Ecuadorian educational system, through the analysis of teaching practice in relation to the impact of chess as a pedagogical strategy for the development of learning in second-year students. initial education level of the “Bolivariana” Educational Unit. For this, the theoretical postulates on learning by Piaget, Bandura, Pavlov, Bruner and Vygotsky were considered as a foundation, as well as those that refer to the management of chess as a basis for the development of Martínez Estrada's competences. From the methodological order, the study was developed with the type of descriptive research, with an exploratory level field design; in which non-participant observation was applied as a technique and for data recording an observation script aimed at teachers of the second level of initial education of the "Bolivarian" Educational Unit. The results obtained showed that teachers use chess as a pedagogical strategy, however, dimensional aspects related to techniques, resources and didactic activities that are oriented towards student learning must be considered

15

Authors: Daniel Arturo Zea Vallejo; William Emilio Figueroa Peñafiel; Katherine Estefanía Alonzo Manzano

The development of the covid19 contingency represented for the planetary world and Ecuador, a change in traditional organizational structures, implying a transition from the mechanical physiographic era, to another of an electronic technological nature, in which the instrumental demandshave varied the forms of relationship interaction. in work teams, which disrupts the prototypical conception of leadership, demanding the search for possible epistemological redefinitions; this even in the perspective of what will be the post-pandemic scenario. For the foundation of the intellectual product, the general objective is to recognize leadership in the post-pandemic. Regarding the methodical path, a quantitative approach production is presented with a comparative descriptive reference, taking assupport the support derived from documents and research papers, based on a monographic study. For the development of the construct, the following terms are associated: pandemic leadership, pandemic organizations, business management, post-pandemic leadership. The conclusions are reached that post-pandemic leadership must be susceptible to deep redefinitions, which can be associated with the management of entities in new possible productive scenarios, admitting with this; the feasibility of concretizing thescope of persistent successes in the alternation of modalities in transformation

16

Authors: Alejandro Nicolas Lema Cachinell; Yoenia Portilla Castell; Rudy Rosalba Rodríguez Solís; Ennio Jesús Mérida Córdova

The present investigative work seeks to capture a study of the activities in the administrative area of a hairdressing salon in Guayaquil-Ecuador, for this analysis is used as a method of investigation of the situation of the hairdressing salon, also was used as data collection techniques to the interview and survey to know the perception of the external public and customers on the development of the provision of services. As an objective we can point out the implementation of an accounting system for the improvement in the administration of the hairdressing salon, with control and administrative follow-up in costs, expenses, income and inventories, to observe the frequency of accounting movements. This objective was implemented in 4 phases, which are expressed in determining the problems presented by the salon through the execution of a market analysis, 2) the specification of the tactics for administrative control, 3) relating the types of accounting systems to select the one that best suits the needs of the salonand 4) listing the modules that the system provides for the progress of the activities of the salon

19

Authors: Otoniel Jonathan Soria-Intriago; Annabelle Angelica Cajamarca Arana; Mayra Mariuxi Mieles Lavayen; Angelica Patricia Alvarado Rojas

With the present study, the components that a program must have in relation to environmental care were analyzed through the use of quantitative tools to present a pro-environmental program that benefits an Educational Community. To achieve the objective of the research, its two variables were mainly conceptualized: "environmental program" and "educational community"; Additionally, information was generated through surveys in which teachers, managers, administrators, parents, and students participated. As results of the investigation, it is known that there is a need to strengthen the environmental culture in the educational institution analyzed and that, on the otherhand, the institution has strengths related to communication and organization to achieve its objectives. Finally, the survey participants considered that carrying out a pro-environmental program is a valid way to strengthen the institutional environmentalculture. As a conclusion of the study, it was obtained that an educational community in the Canton of Durán requires actions that promote institutional communication around environmental issues, links with the surrounding community, better inclusion of environmental issues in the content of classes and promotion of values and eco-citizen practices in the interior. Therefore, proposing a program would be very useful