The Conceptual Definitions of the Diffusion of Results of Innovation Activity of Enterprises
Authors: Vankovych L. Ya.
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The article considers evolution of the conceptual definitions of the diffusion of results of innovation activity of enterprises, systematizes and allocates the principles of implementing the indicated diffusion, in particular: information security, decomposition, specification of innovation as to the specific market sectors, optimizing the costs on diffusion, priority of quality, validity of strategies and appropriateness of tactics, informative advertising, creative activity, scientific validity, consistency, integrity, cohesiveness, flexibility, hierarchy, efficiency, alternative, purposefulness, informativeness, longtermness, consciousness, accessibility, and harmonization of interests. Compliance by diffusers with the totality of the above principles of the diffusion of results of innovation activity of enterprise comprises a system of visions (conception) of market adoption of the diffusion objects.