Communication Technology Adopted in Four Industries in Northern Peninsular Malaysia
Authors: Tan Han Min, Reynaldo Gacho Segumpan, Joanna Soraya Abu Zahari
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Arguably, communication technologies serve as the backbone of organizational dynamics. This research examined the effectiveness of using certain communication technology to communicate at work, such as electronic mails, intranet, newsletter, memos, faxes, manager, voicemail, and phones in hotlines and co-workers. The study also looked into statistically significant differences in communication technology effectiveness when the respondents were grouped by age, type of industry, and job function. A total of 55 respondents working in four industries, namely, logistics, manufacturing, services, and trading in Bayan Lepas Industrial Zone, Northern Peninsular Malaysia, completed the questionnaire. The findings revealed that a mixture of communication technology was perceived to be effective in different industries, and that the respondents’ perceptions seemed to be not consistent when grouped by age, type of industry, and job function.