APJARBA is the official research journal of the College of Business Administration which is being managed by the Lyceum of the Philippines University-Batangas in the Philippines as the publisher. The primary criterion for publication in APJARBA is the significance of the contribution an article makes to the body of knowledge. The journal publishes student and faculty researches of the LPU-Batangas in the field of business education and administration like accounting, marketing, finance, economics, human resource management, social entrepreneurship, corporate responsibility and other business-related disciplines to share their scientific materials to the global community.
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