Business Excellence and Management

5-13

Authors: Andreea-Angela ȘEULEAN (VONȚEA)

The nonprofit sector and the organizations that define it are characterized by a particular approach. In this regard, NGOs’ overall activity is strongly influenced by their ability of financing it through a generous palette of fundraising methods. The current paper is centered on one of the most used ones, namely the one of cause-related marketing. In this regard, it could be assumed that it acts as a connecting element between the represented social cause and the financial support that could be obtained through financial means from a corporate entity that decides to integrate its own brand image. Moreover, given the fact that it is transaction-based, the fundraising method under discussion requires the presence of a third-party, namely the one of the consumer that decides to support the social cause represented by the nonprofit organization that involves itself in such a mutually beneficial program.

21-31

Authors: Adriana DIMA, Ruxandra DINULESCU

Lean management represents a systematic approach used for identifying and eliminating waste and non-value added activities from different industries, including the textile industry. Even if the lean manufacturing concept has shown important results in continuous process industry, the textile industry represents a good area for implementing this methodology targeting as a main objective the action of eliminating waste, thus reducing costs and therefore, increasing productivity. Being a customer oriented process, the system has the ability to eliminate a significant part of waste from the Romanian textile industry. As a result, this is an incipient study aimed to present the benefits of implementing Lean Management in the Romanian textile industry, through its improvement tools, as well as presenting a theoretical economic impact for a textile company. Also, taking into consideration that Lean Management is not yet applied in the Romanian textile field, the study will present a part of the areas which would need the Lean implementation, as well as further actions to be taken in order to improve productivity in textile industry.