European Journal of Management Issues

127-134

Authors: Benenson, O.

Purpose – To establish the features of the manifestation of the socio-economic cyclical pattern "The cycle of presidential elections" in the US stock market in modern conditions and to develop recommendations for the practical application of this pattern in investment activities. Design/Method/Approach of the research. The research was carried out by statistical processing of data on the values of the Dow Jones Industrial Average for the period from 1887 to 2020. Findings. the research has shown that the regularities in terms of the average increase of the Dow Jones index in different years of the Presidential election cycle in the modern economy are differ from the ones that existed before 1993. At present, only one year can have the practical interest - the year before the US presidential elections, when the average growth of the index is 2-4 times higher than the growth in other years of the cycle. The previously known thesis that the US stock market grows faster under the ruling Democratic Party is also confirmed in the modern economy. Nevertheless, every year the difference between market gains for different years is smoothed out. Within the “Presidential Election Cycle”, there is a consistent pattern that the Dow Jones Index grows from its minimum value in the “interim” year to the maximum value of the next, pre-election year. At the same time, in recent decades, the value of the percentage increase has a tendency to decrease, and if earlier, from 1914 to 2011 its average value was 47-48.6%, then in the period from 1993 to 2020 the percentage of growth decreased to 36.7%. Practical implications. The practical application of the research results will make it possible to improve the accuracy of forecasting the prevailing trends in the international stock markets and, accordingly, to increase the efficiency of investments. Originality/Value. This research expands knowledge about the peculiarities of manifestation and use of the cyclical pattern of the "Presidential Election Cycle", offers an updated model of its use in predicting the prevailing trend in the US stock market. The results of the study may be of interest to specialists working in the field of investment in international financial markets. Research limitations/Future Research. The research results provide a basis for conducting similar research for European and Asian financial markets, as well as identifying and researching other cyclical patterns in international financial markets in order to develop applied investment mechanisms that increase the efficiency of investment. Paper type – empirical.

143-150

Authors: Kesy, M., & Pawliszczy, D.

Purpose – to demonstrate the links between social exclusion and the higher costs of treating customers depending on this social sector, unlike other customers who are neither unemployed nor live in poverty. Design/Method/Approach of the research. In the external study, a survey method was used, supplemented with a method of observation at the study site. The authors of the publication carried out research using the qualitative method, formalized interview with medical staff. This research was done in University Hospital in Wroclaw in 2018. Findings. Any health organization must create good relations inside the organization and mostly from outside. One of them is a patient that the author calls a "customer" as every person spends money on health organization leading to the proper hospital functioning. Decision-makers within the system continuously must make choices and seek alternative ways to measure illness costs. One of the factors that harm the optimization of the health services' scale is the social exclusion phenomenon, which is significantly affecting society. Socially isolated people's problems are deprivation, as a lack of access to the necessary level of high-quality, safe, and effective medical services, and cultural competence to provide such medical services. The ex-post analysis conclusions show that relationships between the analyzed areas and the social exclusion phenomenon have a medium and even large dependency and demonstrate cause-effect relationships. Management of customers with the disfunction of medical personnel social requires using other means of communication and building relationships on facts. The communication model between medical personnel and the customer should be founded on a moderate paternalistic model, which is based on facts and documents. The result will be a reduction in service time, which will affect consultation time, financial savings, and an increase in medical personnel efficiency. Originality/Value. In the research of socially isolated people's health problems, three aspects was distinguished: health problems caused by social isolation, health problems that cause social exclusion, and health conditions that are difficult to treat due to social isolation. Paper type – empirical.

162-169

Authors: Man, F.

Purpose – to analyze the situation of age discrimination at work and to give some reflections from job ads in the case of Turkey. Design/Method/Approach of the research. This study presents a limited depiction of age discrimination occurring in Turkey by analyzing job ads. Findings. One of the most critical demographic issues for the entire world, especially for the advanced world, is aging. It is essential as it necessitates some critical regulations that have economic and social consequences. During this aging trend, job seekers over a certain age in labor markets face age discrimination. Although many countries, both developed and developing, have some legal regulations against age discrimination, it remains a crucial form of discrimination. Where we can easily see this kind of discrimination is job ads. This study examined more than fifteen hundred job ads posted by İŞKUR, state-affiliated Employment Agency of Turkey, for the cities of Marmara Region of Turkey were examined. Nearly 20% of all job ads is indicating some statement for age limit. Research limitations/Future Research. Although just the age value indicated by employers in the ads itself does not mean an absolute age discrimination rate, 20 % is a vital implication for that kind of discrimination, and also, this figure implies the need for detailed further studies. Paper type – empirical.