CKPIM Business Review

13

Authors: Dr. Ruchi Singh and Gayatri Negi

Work life balance in recent years has emerged as a new challenge in human resource management. It aims at bringing cordiality, harmony and balance in the personal and professional life of workers. Employees have diversified roles to play in the family, society and organizations they work in; they feel a lot of pressure to bring coordination among these roles. Work-life balance enables workers to pay attention to all the important aspects of their life be it personal, societal or professional. Management has realized the need of devising and implementing work life balance policies to increase productivity in qualitative and quantitative terms as well. Many organizations have started introducing innovative policies on work life balance by offering opportunities like flexible work schedules, shared job responsibilities and family events and activities sponsored by the organizations. The objective of this study is to find out the impact of work life balance on the working pattern, performance and productivity of employee and evaluate it on accordingly.

17

Authors: Prof. (Dr.) Puja Walia Mann, Mr. Manish Jha and Ms. Vanika Chugh

In this era of cut throat competition, no company can survive in the market place without knowing its product’s strengths and weaknesses. It has to fortify (Strengthen) itself against threats from the environment and exploit its strengths for increasing profits. In order to do so, the company has to conduct regular surveys to know the customer’s opinions, needs, and preferences. This helps the company to manufacture the product according to customer’s expectations. It has now become more important for the customer confidence and higher positioning of buyer perception. Thus, Surveys becomes genuine key to success. The Mobile handsets segment is dominated by 3 major player’s viz. NOKIA, SAMSUNG, SONY ERICSSON. Besides these, there are players like – MOTOROLA, LG, & HAIER etc. The expanding Indian market, the growing size of the middle class and the rise in aspirations of the youth along with opening up of the Indian economy have collectively influenced the steady growth of the mobile handsets in India. In the last 5 to 6 years, the craze for mobile handsets over the telephones has picked up and one can find today even girls crazy for a mobile not only in the Metros but in small towns and cities also. In last decade Indian mobile phone industry has witnessed a dramatic growth. Cheap mobile handsets, affordable airtime rates, low initial cost and affordable monthly rentals made it easy for anybody to go mobile. As per latest statistics India has around 140 million mobile subscribers. This Study has been done to understand the Mobile Handset changing pattern of the consumer with respect to the gender and time period, also different factors which influence the consumer to purchase a particular handset. Authors have taken the help of Chi-Square to determine the above.