Understanding Comprehension and Preference for Smart Phones amongst the Youth
Authors: Dr. Ravi D. Vaidya
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A smart phone is a device that lets you make telephone calls, but also adds in features that, in the past, you would have found only on a personal digital assistant or a computer-- ability to send and receive e-mail and edit Office documents, for example. May 2012 is an important point the internet history of India as the mobile internet usage surpassed the desktop internet usage for the first time. The Indian handset market is in transition, moving from feature phones to smart phones, and in Q2 2013, India became the world’s third largest smart phone market, with the domestic smart phone market growing by 129%. The segment is anticipated to continue its ride with a CAGR of 60% during 2011-2015, while the mobile handsets will register a CAGR of 13% in the same period. 48% of all users who access data through a smart phone are in the age group 18 – 24 years. This study makes an attempt to understand the comprehensibility of a smart phone amongst the youth. The study also focuses on the preferences for a smart phone and the preferences for the class of application software that users would want to access on a smart phone. Responses were collected through a structured questionnaire using convenience sampling. The data was subjected to statistical analysis using statistical software packages. The key benefit to be derived from this work is an enhanced understanding of the variables and factors determining preferences for smart phones amongst the youth.