The International Asian Research Journal

13-21

Authors: Zafar Ali

The core purpose of this study was to investigate practice of social media consumption among the political parties and personalities in Pakistan. Data is collected from online use of Facebook officials ID’s of different political parties and personalities at a same time. There were two categories measured using Facebook “likes” and “talking about this” options of Facebook users. The data is analyzed on the bases of online provided figures of Facebook about selected political parties and celebrities. These figures present popularity of political icon and parties in Facebook user as well in masses. These findings emphasize on significance of Facebook usage for political purpose. The results concluded that president Parvez Mushraf has more fans than President Asif Ali Zardari. It has also concluded that Pakistan Tehreek-e-Insaf has ranked on top among other political parties on Facebook.

35-44

Authors: Zafar Ali (1) Ashraf Iqbal (2) & Asrar Ahmad (3)

Cricket is the second-most widely played game in the world after football, and it is popular in the most populous nations of South Asia. The media hugely cover this event especially when Pakistan and India are playing against each other. The comparison of players and special broadcasts are made regarding this game. Similarly at large level, Media is the platform which depicts the image of our country and people at large level. In cricket matches enthusiasm is created through media and our team is appreciated and considered among best. Positive self image is presented on television and news programs are based on it. A negative self image which can distort our image is less presented or is abolished. The Study was conducted to check the comparative portrayal of Indian and Pakistani cricketers on Indian media as well as on Pakistani media. Like the positive and negative portrayal of Indian cricketers on Indian media, positive and negative portrayal of Pakistani cricketers on Pakistani media, positive and negative portrayal of Indian cricketers on Pakistani media and positive and negative portrayal of Pakistani cricketers on Indian media. After determine this, a comparative portrayal is presented. It has been seen that every media while comparing their own side with the rival country's side, always portray themselves more positively while attribute negative properties to the opponent.

59-65

Authors: 1 Zafar Ali, 2 Mirza Jan and 3 Syed Qamar Bukhari

There are various medium of communication like electronic media, print media, internet and mobile communications. Present study focuses on electronic media and its impact on society-changing value system in Pakistan. It also tries to explore different roles and objective of electronic media in changing the society. The study measures diverse aspect of media which influence the society. Pakistan is an Islamic democratic country where media has faced numeral restriction in past eras. From last decade electronic media has got freedom in Pakistan and a large number of electronic channels are established in Pakistan. At the present time media has a powerful affect on individual’s lives. Especially electronic media reshape the masses lifestyle and promote a global culture.