Business Inform

15-23

Authors: Bratchuk U. P.

The current stage of development of the global economy is characterized by the acceleration of the processes of financial globalization that qualitatively and quantitatively change not only its institutional environment, but the interconnections and interdependence of all components of the world financial system as well. The aim of the article is to disclose and substantiate the key determinants of the development of the world financial architecture (WFA), to define the dynamics of its functioning in the context of modern economic and political realities. In the process of carrying out the study, general scientific and special methods were used: analysis and synthesis, scientific abstraction, classification, structural analysis, grouping, graphic methods. The publication examines transformation processes and evaluates the current state of the world financial architecture. The main determinants of the WFA development are analyzed and allocated as follows: transformations in international monetary and credit relations; integration and globalization of stock markets; growth in the pace of international banking operations; dissemination of scientific and technological achievements; liberalization of international monetary relations and financial markets; sociocultural and demographic trends, etc. The main measures to strengthen and improve the functioning of the global financial architecture in the short and long term have been allocated, taking into account the studied factors of influence. Among the main measures to be implemented the sooner the better are allocated the following: ensuring a steady decline in inflation; control over financial stability; dealing with currency fluctuations; providing support to vulnerable strata of the population. In the long run, it is necessary to: restore the sustainability of the debt situation; strengthen the multilateral cooperation; accelerate the transition to a green economy. Thus, it is found that ensuring the sustainability and efficiency of the global financial architecture is an important task that requires immediate action. With this in mind, regulators, international financial institutions and participating countries should interact and work together to improve financial management systems, reduce economic and social inequalities, and create a financial environment conducive to sustainable economic growth. Prospects for further research in this direction are: analysis of the impact of leading international organizations on the WFA, development of a methodology for assessing the determinants of the development of the financial system and identification of possible scenarios for the development of the world financial architecture.

31-37

Authors: Pylypenko H. M., Herasymenko T. V., Lytvynenko N. I.

The article examines the global trends of international movementof capital in the form of foreign direct investments, which were characteristic of the period of development of the world economy in 2011–2022, during which the world financial and economic crisis took place and the COVID-2019 pandemic spread internationally. The directions of international expansion of transnational companies are studied in view of their participation in the formation of global value chains, which consistently connected with each other in the global space the types of economic activities for the creation and promotion of products. Based on the analysis of international statistics data, clusters of countries were singled out, which acted in different years as the largest recipients of foreign direct investments and were in the circle of economic interests of large international business. Changes in the direction of foreign direct investment flows of leading transnational corporations are shown and their influence on the geographical localization of production processes within global value chains since the end of the 20th century until now is demonstrated. Special attention is paid to the examination of the forms and directions of international movementof capital in Asian countries, which hold the global leadership in attracting foreign direct investments. In the system of factors that influence the direction of foreign capital movement in the international space, a separate group of factors related to the effect of global transactional risks is singled out. The latter change the direction of foreign direct investment in the global economy and need to be taken into account in the formation of industrial policy by the governments of national economies.

45-53

Authors: Рopelo O. V., Zhavoronok A. V., Popelo O. P.

The article examines the foreign experience of development of higher education institutions according to the principles of sustainability. The main principles of stimulation of higher education institutions for development according to the concept of sustainable development are analyzed. The major barriers, trends and ways of further development of foreign universities in the implementation of the principles of sustainable development are allocated. The article proposes an organizational mechanism for stimulating the development of higher education institutions on the principles of sustainability with an outline of the principles that underlie their sustainable development; motivating factors; constraints; issues addressed by sustainable universities and measures to encourage universities to develop according to the principles of sustainability. The prospects and advantages of the development of higher education institutions according to the principles of sustainable development are outlined: the introduction of the principles of sustainable development in the educational process; development of a comprehensive sustainable development plan, which clearly states the goals and objectives of the university for sustainable development; promoting the use of renewable energy sources; concentration on various aspects of recycling that help reduce waste generation and save resources; introduction of green construction standards based on the principles of energy efficiency and sustainability, as well as the implementation of water conservation measures through the use of the best international experience. Among the main trends in the development of foreign higher education institutions according to the principles of sustainability are: integration of the conception of sustainability into the educational process of higher education institutions; leadership development; creation of sustainable development centers; the propagation of sustainable universities; intensification of cooperation between educational institutions. Attention is focused on that that foreign universities actively involve all participants in the educational process and other stakeholders in promoting the implementation of the principles of sustainability, thereby ensuring the continuity of sustainable development of the country and its regions.

63-70

Authors: Shuba O. А., Han Rui

The global car market is one of the most competitive markets in the world, with characteristics including technological advancements, product diversity, competition, and innovation. The aim of the article is to study the experience and features of participation of car manufacturers of the People’s Republic of China (PRC) in the world car market. It is determined that the leading car manufacturers in the world market are China, the USA, Japan, India, and Germany. The leading exporters of cars, in terms of value, are Germany, Japan, the USA, South Korea, and Mexico, in terms of quantity – Japan, Germany, China, South Korea and the USA. It is specified that the contemporary automotive industry of the People’s Republic of China consists of a small number of large companies, most of which have a State-owned share, and thousands of small enterprises that produce auto components and spare parts for local companies. The competitive advantage of Chinese cars, which increases their exports, remains their cost. The results of the carried out trend analysis indicate that the growth of exports of cars produced in China will continue in the coming years. It is examined how the PRC government stimulated car manufacturers to achieve leadership in the production of electric vehicles. That is, electric bus lines were laid in several cities of the country and electric vehicles were purchased, all of them made in China. It was the introduction of electric public transport and taxi fleets that helped Chinese car manufacturers subsequently become leaders in the global electric transport market. In the field of production of environmentally friendly cars, the leader is BYD company, being the largest manufacturer of electric vehicles in the world. The following features of the participation of automobile companies of the People’s Republic of China in the world car market are specified: export of a wide range of cars (from the least expensive to premium), the quantitative output of which is larger than in any country in the world; the People’s Republic of China not only develops its own production, but also expands its presence in the global automotive industry, using acquisitions, joint ventures and strategic partnerships; China is one of the largest markets for potential car consumers in the world, from which global car manufacturers are being gradually squeezed out, who cannot compete with locally produced cars in terms of price and range; it is projected that the average annual growth rate in the automotive industry of the People’s Republic of China in the coming years will reach 4.0%. It is concluded that China’s car manufacturers are active participants in the global car market and leaders in the export of new cars, including electric vehicles, the quality and safety of which have significantly improved in recent years.

76-85

Authors: Bоhuslаvskа S. І.

The aim of the article is to identify the opportunities and risks of using instruments of public-private partnership (PPP) for the post-war recovery of Ukraine’s economy, which, given the scale of damage and destruction of enterprises and infrastructure, will require significant investments, human resources, and time. Public-private partnership as a process of interaction between the State and the private sector in order to implement certain projects or programs aimed at developing the economy, infrastructure, science, education, health care and other areas has significant potential for ensuring the post-war recovery. The article identifies the main aspects that determine the importance of PPP for the post-war development of the Ukrainian economy, as well as develops the terminological apparatus of public-private partnership and highlights its key elements as an economic category. The advantages of PPP compared to other instruments of economic recovery after the war, especially in the context of promoting a resilient and rapid recovery, include: speed and efficiency; the possibility of attracting private capital; innovativeness; resource management efficiency; stimulation of competition; international support; potential for market expansion; development of local partnerships; significant social impact, and others. A review of the results of the implementation of public-private partnership projects in various sectors of the economy is carried out. The main challenges and obstacles to the development of public-private partnership are outlined. Among the latter, the most significant are: a high level of corruption and a low level of trust of public institutions in the State bodies; insufficient legal regulation and insufficient level of training employees for effective project management. Particular attention is paid to the risks of the PPP implementation in Ukraine and measures that will allow timely identification and overcoming such risks. It is substantiated that the urgent task for the effective implementation of public-private partnership is to create a favorable environment, providing a key factor in attracting investment, promoting economic growth and improving the life of the population. Prospect for further research in this direction is the development of practical recommendations for improving the instrumentarium for evaluating public-private partnership projects in Ukraine.

95-101

Authors: Blahun I. S., Gryniv V. M., Ivasyshyn M. O.

Modern conditions are characterized by intense competition, deep globalization of the world economy and rapid technological progress. In this context, the effective mobilization and use of the economic potential of region becomes a strategic goal to achieve sustainable development and strengthen competitiveness. Stimulating the effective use of the economic potential of region requires an integrated approach, systemic thinking, active participation of government bodies, enterprises and the public. The aim of the study was to determine the directions of stimulating the effective use of the economic potential of region. In the course of the study, an analysis of methods for assessing the economic potential of territories has been carried out and a methodical approach to assessing the economic potential of region has been proposed, which consists in carrying out a comprehensive assessment of the economic potential of the region, taking into account the proposed synergistic combination of economic, human, infrastructural, research, and quality of life potentials. The formed system of indicators of concentration of economic potential and the level of its use in the form of a ratio of the beneficial effect of region to the potential of region will allow to form an analytical basis for the formation of measures to increase the level of economic potential and the efficiency of its use in the regions of Ukraine. According to the results of the carried out study, it is defined that each region has its own potential, the use of which, under certain conditions, can become an additional source of growth of the State’s economy. Ensuring the competitiveness of the national economy requires the creation of conditions for the effective use of the potential of each region. The creation of such conditions requires constant monitoring with a quantitative assessment of the level of concentration of the region’s potential and the effectiveness of its use.

112-117

Authors: Pavlova H. Y., Аtamas O. Р., Marykhnich Y. V.

The article allocates the previously unresolved parts of the general problem regarding the development of the investment attractiveness of enterprises in the context of its economic security and finds that in connection with the implementation of the goals of sustainable development, which requires additional costs, the the entrepreneur’s profit decreases, which contradicts his interests. The aim of the article is to establish regularities of development of investment attractiveness of enterprises in the context of its economic security. In this study, the authors proceeded from the assumption that the nature of investment processes is consistent with the goals of sustainable development. The main obstacle to studying the issue of investment attractiveness in the context of economic security is that it is impossible to consider only economic factors without also taking into account ecological and social factors that affect development. It is found that «economic security» is a relatively new category of economics which entered scientific circulation only in the first half of the 20th century and which influence at the national level came to consideration in the 1970s. Despite this, even at the beginning of the new millennium, «economic security» failed to become an independent discipline. It is substantiated that the investment value of a corporation can be considered in combination with its financial capacity, development potential, economic and information security, etc., as well as a complex of various factors, the list and weight of which may change along with the investor’s goals. Convincing investors is crucial for the survival and growth of an enterprise, as a stable, investment-oriented business will have a higher degree of success. As a result, it will have a longer period of economic stability, encouraging investors to make a positive decision on long-term investments.

125-131

Authors: Tuchak T. V., Bratunets Y. Y.

The article is aimed at a thorough analysis and study of the impact of electronic services on the development of information, reference and consulting work of the State Tax Service of Ukraine (STS). As part of the study, a detailed assessment of the functioning of the main electronic services providing information, reference and consulting services was carried out. In particular, such platforms as PIR (public information resource), communication tax platform, taxpayer’s electronic cabinet and register of individual tax consultations were analyzed. In the course of the analysis, it was found that over the past five years there has been a significant increase in the activity of visits to electronic services, which indicates that taxpayers are moving to the use of electronic means of obtaining information, reference and consulting services. One of the factors contributing to this transition is the convenience and speed of access to the necessary information. Additionally, there is an increase in the quality of service, a reduction in costs, as well as an increase in transparency and trust through the use of electronic services. On the basis of the carried out analysis, the key reasons for the positive impact of electronic services on the development of information, reference and consulting work of the State Tax Service of Ukraine have been allocated. In addition to these advantages, electronic services help to increase the efficiency of data exchange between taxpayers and the tax authority. The conclusions emphasize the importance of further development of electronic services in the field of taxation and indicate the potential for improving and expanding the functionality of existing platforms. Further research should be aimed at identifying new opportunities and optimizing electronic services to meet taxpayers’ needs for access to information and advice as efficiently as possible.

141-149

Authors: Kotsyuba O. S.

The article is devoted to the problems of measuring economic risk on the basis of fuzzy sets. An analysis and further development of the methodical apparatus for quantitative assessment of the degree of economic risk is carried out within the framework of the interpretation of the degree of risk as the degree of possibility of discrepancy between the value of the criterion indicator and its normative level. As a direct subject of consideration, the case is taken when there is a simultaneous fuzziness of assessments of the criterion and the normative. The principal emphasis in the study is made on the computational aspect (computational versions) of the analyzed methods for assessing the degree of economic risk. Initially, one of the existing methods for measuring economic risk is considered, the scope of which is the situation when fuzzy assessments of the criterion economic indicator and its normative imply a horizontal, i.e. by levels of affiliation (alpha-levels) way of presentation. Based on the results of the analysis of expressions that define this method, its modification is proposed, which is based on the alpha-level weighing of its basic structural components. Comprehensive attention in the study is paid to the method of assessing the degree of risk for a fuzzy assessment of a criterion economic indicator in relation to a fuzzy assessment of the normative, which is based on a probabilistic analogy. Within this framework, the formulas that form the computing apparatus of this methodical approach are systematized and supplemented. Among other things, the generalized computational formulas of the commented method have been supplemented. For the conditional situation, on the basis of a series of simulation computations, a comparative analysis of the studied alternative methods of measuring economic risk is carried out. The accomplished analysis made it possible to identify certain regularities of the mutual distribution of values of the degree of risk, obtained when they are applied simultaneously.

162-174

Authors: Malуarets L. M., Voronin A. V., Lebedeva I. L., Lebediev S. S.

At the present stage of economic development, the leading role in ensuring the competitiveness of both an singular enterprise and the country as a whole, as well as in creating conditions for the transition to sustainable development, is played by the successful implementation of the latest scientific developments in production processes, comprehensive support for the strategy of innovative development. The development and implementation of innovations is a complex dynamic process that requires the use of special research methods. Such a method is system dynamics, which makes it possible to take into account the nonlinearity of the impact of innovation on the state of the economy. The paper considers the methodology for building a model for managing innovation processes, taking into account the self-organization of the logistic type. The main danger that can accompany the evolution of innovation processes is the emergence of unacceptable dynamic modes, so one of the tasks of the study was to determine the conditions capable of ensuring the stability of equilibrium states of a complex dynamic system according to the proposed models. The object of research is a complex dynamic system, between the elements of which there is both positive and negative feedback. To build a model of the dynamics of innovation processes, the mathematical apparatus of the theory of differential equations was applied, which made it possible to consider the development of the innovation process in continuous time. With the help of the instrumentarium of nonlinear dynamics, a study of the stability of diffusion of innovations depending on the parameters of the control influence was carried out. The conditions for the transition of the system to a critical state, which may be accompanied by the occurrence of bifurcations and chaos, have been determined. Particular attention was paid to determining the structural stability of the regulated innovation process in the case when both equilibrium positions are close in terms of parameter values. It is expedient to apply the proposed model to solve the problem of innovation management both at the State level and at the level of an individual industry or an individual enterprise. The obtained theoretical conclusions were confirmed through the use of simulation modeling.

184-190

Authors: Shapoval O. V.

The aim of the article is to study, identify and analyze the problems that arise in the context of transformation processes in higher education in Ukraine, also identifying the areas of research that remain understudied. The article provides a comprehensive overview of the challenges faced by higher education institutions (HEIs) of Ukraine during the transformation, and their comparison with similar processes in foreign HEIs. To achieve the set aim, the method of thematic analysis was used. This method is usable for systematic identification, classification and analysis of the main problems that arise in Ukrainian HEIs, taking into account the existing research of Ukrainian scholars. In addition, a secondary study was undertaken to collect additional data for further classification and categorization. The article provides information on the main challenges that arise in HEIs of Ukraine within the framework of their transformation processes, and compares them with similar phenomena in foreign HEIs. This creates a basic framework for understanding the main aspects that need attention in the context of the transformation of higher education in Ukraine. In addition, the article highlights specific challenges that have a limited amount of research in the scientific literature of Ukraine, which paves the way for further research in this direction. These results are of practical importance for further research on the challenges associated with transformation processes in Ukrainian HEIs, as well as for filling gaps in scientific research. This involves moving on to the practical aspects of addressing these challenges and developing effective solutions. Potential areas for further research may include the creation of a comprehensive, holistic approach to the management of transformation processes or a separate consideration of each challenge, taking into account the unique context of higher education institutions in Ukraine.

197-202

Authors: Prikhodko I. P., Dmytrenko T. V., Husiev I. I.

The article allocates the previously unresolved issues regarding the role of internal control as an important factor influencing effective managerial decision-making in the industry. The functioning of new organizational and legal forms of management on the basis of private property necessitates strengthening control over the activities of enterprises both on the part of the State and on the part of owners and labor collectives. Traditional forms and methods of control over the activities of enterprises, formed in the conditions of administrative methods of management of the country’s economy, under current conditions require further improvement in order to harmonize the system of control at the both macro and micro levels. The article elaborates and scientifically substantiates new theoretical foundations and proposals for improving the system of internal control in the management of agricultural enterprises in the conditions of the market economy of Ukraine. The study is aimed at developing effective methods, procedures and instruments that contribute to ensuring the optimal organization of economic activity, increasing the level of control, meeting legislative requirements and stimulating the socioeconomic development of enterprises. It is substantiated that internal control in the management of agricultural enterprises is an integral part of the successful functioning and development of these enterprises. To achieve significant production volumes and optimize costs, it is necessary to have an effective management mechanism and economic mechanism, as well as an improved internal control system.

210-216

Authors: Panova I. O., Sidorov M. V., Puzanov A. Y.

The aim of the article is to study the essence and role of business tourism in the modern world. Business tourism is defined as a special type of tourism aimed at attending business events, scientific conferences, exhibitions and other events that involve active professional activity and exchange of information within the framework of international cooperation. The article determines that the essence of business tourism lies in its ability to unite professionals from different industries and countries, creating conditions for the exchange of innovative ideas, advanced technologies and increasing the level of knowledge. This type of tourism is an important tool for economic development and contributes to the creation of a favorable environment for the exchange of knowledge and experience between various sectors of business and the scientific and pedagogical sphere. Attention is also focused on the relevance of organizing international tourism events in the current conditions of globalization and international cooperation. It is highlighted that business tourism can play an important role in the country’s economy, promoting the exchange of information and cooperation between various subjects of the world market. The study of these aspects is extremely important for the further development of the country’s innovative potential, especially in the context of growing globalization and internationalization of the economy. It is noted that the study of the essence and role of business tourism in the modern world is an important task that reflects important aspects of economic, sociocultural and international development. It is substantiated that business tourism is important not only for the participants of this process, but also for the economy of the State as a whole. It contributes to an increase in tourist revenues, creates new opportunities for the development of infrastructure, hotel business, restaurant industry and other related sectors. In addition, business tourism can become a source of jobs and contribute to improving the standard of living of the local population. It is found that further study of these issues can make a significant contribution to understanding the impact of business tourism on modern global dynamics and determine strategies for further development of this type of tourism to achieve sustainable growth and development.

227-232

Authors: Klymova S. O., Yatsyna V. V.

The aim of the article is to study both the classical and Chandler’s conceptions regarding the cost theory in the long run and determine their differences. Proceeding from the current realities of increasing the role of new technologies and their impact on the competitiveness of enterprises, the article proves the need to introduce a new type of costs – «one-time» costs. The innovative essence of these costs is disclosed, which makes it possible to consider one-time costs as those that correspond to the intensive direction of expansion of production, as well as to separate them from conditionally fixed and variable costs. The possibility of the impact of one-time costs (as costs associated with the acquisition or development of new technologies) on the scale effect is also considered. It is proved that it is the distribution of one-time costs on the volume of production that allows the enterprise to achieve a positive scale effect much faster and minimize its costs. It is shown that the synergistic effect is an important component in strategic management and business development, but it can also be negative in the case when the interaction of factors leads to a negative impact or increases undesirable consequences. The article notes the reason for the absence of a negative scale effect in the Chandler’s conception, which explains the desire of many enterprises to merge. This desire is also explained by the existence of fixed and variable costs in the long run in Chandler’s conception, in contrast to the classical theory, where there are only variable costs in the long run. The possibility of further determining and applying the optimal structure and rate of change of one-time and conditionally fixed costs per unit of production in order to improve the efficiency of production and competitiveness of enterprises is considered.

240-246

Authors: Lytovka V. A., Prushkivska E. V., Pylypenko H. M.

The aim of the article is to study the features of the corporate culture of metallurgical enterprises of Ukraine in the context of innovative development. As a result of the study of four types of corporate culture – adhocracy, clan, market, and hierarchical – according to the CVF model of K. Cameron and R. Quinn, it was determined that adhocratic culture is most conducive to innovations, since it involves flexibility and is focused on the external environment. In turn, market culture emphasizes control and stability, which is a constraint on innovation. The authors propose a modified method for diagnosing corporate culture, which is based on the CVF model and provides for a system of 5-point scale for evaluating questionnaire questions by respondents. Using Microsoft Excel and SPSS Statistics V21.0 software, the authors analyzed the parameters of the corporate culture of metallurgical enterprises. As a result of the diagnostics, it was found that PJSC «INTERPIPE» and PJSC «Tsentralnyi Hirnycho-Zbahachuvalnyi Kombinat» are characterized by a clan corporate culture, which needs to be strengthened to the desired indicator. For PJSC «ZAPORIZHSTAL», PJSC «YUZHKOKS», PJSC «KAMET-STAL» it is expedient to change the type of corporate culture from market to clan. It is proposed that the strategic vision of the development of metallurgical enterprises should be changed in the direction of innovative development, digitalization, smartization of production, the use of energy-saving technologies, the Internet of Things, etc. It is also necessary to use training activities and seminars to develop the creative potential of staff and intensify their participation in the development of green innovations. Taking into account the European integration course of Ukraine, it is expedient to change the principles of doing business related to the European Green Deal. The proposed recommendations can be used to improve the mission, strategic vision, corporate culture and its values for metallurgical enterprises. Prospect for further research in this direction is to determine the interdependence between the type of corporate culture (clan, innovative, market, hierarchical) for metallurgical enterprises and the processes of greening and digitalization at enterprises.

253-258

Authors: Kryvoruchko M. Y.

The article is devoted to the study of the essence of the concept of «public interest» in the context of the ethical component of the work of accountants and auditors. In the process of preparing the article, such general scientific methods as generalization, analysis, synthesis, tabular, and monographic methods were used. According to the results of the study, it is found that the central place in the professional ethics of an accountant and auditor is occupied by the concept of «public interest». The International Federation of Accountants formulates the purpose of its activities as service to the public interest, which is defined as net benefit and procedural rigor in the public interest (in the broad sense) in relation to actions, decisions, and policies. It is defined that public interest is a multidimensional and multi-level concept that covers a wide range of stakeholders (this is the manifestation of the «publicity» of interest), also the values, aspirations, and expectations of stakeholders to increase the level of economic certainty, preserve the economic resources of owners, increase the level of efficiency of corporate governance in the public sphere, and preserve natural resources. The article focuses on the consideration that the issue of determining the essence of public interest remains insufficiently studied. The Law of Ukraine «On Accounting and Financial Reporting in Ukraine» does not define the concept of «public interest», but there is a distinction between the categories of enterprises that are of public interest. Such enterprises are subject to increased requirements for disclosure of reporting and proving its reliability. Contemporary studies of the results of activities of public interest enterprises allow us to assert that there are problems with the efficiency of the use of resources, compliance with legislation in the field of accounting and reporting. These problems are of particular relevance in the light of the fact that enterprises of public interest constitute the core of the economic development of the national economy. The directions of further scientific research are outlined, i. e. the analysis of the reflection of public interest in the reporting of the relevant category of enterprises in various sectors of economic activity, organizational and legal forms and different forms of ownership.

265-269

Authors: Maistrenko A. S., Nazarova K. O., Lusta A. A.

Anti-corruption audit is an important tool in the current conditions, especially for companies operating in the context of European integration. The mission of anti-corruption audit in this context is to ensure compliance with transparency, ethics and rules of business conduct in conditions where corruption can cause negative consequences both for the company itself and for society as a whole. Anti-corruption audit is becoming a necessary element of the strategy for companies. It contributes to the creation of an honest and open business environment, which has a positive impact on the company’s relations with international partners. It also helps to make the business more competitive, maintain the trust of partners, investors and consumers, promotes socioeconomic development both at the company level and at the national level. The implementation of anti-corruption practices and measures has a direct impact on the investment climate, the competitiveness of enterprises, public trust, and the overall level of economic development. Achieving optimal results requires a system approach and active support from the company’s management or government. It is important to develop a clear anti-corruption policy, conduct education and training for staff, create a system of control and monitoring, and publicly disclose information about anti-corruption measures. This will help create a sustainable and ethical business environment, contribute to further development and integration into the European economy, foster the socioeconomic development of our country. Prospects for further research in this direction are: analysis of the efficiency of anti-corruption measures; research on how anti-corruption audit interacts with other aspects of European integration, such as reforms in the judiciary, human rights and legal reform; study of public attitudes towards anti-corruption measures and their impact on public opinion.

276-285

Authors: Riabushka L. B., Pihul N. G., Batanin V. D.

The purpose of the study is to systematize methodical approaches to managing the liquidity of banks during the period of extreme volatility in the conditions of war, measures of the National Bank of Ukraine in the field of supervision and regulation of the liquidity of individual banks. The stability of the banking system, its liquidity, and the ability to perform basic functions are of utmost importance under martial law. Correct resolution of issues related to the regulation of banks’ liquidity for the formation of sustainable sources of funding is the basis for expanding lending, which is especially important in the context of significant destruction of the State-owned property, property of enterprises and the population. In the current wartime conditions, Ukrainian banks must maintain adequate liquidity, remain solvent, while lending to customers. The implementation of supervision and regulation in the field of ensuring the bank liquidity is complicated by the matter that the traditional factors influencing it were supplemented by specific factors of war, which caused a sharp drop in economic activity and GDP, withdrawal of funds from accounts, panic about the national currency exchange rate, a significant decrease in demand for financial services, interruptions in the operation of payment systems during blackouts, changes in financial monitoring resulting in a significant expansion of sanctions lists and termination of servicing residents of the aggressor country. Therefore, Ukrainian banks need to use anti-crisis liquidity management instruments (taking into account the regulatory field), which are adaptive in nature and take into account the totality of external factors influencing a viable banking business model under martial law. Further research on the factors influencing the bank’s liquidity, systematization of elements of the process of supervision and regulation of the bank’s liquidity, methods and relevant instrumentarium under martial law remain extremely important.

292-302

Authors: Kononenko O. V., Fartushnyi I. D., Mazurenko M. S.

The sustainability of a financial institution both in Ukraine and in the world in the context of rapid development of technologies requires a significant rethinking and transformation of management approaches. In accordance with this, it is necessary to improve the instruments for researching and forecasting the associated processes. It makes sense to consider inter-sectoral approaches that are used in the paradigm of neo-institutional economics, taking into account the main trends in the knowledge economy of our time. It is necessary to draw attention to the matter that the current state of the economy of any country requires solving a number of topical issues related to attracting domestic and foreign investment, minimizing the outflow of domestic capital abroad, increasing the level of material production and achieving stable economic development. Such a decision is impossible without a financially sustainable banking sector. The financial condition of each individual bank and its ability to withstand negative factors lead to the successful functioning of the banking system as a whole. It should be noted that the dynamics of institutional sustainability of a banking institution is influenced by other types of sustainability. Taking into account the analyzed array of information, we can operate with the concept of «financial depository institution» in relation to banks and consider their sustainability as institutional sustainability, and its reflection in the media field as «virtualized institutional sustainability of the bank». This requires a comprehensive assessment in all areas related to the work of the bank as an independent institution in the system of institutional relations. Such an approach does not require significant costs for understanding the resilience and forecasting of crises and is called the analysis of the «virtualized institutional sustainability of the bank», which is particularized on the example of the bank JSC «Universal Bank» using the method of Media Research.

315-320

Authors: Tkachyk F. P., Dmytriv V. I.

Modern aspects of the reconstruction and development of local self-government bodies in Ukraine require a thorough analysis of risk factors and threats in order to develop effective methods to counteract them. In this perspective, the use of SWOT analysis will help identify strengths and prospects for the effective functioning of territorial communities, taking into account the key determinants of fiscal policy and fiscal federalism. The main aim of the article is to study the trends in the reconstruction and development of the economy of local self-government bodies using the method of SWOT analysis of the determinants of fiscal policy and fiscal federalism. The article examines the effectiveness of the application of strategic SWOT analysis of the functioning of local self-government bodies on the basis of key parameters of fiscal policy and fiscal federalism. It is argued that on the basis of the SWOT analysis and approximation of the original approaches of fiscal federalism, the territorial community in the strategic perspective of managerial decision-making will achieve a synergistic effect in terms of financing priority budget expenditures. The effects are systematized and the priorities of stabilization and development of socioeconomic processes in territorial communities are outlined due to: changes in the redistribution of shares of the personal income tax in the budgets of all levels; expanding the powers of local self-government bodies in the field of administration of local taxes and fees, in particular, the tax on real estate other than land; intensification of actions in the direction of application of investment and (or) innovative tax credit for promising business entities of the national and international level for the implementation of measures to restore and modernize the infrastructure of the territorial community; full-fledged implementation of the State and public control and monitoring of the efficiency of budget expenditures, etc.

329-333

Authors: Yavorskyi R. T., Shyshkovskyi S. V.

In the context of permanent changes, the development of flexible management methodologies becomes an urgent necessity. The main factors influencing the effectiveness of modern management are the following: validity and flexible variability of managerial decisions, availability of a vision of the ways of development of the organization, high efficiency of organizational processes, competence and agility of employees. The article considers the essence of the concepts of «flexibility of the system» with the further extension of these definitions to «flexibility of the system of organization and management of the economic system». Flexibility is proposed to be understood as the ability of a system, which is subject to random influences of internal and external factors, to change its state or trajectory of movement (development) within the limits that are due to the critical values of the main parameters, after which irreversible changes in the integrity of the system occur. The definition of the concept of «dexterous worker» as a competent specialist, who has all the properties of dexterity developed at a high level (ingenuity, liveliness, energy, interest, intelligence, dexterity) is presented. The features of the formation of flexible teams are considered, taking into account the typology of employees. In a flexible team, employees have the right to express and defend their own point of view in a controversial situation, but not to block each other. In a flexible team, a change in personal assessment of the situation drives, not disappoints. This is the «secret» of the effective work of a flexible team. An important component in building a flexible team is mentoring. The starting point of mentoring is managerial self-awareness as an awareness of one’s own strengths, weaknesses and personality traits. Mentoring refers to management methods aimed at the development of an individual by sharing a vision of a problem and choosing effective tools for solving it based on personal experience or best practice of other managers.

340-346

Authors: Ishcheykin T. E., Pavliy O. V.

The aim of the article is to develop methodical and practical principles for the formation of a mechanism for managing strategic changes at a domestic enterprise in modern economic conditions. The article analyzes the factors that give rise to strategic changes in the enterprise. The types of strategic changes and their impact on the strategic management of enterprise have been allocated. The stages of the process of management of strategic changes of enterprise are considered. The author’s own approach to the formation of a mechanism for managing strategic changes in enterprise has been proposed. Four levels at which this mechanism is formed have been allocated: general, process, functional, and instrumental. The main elements of each level are differentiated. It is emphasized that at the general level it is important to determine the driving element, input, object of control and the desired result (output). The constant influence of the external environment on the process of managing strategic changes of enterprise is emphasized and it is noted that external changes do not require management and do not depend on the enterprise itself, and therefore the latter can only adapt to them. Internal strategic changes are manageable, although they often depend on the external environment. The functional level provides for the allocation of components of the process of managing strategic changes of the enterprise, and the process level – specific stages of the change management process, which depend on the complexity of the changes carried out and the characteristics of the enterprise itself. The instrumental level involves the selection of a set of tools and methods for managing strategic changes. The relationship between all levels of the mechanism for managing strategic changes of enterprise is emphasized and a set of indicators is defined, with the help of which it is possible to analyze the effectiveness and efficiency of the presented mechanism. It is concluded that the mechanism for managing strategic changes for each company can have an individual composition of elements and components, although there is a classic minimum set, for want of which the process of change management cannot be carried out.

353-358

Authors: Zalutska K. Y., Hnat I. A.

An important condition for the effective strategic development of an enterprise is a well-formed and properly implemented strategic management system. Moreover, the main condition for the effectiveness of the existing system should be not only the ability to achieve as fully as possible the goals of enterprise development, but also timely identified opportunities for building up sustainable competitive advantages. Since the basis of sustainable competitive advantages are the existing and/or potential capabilities of enterprise, it is proposed to select the components of its strategic potential as the basic elements of the system of strategic management of enterprise competitiveness. Concretizing the components of the strategic potential of enterprise as components of the system of strategic management of its competitiveness requires a closer definition of the essence and content of this concept. Accordingly, the aim of the article is to define as close as possible the essence and content of the concept of «strategic potential of enterprise» as a necessary condition for its rational division into components – the basis for the formation of a system of strategic management of enterprise competitiveness. To achieve this aim, the study of the existing interpretations of the concept of «strategic potential», presented by various scholars, was carried out using the methods of analysis, synthesis and abstraction; allocation of common features and allocation of directions of interpretation of the concept of «strategic potential» – using the methods of comparison, grouping, component analysis; closer definition of the concept of «strategic potential» – using the structural-system method. A critical analysis of the existing interpretations of the concept of «strategic potential» in the scientific literature contributed to the allocation of directions of their typologization, taking into account the main characteristic features of these interpretations. The characteristic features of the studied concepts are outlined in accordance with the parameters that determine the long-term competitive advantages of enterprise. The obtained results allowed to closer definition of the content of the concept of «strategic potential» and to allocate types of strategic potential of enterprise, which are justified to use as the basis of the system of strategic management of the enterprise competitiveness.

366-374

Authors: Reshetnyak O. I., Danko N. I., Yurchenko O. K.

Recently, the relevance of risk management of IT projects has increased significantly, which is associated with their rapid development and a high level of uncertainty in the external environment. The purpose of the study is to determine the features of risk management of IT projects on the basis of modern theory and practice of project management. The paper analyzes the essence of the concept of «IT project», as well as identifies its features, including: non-standard life cycle; mobility and ambiguity of some areas in the IT field; high level of uniqueness of the project; dependence on other IT projects and technologies; low level of project expertise due to the uniqueness of the technologies on which the project is based; high level of project complexity and uncertainty. The essence of the concept of «IT project risk» is also defined, the main types of risks are characterized. The features of using the PMBoK (Project Management Body of Knowledge) methodology in project risk management are analyzed. A characterization of the stages of risk management in IT projects based on the PMBoK approach is provided, including: risk planning; risk identification; qualitative and quantitative risk assessment; planning a risk response strategy; monitoring and control of risks. It is determined that risk management of IT projects using the PMBoK approach has significant shortcomings if used in conditions of a high level of uncertainty and novelty of the project. The article also provides a characterization of flexible risk management of an IT project based on the Agile methodology, which in turn is based on an iterative approach, continuous risk assessment and the development of measures for their adaptation. A comparative characterization of the approaches of PMBoK and Agile to risk management of IT projects is provided: their strengths, weaknesses, and areas of application are identified. It is noted that the choice between PMBoK and Agile approaches should be based on the specific needs of the project and the organizational context. PMBoK will be appropriate for large, long-term projects, as well as in situations where predictability, adherence to the plan are crucial, while Agile is best suited for innovative projects that are implemented in an uncertain or dynamic environment and require flexibility, quick adaptation, and customer focus. A significant number of project managers in the IT field prefer a hybrid approach that combines the strengths of both methodologies.

382-388

Authors: Prokhorova V. V., Slastianykova K. I

Risk management is an important process for the success of an IT project. Risk management provides significant benefits for companies, projects, and stakeholders associated with project implementation. This cannot be achieved without introducing risk management at every level of the business. Risk management becomes a management instrument that is essential for the project manager to increase the chances of success and solve problems before risk becomes a major problem that can threaten project goals. IT projects are characterized by a high level of risk and can have different approaches to risk management. IT projects (in the terms of software) have risks and uncertainties. Risks can be mitigated, managed, and maintained in accordance with planning and assessment. Common risks can be: user requirements, project complexity, planning and control, team, organizational environment, technology, and financial risk. The presence of risk management and risk manager influences the success of the project, risk management (especially risk analysis and monitoring and control of risk response) that is related to the subjective effectiveness of IT projects. There is a link between risk management and the success and subjective effectiveness of IT projects. A project is considered successful if its result is appropriate or better than determined during planning. Risk management can lead a project to success and achieve its subjective effectiveness only if the risks and ways to control them in the project were identified before it started. Conversely, proper risk management does not affect costs, schedules, and cost overruns, as these are three interrelated and defined positions in project planning.

397-403

Authors: Hovsieiev D. D.

The aim of the article is to study and generalize the theoretical provisions on the social responsibility of enterprises in the context of dynamism and uncertainty of the environment. When analyzing and summarizing the scientific works of many scholars, it was determined that the social responsibility of the enterprise is aimed at creating a positive impact on the socioeconomic environment of the enterprise and can lead to various positive results, including financial success, improving reputation and creating a favorable image in the market. As a result of the study, approaches to the formation of the concept of corporate social responsibility, which can coexist and complement each other, are analyzed. The main characteristics of social responsibility are defined, including: the social nature of responsibility; dependence on the social qualities of the individual and social norms and values, their integration into the social system. The features of legal and non-legal social responsibility of enterprises are characterized and their components are defined. The main types of companies that determine trends in the sphere of social influence have been allocated, and it has been substantiated that «social innovators» can act as catalysts for further development of the sphere of social responsibility, since such enterprises set themselves the task not only to comply with the standards of social responsibility, but also to be active leaders in the development of innovative approaches and solutions to solve social problems. The article also analyzes the features of the world’s largest initiative in the field of corporate social responsibility – the UN Global Compact, which is designed to promote the creation of more sustainable and ethical corporations that not only generate profit, but also benefit society and the environment. It is substantiated that social responsibility can be a competitive advantage, strengthening the reputation of enterprise and stimulating innovative solutions. Prospects for further research lie in the field of studying the features of introduction and implementation of the strategy of corporate social responsibility of enterprise.

412-419

Authors: Vovk V. A., Havrylchenko O. V., Cherkaskyy O. Y.

The aim of the article is to form a system of marketing management of intellectual resources of enterprise on the basis of the use of the conception of intra-organizational marketing. The marketing approach to the management of intellectual resources of enterprise is substantiated, which involves taking into account the interests of the management of the enterprise, the carrier of intellectual potential itself, as well as direct consumers of products. The intellectual resources of the enterprise are considered as an aggregate of individual intellectual potentials of the employees of the enterprise, capable of causing a synergistic effect of increasing the competitiveness of the organization in the process of its transformation into intellectual capital. The main directions of formation of the system of marketing management of intellectual resources of enterprise on the basis of the use of the conception of intra-organizational marketing are proposed: collection of information on the existing intellectual potential; determination of the feasibility of attracting additional intellectual resources; directing the most qualified specialists to solve problems in the priority areas of the enterprise; conducting a mandatory assessment of the internal and external feasibility of investing in the development of intellectual resources; organization of training processes for the company’s employees in order to develop and improve previously acquired knowledge; creation of conditions for the fullest disclosure of individual intellectual potentials of employees of enterprises. The role of the intra-organizational marketing in the management of intellectual resources of enterprise has been identified as a method that allows to coordinate the needs of external consumers with the needs of the internal consumer, that is, the company’s employees, providing in the process of formation of intellectual capital additional competitive advantages of enterprise due to mutual loyalty of economic entities. The allocated marketing instruments for managing the intellectual resources of the enterprise create conditions for the reproduction of the intellectual potential of the company’s employees, and also directly affect the process of its transformation into intellectual capital.

427-432

Authors: Kuchechuk L. V., Moiseyenko V. Y.

Due to the rapid development of technology and the availability of the Internet, many companies, including Booking.com, are actively using digital channels to market and sell their services. The aim of the article is to analyze the digital marketing activities of the Booking.com company. To achieve the goal of the study, general scientific methods were used: analysis, synthesis, deduction, induction, system-based, comparative, experimental and statistical, as well as SWOT analysis. The results of the carried out study show that digital marketing is a powerful instrument for promoting residential properties through an online platform, and Booking.com uses a wide range of special tools, such as targeted advertising, content marketing, social media, email marketing, affiliate marketing, and SEO optimization, to attract customers and increase its competitiveness. A SWOT analysis of the digital marketing tools of the company Booking.com is carried out. The features of the work of the company Booking.com in the Ukrainian market are considered. The traffic to the websites of the Booking.com company and their main competitor – the AirBnb company is analyzed. As a result, it is concluded that the ability of Booking.com to adapt and develop its marketing strategies in accordance with changes in consumer behavior and technological advancements has allowed it to remain competitive in today’s housing booking market.