Business Inform

8-14

Authors: Pelekh O. B.

The contemporary economy is subjected to constant fluctuations and influences, which change structural proportions and disrupt the economic equilibrium, i.e., change the economic structure of the system. It has been proved that an accumulation of structural changes causes structural shifts, and then also structural transformations. Based on the study results, the author proposes his own understanding of the essence of these concepts. As structural shifts should be understood the significant quantitative and qualitative changes in the interlinkages between the elements of economic system, which are the result of a combination of previous irreversible structural changes, occurred over time under the influence of various economic and non-economic factors, and which are manifested in the form of changes in the placement of elements, proportions between elements, and characteristics of the economic system. The structural transformation is a significant change in the structure of the economic system, which is the result of an accumulation of the structural changes and shifts, which during the transformation lead to significant qualitative modifications of the existing and appearance of new integral properties, traits, characteristics of the economic system. A list of the basic properties and characteristic attributes of the structural shifts and transformations has been provided.

21-26

Authors: Нoncharova S. Y., Honcharov A. B., Agramakova N. V.

The article is aimed at the theoretical-practical elaboration of scientific approaches of the concept of social economy and research on this basis of its principles, functions, and guides in modern society. The article is concerned with theoretical questions and practical aspects of development of conception of socialization of economy. The basic approaches to definition of the notion of «social economy» are researched. The main socio-economic indices of Ukraine’s development were analyzed, the dynamics of which allowed to identify a deep socio-economic crisis, stratification of society, increase of unemployment rate, depreciation of population incomes, increasing level of social tension in the society, etc. The necessity of research on social economy as a mechanism capable to gradually settle and solve the mentioned socio-economic problems is substantiated. The principles of social economy which create conditions for its effective functioning are defined and specified. The functions of social economy are generalized, among which supportive, stimulating, integrative, innovative, distributive, protective, and compensatory. The guidelines for development of social economy in Ukraine are defined.

32-40

Authors: Chorna M. V., Smolnyakova N. M., Volosov A. M.

The article is aimed at systematization and development of a conceptual-categorical apparatus of the essence of competitive advantages. The approaches to their interpretation have been allocated. The essential characteristics and stages of the life cycle of competitive advantages are considered. As active stages it is suggested to consider the following: formation, implementation, and development. The basic properties of competitive advantages such as dual character have been substantiated and supplemented. Both the factor and the effective nature of competitive advantages are characterized. On the basis of the mentioned approaches together with the identified features, a definition of the concept of «competitive advantages» as economic category has been proposed. Its use as a base along with taking into consideration the functional specificity of trade enterprises has allowed: clarifying the essence of competitive advantages of retail enterprises; suggesting their definition as a factor and as a result of competitive relations. The identification of dual character will increase the possibilities to assess competitive advantages. Prospects for further researches in this direction are connected with allocating of peculiarities and kinds of competitive advantages of retail trade enterprises with the purpose of increasing the of validity of decisions on their formation, implementation, and development.

46-51

Authors: Kochuk S. I.

The article is concerned with an analysis and a generalization of the evolution of theories of the State regulation in terms of the dominant ideology of scale, intensity and depth of the State intervention in the market economy, with its methodology and implementation. The State regulatory economic policy is designed to define and implement the most important measures, which from the point of view of society will be aimed at improving the economic situation in the country as a whole. It is important to specify that the State, the State authorities and local self-government bodies are not economic entities. At the same time they have real levers of influence on all participants of the economic legal relations. A comparative analysis of the regulatory policy theories was carried out. The principles of the regulatory policy observed during the evolution of the State regulatory policy have been generalized. The main problems and ways of development of the State regulatory policy, observed in XXIst century, are defined.

60-70

Authors: Hnedina K. V.

A review of the financial instruments used in the European countries to modernize the electric energy industry has been undertaken. A review of the European practices indicates that financial support for the electric energy industry modernization projects is financed by such instruments, mechanisms and incentives as «green» tariff, «green» certificates and «quota obligations», «green» bonds, auctions, concessional lending, grants, investment subsidies. Venture capital investment is a common form of financing for electric energy industry modernization in the European countries. It has been determined that «green» bonds are an effective instrument that allows to accumulate significant amounts of funds and direct them to the renewable energy industry. Nowadays a significant number of renewable energy industry projects in the EU countries have already been implemented at the expense of the funds obtained from the «green» bonds issue. «Green» bonds are a pivotal promising financial instrument for the modernization of electric energy industry in the European countries. Formation of the mechanism for their issue in Ukraine, taking account of the foreign practice of creating a market of «green bonds», will allow to accumulate the financial resources that are necessary for development of the renewable energy industry.

81-85

Authors: Otenko P. V.

This article is called comparative analysis of grounds for the commencement of Insolvency Proceedings. The problematic issue that was raised is the following one – is it necessary to harmonize grounds for the commencement of insolvency proceedings within the EU? Author outlines and examines two basic grounds for the commencement of insolvency proceedings: cash-flow and balance sheet insolvency tests, their interpretation and application under English, German and Lithuanian laws. Comparative analysis of these laws has showed that each country specifies and understands concepts of cash-flow and balance sheet insolvencies in the different manners, applying different indicators for their determination. Taking into account gained results, it is desirable and advisable to harmonize grounds for the commencement of insolvency proceedings within the EU in order to facilitate economic and investment climates in its Member States.

90-96

Authors: Gusonka D. M.

The key aspects of the foreign economic activity (FEA) of Ukraine in the period from 2014 to 2017 are analyzed. It is determined that during this period is necessary to strengthen the State influence on the entities of FEA in Ukraine. It is researched how the increase of pressure on the part of the State bodies has influenced the entities of foreign economic activity and what consequences it caused for social sphere, in particular, employment of the population, employment of young specialists. The author researches features of the youth labor market, factors influencing the status of the youth labor market, peculiarities of employment of young specialists, structure of the youth labor market. The main problems of youth in the labor market in Ukraine are considered, the relevance of social support of this category of population in the labor market in the framework of implementation of the State youth policy of Ukraine is underlined. Also the necessity of optimization of mechanisms of State regulation in such a way as to control, but not to hinder activity of the entities of FEA, is determined.

101-107

Authors: Kovtun T. D., Magalova V. A.

The article is aimed at analyzing the current status and determining prospects for international trade in goods. The dynamics of international trade in goods are characterized and the reasons for its slowdown are disclosed. A considerable attention is paid to the analysis of the commodity and geographical structure of the international trade in goods. On the basis of the conducted research the new tendencies and peculiarities of development of the international trade in goods in the contemporary conditions are disclosed. In particular, the authors consider the tendency of increasing the influence of non-tariff barriers on the dynamics of the international commodity exchange. Based on the calculation of the export quota as an indicator of the intensity of foreign trade in goods, conclusions have been drawn about the degree of openness of national economies in the current conditions. The authors have noted that in the coming years the growth of physical and value volumes of the world commodity exports is projected in the conditions of growth of the world prices for raw products. It has been determined that, most likely, further development of the international trade in goods will take place in conditions of deepening of trade integration at the mega-regional level. An increase in the number of participants in the international trade in goods is also expected in the context of further spread of e-commerce in the developing countries.

114-120

Authors: Korepanov O. S.

The article is aimed at carrying out a comparative analysis of different approaches to the definition of concepts of «smart city» and «smart sustainable city», as well as formalizing these concepts for their implementation, which will potentially contribute to spreading of both the concept and the national practice of sustainable urban development, including the economic, environmental, and general justice issues. The main reasons connected with the key role of cities in the social and economic aspects of people’s life over the world and the enormous influence on the ecological stability are considered; the main current scientific sources concerned with the research on «smart» cities are covered, and their comparative analysis is carried out. The definitions of other alternative concepts such as «digital» city, «intellectual» city, «virtual» city, etc., representing more concrete and less inclusive levels of development of city, are considered in detail and presented. The differences between the concept of «smart city» and other related terms in three categories are discussed. A detailed analysis of different keywords from different sources is carried out. Based on the carried out analysis, six primary categories have been identified: smart life, smart people, smart environment and sustainability, smart management, smart mobility and smart economy, which are important for understanding the essence of «smart» sustainable city.

127-132

Authors: Kryvusha S. H.

The article is aimed at analyzing the features of definition and the tendencies of labor productivity changes in the education sector at the macro level. The need to study the problem of labor productivity in the sphere of education is substantiated. Several contemporary researches on the economic nature of non-market educational services are provided. A comparative analysis of the dynamics of labor productivity in the sphere of education, market and non-market services, and the sphere of production of goods was carried out. The tendencies in the ratio of productivity and increase of wages are analyzed. Emphasis has been given to increasing the role of education, which has a significant impact on the overall indicator of productivity growth at the macro level.

141-148

Authors: Kaneva T. V., Dumikian A. К.

It has been determined that budgetary policy has both the direct and the indirect impact on the rate of economic growth. According to the functional classification, the composition of expenses of budget institutions has been identified, their structure and dynamics in the period of 2007–2018 have been researched. A structural analysis of budget expenses in the context of economic classification was carried out, on the basis of which a specific group of expenses of budget institutions promoting the development of intellectual capital has been identified. The stochastic correlation between the rates of growth of own incomes and expenses of budget organizations on the development of human capital was investigated, and on this basis the potential of the budgetary sector in the context of financial autonomy has been estimated. An economic-mathematical model for determining the optimal composition of private investments, productive and non-productive budget expenses has been proposed. According to the built model, the following components of the budget expenses have been defined as productive ones, the growth of the specific weight of which in the overall structure leads to sustainable growth of the economy. Institutional barriers to increase the productivity of budget expenses were identified, considering their substitutionarity and complementarity. A correlation-regression analysis was carried out to determine the nature of impact of separate components of the budget expences on the economic dynamics.

155-161

Authors: Kremen V. M., Bochkarova T. О.

The article is aimed at assessing the level of financial security of Ukraine, using the instrumentarium for calculating the integrated indicators for each component, during the period from 2005 to 2016. As result of the research, a significant decrease in the level of banking security, security of the non-banking financial sector, as well as debt and budget security have been identified. There was also an unsatisfactory level of foreign exchange security during 2008–2010 and 2015, while in the course of 2006–2007, 2011–2012, in 2014 and 2016, the level was average. The integral indicator of monetary security during the researched period did not exceed the mark of 0,4 points, that is, its level did not reach even the average. In general we can note the average level of financial security in Ukraine in 2005–2007 and 2009–2013, but its level in 2008 and 2014–2016 was unsatisfactory. Prospects for future researches in this direction are improvement of scientific-methodical approaches to the assessment of financial security of the country and determination of ways and directions of increase of the level of financial security.

167-173

Authors: Melikhova T. O.

Determination of the return period of the costs, advanced for the creation of economic security service of enterprise during a year, involves consideration of interaction of the conditional money flow, accumulated for a certain number of months, and the constant costs. The main component of the constant costs are the annual depreciation deductions. The return period is considered as gross, net, valid, and specified. The gross (net, valid, and specified) return period is the time, wherein the gross conditional money flow, equal to the advanced costs, will be accumulated. The gross return period, taking account of the effect of time factor, is proposed to be defined as the ratio of annual depreciation deductions increased by the annual compounding coefficient to the conditional average monthly gross money flow, increased by the average monthly inflation index. As for the short-term period, a relationship between the gross, net, valid, and specified return periods of the costs, advanced to the creation of the economic security service, has been identified. The net (valid, specified) return period is equal to the gross period adjusted to the coefficient of excess of the gross conditional money flow, accumulated in the gross period, over the net (valid, specified) conditional cash flow.

180-185

Authors: Shulgina L. M.

The article is aimed at development of methodical instructions on practical application in the activity of a tourism entity (TE) of the methods of analysis and estimation of quality of tourism services. The indicators to determine the economic feasibility of improving the quality of tourism services have been systematized. The methodical instructions on application of methods of calculation of indicators are offered as follows: RFM (recency, frequency, monetization); prices of lost customers and costs of attracted customers. The indicator of RFM for estimation of the cost of customers of tourism services is suggested to be calculated in terms of the period of the most recent purchase of tourism service, frequency of purchases in the researched tourism entity, and also cost of buying a tourism service. The price of lost customers is suggested to be calculated taking into account the indicator of loss of customers. Expediency of application of the methodology based on consecutive use of methods of brainstorming, fish diagrams and Pareto diagrams for determining of cause-and-effect relations, and also for measurement of impact of certain factors on the formation of the quality of tourism services.

190-195

Authors: Mashchenko M. A., Klіmenko O. M.

The article is aimed at defining a common mechanism for assessing the ecological and economic threats and ecological losses on the basis of a long-term study to ensure the environmental security of the State. The necessity of a new approach to the State regulation through achievement of environmental security is displayed, that will allow to reduce tensions of the ecological-economic problems in Ukraine. For implementation of this approach, a general mechanism for estimation of ecological-economic threats and ecological losses is provided, which is carried out through formation of an integral costs system. The costs system is presented in the article in the form of an in-depth mechanism for estimating the ecological-economic threats on the example of ecological impacts. Structuring and preparation of the costs system for applied researches is the next stage of this prolonged research.

202-207

Authors: Andreichenko A. V.

Science is the basis of formation of the complexes «science – technology – non-waste agro-industrial production – society». The achievements of science and technology open wide possibilities of changing the methods of agro-industrial production on the basis of its technical improvement in combination with the most complete and economical use of material, labor and financial resources. The publication is aimed at disclosing the role of science in the development of non-waste agro-industrial production. The study was based on the use of such approaches and methods: dialectical, system, causal method, theoretical generalization and comparison. It has been determined that science and practice should unite efforts to ensure the transition of the agro-industrial complex to non-waste production by improving technological, economic, and organizational components. It has been found that scientific and technical development (STD) repeatedly accelerates the process of occurrence of new non-waste technologies; leads to appearance of goods with qualitatively new consumer properties, formation of markets of new production; facilitates the rapid renewal of agro-industrial production. It has been proved that in the sphere of agro-industrial complex the connection between science, technology, and production is especially evident.

216-223

Authors: Hrinenko А. Y.

Poverty is one of the unresolved problems among the socio-economic components in Ukraine. According to recent researches, the majority of the population of our country is beyond the limit of poverty. Experts from both Ukraine and the international organizations, including the UN, have different estimates of extent of poverty in Ukraine, citing different methods of calculation. However, whatever estimates be given to this social phenomenon, all experts agree on one thing: poverty in Ukraine is aggravated and covers the wider population of the country. The phenomenon of Ukrainian poverty is that for more than a quarter of a century inequality in the income of the population is growing, the price of labor is falling, and, paradoxically, the Government contributes to the growth of poverty by its regulation and deregulation of the economy, financial and social spheres. Therefore, the greatest threat to conducting reforms, ensuring the economic growth, to the entire national economy today, is the exorbitant poverty, which not only provides for the increase in labor migration, but leads to the total emigration of skilled workers, who are highly valued by employers of the near and far abroad countries. And yet, despite the significant economic potential, available resources, Ukraine remains one of the poorest countries in Europe.

231-236

Authors: Petrenko V. S.

The regularities of transforming the environment of multinational enterprises are considered from the standpoint of the general system theory. Tendencies of growth of pressure of the international competition on the Ukrainian branch markets have been identified. Special attention is paid to the nature of interaction between global and local forces that determine the type of operating environment. On the basis of the allocated nine main directions of transformational processes at the enterprise, the matrix of decision-making on ways of integration of the enterprise in business space has been proposed. Attention is focused on the problem of the local and the global, which is manifested in the decisions on standardization and adaptation of strategies. The dependence of degree of adaptation and standardization of strategic decisions from the correlation of local and global factors of environment, from the type of environment, in which a multinational enterprise works, has been characterized. The national and international aspects of both the internal networks and the external cooperation agreements, advantages of the joint innovative efforts in the form of cooperation are researched. The international importance of multinational enterprises is very topical, as the interaction between own capital and external sources increases the innovation potential of enterprises.

242-246

Authors: Say L. P., Gnylianska L. Y.

The status and problems of eco-investment in Ukraine, as well as its importance for ensuring the sustainable development of enterprise are analyzed. The definition of the concept of «eco-investment» is clarified as an investment of capital in its intellectual, material and monetary forms in creation, modernization, introduction of ecologically safe fixed assets, technologies to be used in the production of ecological products and environmental means in order to prevent, reduce, and eliminate pollution of the natural environment. The structural elements of eco-investment process, basic conditions, tasks and principles of eco-investment at macro- and microlevels, which would ensure achievement of sustainable development goals, have been substantiated. The directions of ecological preparation of production are delineated in accordance with the objects of eco-investment and the stages of its implementation. The authors substantiate the importance of ecological preparation of sustainable development of production, which is the main vector of eco-investment, the result of neglect of which in the past has become a complex ecological situation today. This kind of preparation of production with the help of eco-investment will enable economic entities to prevent in a timely manner the negative impact of their activity on the environment or to reduce it.

252-258

Authors: Ruda M. V., Horbal N. I., Ilnytskiy V. S.

The article is concerned with coverage of current aspects of the economic European integration of Ukrainian enterprises, namely research and substantiation of problematic moments of increasing the competitiveness of small and medium-sized businesses in the EU markets. The article is focused on the COSME program, which is directed towards formation of adequate conditions for the development of small and medium-sized enterprises (SMEs), exchange of experience, expansion of trade and economic relations, formation of a high culture of doing business according to the best world practices. Directions of the work program of SMEs for national enterprises in 2018 have been generalized, such as: facilitating entry into international markets; improving conditions for competitiveness; formation of the culture of entrepreneurship. Along with this, the COSME subprograms (especially Enterprise Europe Network) focus on facilitating access to financing, facilitating enterprises’ access to new markets, creating an environment conducive to competitiveness, promoting development of the entrepreneurial culture. As a result, unique opportunities of COSME program for Ukrainian business providing help for development and maximal use of the own potential are substantiated. Ukraine’s participation in this program is an important component of the State policy of supporting enterprises.

264-270

Authors: Shuliak B. V.

The study is aimed at substantiating the methods for diagnosing the attractiveness of ecological entrepreneurship in rural areas. The article defines the objectives of diagnosing the attractiveness of ecological entrepreneurship in rural areas. It is determined that the methods for diagnosing the attractiveness of environmentally oriented entrepreneurial activity should take into account its effectiveness in the context of economic, ecological, and social components; current status, dynamics and tendencies of development of basic indicators of attractiveness; relationship between the actual and target values of such indicators. The system of methods which is expedient for use in the process of diagnosing, has been defined as follows: methods of correlation analysis (substantiation of the purposes of diagnostics); coefficient analysis and fuzzy logic methods (estimation of the actual levels of attractiveness indicators); regression analysis and mathematical-statistical method (estimation of tendencies, building of forecasts); cluster analysis, ranking, rationing, and integral estimation (comparative analysis of the estimation results).

276-280

Authors: Pikhotskiy A. V.

The author presents his own view on improving the assessment of the level of financial security of Ukraine, methods of detection of threats to national security and search for effective mechanism for ensuring financial security, ways of modernization of solving tasks of national security of the country. The research was carried out by analyzing the main official measures of the level of financial security of Ukraine – indicators and the threshold values of economic security indicators for the last decade; negative factors debilitating financial security of Ukraine have been highlighted. The need to ensure an acceptable level of economic security, structural adjustment and enhancing the competitiveness of the national economy is indicated.

285-290

Authors: Tarasyuk M. V., Timoshenko N. M.

The article is aimed at studying the views of scientists on the concept of budget deficit management and determining the main elements of system of budget management of the negative budget balance. According to the considered positions of scientists together with own researches, the own interpretation of the concept of budget deficit management has been proposed. The system of budget deficit management is proposed in the form of three main blocks – spheres, links, and methods of management. All elements of the system are interrelated and lead to the main goal of budget deficit management, which is the optimal size of the budget deficit. The methods of budget financing are considered: emission, fiscal, and debt sources. The main advantages and disadvantages of each of them have been determined, it has been concluded about the safest source of fund-raising – the market of government securities.

295-303

Authors: Filimoshkina I. O.

The article is aimed at identifying peculiarities of functioning of communal enterprises and to assess their impact on the formation and use of financial resources of local authorities. The place of communal enterprises in the general system of enterprises of the communal sector of economy has been defined and the factors, complicating the procedure of analysis of activity of communal enterprises together with estimation of their influence on both profitable and expense parts of local budgets, have been allocated. The changes in the quantitative composition of communal enterprises and employees to them have were analyzed, the tendency of growth of loss-making activity of such enterprises, as well as the significant increase of local budgets expenses for covering losses of such enterprises, has been identified. The fiscal effects of functioning of communal enterprises for local budgets of different levels have been assessed. The presence of a clear tendency to increase the load on the expenditure part of local budgets in terms of financing of communal enterprises in view of the practically absent positive fiscal effects from them has been identified. It has been determined that the distribution of income tax revenues from enterprises with communal form of ownership between the levels of budgets is uneven. The basic principles which should become the basis of functioning of communal enterprises and their management in Ukraine have been indicated.

309-314

Authors: Perepolkina O. О., Sukhyi O. O.

The article researches the efficiency of implementation of monetary policy in Ukraine in the context of determining the optimal ways to place households’ savings. The prospects of making deposits in both national and foreign currency as the most common directions of savings placement are considered. The research has identified that the main risks in the placement of savings by households as deposits in the national currency are the likelihood of bankruptcy of financial institutions, imperfection of the functioning of deposit guarantee system, inflationary fluctuations, and devaluation processes of the national monetary unit. Significant deterrents to the placement of foreign currency deposits are low interest rates, a large number of restrictions in the currency regulation, and a general low level of trust in the banking system. The directions of increasing the efficiency of monetary policy are proposed, that not only will increase the attractiveness of deposits for households, but also will create the basis for macroeconomic stabilization in Ukraine.

323-328

Authors: Valuiskyi I. A.

The research is aimed at developing the conceptual bases for the policy of ensuring the budget security of Ukraine in relation to the crisis conditions of its implementation. The theoretical ground of the research consists of the current developments of financial science concerning understanding of the essence of budget security, quantitative and qualitative parameters of its estimation, and ways of its ensuring. Methods of abstraction, analysis, synthesis on the basis of system approach are used. As result of the research, content of the basic idea of Ukraine’s budget security policy is defined, which consists in stabilization of public finances by gradual reduction of the State budget deficit and reduction of the State debt relative to gross domestic product in conditions of uncertainty and risks. The main groups of risks and threats to the budget security existing in Ukraine are defined. The sequence of elaborating the conceptual bases for the policy of ensuring budget security is presented. The conditions of application of the basic forms of the policy of budget security (stabilization policy, adaptation policy, protection policy) are allocated, and the ways of ensuring budget security within each of the indicated forms are developed.

336-340

Authors: Kazakova N. A., Perepelytsia A. S.

The article is aimed at researching the identification of global economic development informatization. The complex of issues connected with research of development of informatization of the world countries in the conditions of globalization is considered. The development of informatization in the global economic space, which facilitates opening of new markets for international trade enterprises, international transnational corporations and other organizations, which not only provide exports, but also create production capacities for local producers. The methodical approach which includes three stages together with formation of the input information on the status of informatization of the global economic development of the world countries has been proposed.

348-353

Authors: Zaitseva O. I., Zhosan G. V., Betina V. O.

The article is aimed at researching the theoretical aspects of strategy and adaptation of enterprise with definition of methods for its estimation. The main elements influencing the development of strategic adaptation are analyzed. Practical use of strategic adaptation is substantiated. Methodical approaches of estimation of strategic adaptation are researched, attention is given to formation of strategy of the company. The international scientific researches on the given topic are analyzed and an example of implementation of strategic adaptation is presented. It has been determined that strategic adaptation is a contemporary instrument of the entrepreneurial activity development. The proposed definition together with the methods for estimating adaptation help to understand the nature of the category of economic management. It is determined, that in preparation of strategic adaptation the model of behavior is being considered, which is divided into passive (change of behavior of the company under requirements of environment), active (change of internal and external environment for the purpose of more effective economy management), and conservative (adaptation to the socio-cultural and political-legal conditions).

359-363

Authors: Khilukha O. A.

The relevance of solving scientific problems in terms of rationalizing a set of measures to create a self-learning organization capable of raising the level of skills, forming new knowledge, skills, and abilities rises in the conditions of increased competition, significant innovation, technological and technical changes in the corporation’s activities. The article is aimed at researching the peculiarities characteristic of the self-learning corporations, as well as the development of corporate universities in the organizational structure of such corporations. The main peculiarities of the self-learning corporations are cognitive sufficiency, developed innovative component of organizational culture of company, integral organizational capital as the main component of differentiated intellectual capital, system of stimulation, securing the authors’ contribution to the formation and materialization of new ideas, principles and innovations, spreading of the system of formalized knowledge and cognitive technologies in the foreign market, forming leadership as a form of managerial technology. Also the experience of formation of such universities is analyzed, the main tasks, solving of which should be a target to their activity, are allocated.

370-374

Authors: Goncharenko M. L.

The article is aimed at substantiating the possibilities of using franchising for effective integration of enterprises in the market economy. A study on the essence of franchising relations with consideration of their historical formation and the current legal representation was carried out. Features of such relationships for franchisor and franchisees in the form of two business models of franchising together with different types of payments for franchise have been provided. It has been identified that franchising allows for integrative relations, which are established between the representatives of big and small business over a certain period of time, forming for each party some positive and negative moments of interaction. It is proposed to carry out an analysis of economic problems leading to delays in the formation of franchising schemes at both the State and regional levels.

381-385

Authors: Tarnavskyi M. I.

The scientific literature on the issues of interpretation of essence of the economic category of «staff» and «staff management» is analyzed with the purpose of definition of their content and role in the process of activity of enterprise. As a result of the carried out research was found out that the category of «staff» reflects the current tendencies and approaches to the management of people in the enterprise to the utmost, because it is based on the transition from the resource, consumer attitude to the humanistic in the relationship between employers and their employees. The economic content of the category of «staff management» has been defined from the standpoint of presenting seven approaches to the interpretation of this phenomenon: «human resources management» as a process, «staff management» as a system, «staff management» as an activity, «staff management» as an influence, «staff management» as an aggregate (of activities, principles, methods, etc.), «staff management» as a control element (component of enterprise management) and «staff management» as a science. Prospects for further research are identification of the main participants in the process of personnel management in the enterprise and the special body that will carry out these processes.

394-399

Authors: Zavertany D. V.

Today, both the production and the non-production organizations cannot function efficiently without defining the mission and values that explain why they are in the business, what products they produce, and what consumer market they target. Therefore, it becomes relevant to research the definitions of of the strategic process for the enterprises of bakery industry branch of Ukraine to ensure their sustainable development in the context of globalization and the development of market economy. The purpose of the research is to improve the approaches to organization of strategic process at the enterprises of bakery industry branch of Ukraine. The study was based on the use of such approaches and methods: dialectical, systemic, causal method, theoretical generalization and comparison. The types of strategic process which can be applied by the enterprises of bakery industry branch of Ukraine have been defined. A stable relationship between the external and the internal environments of the strategic process, with the allocation of the functioning elements for each of them, has been determined. It is proved that close interaction of both external and internal environment plays a key role in the formation of organizational design of a bakery enterprise.

406-411

Authors: Danylenko Y. S.

A characterization of decision-making factors on purchase of private cars taking account of the motives and needs of customers is provided. The demographic, macroeconomic, socio-cultural, marketing and technical factors, as well as the motives and needs of customers are considered. According to the author’s classification of needs the influence of factors on different groups of needs is analyzed: obligatory; desirable, but not mandatory; prestigious; trend; class; dominant, etc. The author brings forward the idea that the researched factors evoke a number of emotions in buyers: confusion, doubt, joy, tide of happiness, confidence, reliability, sense of protection, domination, authority, etc. During the purchase of private cars there is a rush of happiness and pleasure in women more often, than in men. But men more likely than women feel satisfied with the purchase, which is based on their simple attitude to money as a mediator of the buying and selling process. Studying the reaction of customers to the influence of various factors provides automakers and dealers with creation of the most favorable conditions for making purchases in their car center.

418-424

Authors: Yurchenko K. Y., Firsova S. G.

Methodical approaches to evaluation of strategic positions of the employer’s brand and its competitiveness are substantiated. Comparative analysis as an approach to the evaluation of the employer’s brand is considered. The advantages of having an employer’s brand in the organization are allocated and the most important elements in the process of forming the employer’s brand are defined. The research on instruments of formation of both internal and external brand of employer for the retail shops network «Prego» was carried out. The employer’s brand strength is evaluated according to the main points of a specialist contact with the employer’s company. An assessment of factors of external and internal brand of employer was carried out. A system of criteria for evaluating the competitiveness of the company’s employer brand has been formed. The strategic positions of the employer’s brand of the «Prego» store chain in the retail sector were evaluated.

429-434

Authors: Petrenko N. O.

Innovative forms and methods of salary design have been researched and developed in order to improve the practice of material motivation of staff and to build an efficient system of achieving the enterprise’s goals. It has been determined that in modern conditions of management the most widespread in the financial-economic terms is flexible remuneration of work, allowing to timely and adequately react to change of productivity of work of employee by individualization of his earnings. On the basis of generalization of scientific theoretical provisions and methodological recommendations, the algorithm of building of a fair system of remuneration of employees of enterprise is proposed. In order to improve the practice of material motivation of staff and to build an efficient system to achieve the goals of enterprise, practical recommendations on application of the system of remuneration based on grades, key efficiency indicators, model of competencies and Kaizen have been developed. It has been summarized that the principles that underlie the grades technology, key efficiency indicators, model of competencies, and Kaizen, open up prospective ways of enterprise development. Application of innovative forms of salary design will provide to create a modern efficient system of motivation of staff, management of competencies and career, and will become the basis for creation of an efficient system of management of human resources of enterprise.

443-448

Authors: Sosnovska O. O.

The article analyzes contemporary interpretations of the concept of economic security of enterprise and suggests their systematization in the context of protective, sustainable, resource-functional, competitive, harmonizing, and complementary approaches. On the basis of analysis of the existing interpretations of economic security of enterprise in the context of each approach has been formed a comprehensive view on the nature of the studied category by systematization of its resource-functional elements, target guidelines and objectives, influencing factors, efficiency criteria. The author’s own definition of economic security of the enterprise has been suggested, according to which it is as a complex activity, which is directed to efficient formation and use of resource potential of enterprise in various functional spheres to provide its sustainable functioning in a volatile economic environment. The detailed study of methodological approaches as the basis for cognition of the essence of economic security of enterprise is the basis for further scientific researches on the influence of risks on its economic security in conditions of cyclical development of economy and the development of methodical instrumentarium of risk management with the purpose of sustainable functioning of enterprise.

458-464

Authors: Tsymbal L. I.

Research on leadership theory is the basis for a large number of scientific works, but there is no systematic study on leadership concepts. Both the transformation of general business environment and the Fourth Industrial Revolution require a new understanding of the essence of leadership. However, this is impossible without a detailed analysis of its evolution in scientific works and within the framework of the concepts of development of economic science. Accordingly, the publication systematized approaches to understanding leadership in modern economic science, which helped to identify three main approaches to its definition: leadership as a process, as a result, and as an instrument. New features of leadership approach to management are characterized, which is possible as a result of analysis of evolution of the approaches to understanding of leadership. The analyzed works of philosophers and economists of different times have allowed to allocate the basic ideas laid down in the understanding of «leadership» in scientific schools and movements, and also to carry out their periodization. Peculiarities of the understanding of «leader» and his role in the society at different stages of economic development have been allocated.