BAR - Brazilian Administration Review

20

Authors: Letícia Fantinel, Eduardo Paes Barreto Davel

Sociability is quintessential to some types of organizations, such as cafes, clubs, sports associations, gyms, bars, nightclubs, and festivals. If sociability is broadly theorized and discussed in the Social Sciences, it is indirectly, fragmentally, and diffusely considered in Organization Studies. Our study aims to theorize on the centrality of sociability within organizations by developing the concept of sociability-intensive organization and by discussing its effects in terms of organizing and organizational space. We have produced three main conceptual axis: relation, experiences of space, and ambience. Based on an ethnographic study, sociability-intensive organizations are conceptualized from three organizing processes: the fabrication of spontaneity, the fluidity of spatiality, and the fertilization of dialogue. These processes emerge from the ethnographic interpretation and contribute to theorize sociability as a paramount key for understanding organizations.

24

Authors: Cláudia Rodrigues Maia, Guilherme Lerch Lunardi, Décio Dolci, Lívia Castro D’Avila

The evolution of Web 2.0 technologies and social media has changed the way online business is conducted. With increasingly popular social networks, the connections among Internet users emerge as an important source of information, allowing consumers to share their ideas, opinions, or even content on the web, in order to find better and cheaper products, originating a new type of electronic commerce, known as social commerce (s-commerce). In this context, price and trust stand out as two important factors influencing the decision to buy online. Thus, we aimed to analyze the effects of trust and competitive price on the purchase intention of Brazilian consumers in s-commerce. Through a survey conducted with 160 online consumers, we identified trust as the main predictor of consumer purchase intention in s-commerce followed by competitive prices. We also indicated a set of important antecedents of trust in the context of s-commerce. The study contributes to the literature surrounding the effects of competitive price and trust — and its antecedents — as important factors that influence the intention to buy in s-commerce, providing managers with some key elements they can use to improve their firm’s competitiveness in this new business environment.

22

Authors: Hamilton Coimbra Carvalho, Giuliana Isabella, José Afonso Mazzon

The analysis of public policies often fails to account for effects beyond mere cost-benefit analysis. Incorporating elements from the literature on system dynamics, complexity and legitimacy, the present paper develops a framework to understand long-term effects and important constraints for public policies. We call it the thresholds framework, considering the existence of different thresholds in the life of a policy. The framework relies on the application of conceptual lenses to understand essential aspects of the social reality. Using the proposed conceptual repertoire, the paper applies the framework to a specific policy, the Brazilian Worker Food Program (WFP), which currently benefits around 20 million employees working for 250,000 companies in Brazil. The thresholds framework incorporates legitimacy and complexity issues and it is sufficiently flexible for the pursuit of different strategies of inquiry. It may be used to guide the design of business programs in dynamic contexts, such as the ones found in modern social cause environments.

26

Authors: Glessia Silva, Luiz Carlos Di Serio, Éder Danilo Bezerra

The purpose of this paper is to analyze the adequacy of public policies that support innovation in small businesses in a swinging economy, particularly in Brazil.1In order to make our case for more adequatepublic policies on innovation, we develop five propositions based on the assumptionthat innovation policies focused onfostering socioeconomicdevelopment should meet.We adopted a documentary research design, as we examined the policiesproduced by governmental bodies and agencies at the three governmentallevelsin Brazil–federation, states, and cities. Also, qualitative content analysis was performed in order to organize, codify and interpret the messagesdelivered by current innovation policies in thecountry.We found that most public policies on innovation and small businesses are short-sighted and generalist, borrowing metrics and evaluation criteria from the bigenterprise context in an one-size-fits-allmanner that, ultimately, cannot be applied to most small businessesand local contexts.As a contribution to theory, our five propositions could be used as starting points for future policy and administration research. On a practical level, we propose recommendationsto policy-makers and offer insights on how an adequate policy affects a country’s competitiveness and socioeconomic development.

28

Authors: Amanda Cainelli, Raquel Janissek-Muniz

In turbulent and competitive scenarios, strategic intelligence is a crucial process for organizations to reduce uncertainties during decision-making and to anticipate changes that may affect their performance and sustainability. Despite the relevance of the activity, continuous and structured processes based on intelligence in organizations are not a reality due to the difficulty of implementing and formalizing it. Executing a diagnosis to evaluate conditions that precede the adoption of a structured intelligence activity allows companies to recognize their efficiency to perform monitoring, to further improve or implement it. This paper explores organizational, informational, individual, technological and material conditions that precede the adoption of the intelligence process, reviews six diagnostic models and proposes a diagnostic tool to evaluate issues that must be considered in advance. The Delphi method was used to exploit opinions among 30 intelligence practitioners in order to define which conditions of the process should be evaluated before its adoption in companies. As a result, this work contributes to filling the gap observed in the literature about the motivation to initiate the intelligence process in organizations and presents a formalized tool to evaluate its pre-adoption stage.

24

Authors: Carla Marcolin, João Luiz Becker, Fridolin Wild, Giovana Schiavi, Ariel Behr

Business Analytics leverages value from data, thus being an important tool for the decisionmaking process. However, the presence of data in different formats is a new challenge for analysis. Textual data has been drawing organizational attention as thousands of people express themselves daily in text, like the description of customer perceptions in the tourism and hospitality area. Despite the relevance of customer data in textual format to support decision making of hotel managers, its use is still modest, given the difficulty of analyzing and interpreting the large amounts of data. Our objective is to identify the main evaluation topics presented in online guest reviews and reveal changes throughout the years. We worked with 23,229 hotel reviews collected from TripAdvisor website through WebScrapping packages in R, and used a text mining approach (Latent Semantic Analysis) to analyze the data. This contributes with practical implications to hotel managers by demonstrating the applicability of text data and tools based on open-source solutions and by providing insights about the data and assisting in the decisionmaking process. This article also contributes in presenting a stepwise text analysis, including capturing, cleaning and formatting publicly available data for organizational specialists.

28

Authors: Rafael Diogo Pereira, Andressa Carolina do Nascimento Nunes, Thaís Zimovski Garcia de Oliveira

This paper aims to contribute to the historical unveiling of a certain set of dispositives and discourses that befell Brazilian textile factory working women who came to reside in the convents inaugurated in the last decades of the 19th century by a textile company located in the state of Minas Gerais, Brazil. By appropriating methodological contributions such as historical document analysis, we present a historically-situated analysis of the discourses and truth effects organized by the company that influenced the lives of these women, along with an articulation of gender issues and the dynamics of power relations. An analytical scheme following the writings of Michel Foucault is proposed, in order to discuss the statements and their truth effects in the factory worker’s lives, as well as to create an analytical lens through which the discussion of gender issues can take place. Our findings include the demonstration of how gender can be seen beyond a binary, sexist and biological vision, that is, close to a historical creation of power relations that still involves the female sexed body. Lastly, we also demonstrated how the gendered idea of a female factory worker is strongly built via discourse and performed routinely by the enforced compliance to gendered norms that constrain and constitute a female worker’s subjectivity.

22

Authors: Leticia Gomes Maia, Antonio Virgilio Bittencourt Bastos

Low attrition and high job security in public organizations make the risk low for consequences of performing poorly. Climbing the ladder of job performance, what are the steps that should be in mind? The effects of fulfillment of the psychological contract and of affective organizational commitment on job performance were examined in a longitudinal study with employees and their line managers in a Brazilian public sector agency. We tested three models of mediation, aiming to better explain variance in job performance. This research design with employees and their bosses (N = 202) relieves common method bias and demonstrates in a robust and unique way, through a study carried out over two years, the effects of the fulfillment of the psychological contract on in-role job performance as well as the role of organizational commitment in this process. We found that fulfillment of the psychological contract explained variance in job performance, while commitment did not. However, the addition of organizational commitment as a mediating variable increased the explanatory power of the psychological contract. In our metaphor, psychological contract would be a significant step on the ladder, while commitment would be the difference in how much an individual can stretch his/her arms to reach the best job performance.

25

Authors: Mariana Oreng, Richard Saito, Vinicius A. B. Silva

This study analyzes a unique dataset of 125 corporate reorganization filings in Brazil from 2006 to 2016 to understand the role of bank creditor seniority in bankruptcy outcomes of small- and medium-sized companies. We find that conflict between bank creditor classes is relevant for explaining reorganization outcomes and that it occurs when organizations are in the money. Additionally, bank seniority matters more than the bank’s debt share for explaining bankruptcy outcomes in creditor-oriented regimes. Finally, we find a concave relationship between favorable votes and the number of banks involved and between favorable votes and a company’s age.

30

Authors: Mariana Guará Rocha Coelho, João Guilherme Barbosa de Amorim, Victor Manoel Cunha de Almeida

The present study investigates the influence the organizing body’s reputation has on the image of a sports mega-event and on the mega-event sponsors’ consumer-based brand equities. The study's main theoretical references are Associative Network Theory (Collins & Loftus, 1975) and Schema Theory (Axelrod, 1973), both about the functioning of the human memory. The research was carried out during the 2014 FIFA World Cup in Rio de Janeiro. Brazilians and foreigners who attended the 2014 FIFA Fan Fest on Copacabana Beach were surveyed through a non-probabilistic sampling, and 1,973 questionnaires were collected. Data analysis was performed using Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). We verified the reliability, convergent, discriminant, and nomological validity of the constructs. In order to test the substantive hypotheses, we applied Structural Equation Modeling (SEM) using an Asymptotic Distribution-Free (ADF) technique. The empirical results suggest that FIFA’s reputation influences the image of the FIFA World Cup, but may not directly influence the sponsors’ consumer-based brand equities. We also verified that the perception of fit between the mega-event and the sponsor plays a partial mediating effect on the relationship between the image of the mega-event and the sponsor's brand equity.