BAR - Brazilian Administration Review

24

Authors: Carla Marcolin, João Luiz Becker, Fridolin Wild, Giovana Schiavi, Ariel Behr

Business Analytics leverages value from data, thus being an important tool for the decisionmaking process. However, the presence of data in different formats is a new challenge for analysis. Textual data has been drawing organizational attention as thousands of people express themselves daily in text, like the description of customer perceptions in the tourism and hospitality area. Despite the relevance of customer data in textual format to support decision making of hotel managers, its use is still modest, given the difficulty of analyzing and interpreting the large amounts of data. Our objective is to identify the main evaluation topics presented in online guest reviews and reveal changes throughout the years. We worked with 23,229 hotel reviews collected from TripAdvisor website through WebScrapping packages in R, and used a text mining approach (Latent Semantic Analysis) to analyze the data. This contributes with practical implications to hotel managers by demonstrating the applicability of text data and tools based on open-source solutions and by providing insights about the data and assisting in the decisionmaking process. This article also contributes in presenting a stepwise text analysis, including capturing, cleaning and formatting publicly available data for organizational specialists.

28

Authors: Rafael Diogo Pereira, Andressa Carolina do Nascimento Nunes, Thaís Zimovski Garcia de Oliveira

This paper aims to contribute to the historical unveiling of a certain set of dispositives and discourses that befell Brazilian textile factory working women who came to reside in the convents inaugurated in the last decades of the 19th century by a textile company located in the state of Minas Gerais, Brazil. By appropriating methodological contributions such as historical document analysis, we present a historically-situated analysis of the discourses and truth effects organized by the company that influenced the lives of these women, along with an articulation of gender issues and the dynamics of power relations. An analytical scheme following the writings of Michel Foucault is proposed, in order to discuss the statements and their truth effects in the factory worker’s lives, as well as to create an analytical lens through which the discussion of gender issues can take place. Our findings include the demonstration of how gender can be seen beyond a binary, sexist and biological vision, that is, close to a historical creation of power relations that still involves the female sexed body. Lastly, we also demonstrated how the gendered idea of a female factory worker is strongly built via discourse and performed routinely by the enforced compliance to gendered norms that constrain and constitute a female worker’s subjectivity.