Defence Strategic Communications

18

Authors: Kevin Marsh

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22

Authors: Charles Kriel

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34

Authors: Anna Marazuela Kim with Tara Flores

To date, most discussions and analyses of strategic communications within the context of International Relations and Security Studies focus on the linguistic realm. Those that do recognise the power and role of images in these domains, particularly as they reflect upon the contemporary image wars waged by IS and other insurgent groups, tend to focus on the virtual realm of social media and globalized news networks. This article aims instead to articulate a methodological framework for understanding the force and potential of a distinctively spatial and material form of communication: graffiti. Taking Athens as a case study, the article articulates graffiti’s role as a form of strategic communications in areas of social and political crisis, and further suggests its value as a non-violent means of negotiating conflict in areas with limited avenues for democratic expression.

34

Authors: Abdullahi Tasiu Abubakar

Strategic communications is gaining traction as a potent tool of countering insurgency. State and non-state actors—including insurgent groups—are increasingly turning to it in pursuit of their goals. This article offers a comparative study of the use of strategic communications by both the Nigerian Armed Forces and the jihadi group they seek to obliterate: Boko Haram. It also assesses their impact on the media coverage of their activities. The jihadists deployed both their communications skills and their infamies to put their insurgency onto the global scene. The Army employed a range of tools—some effective, some less so—to counter them. The media’s obsession with jihadi stories gave the insurgents an edge, but the Army managed to disrupt most of their strategies. Extraneous factors do influence strategic communications campaigns, but honesty—or the perception of it—is a necessary condition for their long-term efficacy.

13

Authors: James P. Farwell

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24

Authors: Nicholas O’Shaughnessy

This article poses an unsettling question. Was Hitler’s regime not so much a historical accident as a prototype—a creation of modernity and a response to the conditions precipitated by modernity? It constructs an answer via the exploration of the interdependency of a number of constructs. Through the building blocks of symbolism the propagandist constructs an imaginary world that is neither true nor false, but a pseudo-reality energised by the emotion of fear and both defined and constricted by ideology and beliefs. The article highlights significant differences between this Nazi prototype and modern practice to be taken into account. For example the Nazis had no theory of soft power; however, they were much more aware of the value of entertainment as propaganda than contemporary populist autocracies. The article promotes a rigorous examination of the evidence for the ‘impact’ of propaganda—How effective is it really?—and the need for a more sophisticated understanding of its effects and purpose.

26

Authors: James Rogers, Andriy Tyushka

Contrary to the narrative in much of politics and academia, Russia’s alienation from the West did not start in 2014—it is a lasting and inherent phenomenon. Since the mid-1990s, Moscow’s attempts to ‘capture’ the narrative of Europe or even portray itself later on as a ‘better Europe’, transcended in 2014 into a more overt and antithetical approach of strategically juxtaposing Russia versus Europe, or placing ‘Russia being not (declinist and decadent) Europe’, a part of the likewise allegedly declining ‘West’. Russia’s appeal for European ‘self-denial’ does not only find its supporters in Europe, predominantly populist and radical parties, but also contributes to a more general frustration among Europeans regarding their own self-perception, as well provokes Western ambiguity and uncertainty about its responsibility for regional security affairs, particularly in the European neighbourhood. This article argues that, by destabilising the immediate vicinity and regional security order, the Russian leadership does not pursue a policy of balancing the Western hegemonic formation, thus strategising a positive competing (counter-hegemonic) framework. Rather, it engages in an anti-hegemonic strategy through a deeply negative spoiler offensive. The article conceptualises Russia’s anti-hegemonic drive as a three-pronged strategic narrative offensive that operationally seeks to 1) ‘desynchronise’ political developments in the European Neighbourhood to ‘distort’ European perceptions of reality; 2) ‘de-articulate’ the West, i.e., splitting the Atlantic democracies from the European mainland; and 3) ‘saturate’ the vacuum with false and fictitious narratives, to sow confusion and maintain manageable disorder.

27

Authors: Ofer Fridman

During the last decade, ‘information warfare’ has become a much-politicised term in Russian domestic and foreign affairs. This article sheds light on the conceptual roots that have been shaping this idea in the Russian academic, political, and public discourse. Moreover, the article points to the major actors leading the politicisation of this idea by promoting narratives describing the so-called ‘Western information war against Russia’. In the context of Russia’s contemporary attempts to re-establish itself as a global power and Western fear and distress associated with Russian activities in the information domain, a grounded understanding of the major conceptual narratives influencing Russian thinking about information warfare, as well as perspectives on how these narratives have been politicised, is of paramount importance.

31

Authors: Thomas Colley

Communications practitioners continue to see strategic narrative as vital to securing domestic support or opposition to war. Yet despite an extensive literature on the narratives states construct, the stories domestic citizens tell about war are rarely examined. Consequently, the formation of strategic narratives is only informed by the stories governments think citizens tell, rather than those they actually tell. This paper presents a qualitative analysis of the stories the British public tell about their country’s role in war. Focusing on genre—the general pattern of a given story—­ it reveals five narratives citizens use to interpret Britain’s military role. These portray Britain as Punching Above its Weight; a Vanishing Force; Learning from its Mistakes; being Led Astray, or a Selfish Imperialist. At a time of uncertainty about Britain’s international role following the ‘Brexit’ vote, it provides an in-depth perspective on a state where military intervention is commonplace but understanding of public interpretations of war remains limited.