IMPACT : International Journal of Research in Business Management

11-14

Authors: Kalpana Singh & Alka Awasthi

Strategic Management in Talent Acquisition This paper examines how Strategic Management contributes to the success of “Talent Acquisition” process of the corporate sector. In the modern era, lots of dynamism and challenges could be noticed in the globalized world and the success is entirely based on the strategies to achieve the objectives of acquiring and retaining proper talents, assign responsibilities, measuring success and evaluating results. Strategic management in “Talent acquisition process” is a discilined approach utilizing the principles and process of management to identify the talented crowd and fulfill the corporate objective or mission of any business.

31-38

Authors: Sapta Sagar Nallamothu & Nagaraju Battu

Human resources, when pertaining to health care, can be defined as the different kinds of clinical and nonclinical staff responsible for public and individual health intervention. As arguably the most important of the health system inputs, the performance and the benefits the system can deliver depend largely upon the knowledge, skills and motivation of those individuals responsible for delivering health services. While the public healthcare network is widespread, majority of the service share lies with the private sector, which today caters to 70 per cent of out-patient and 60 per cent of inpatient services. In hospitals, a number of personnel of different categories are found working requiring multi-disciplinary expertise and excellence. The Para-medical staff, nursing staff and staff of managerial cadre have been found playing an important role in offering the healthcare services. It is essential that a hospital manager knows about the qualitative-cumquantitative requirements of different departments and manages different dimensions of people management in the required fashion. However, in the dynamic and complex healthcare environment, the decreasing occupancy rates, rising excess capacity, shortening hospital stays of patients, diminution of once holy image of the hospitals. Finally the “quality of care” is at the top of all issues critical to the hospital sector associated to ineffective and inapt patient care, healthcare consumers’ preferences and choices, and is inseparable from the issues of organizational growth and performance.

7-16

Authors: D. Vishnu MurtyKolluru, Venkata Somanadh & Koppala Venugopal

CSR as a focal point for the development of the business performance of small and medium scale manufacturing industries is found meager for the way firms treats its customers and other related communities have generated a gap by missing professional approach. The main objective of the study is to find the influence of customer relationship management on the business performance of SMEs. The descriptive cross-sectional design with a survey method was used to serve the purpose of this study. The research was carried out with a sample consisting of small and medium firms by drawing a sample of 131 respondents through purposive sampling. CSR influences on the performance of SMEs and presents the advantages to the industry with significant development and betterment in Growth of Sales, Growth in Return on investment and Profit margin in Sales has been found significant. Suggestions are made out of the maximum possible chances to be obtained by the firms taking their abilities into consideration.