IMPACT : International Journal of Research in Business Management

9-24

Authors: JOSEPH OSEI ASANTEY

This paper reviews related philosophical debates on research pertaining to the relative flexibility of criteria of lending to small and medium size enterprises by foreign and local banks in Ghana. Based on reasonable academic arguments on this subject, the researcher decides to apply the realist stance in his doctorial research. With this, the positivist and interpretivist stances would be blended. Therefore, both quantitative and qualitative research techniques would be used in the light of inductive and deductive research. By opting for the realist’s stance, the researcher argues ontologically that part of knowledge about the relative flexibility of SMEs lending criteria of local and foreign banks exists whereas the other part does not exist in reality but can be established based on his construction and interpretation of it. Epistemologically, moreover, knowledge about the relative flexibility of SMEs lending criteria of local and foreign banks in Ghana can be established both by observations independent of the researcher and by judgments, conceptions and interpretations of the researcher. The realist stance savors the strengths of positivist and interpretivist stances and minimizes their weaknesses.

35-52

Authors: HEMKANT KULSHRESTHA

Since Indian capital market is vast and attract investors as their investment destination. The Indian market is steadily growing and had allured domestic investors community and foreign investors group in the past. The major part of investment in Indian capital market is attributed to institutional investors among whom foreign institutional investors (FIIs) are of primary importance. One eminent concern in the matter is whether these foreign institutional investors (FIIs) regulate the Indian capital market. This paper examines whether market movement can be explained by these investors and their impact on the capital markets. FIIs, because of their short-term nature, can have bidirectional causation with the returns of other domestic financial markets such as money markets, stock markets, and foreign exchange markets. Hence, the understanding of determinants of FII is very important for any emerging economy as FII exerts a larger impact on the domestic financial markets in the short run and a real impact in the long run. The present paper is an attempt to find out determinants of foreign institutional investment in India, a country that opened its economy to foreign capital due to their foreign exchange crisis. The objective of the study is to find out whether there exist relationship between FII and Indian capital market

61-62

Authors: SHRISHTI DEEP

With the increasing number of vehicles on road, it has become a matter of concern to manage traffic efficiently. The present lifestyle does not allow any minute to go waste. This paper presents two ideas that will help in managing traffic issues and ultimately gives a new direction to the traffic management. First- CCTV camera synchronised with traffic light. The on off timing of the traffic light is managed according to the traffic on the road. Second-The CCTV camera will be integrated with the street lights(preferably the ones near the junction) which will give a specific light(say, red) whenever the camera detects there is a jam ahead, thus helping a vehicle to avoid that path and take other possible routes.

73-78

Authors: N. SAI BABU

Life Insurance is conceptual and intangible in its nature and it is not understood by majority of the Indian population. Attitude exploration plays a vital role in the segment of insurer, who usually knows that insurance is not bought and it has to be sold. There is a lot of gap among the attitudes of insurers and agents, which creates a lot of problems for agents and vice-versa. Understanding different segment people attitude is a very tough job indeed. There is a need of variety strategies which should be stratified in to different segments and afterwards can be formed and implemented at field level. Promotional activities and agents of life insurance companies is all about to inform, bringing awareness, develop belief, to reinforce trust etc. in the minds of the consumers by using tools such as advertising, public relations, displays, word of mouth, sales promotion, personal selling etc. Promotion bring positive attitude or may cause negative attitude so knowing the feelings of respondents found essential. This paper presents different attitudinal conflict issues related to consumers and agents and its impact on consumers and vice versa. It also suggests some remedial strategies to recover from the attitudinal conflicts.

89-96

Authors: R. DHANEESH1, V. T. R. VIJAYA KUMAR2 & R. V. SIVA BALAN3

Employee’s stress has increasingly become an anxiety for many organizations. Although it has been created a steady turn over in all sectors, it is quite huge in IT industry. Several researchers have pointed out a variety of factors that may scale back the negative impacts of occupational stress. The proposed framework is based on Job Demand Resource model (JDR model) to reduce negative impacts on occupational stress of software professionals which act as a primary level intervention. Providing necessary resources and fixing demands depending upon the skill discretion of an individual can help to avoid some kind of depression initially and mitigate negative impacts within the task. The result states that work resource and skill variety are inversely proportional to occupational stress, where as work demand is directly proportional to occupational stress. The consolidated degree of relationship between considered variables with the scope of reducing occupational stress is said to be the moderator called “Moderators for Satisfaction”.

101-106

Authors: K. V. NAGESWARA REDDY1 & B. VENKATA KRISHNA REDDY2

This paper attempts to share the learnings of an action research project aimed at improving the livelihoods of Indian society. The project has adopted a research on output of resources and their support to livelihood of society. The output provides purchasing power and creates business. Developing business with low subsidies and investment provides affordable prices of commodities and living standards of society. All these increases domestic productivity develops economy and controls inflation.

119-126

Authors: NITHILA VINCENT

Values are commonly regarded as the most deeply rooted, abstract formulations of how and why consumers behave as they do. Values exert a major influence on the consumer’s decision making in any situation where a conflict of choice exists. This paper throws insight upon the value perceptions and value orientations of young adult consumers in Bangalore, India. The variables under study are ten values adapted from Kahle’s List of Values- LOV (1983). The total sample for the present study is 1478 respondents who are young adults in the age group 18-25 years residing in Bangalore, India. The paper also analyses the influence of gender and regional background on the value orientations of young adult consumers. Information regarding the personal values that are important to the target market, which influences their purchase behaviour, would be valuable to the manufacturers and the marketers in the product design, development, positioning and advertisement decisions.

133-136

Authors: ARNAB BANERJEE

Economic and financial difficulties, changing technology develops the world wise competition. For ideal firm to develop capability, the important approach was producing innovative standard and create things renowned. For recognizing and utilizing chances, an ideal firm looks like to perceive some troubles. Gertz and Baptista (1996) stated that the firm comes out with enough resources for chances seeking and chances development is more harmful. To develop the firm presentation and advance innovative chances commercial private enterprises plays very important role. Corporate entrepreneurship (CE) management main approach was connecting individuals or group of individuals with present association. For new organization it’s generates an enhanced idea and provide modernization and create things renowned. Various characteristics of top-down procedure are to generate and intent corporate modification, regeneration elasticity during administration disposition towards positive risk performance was believed by canvassers. Inside the private enterprise, the current stage of an organization can be available. Various features of entrepreneurial activities are shown across the managerial levels considered by canvassers. Approach of research looks into various vertical managerial stages is desirable to realize the appropriate value and much victories of an association. The important reason of this study is the organization differentiates between industrial actions which are set off top-down plan, and the workforce of organization follows bottom-up actions. The main variation between top-down and bottom-up set off industrial behavior is essential to recognize the various outline environment for industrial performance of both organization and employee level. For entrepreneurship, various CE conditions are frequently used exchange ably found by researchers. Entrepreneurs define as, for the enhancement of creative projects workforce have a thought about accountability.