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Interactive marketing system on Internet
Authors: Electra Mitan, Ana-Maria Borozan
Number of views: 351
This paper presents IMM-Market, an interactive marketing system on Internet, that can be used by any organization for the future development of business in a modern manner. The system was developed as a web portal and includes the following modules: information, networking, management, marketing. Users that can access the system are divided in: authorised users (having operating function; can access the system public zone), experts (having leading function; can access the expert area), and administrators (can access the expert area and the Administration component of the system). IMM-Market can be accessed by anyone, anytime, and from anywhere. With a friendly interface IMM-Market is an interactive business process management tool that can support: the investigation of the market and consumption, testing of the products acceptability on the market, sales modeling, tracking of the consumption products, evaluation and testing of products, price research.