Ekonomika, Journal for Economic Theory and Practice and Social Issuses

10-21

Authors: Dragan Mihajlović Ph.D, Biljana Ilić MSc, Zoran Simonović MSc

The environment, that surrounds the whole operation and activities on Earth, is necessary to consider for two reasons. The first aspect is the environmental component, while the second is linked to the economic system and economic component. Modern production must also be treated as a complex ecological-economic system. Ecological system includes elements of the environment that mankind use in activities, processes and adjusts it to meet owen needs. On the other side, the man often produce a lot of unwanted products, which burden the ecosystem. The natural environment is the totality of natural resources, as well as conditions that are closely related to the human society. Human economic activity is any activity of human society, which is the purpose to achieve a greater volume of production, but also the higher profits at the end of the production cycle. In such correlated, economy and ecology come up with conflicting interests. The purpose of the economy is the production volume and higher profit or a greater increase, while the purpose of ecology involves just limited growth and sustainable production in ecosystem for surviving. The paper deals with the sustainable economy of natural resources which are connected with environment, and it also presents a brief overview of some of the basic characteristics of these areas. Keywords: economic development, natural resources, environmental requirement , sustainable economy .

32-38

Authors: Jovan Zubovic Ph.D, Veronika Boskov Ph.D, Marija Beslin Feruh MSc

In this paper, the authors research on the issues of employees’ job satisfaction. Previous research has shown that job satisfaction is a prerequisite for quality work and employment loyalty. Some authors have shown that in last two decades in Serbia there has been recorded an increase in job satisfaction of workers employed in public sector as compared to those employed in private sector. For this reason, the authors have conducted a survey and applied a factor analysis in order to determine which variables have the highest impact on job satisfaction in public sector. As opposed to the generally accepted opinion that earnings have the greatest impact, this study has shown that the strongest influence have the type and quality of training. However the amount of work is also a variable that has a high importance for employees. Key words: Employment Satisfaction, Public Sector, Factor Analysis

47-55

Authors: Ivana Domazet Ph.D

Under the influence of the growing fragmentation of the market and the media, increased global competitive struggle, technological progress in the field of telecommunications and way of doing international financial and business operations, there is a significant turning point in profiling communication aspects of marketing, and the repositioning of relationships between financial organizations and their clients. Poor results stemming from traditional media advertising as the dominant marketing tool, led to a quest for an alternative that is enshrined in the concept of integrated marketing communications (IMC). Contemporary marketing requires a new kind of communication with the business environment, based on the synergy and creativity, integration and communication, which makes the concept of integrated marketing communications important factor to improve the market competitiveness of financial organizations. Key words: marketing communication, integration, synergy, financial organizations

66-75

Authors: Becir Kalac Ph.D, Ljiljana Berezljev Ph.D, Rifat Zahitovic MSc

There are many resources that entrepreneurs use in the performance of their business. Some materijanog some intangible character. Some of imlementirani business are more and some less. The entrepreneur needs to know valuable resources for your business, only to be obtained in a timely manner and skillfully used Keywords: Entrepreneurial resources, rent, market positions, extra income, methods of manifestation of certain resources

86-93

Authors: Sanjin Ivanovic Ph.D, Dusan Radivojevic Ph.D, Todor Markovic Ph.D

The introduction of the HACCP system is very important in the primary production of milk and in the food industry. If the milk is produced and processed in accordance with the HACCP system, there is more certainty regarding its safety and quality. On farms, milk production according to HACCP standards comprises the implementation of tests for the purpose of checking the status of cows, milk and total environments of milk production. Farms that produce better quality milk have the possibility of working with larger dairies and achieving the highest price of milk. Given the complexity of the issues regarding the rates of economic effectiveness of investment in the implementation of HACCP standards in milk production, the aim of this paper is to review the different concepts that can be applied in the economic analysis of the introduction of HACCP standards. It should be noted that the introduction of quality standards may not necessarily be related to additional investments. It was found that, in the economic analysis, costs are more often expressed in money, whereas the benefits of the introduction of quality system are more difficult to be valued. The method of partial budgeting is used as the most common approach to the economic analysis. This method monitors the changes in costs that occur due to the introduction of measures which should lead to an increase in the quality of milk. In addition, other methods such as integer linear programming, Cost - Effectiveness and Cost - Benefit analysis and defining of functions that determine the movement of costs, can be used. To estimate the amount of the costs of introducing quality standards, accounting, economic - engineering and econometric approaches can be applied. The most important limitation of all these analyses is that the majority of parameters monitored are generally difficult to measure. Key words: milk production, HACCP standards, quality, economic analysis, costs