The organizational culture of Santa Marta tour operators 2012-2013.
Authors: Jennifer Tatiana Ortiz Segrera, Alexander Daza Corredor, Carlos Labarcés Ballestas
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Based on the concern to develop strategies that lead to increased productivity of tourism operators in the city of Santa Marta, this research aims to characterize the condition of the organizational culture of these institutions, in this study, the corresponding variables are defined the physical conditions of work, work environment conditions and organizational behavior, as elements of the culture being studied, are intended to establish its relationship with the work performance of employees in tourism enterprises. For the study in Santa Marta, the characteristics of each variable were determined on a questionnaire of 24 questions, were surveyed the members of the organizations deepening in the perception of managers, administrative and operational, and identify for the case of the city, if human talent is largely motivated by interpersonal relations, physical working conditions and an adequate working environment for the development of their work, and observe the relationship in front of his performance.