Jurnal Manajemen & Agribisnis

146

Authors: Ratih Marina Kurniaty, Anas M. Fauzi, M. Achmad Chozin

The aims of this research were (1) to identify of the value chain that has been applied by the company, (2) to describe projections from internal and external condition as input in the company’s success factor analysis, (3) to determine the company’s strategic position, and (4) to formulate alternative strategies to increase the company’s competitiveness in floriculture industry. This research used SWOT analysis method by considering company’s position and value chain approach which was started with chain mapping to describe actors involved, what business issues in this company face and which activity has the greatest contribution. The value chain approach were also used to determine the prominent product based on the annual sales report. The research results indicated that the issues in the value chain include: expensive input prices, uncertainty in seed supply and higher transportation cost especially for Euro Country and America. Based on internal and external matrix, the company’s position is in the strategic growth quadrant, so the company can apply some alternative strategies such as (1) maintaining good relationships with customers and suppliers, (2) expanding market to Asia, (3) upgrading the types of tree, (4) attending big exhibitions, (5) develop products by creating plants trendcentre, (6) enhancing the knowledge management for the company’s human resource, (7) production maximizing for the domestic market, (8) establishing distribution channels in each city, (9) setting a clear target market, (10) maintaining the quality of the plants, (11) restructuring the company in order to clarify the specialization of work, and (12) designing documents to better provide the seeds according to customers’ need. Keywords: competitiveness, floriculture industry, chain mapping, value chain economic analysis, SWOT analysis

163

Authors: Zeetpy Maisana, Sri Hartoyo, Idqan Fahmi, Hendra Wijaya

The purpose of this study was to analyze rejected product in slaughterhouse division using total quality management approach. The secondary data were collected from the company archives and judgmental sampling was used to collect primary data from six experienced respondents. The analysis method used was total quality management, include stratification, Pareto diagrams, control charts, fishbone diagrams, and quality function deployment. The findings of this study showed that the use of line production system by the slaughterhouse to produce the product; where products’ redness/bruises, size uniformity, bloodless feature, incorrect delivery, delivery delay, and damaged package were the cause of product rejection. The strategies ordered based on the priority to improve the management quality are: tools repair and replacement, creating quality based projects, build an information system between the production lines, training and seminar. The managerial implications of the study suggested the slaughterhouse to replace or repair the plucker, scalder and automatic weighing machine. It also suggested the slaughterhouse to tighten the span of control in the chilling room to maintain product freshness. Keywords: rejected product analysis, TQM, QFD, chicken slaughterhouse, carcass

183

Authors: Lina Yanti, Widyastutik

This research purposes were (1) to measures the competitiveness of Indonesian milk derivative product in international market based on its comparative advantage, (2) to analyze the dynamics of Indonesian milk and also to analyze the commodity’s competitive position in the international market through its dynamic export product performance, (3) to analyze dominant factors that influencing Indonesian dairy export growth based on constant market share analysis. The analysis methods used to measure the competitiveness of Indonesian milk in this research are based on revealed comparative advantage analysis, Export product dynamic analysis (EPD), and constant market share analysis. The result from RCA showed that the Indonesian milk derivative products which are Milk not concentrated nor sweetened 1–6% fat (HS 040120), Milk and cream, concentrated or sweetened (HS 0402) and Buttermilk, curdled milk, cream, kephir, etc (HS 040390) do not have comparative advantage but for Milk and cream powder unsweetened > 1,5% fat (HS 040221), Milk and cream nes sweetened or concentrated (HS 040299) and Cereal, flour, starch, milk preparations and products (HS19) have comparative advantage. The EPD found that all Indonesian milk derivative products are included in the Rising Star position. The result test using CMS analysis concluded that the most significant factor which affect the export growth for Indonesian HS 040390 and HS 0402 derivative products are the import growth effect, HS 19 is mainly dominated by commodity composition effect, and the export growth for the rest derivative products are dominated with the competitiveness effect. Therefore, it needs to be implemented efforts to enhance the competitiveness of dairy derived products Indonesia Keywords: milk, competitiveness, revealed comparative advantage (RCA), export product dynamic (EPD), constant market share analysis (CMSA)