European Journal of Economic Studies

3-18

Authors: Dina Al-Waely

This study aimed to identify the impact of the careful application of growth management policies and sustainable development on the changing marketing environment. The study has used the descriptive analytical approach, where a questionnaire was employed as the study instrument. The questionnaire consisted of (3) demographic variables and (26) items that were put together to measure the impact of the careful application of growth management policies and sustainable development on the changing marketing environment. The study population consisted of all Senior Managers who work at five-star hotels at the Dead Sea in Amman, Jordan, who amounted to (19) Senior Managers in (6) hotels, and the study sample included all (19) managers. The results showed that there is there is a statistically significant impact of the careful application of growth management policies on the changing marketing environment; it also showed that there is a statistically significant impact of the careful application of sustainable development on the changing marketing environment. The results of the means and standard deviations of the careful application of growth management policies fields from the point of view of the analysis showed that they were high, where the Attraction field came first, and the Expansion came last. There were other results have shown that the total mean and standard deviation of the Coordination field were high, where it had a mean of (3.91) and a standard deviation of (0.51). The results of the means and standard deviations of the sustainable development fields from the point of view of the analysis showed that they were high, where the Economic Dimension field came first, while the Environmental Dimension came last.

43-50

Authors: Sanel Halilbegovic, Zerina Kadic, Nedim Celebic, Adisa Arapovic, Dzenan Kulovic

Due to its possibly disruptive effect on business model (BMs), blockchain innovation has started an lively discussion among recearchers. Delphi study sets out to explore the impact of blockchain in payments, which represents a major cornerstone of banking and the cradle of this technology.The outcomes, grouped around four areas thoughts, demonstrate that blockchain allows the offering of new services and renders some of the current ones obsolete.This consequently impacts the financial structure of firms in the payments industry and further generates great potential for new BMs while making some existing ones obsolete. Eventually, new players, which are better ready to use the po-tential of blockchain, will give a strong motivation to this improvement. This discoveries contribute to the literature by giving new bits of knowledge about the effect of innovative advances on BMs and have further practical implications by presenting a better understanding of future BMs in payments.

69-76

Authors: Marsel M. Nizamutdinov, Vladimir V. Oreshnikov

The article considers the simulation model’s concept based on integration of the regional economic elements’ interconnections within the united computational scheme. It has been substantiated that the development of a long-term strategy for the socio-economic development of a region requires using formalized advanced planning methods, economic and mathematical models as management tools. The model is proposed as a tool for determining the conditions and parameters of the regional strategic development in a changing macro environment. The main attention is paid to description of the formal model and the behavior algorithm for the economic agent of the “regional government” which considered as the main functional subsystem of the imitation model. The simulation model’s structure allows implementing system modeling and forecasting the parameters of the socio-economic system development at the regional level and could be used as the practical tool for substantiating integrated regional development strategies for the medium term.

85-94

Authors: Evgeniya V. Vidishcheva, Marina Gunare

Branding of countries, regions and cities is gradually becoming a mandatory part of the strategic development of territorial entities. This practice is popular in many countries all over the world. The development and implementation of brand strategies has allowed many territorial subjects to overcome the negative perception associated with the past, and reposition its brand. Cultural brand includes cultural and historical identity, painted in a national color, and is a common value – heritage. The aim of this study is to analyze and compare foreign and russian models of cultural branding.