Business and Economics Research Journal

445-464

Authors: M. Utku Özmen, M. Eray Yücel

This paper aims to study how people utilize (search for, choose, process, and evaluate) information provided on online domains, emphasizing the balance between context identifiers and the actual content of information and the psychological processes. The study assesses the popularity of online provided materials, TED Talks, in relation to the length of information, user ratings, and several content-related features. The paper employs a comprehensive naturalistic data set that covers the titles, duration, viewer-assigned ratings/tags, transcripts, various content identifiers, and popularity (number of views) of 2685 TED Talks. The results reveal the relevance of both content and context-related factors, as well as psychological processes, on the popularity of the talks. On the context side, using certain words in the title and the text, optimizing the talk pace and the length of the talk; on the content side, carefully incorporating rhetorical features are major factors that influence the popularity of the talks. On the psychological processes front, the popularity of talks is associated with positive emotions and anxiety among affective processes, and insight and tentativeness among cognitive processes.

479-501

Authors: Şerife Uğuz Arsu, Talip Arsu

This study aims to evaluate the corporate sustainability performance of manufacturing companies listed in the Borsa Istanbul (BIST) Sustainability Index using multi-criteria decision-making (MCDM) methods. For this purpose, by examining the literature, 11 criteria, including economic, social, and environmental, were determined and the criteria were weighted with method based on the removal effects of criteria (MEREC), one of the objective MCDM methods. According to the weights obtained through the MEREC method, the most important criteria were “return on equity”, “operating profitability”, and “asset profitability”, while the least important criteria were “employee turnover rate”, “training hours per employee” and “proportion of female employees”. Subsequently, using the weights derived from the MEREC method, the companies were ranked using the CoCoSo (Combined Compromise Solution) method. According to the rankings, the companies demonstrating the highest corporate sustainability performance are Türk Traktor, Ford, Tofaş, and Otokar, while the companies with the lowest corporate sustainability performance are Kerevitaş, Coca-Cola, Petkim, and Tüpraş, respectively. Sensitivity analysis is carried out to test the consistency of the results obtained. Although these results contribute to the literature, in subsequent studies, MEREC and CoCoSo methods can be used to measure different performance criteria of companies. The fact remains that corporate sustainability performances of companies can be measured by using combinations of different MCDM methods.

525-540

Authors: Handan Akkaş

This study examines the moderating effect of flexible work arrangements on the relationship between self-efficacy and innovative work behavior. Data were collected from 202 logistics employees working in Ankara, Türkiye. SPSS process macro plugin was used to test the moderation effect. The theoretical basis of the study was analyzed within the framework of Conservation of Resources (Hobfoll, 1989), Social Cognition Theory (Bandura, 1986), and Job-Demand Resources models (Bakker & Demerouti, 2007). Within the scope of the study, the perception of flexible working was examined in two sub-dimensions as time and structure flexibility perception. The results revealed that an increase in both structure and time flexibility perception dimensions increased the strength of the relationship between self-efficacy and innovative work behavior. The study is important because it is one of the few studies that examine logistics employees despite their significant contribution to the global economy. Understanding the behaviors of sector employees is of great importance in terms of optimizing operational efficiency and improving overall performance in the sector.