The Journal of Middle East and North Africa Sciences

6-10

Authors: Karina Gómez Luna; Kathy Laura Matamoros Vargas; Alejandra López Torres

The present work realizes an analysis of the stages in the human talent management of a ferroelectric SME in the municipality of Apizaco, Tlaxcala state, Mexico, in order to create a system that allows to have adequate processes of recruitment, selection, training and development, as well as remuneration and rotation, that are adapted to the needs of the organization and that allow increasing productivity, a key element to boost economic growth; the methodology chosen for the study was quantitative, in order to know the relationship between the development of human talent and productivity, it has a correlational scope, the model was determined based on the proposal of management by competencies to the benefits that it offers, among them is to integrate the objectives of the company with those of the person, which is reflected in the improvement of productivity.

25-30

Authors: Guadalupe Morales Díaz; José Luis Moreno Rivera; María Elizabeth Montiel Huerta

The objective of this research is to obtain a diagnosis with the application of tools that help to design production and commercialization strategies for a micro-enterprise of beekeepers that elaborates cosmetic products based on honey, which is located in the state of Tlaxcala, with the purpose to generate favorable profitability and strengthening as an organization. Three research techniques are used, such as the survey, which served to know the probable acceptance of the products, possible demand, main aspects in the purchase election, this information is used for the marketing strategy. The indepth interview and observation were also used to detect areas of opportunity in the process that is artisanal, this information supports the design of the production strategy. Some of the results obtained are: current size of the products not according to the needs of the consumer, are not in strategic points of sale, does not have a brand, however, if there is a high acceptance because it is of natural origin. In the process, there is no standardization in the key activities and there are no documentary records that lead to an inadequate administration of resources.