Journal on Efficiency and Responsibility in Education and Science

66-74

Authors: Václav Švec, Richard Selby

At the Faculty of Economics and Management at the Czech University of Life Sciences Prague (CULS Prague) a wide range of marketing courses are taught, covering many aspects of marketing theory. The curriculum of the majority of marketing courses consists of case studies and project work in teams. The students in their MSc. studies have five marketing subjects in total, and work with different teachers, though the same teaching approach and design (project teaching) is used. In this article, we present the results of a new design for the Marketing Communications course. In this case, students are engaged in designing a real package for a fictitious product, and to enter a virtual market using a wide range of promotional tools. The students then debrief the entire experience as consumers in that virtual market. The course uses a mix of traditional and contemporary teaching techniques in the field of marketing communications. It can be used in traditional or blended learning or adapted for online courses. The innovative course design has been shown to be a key factor to stimulate the students to learn, rather than simply study and repeat their lectures. The learning efficiency compares favourably with the original course design.

84-102

Authors: Olamilekan Gbenga Oyenuga, Sulaimon Olanrewaju Adebiyi, Damilola Omolade Mustapha, Bukola Oluwadamilola Abimbola

As a core process to knowledge management that aids innovation and regeneration of knowledge, knowledge sharing cannot be overemphasized owing to its importance in gaining competitive edge and sustaining competitive advantage. Therefore, this study examines factors influencing knowledge sharing using multi-criteria model. The research design is quantitative and analytical in nature through a survey of experts (Lecturers) with the usage of pairwise comparison questionnaire. Sample was drawn through multi-stage sampling procedure and 102 copies of questionnaires were retrieved and found fit for analysis. Data collected were modelled into clusters in line with ANP technique. The results show that institutional norms were better group of motivator for knowledge sharing while; individual barriers are more disastrous to knowledge sharing. Moreover, reflections of university mission, academic-industrial research and development excellence and quality teaching service delivery are both equally and moderately influenced by determinants of knowledge sharing. Therefore, based on the findings, academic staff are advised to be unbiased to knowledge sharing acts, while, policymakers are encouraged to demand the need for academic staff progress in career, intellectual benefits and financial rewards, and campaign against cultural differences and high job politics, in order to improve the flow of knowledge among academics for global competitiveness.