M.I.R. (Modernization. Innovation. Research)

538-553

Authors: Izmailova M. A.

Purpose: development of a mechanism for the ESG transformation of Russian companies based on a critical assessment of the evolution and modern implementation of the ESG agenda in Russia. In the second part of the article, the author solves the problem of analyzing the compliance of the content of the Russian ESG agenda with global risks and developing a mechanism for the ESG transformation of Russian companies. Methods: methods of theoretical analysis were applied, which made it possible to reveal the conceptual component of the ESG agenda and sustainable development; empirical analysis of the global risk landscape and the implementation of the Russian ESG agenda; a statistical method for determining priority areas for the implementation of the Russian ESG agenda; abstraction and modeling to formalize the ESG transformation mechanism. Results: the conceptualization of the ESG agenda and sustainable development was carried out, the content basis of which harmonizes with corporate social responsibility. The mobility of the landscape of global risks with a steady trend of the prevalence of environmental and social risks is determined. The results of the implementation of the Russian ESG agenda based on the results of 2022 and the tasks for the near future are summarized. Priority directions and barriers to the implementation of the ESG agenda have been established. Proposed mechanism for ESG transformation of Russian companies. Conclusions and Relevance: the functioning of national economies is influenced by global threats: environmental and social risks are leading in the next decade. The results of the implementation of the Russian ESG agenda indicate its adequacy to the nature of global risks. In environmental policy, attention is focused on energy saving and waste recycling technologies, in social policy - on social guarantees and support for the professional and personal development of employees, in corporate policy - on consumer surveys and selection of suppliers. Among the barriers to the implementation of the ESG agenda: financial, associated with fears of non-return of investments and high costs for the ESG agenda; methodical, manifested in the absence of uniform standards and ESG indicators; lack of external incentives and low ESG-competence of management. The low awareness of company management about ESG and how to incorporate it into business processes served as the basis for developing a mechanism for transforming a business model based on ESG principles, including an ESG transformation model, operating principles and required competencies.

572-587

Authors: Palatkin I. V., Pavlov A. Y., Kudryavtsev A. A.

Purpose: of the research is to develop a methodology for assessing the development opportunities of organic agriculture in municipal areas based on their clustering. Methods: within the framework of the study, methods of comparing averages, grouping, clustering based on Kohonen's self-organizing neural network were used. The study was conducted on the materials of the Penza region, the complex of analyzed indicators was formed on the basis of official statistical data on municipal districts of the region. The applied approach assumes the possibility of carrying out similar calculations based on the materials from other subjects of the Russian Federation. Results: the study proposes a system of indicators characterizing the development potential of the production of certain types of organic agricultural products on the territory of municipal districts. Clustering of districts was carried out, as a result, 6 clusters were identified, characterized by various combinations of the values of the analyzed factors. The characteristics of each cluster in terms of opportunities for the development of organic agriculture are given. The areas of activity with the best potential are indicated, as well as the main unfavorable factors. 2 clusters have been identified that can be considered as pilot ones for the implementation of the regional program for the development of organic agriculture. Conclusions and Relevance: at the initial stage of the development of the organic production sector, it is important to identify growth points, types of agricultural activities in certain areas that may be the most promising within the framework of the introduction of the principles of organic farming. Given the diversity and high variability of the values of indicators that determine the potential for the development of organic agriculture in individual territories, clustering can be an effective method that allows differentiating and increasing the targeting of state support measures for the relevant producers. The application of efforts for the development of organic agriculture, taking into account the peculiarities of the formed clusters, will be more effective.

602-618

Authors: Lobkova E. V., Osadchenko E. A.

Purpose: is to develop an approach to the procedure for updating regional strategic plans in the field of digital transformation, based on the algorithm for solving the problem of optimizing the levels of achievement of project goals in key industries of the constituent entities of the Russian Federation. Methods: the research was based on the documents of the regulatory framework of strategic planning in the Russian Federation and the texts of approved and updated strategies of the constituent entities of the Russian Federation in the field of digital transformation. Methods of constructing strategic maps and decomposing goals, linear programming and finding the optimal solution were used. Results: the formulation of the linear programming problem has been detailed to find the optimal values for achieving the goals of digital transformation, taking into account the features of its field of application. The procedure for decomposing strategic goals and assigning coefficients of relationship between them is illustrated. The quantitative estimates obtained by the authors for solving the problem are presented and explained. Conclusions and Relevance: in the process of developing and subsequent updating of strategic plans for digital transformation, the constituent entities of the Russian Federation are guided by the recommendations of federal authorities and territorial specifics. They take into account new trends in the digital transformation of industries, achievements and limitations on the path to fundamentally different conditions for managing the region and doing business. Digital transformation is proceeding with varying degrees of intensity – there is both territorial and industry differentiation. To a large extent, the speed of transformation processes depends on the ongoing regional policy and the content of the implemented strategic digital projects. The revision of the list of projects and target indicators is due to the necessary adjustment of the goals and emphasis of the transformation process. Assessing the optimal values of industry development indicators, taking into account resource limits, serves the purpose of updating regional strategic plans in the field of digital transformation of key industries and areas.

636-653

Authors: Popova O. I., Timokhina G. S., Izakova N. B.

Purpose: is to propose the methodological approach to modeling the behavior of the representatives of generations Y and Z in the process of making decisions about choosing a university and educational program based on differences in their value systems. Methods: the theoretical and methodological basis for studying the value systems of potential and actual university students is the theory of generations. The findings of the study are based on the methods of analysis of secondary and primary data collected through an online survey of students belonging to generations Y and Z on representative samples of 380 (Y) and 788 (Z) observations in 20 large universities in Russia, as well as the methods of analysis of statistically significant differences in value systems of two generations using T-test for independent samples. Results: the authors proposed the methodological approach to modeling the behavior of consumers of generations Y and Z in the process of making decisions on choosing a university and educational program. Based on the results of desk and field (empirical) research, at each stage of the decision-making process on selecting an educational institution and program, differences were identified in the value systems of students of generations Y and Z, which determine their behavior: statistically significant differences were identified in 19 out of 65 variables. The study provides description of the behavior patterns of students of the two generations at each stage of the decision-making process which formed the basis for dividing students into target groups. The guidelines for differentiating marketing interactions with target groups of representatives of two generations in the process of educational interactions while making decisions are proposed. Conclusions and Relevance: differences in the value systems of representatives of generations Y and Z cause differences in behavioral patterns at each stage of the decision-making process. Understanding these differences enables us to model the behavior of the two target groups, differentiate marketing approaches to interaction with them at the stages of the decision-making process while choosing a university and educational program as well as increase the effectiveness of educational interactions in the process of education.

680-697

Authors: Zaharova K. A., Ivanova N. V.

Purpose: of the article is to study the existing system of state financial support for small and medium-sized enterprises (SMEs) in the Tyumen Oblast in order to identify problematic points of SME development in the region and determine of appropriate measures for their adjustment. Methods: in the part of the study on the quantitative indicators of State financial support for SMEs, statistical analysis was used, including a study of the structure and dynamics of measures implemented, as well as the number of SMEs. To assess the degree of influence of the tools used on the development of SMEs, data from the ongoing program of state financial support in the Tyumen Oblast were used. Results: in the course of the research, the main determinants constraining the effectiveness of the use of State financial support tools for SMEs in the Tyumen Oblast were identified. The lack of systematic and comprehensive State financial support for SMEs was revealed, which would reflect the vision of the elements of the system and the establishment of the relationships between them, taking into account changes in the external environment and the indication of the most effective support measures for individual areas of SMEs activity. Conclusions and Relevance: as a result of the study, the need to modernize the implemented state financial support for SMEs in the Tyumen Oblast in the direction of expanding the list of instruments and diversifying the measures applied to legal entities and individual entrepreneurs has been established. As one of the promising areas, it seems reasonable to create guaranteed sales markets and active connection of SMEs to business networks. This will maximize the effectiveness of measures applied to support economically and socially important SMEs, taking into account their specifics, strengthen the financial condition of enterprises in this sector and thus ensure the stability of the economic development of the region.

716-732

Authors: Kuznetsov N. V., Pershina T. A.

Purpose: of the presented research is to evaluate various methods of project management, including methodological approaches already used in our country, for their application in the implementation of national projects of the Russian Federation. Methods: the work used traditional methods of scientific theoretical analysis, including system analysis, as well as an induction approach. Results: the authors consider the historical aspect of the formation of the project approach as a method used in the professional field of management. In the work, various management approaches presented by different countries were studied and systematized. The analysis of project management experience in the leading countries of the world, as well as in the Russian Federation, was carried out. The study presents the use of the project approach in the implementation of national projects, an assessment of the work of the project implementation monitoring system is given. Based on the identified methodological and organizational problems in the formation of new and implementation of current national projects in Russia, the authors conclude that it is necessary to improve project management methods and monitoring the achievement of performance indicators of national projects. Conclusions and Relevance: the specifics of public administration in Russia require the development of their own design methods in the management system, which will only rely on those already created in the world, but not copy them completely. So, according to the authors, the best practice will be the use of flexible management methods. Existing methodologies and individual strategies of other countries can only help in developing ideas for both the general concept of the implementation of existing national projects and for designing new ones.