M.I.R. (Modernization. Innovation. Research)

8–26

Authors: Izmailova M. A.

Purpose: the purpose of the article is to study the role of corporate culture in the sustainability of companies in the conditions of crisis phenomena, as well as to analyze methodological approaches to corporate culture as a tool for the competitive success of the company. Methods: the methodology of the work is based on the use of the concepts of organizational culture and sustainable development, as well as the theory of modernization, integrating economic growth and the culture of companies within a single process of sustainable development. A group of scientific methods has been applied, including: inductive-deductive method, method of comparative analysis and retrospective method, method of expert analysis, rating assessment and others. Results: the analysis of the role of corporate culture in the conditions of crisis phenomena caused by the instability of the external environment is carried out. It is noted that the influence of corporate culture on the stable development of companies can have a dual character: a strong corporate culture has a stimulating effect on the economic growth of the company, and its weakness becomes an obstacle to sustainable development. The analysis of methodological approaches to corporate culture, which is considered as a tool for competitive success and sustainable development of the company, is carried out. Modern aspects of the formation of new behavioral models and tools for their introduction into corporate culture are revealed in order to maximize the compliance of companies with the conditions of extreme instability of the external environment. Conclusions and Relevance: the phenomenon of corporate culture is a rather complex area of research – this follows from the interpretation of this concept, the definition of the methodology of formation and the search for tools for its development. But it becomes obvious that the growth of knowledge about corporate culture, produced in the academic environment and highly demanded by the management of companies, has had a significant impact on managerial thinking and management practice. This is due to the understanding of the high role of corporate culture in the processes of internal integration and adaptation of the company to the external environment, in achieving competitive success and strategic development goals, which creates the basis for sustainable development of the economic system.

42–59

Authors: Shcherbakov G. A.

Purpose: of this article is to study the expanding practice of applying the ecosystem approach in the business life of organizations and the degree of its impact on future transformations of the economic system. The research focuses on the segment of digital ecosystems of the banking sector related to non-financial areas of economic activity. Methods: when preparing the article, a wide range of research methods were used – the method of systems analysis, methods of modeling and comparative historical analysis, as well as logical and inductive methods. Results: the banking sector is actively developing the process of creating digital ecosystems used by large financial institutions as a means of achieving additional competitive advantages, as well as a tool to expand the bank's client base. Of particular interest is the expanding practice of building up these ecosystems through non-financial business areas. The results of the study also suggest the emergence of other negative consequences that hinder the effective development of the economic system. Among them: the oligopolization process on financial markets, the emergence of additional barriers to these markets, as well as the formation of oligopolistic relations in segments of economic activity that previously belonged to highly competitive sectors of the economy. Conclusions and Relevance: digitalization is an objective trend in the development of economic relations at the present stage, however, the uncontrolled application of the digital ecosystem approach in the practice of banking institutions carries risks of further consolidation of non-competitive relations in the most important sector of the domestic economy. The banking sector is additionally due to the involvement of non-core banking assets in ecosystems, influences the establishment of such relations in sectors of the economy traditionally related to highly competitive spheres of economic activity.

73–93

Authors: Kochetkov E. P.

Purpose: the main goal is to improve the methodology for assessing the effectiveness of state crisis business support based on the analysis of the experience of foreign countries. Methods: the information base of the study is data from the IMF, the World Bank and the OECD. The study was conducted on the basis of methods of logical and comparative analysis (induction, deduction, comparative studies) using statistical data processing tools. The theoretical basis of the research is the theory of bankruptcy of companies of the scientific school of the Financial University «Crisis Management». Results: the approaches to assessing the effectiveness of macroeconomic policy based on the theory and practice of governments of developed countries have been studied, a methodology for analyzing the crisis component of such a policy has been developed, including the definition of efficiency criteria, and proposals for improving crisis policy in the context of the coronavirus pandemic have been formulated. The effectiveness of using the rehabilitation potential of bankruptcy procedures on the example of some countries to restore the economy in a crisis is proved. Conclusions and Relevance: the crisis caused by the coronavirus pandemic differs from all previous economic crises, including significant amounts of state support for business. At the same time there is no strict correlation between the volumes of such support and losses in the economy. Despite the projected rates of economic growth in the coming years, some crisis factors have been ignored by the states (the high level of debt burden, the existence of zombie companies). The imposed moratorium on bankruptcy has postponed the problem of accumulated debts, which will subsequently negatively affect the pace of economic growth in the world as a whole. Existing studies have not confirmed the effectiveness of this business support measure. Assessment of the effectiveness of state support for crisis business, along with macroeconomic effects, should include crisis, due to the rehabilitation potential of the institution of bankruptcy. Existing scientific studies do not analyze the contribution of the insolvency regime to economic growth. According to the results of the study, the inefficiency of state support for crisis business from the point of view of crisis management has been established.

111–125

Authors: Kozhevinа O. V., Belyaevskaya-Plotnik L. A.

The article is a continuation of a number of scientific studies carried out by the authors within the framework of government assignments and grants devoted to identifying the relationship between the economic security of territories and the development of “green” entrepreneurship models on them. Purpose: is to identify the relationship between responsible consumption and ensuring the economic security of subjects of the "green" economy in the context of the global principles of sustainable development and the transformation of consumer preferences. Methods: the study is based on the methodology and principles of sustainable development in "green" entrepreneurship. The use of comparative and comparative analysis methods is due to the need to identify the features of sustainable (responsible) production and consumption in different sectors of the "green" economy. Comparative marketing allows you to clarify the category of "sustainable (responsible) consumption", systematize international experience and best practices of "green" marketing. Results: the authors have identified the most promising market segments of the "green" economy, outlined the advantages of companies that implement the principles of "green" marketing and take into account ESG factors in business models of entrepreneurship. The use of indicative analysis tools made it possible to determine the level of development of individual segments of "green" entrepreneurship in the constituent entities of the Russian Federation. Based on the results of Russian practice and on the example of the implementation of the national project "Labor Productivity", the effectiveness of the implementation by companies participating in the national project of responsible and lean production is substantiated. The structural components of the "green" economy and economic security are revealed, the differentiation of Russian regions is shown in the context of indicators of the development of individual segments of the "green" economy. It has been determined that all segments of the "green" economy in Russia are covered by the national project "Labor Productivity". Conclusions and Relevance: according to the results of the study, the relationship of macro- and microeconomic factors in achieving SDG 12 "Responsible consumption and production" by the subjects of "green" entrepreneurship was revealed. The authors propose directions for the implementation of educational measures for the business community in the field of "green" marketing, the influence of ESG factors when changing business models, lean manufacturing, which will help ensure the economic security of subjects of "green" entrepreneurship in the new economic conditions.

138-144

Authors: Belyaev M. K.

The main point of presented publication is to illuminate the role of modern mining industry as an engine of the economy. Such changes are explained not only by the growing demand on raw materials but reconstruction the technology of the branch on the modernized basis, primarily information products. It is argued that the country dispose the prerequisite for the success in IT-technology. So to say the economy of Russia has the potential for development regardless sanctions under the effective economic policy.