ECONOMICS: TIME REALITIES

6-20

Authors: Pylypenko A.А., Berezovsky K.M.

The article is deals with technology of industrial enterprise marketing potential evaluating. This technology is based on the level of enterprise strategic compliance identification. The article offer how the calculated value of this integral indicator is using in the system of enterprise marketing management as the lever of management influence.

28-33

Authors: Dubnitsky V.I.

Article is devoted to the economic nature of the category of "restructuring of the company", the external and internal factors of its implementation on the machinebuilding enterprises, as well as its importance for the implementation of the strategic goals of the company.

41-49

Authors: Lipinskaya A.A.

Approaches to pricing on logistic services of maritime ports in modern conditions of fast development a containerization of freights are probed. Lines of development a tariff policy are revealed by port operators, the installation diagram of fares for handling containers is presented, and also conditions of effective functioning a container terminal and their effect on tariff policy of port operators are fetched. The analysis of the European experience effective pricing which shows ways enhancement of a tariff policy in maritime ports is executed.

57-63

Authors: Zelena M.I.

The article investigates the essence of the concept of "social package" and the definition of its withdrawal from the concept of “compensation package". Features of the elements of “social package” and listed a number of problems that arise when building it. The necessity of applying the principle of "cafeteria" in the formation of a set of “social package”. The conclusion about the need to introduce modern automated systems in the process of forming a "social package".

70-76

Authors: Romanenko O.O.

The article describes the theoretical principles of typology Internet marketing strategies. It is proved that the vast majority of Internet marketing strategies designed to increase targeted traffic to your site and conversion of customers from the site.

82-88

Authors: Varnavskaya D.S.

It is theoretically grounded and recommendations for the planning of productive employment of personnel of the industrial enterprise are developed. It is proved that the main components of the strategic planning processes of productive employment is the organization of strategy for personnel, human recourses and policy.

98-105

Authors: Pilipchuk V.P., Dannikov O.V.

The paper develops the row of practical recommendations in relation to the use of marketing instruments in activity of domestic enterprises. The consequences of crisis remain an important factor which restrains market development of the real estate and building industry, in particular. It shows up in the decline of profitability of the executed building works/services, origin of new price disproportions, low level of competitiveness, deficit of facilities, unbalanced of reproductive processes and others like that. Marketing as methodological strategic government base by building business is relatively a new and not enough studied conception of management. Accenting attention on the problems of balanced of demand and supply at the domestic market of the real estate, and building industry, authors, marketing approach is offered to forming of strategy of development in activity of building enterprises, which opens new possibilities of search and realization of backlogs of management.

111-115

Authors: Maslennikov E.I.

This article examines the theoretical and methodological issues of strategic assessment of financial stability in the management of industrial enterprises. The proposed integrated program of analytical steps to ensure the financial sustainability of the industrial enterprises, which form the two main directions in the management of financial stability: the study of the depth of the impact of strategic decisions on the effectiveness of financial stability; substantiation of measures ensuring the financial stability of the company in order to obtain their perspective directions and effectiveness.

121-127

Authors: Voynarenko M. P., Svider O. P.

The article pays attention to the revelation of the meaning and content of dynamic evaluation of the effectiveness of foreign direct investment at the enterprises. In addition, the dynamic evaluation procedure was tested at five agents of light industry management, which allowed us to identify the ways to increase the efficiency of FDI.

136-142

Authors: Kozakova E.N, Kozakov V.V.

Discerns the project approach as the basis for the formation of POO. Reveals the importance of using modern information technologies to automate business processes of POO. Highlights the specificity of innovation activities operating in Ukrainian project-oriented organizations with social orientation. Structures the information system of business process management POO with social orientation. Forms a platform for further research aspects of POO with social orientation.

150-154

Authors: Sokolu I.I., Katashinskaya M.O.

Described particularity and features of the processes of the consumption goods surd demand for base of the account of the particularities social dangerous goods. Described classification of goods irrational demand. Dedicated consumption patterns socially dangerous goods irrational demand.

160-169

Authors: Kupinets L.E.

The paper is concerned with methodological support of the ecologization process research which is defined as a modern vector of sectoral reforms. Approaches, methods and ways of the forming the theory of these processes in the economy are substantiated. The author also highlighted contradictions, limitations, risks and threats, mechanisms and tools of new forms and methods of the economic management.

177-182

Authors: Vdovychenko L.Y.

The article describes the mechanism of acceptance of the regulatory decisions making by the state and the approaches to assessing their effectiveness, the problems associated with the evaluation of the implementation of the regulatory activities by its participants are studied and the requirements to the assessment of the system of mechanism’s indices of realization of the regulatory activity are formulated.

188-192

Authors: Goncharenko O.S.

In the article, we built a model of the market for goods re-use, basic components and investigated their influence on the dematerialization of the economy, causing the decrease of codestyling exposure to consumer markets. Special attention is paid to the price of the goods re-use, transaction costs and the life cycle of goods.

199-205

Authors: Gonchar O. І.

The features and trends in home building enterprises, especially the formation of their economic potential. The existing methodological approaches to assessing the economic potential of the company formulated criticisms of problematic use. The conclusion about the need to consider when choosing criteria specific parameters, calculating the integral index assessing the economic potential of its elements and characteristics evaluation of engineering industry and the risks that accompany their work.

211-216

Authors: Sagareva D.A.

This paper analyzes the modern practice of selection of subjects of foreign economic activity on the application of simplified customs control procedures and characteristics of the implementation process of the Institute of authorized economic operators. The article defines the role of postcustoms control in the process of simplification of customs clearance of goods. According to the research results generated a list of criteria for selection of subjects the simplified control of the customs value.

224-228

Authors: Buzko І.R.

Theoretical approaches to disclosure of investment decision and its acceptance of the principles of strategic management in production sphere. The requirements , principles , criteria and rules for investment decisions in the framework of the project.

234-241

Authors: Kovtunenko K.V., Podmazko О.M.

The article deals with the theoretical aspects of the emergence and development of the shadow economy. The analysis of factors combined in the groups: economic, social, political, legal, psychological (human nature), ethical. The factors that stimulate the shadow economy, it is possible to create conditions for their neutralization, which will eventually lead to the flow of capital from the shadow into the legal economy.

249-252

Authors: Otenko V.I.

The article is devoted to the questions of managerial decisions making in the system of the enterprise’s strategic management. Informational-analytical support is considered as the significant part of the methodical support of the managerial decisions making which is based on deep understanding of the nature and character of the managerial decisions and their key importance for the strategic development providing.