ECONOMICS: TIME REALITIES

5-10

Authors: Merkulova T.V., Yantshevich A.A.

The relationship between income inequality measures and entropy measures, including entropy based on income distribution and entropy based on people distribution, Theil index and Gini coefficient are discussed. It can be suggested that nonlinear change of entropy accompanying changes in income distribution is a factor which slows dawn a further progress in this direction and blocks economic reforms in developing countries. Keywords: technological policy, potential of the enterprise, competitiveness, business strategy, tools and processes

20-26

Authors: Kryukova I.A., Nazarenko O.V.

The strategic orientations of the development of national agri-food market in the context of increased integration with the European Economic space are considered in the article. The strategic institutional control levers the agri-food market, taking into account the problems of the country's food security have been grounded here. The main priorities for implementation of the strategy of innovative changes in the agro-industrial sector and management of further development of the domestic agri-food market were identified. Keywords: strategy, agri-food market, agro-industrial production, food security, innovation model of development

32-36

Authors: Slepukhina I.D.

This research is devoted to the problems of the enterprise. In the article it is shown the analysis of theoretical approaches to this problem. The review of the literature is proved that in spite of great number of scientific papers, the problem is still opened and actual. The following methods are used: the theoretical generalization for the definition the elements of the intellectual constituent of the enterprise; general scientific principles, the principles of modern economic theory , the scientific norms of native and foreign scientists; the analysis and synthesis for the grounds of the facts intellectual of the development the intellectual potential. Keywords: labor potential, an intellectual component, on intellectualization of the personal, the development of an intellectual potential

45-50

Authors: Akimenko N.V., Kukurudza K.A.

In the article the state of the coffee market in Ukraine has been investigated. The analysis of the main indicators of the coffee market in the past five years have been performed. The directions for its further development has been determined. Keywords: coffee market Ukraine, foreign trade, prices, consumption, marketing strategy

57-62

Authors: Oleksiv I.B., Kharchuk V.Y.

In the paper the approaches to making managerial decisions basing on reconciliation of stakeholder interests are presented. In addition the authors analyze the opportunities of modeling while making synoptic and sporadic managerial decisions. Keywords: stakeholders, making managerial decisions

73-77

Authors: Maximova V.F., Albu N.M.

Considered possibility of development of internal control, in particular, him communicative property from point of approach of the systems. Efficiency of determination of external environment, which the checking system functions in a middle, purchased subsequent development. Requirements are formulated to the informative providing of internal economic control of enterprise. The analysis of traditional informative infrastructure of company is conducted. The offered possibility of creation of the integrated communicative environment is in the management of menage a subject. Keywords: control system, information provision, environment

84-88

Authors: Maslennikov E.I., Voloshchuk L.A., Nosovets A.I.

In this article the questions, the advantages and disadvantages of the new reflection receivables in the main financial statements of enterprises, the comparative analysis of disclosure of data on accounts receivable in the current shape and form of the previous year, the ways to improve the composition of the balance sheet, indicating the obligation or for consideration by the drafters of their inclusion in the tabular section of the report relating to the asset. Keywords: financial condition, financial statements, balance, users, decomposition, composition, liabilities, receivables, a provision for doubtful debt, cash

94-98

Authors: Svinareva A.B., Poberezhets O.V., Cheban N.V.

The article analyzes the control system on the trade receivables company, considered a number of issues of concern to the need for control of payment transactions with debtors and given some direction to solve them. Keywords: accounts receivable, payments, internal control

108-114

Authors: Lazareva E.V., Kurnosova A.V., Popova A.A.

The review of positive practices of introduction of institutional mechanism of support and stimulation of innovative activity the small enterprise is conducted in countries ЕС, the elements of this mechanism are systematized, corresponding methods are distinguished stimulations perspective for adaptation and use in practice of economy of Ukraine and domestic enterprises. Keywords: small enterprise, experience of EU, mechanism, stimulation and support of innovative activity, enterprise

121-125

Authors: Filippov V.Yu.

In this article a primary objective is to outline the nature and definition of scenario-based approach to the formation of a virtual business incubator and evaluating its effectiveness. Identify problems which it faces and how they affect business incubation scenarios, based on the study of experts in the field of economic sciences. Keywords: business incubation, virtual business incubator, organizational and economic form, script, scenario approach

135-141

Authors: Karpenko N.W.

In article indicators of level, dynamics and structure of the income of the population of Ukraine are analyses. Current trends of the income of the population in a regional section are investigated. Practical recommendations about the solution of problems in the sphere of the income of the population and increase of welfare of Ukrainians by realization of the corresponding state policy are offered. Keywords: population income, salary, standard of living, differentiation of the income, regional policy of the income

152-156

Authors: Sokolovskaya Z.M., Demyanchuk E.V.

Article is dedicated to the problems of the creation of the imitation model-trainers of the functioning of firms on the base of the use of a method of system dynamics. Is proposed the developed model of the activity of standard firm-mediator which is occupied by the assignment of service services to users with the use of Internet-technologies. Is based attraction to the realization of the simulation experiments of the program platform of Ithink. Keywords: firm, simulation model, imitation experiment, system dynamics, flow diagram

164-169

Authors: Skitsko V.I., Antonuk V.O., Bozova H.V.

This paper investigates aspects of the existence of such modern phenomena as the "internet advertising". The problems that arise in business when you choose direct of advertising their products on the Internet. On the basis of the relevant economic and mathematical models show how the entrepreneur can make an informed choice of internet advertising direction, which is the best of the possible. Keywords: business, SEO, context advertising, social networking, media advertising

180-185

Authors: Balan A.A., Filippova S.V.

The article suggests guidelines for integrating monitoring and evaluation of investment projects in energy saving control system of the company. Keywords: enterprise control system, energy conservation, monitoring, evaluation, investment project, controlling