Jurnal Sosioteknologi

335-345

Authors: Cristine Afriani Sigiro,Yuliani Rachma Putri,Ayub Ilfandy Imran

Toyota and Daihatsu are two automotive (car) brands phenomenal among Indonesian people. Their products have identical similarities, but the prices of Toyota products are higher than those of Daihatsu. The goal of this research is to find out the equity comparison of both brands according to the opinion of Bandung society. This study uses the positivistic paradigm with a method of comparative study through technical descriptive analysis, t-test independent and analysis of factors. The results show that there are five factors establishing the brand equity of Toyota and Daihatsu. The most dominating factor of brand equity of Toyota and Daihatsu is the brand’s value. Based on the data analysis done using independent t-test, it is found out that according to the Bandung society’s opinion, factors influencing the brand equity of Toyota and Daihatsu in Indonesia are different.

357-370

Authors: Harmika Pradnya Rosediana, Reni Nuraeni, Sylvie Nurfebiaraning

The rapid development of information and technology has changed the lifestyle of the society. In 2015, 38,4% of Indonesia citizens or about 82,2 million people accessed internet and 69 million used social media such as: Facebook and twitter. This phenomenon provides opportunities for many business enterprises to utilize social media and develop their communication strategy. One of the business enterprises is Telkomsel. This research uses a qualitative-descriptive method with post-positivism paradigm in which researchers view a strategy as an existing solid phenomenon. The data were collected by interviews using purposive sampling and documentary techniques. The purposively-selected respondents are those who understand the communication strategy of relationship marketing of Telkomsel and those who have ever communicated through @Telkomsel twitter. The results of the research show that twitter has been very useful to be used for interactions with customers of PT. Telekomunikasi Seluler. Twitter features, for example: hash tag, mentions, picture and video link have facilitated Telkomsel to make interesting communications. Telkomsel has used publication (promotion), customer care, corporate communication and listening strategy to build interactions through @Telkomsel’s twitter. Using these strategies, Telkomsel can establish its relationship marketing values such as: communication, trust, commitment, cooperation, and shared value.

378-389

Authors: Gita Atiko, Ratih Hasanah Sudrajat, Kharisma Nasionalita

Perkembangan teknologi, informasi dan komunikasi yang terus meningkat membuat jumlah pengguna Internet yang juga semakin tinggi diseluruh dunia setiap tahunnya, tak terkecuali Negara Indonesia. Selain Facebook, Twitter, Youtube, Path, Line, dan BBM yang menjadi media sosial favorite masyarakat Indonesia salah satu media sosial yang kini pertumbuhannya terjadi dengan cepat adalah Instagram. Dengan jumlah pengguna yang terus meningkat, Instagram menjadi peluang yang besar bagi para pelaku bisnis dalam melakukan kegiatan promosi tak terkecuali pemerintah Indonesia yaitu Kementrian Pariwisata yang berupaya mempromosikan Indonesia melalui berbagai jenis media baru tak terkecuali Instagram. Penelitian ini dilakukan dengan mengadakan pertemuan offline dengan pihak divisi pemasaran Kementrian Pariwisata yang berwenang atas akun Instagram @indtravel, admin, dan salah satu followers. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi promosi pariwisata yang dilakukan oleh Kementrian Pariwisata melalui media sosial Instagram. Penelitian ini bersifat kualitatif yang diuraikan secara deskriptif. Berdasarkan hasil penelitian menunjukkan bahwa Kementrian Pariwisata RI telah melakukan kegiatan promosi pariwisata dengan maksimal melalui Instagram untuk meningkatkan wisatawan di Indonesia baik dalam negeri maupun mancanegara. Penyusunan strategi promosi menggunakan media sosial Instagram yang dilakukan oleh Kemenpar memiliki beberapa tahapan yang mampu mempermudah Kemenpar dalam mencapai tujuannya. Tahapan yang dilakukan adalah penciptaan konten, penentuan platform, perencanaan program, implementasi program, monitoring dan evaluasi. Tahapan pembuatan strategi promosi pariwisata melalui Instagram oleh Kemenpar ini sangat membantu dalam menciptakan awareness akan keindahan alam dan keberagaman budaya yang dimiliki Indonesia bagi bagi target marketnya.

187-199

Authors: krismanto kusbiantoro

Hunian tradisional masyarakat Mentawai yang paling utama adalah uma. Bagi masyarakat Mentawai, uma bukan hanya sebuah rumah tempat tinggal biasa. Uma adalah sebuah pusat kehidupan sekaligus identitas, baik sosial maupun spiritual, dan jati diri masyarakat Mentawai. Uma merupakan bukti keterampilan masyarakat Mentawai dalam pekerjaan pertukangan. Uma dibangun tanpa paku dan hanya menggunakan sistem sambungan silang bertakik dan sistem pasak. Perkembangan jaman dan teknologi yang begitu pesat ternyata berdampak pada gubahan uma yang sedianya dibangun dengan kearifan tektonika arsitektur tradisional, sekarang menampilkan gubahan hibrid dengan tektonika modern dan bahkan bernilai komersial. Fenomena ini menarik untuk diteliti dan dipelajari guna kelestarian nilai kearifan lokal pada uma. Tulisan ini berusaha menjelaskan fenomena di atas melalui deskripsi terhadap 2 bangunan uma suatu suku di Mentawai yang satu diantaranya adalah eks-uma yang sudah ditinggalkan dan satu lagi adalah uma yang saat ini mereka gunakan namun menampilkan gubahan hibrid akibat modernisasi. Deskipsi akan diungkapkan mencakup dimensi gubahan bentuk, sistem konstruksi, pemilihan material dan pemaknaannya. Pada akhirnya uma lebih dominan merupakan gagasan konseptual daripada entitas fisik. Fungsi dan aktivitas di uma jauh lebih penting daripada gubahan fisiknya. Oleh sebab itu modernisasi dan komersialisasi tidak terhindarkan dan justru menjadi pemberi warna baru dalam gubahan uma yang kontemporer.

213-220

Authors: Lucy Pujasari Supratman, M. Haidy Zulfikar Haidy Zulfikar

The Division of PT Telkomsel Branch Ambon which do the guerrillas work in the field to promote product knowledge of telkomsel is Broadband and Digital Sales Division. It has a major task in monitoring the sale and purchase of products M-KIOSK Data and Internet package. Supervisor of Broadbad and Digital Sales Division is demanded to have organizational communication skill to make the solidity of teamwork staff in this division. The research method is a descriptive case study. It has run for one month (June-July 2015) with the observation and the interview of Broadband and Digital Sales Supervisor, Mr. Victor Kwando. The results illustrated that by carrying the spirit of The Telkomsel Way, the supervisor can be very successful in transfering teamwork philosophical message to the staff by using open communication between supervisor-staff. The Supervisor of Broadband and Digital Sales establish an open communication within formal and informal organizational structure. This openness led credence to the effectiveness of organizational communication in minimizing misunderstandings among all staff members of Broadband and Digital Sales Division.

233-240

Authors: Ligia Stephani Samosir

The advancement of advertising requires that every brand create interesting advertisements by showing the advantages of the product to attract consumers. A kind of advertising appeal is brand ambassador. The purpose of this research is to determine how the brand ambassador of Wardah cosmetics affects the purchasing decision in Bandung. The type of this research is quantitative research. The population of this research are women aged 15-44 years old who live in Bandung and 100 respondents become samples of the research. The data used in this study are primary data which was obtained from interviews and questionnaires and secondary data which was obtained from previous studies, books, journals, and Internet. Descriptive analysis techniques and simple linear regression are used as the data analysis techniques. Based on the t-test examination, the result shows that t count (4,828) > t table (1,984), so H0 is rejected and H1 is accepted. Based on the coefficient of determination, the influence of Dewi Sandra as Wardah Cosmetic’s brand ambassador to the purchasing decision in Bandung is 18.4%, while the rest 81.6% is influenced by other variables which are not included in this research. Keywords: The advancement of advertising requires that every brand create interesting advertisements by showing the advantages of the product to attract consumers. A kind of advertising appeal is brand ambassador. The purpose of this research is to determine how the brand ambassador of Wardah cosmetics affects the purchasing decision in Bandung. The type of this research is quantitative research. The population of this research are women aged 15-44 years old who live in Bandung and 100 respondents become samples of the research. The data used in this study are primary data which was obtained from interviews and questionnaires and secondary data which was obtained from previous studies, books, journals, and Internet. Descriptive analysis techniques and simple linear regression are used as the data analysis techniques. Based on the t-test examination, the result shows that t count (4,828) > t table (1,984), so H0 is rejected and H1 is accepted. Based on the coefficient of determination, the influence of Dewi Sandra as Wardah Cosmetic’s brand ambassador to the purchasing decision in Bandung is 18.4%, while the rest 81.6% is influenced by other variables which are not included in this research.

255-266

Authors: sugiri kustedja

In the history of West Kalimantan, there has been an establishment of an association comprising Chinese gold miners, named Lanfang Kongsi (1777-1884). Kongsi conducted a management which by some western researchers was considered as a governmental system of democratic republican. This paper outlines the cultural background of the syndicate members being the glue to unite its members. This partnership is unique in the form of organization, decision-making mechanisms, election of the chairman, as well as the election of the board members. The initial establishment and the end of this kongsi occurred during the Dutch colonial occupation. This article contains reference model that had been emulated to run the kongsi management system, before any instances of state administration of western democracy was established.

283-290

Authors: rukman rukman

The aim of this paper is to analyze Obama’s speech at climate change conference (COP 21) held in Paris November 18, 2015. The analysis uses Fairclough’s three-dimensional model The three-dimensional model includes such aspects as text (language), discursive practice, and social practice. The results of analyzing these aspects show that under the textual (language) aspect, this speech is dominated by the use of both the imperative mood and material process of transitivity. Under the discursive practice, the speech blends the discourse of long-term commitment in achieving the two degree Celsius global warming target with the discourse of innovation and investment in clean energy technologies. As for its social practice, the speech reflects the shifting from the discourse of climate change into the discourse of innovation and investment in clean energy.

298-308

Authors: Syarifah Aini Dalimunthe, Intan Adhi Perdana Putri

Over the past decade, increased knowledge coupled with economic incentives, subsidies and related interventions has raised awareness and concern about climate change in vulnerable Greater Jakarta. This paper will analyze index and status of responsiveness and pro environmental behavior of each region within Greater Jakarta towards climate change by means of Climate Change Effectiveness Response Assessment (CERAM) using multidimensional scaling technique (MDS). Total data used is 1261 respondents. Overall, the index has shown Bogor responded and acted the most to climate change and likely has had more proenvironmental behavior. Bekasi, meanwhile, holds the highest index in individual resources (71.47). The most influencing attribute regarding the index and status response are willingness to take out insurance. The result of this study will provide evidence to support more ambitious regional response to climate change based on the status of responsiveness of each region in Greater Jakarta.

17-31

Authors: ratna amalia

Parental Advisory is the first children’s clothing in Bandung which creates t-shirt for kids with punk-styled graphics, typography, and colors. The text of Parental Advisory t-shirt uses negative words. However, it actually has a positive and profound meaning intended for the parents. The consumers considered the dark color tones as unique and unusual. This research become important because children haven’t yet understand the meanings of text and images in the t-shirt, and the perception from their surroundings towards dark colors. Although the Parental Advisory is considered negative, but still widely sold in the market. To analyze, this research uses a qualitative-descriptive method, using interviews as main data source. This research needs to uncover the parent’s considerations in appreciating text, image, and color in Parental Advisory children t-shirt, and explained the meaning based on study of Semiotics. Based on Barthes’s study of Semiotics, psychological effects caused from Parental Advisory Children T-Shirt is one of purchased reason. The meaning of signs in the Parental Advisory from the connotative and denotative aspect has proven to enclose some myth; modern myth, and self-actualization. These myths occur from the dominant English language used in the texts, offensive words, and images that identic with violence. There are also masculinity myths derived from the darker t-shirt tones. Those meanings are constructed myths, yet it was entirely believed by the consumers and therefore, becomes the primary buying consideration

41-49

Authors: Dian Putri

Semakin berkembangnya zaman, perkembangan penggunaan Teknologi Komunikasi dan Informasi (TIK) juga semakin meningkat. Salah satu contohnya yaitu dengan kehadiran new media sebagai media berbasis jaringan internet yang menghubungkan satu individu dengan individu lain. New Media saat ini juga telah digunakan oleh Direktorat Sistem Informasi Telkom University sebagai media handling complaint dengan nama yaitu grup Facebook Helpdesk Direktorat Sisfo. Tujuan penelitian ini untuk mencari tahu seberapa besar tingkat kepuasan mahasiswa Telkom University dalam penanganan keluhan tersebut dan indikator apa saja yang telah memenuhi kepuasan dan masih belum memenuhi kepuasan mahasiswa Telkom University. Metode yang digunakan yaitu penelitian deskriptif kuantitatif dengan analisis data melalui perhitungan mean, ANOVA dan t-test independent. Hasil penelitian menunjukkan dari lima indikator penilaian kepuasan, indikator kesesuaian informasi dan teknologi telah mencapai puas (rata-rata nilai > 3), sedangkan indikator respon, empati dan kenyamanan masih dinyatakan tidak puas (rata-rata nilai < 3). Secara keseluruhan, skor rata-rata kepuasan mahasiswa yaitu 2,95 yang berarti apa yang diharapkan oleh mahasiswa masih belum dapat terpenuhi. Hasil penelitian menunjukkan tiga Prodi dan Fakultas yang memiliki nilai puas (> 3) dan empat Prodi dan Fakultas yang memiliki nilai tidak puas (< 3). Berdasarkan jenis kelamin, mahasiswa memiliki kepuasan yang lebih dengan nilai 3,00 dibanding mahasiswi yang nilai rata-ratanya yaitu 2,92.

59-67

Authors: Dr. Pingkan Aditiawati

Vocational village program is a model of local resources development for increasing wealthy in remote area. Local potential commodity is important to be developed because of its role in rising wealth. Fishery, ranch, and agriculture are the local potential commodity developed in Panawangan Village. Those commodities are developed using simple biotechnology principle. White Organic Pomfret fishery in freshwater using simple biotechnology ptinciple is the main activity in this programme as the result of research in SITH. The fishery activity includes parent preparation, larviculture with resirculation system, growing, organic fermented feed, and developing fishery product. Fishery pond with 9,433.32 m2 in wide and 30 farmers are utilized in this activity. Training and support system are provided by our team for two years. The products are packed, sold to market by using market and management strategy, in collaboration with Agato (organic vegetable supplier). Those development are the form of empowerment program by SITH ITB. Nowadays, there are 8 villages and 3 residences outside Panwangan and Ciamis apply the system. They are Babantar village, Kawali Mukti village, Rajadesa village, Ciendut village, Nagara Pageuh village, Nagara Jaya village, Lumbung Girang village, and Mulya Sari village. The residences are Garut, Kadipaten, dan Tasikmalaya.

86-95

Authors: Febri Dwi Ratna Sari

Beautiful generally can be interpreted as something that is pretty, good, and fascinating. Beautiful itself is a representation that deliberately created by the media so that the public would believe what pretty is. One of media that is used for spreading it was advertising. In advertising there are meanings and myths used to create beliefs regarding about advertising’s messages to society. The purpose of this study to determine the meaning of denotation, connotation and myth which contained in Handbody Citra Lotion’s television advertision. This study uses qualitative, semiotic analysis of Roland Barthes. Based on the research results, the conclusions drawn in the denotative meaning of Citra product from Citra Handbody lotion’s advertising that Citra products uphold the culture and the cultural heritage of Indonesia, especially the beauty of women in Indonesia. There is also connotation meaning about beauty of Indonesian women from different regions based on their culture. For the myth’s meaning is the myth about beauty of Indonesian women are besed on their customs and culture.

106-123

Authors: Tubagus Ahmad Dwinandana Prasasta

Kendaraan taktis (rantis) merupakan salah satu kebutuhan kendaraan militer TNI AD pada doktrin infanteri mekanis dalam mengatasi ancaman militer di darat. Agar menghindari ancaman embargo senjata, pemerintah membuat kebijakan kemandirian Alutsista dan industri pertahanan dengan memasok kendaraan rantis Komodo dari hasil litbang PT. Pindad yang merupakan industri pertahanan dalam negeri. Namun litbang rantis PT. Pindad selalu menghadapi berbagai masalah seperti terbatasnya anggaran, waktu, SDM dan kapasitas produksi. Strategi desain Pengembangan Produk Terintegrasi dan Modular (PPT-M) pada litbang desain rantis Komodo merupakan strategi dalam mengoptimalkan litbang rantis PT. Pindad dalam menghasilkan rantis yang sesuai kebijakan pemerintah, kebutuhan TNI AD dan sesuai kapasitas PT. Pindad. Penelitian yang menggunakan pendekatan kualitatif eksploratori dengan metode studi literatur dan wawancara ini diharapkan dapat menjadi pengetahuan tentang penerapan strategi desain pada litbang rantis PT. Pindad dan menjadi rekomendasi untuk litbang rantis PT.Pindad dimasa depan serta melengkapi penelitian bertema strategi desain dan industri pertahanan.

136-154

Authors: Eldaa Cintia Siagian

The enhancement of employee performance is required in order to achieve the goal of the company. There are plenty of things affect the performance of employee, one of them is the work environment, which is generally divided into two category namely the physical work environment and non-physical work environment. Therefore the purpose by doing this research is to see the influence between physical work and non-physical work environment toward employee performance in KPPN Bandung I. Data analysis technique used in this research are descriptive analysis and multiple linear regression analysis method that previously have been tested with the classical assumption of normality test, multicollinearity test, heteroscedasticity test, F test, t-test, the coefficient of determination (R2) and data processing used by SPSS software version 16.0. Based on research by using 45 respondents, it could be be seen that the result of multiple linear regression showed partialy physical work environment such as work equipment, ventilation, noise, lighting, and layout have a significant influence on employee performance amounted to 44.9%. Furthermore, non-physical work environment such as superior and subordinate work relationship or among fellow employees also have a significant influence on employee performance amounted to 42.8%. The simultaneous test result showed the physical and non-physical work environment as well have a significant influence on employee performance amounted to 72.1%. Therefore the result of this study showed that either partially or simultaneously, physical work and non-physical work environment have a significant impact on the performance of employees at Bandung KPPN I.