International Journal of Business and General Management

1-20

Authors: Baljeet Singh, Nibha Kumari & Rana Pratap Dutta

Market Information and Intelligence (MII) is one of the most important inputs in agriculture, essential for the viability of farming as a business. A broad term, MII includes market prices, arrivals, price forecasts, marketing standards and specifications for different commodities and different grades of a commodity information on buyers and can be supplemented with weather intelligence (current weather, weather alerts, and weather forecasts) and advice on package of practices for different crops. Current gaps in Market information and intelligence (MII) in six districts of Assam in northeastern India, each representing one distinct agro climatic zone of the state, were assessed as a prelude to setting up a Market Intelligence Cell (MIC) as part of the Assam State Agricultural Marketing Board (ASAMB). The study comprised a survey, field visits, stakeholder consultation, and expert opinions. A total of 285 progressive farmers represented the producers of agricultural commodities whereas 62 aggregators, 77 traders, and 77 processors represented the market. Field data were collected using a pre-tested schedule completed through personal interviews. Integrated MII services across the value chains of different commodities are unknown in Assam, and players in the value chain are unconvinced of the potential benefits of such services. Given the erratic and unevenly distributed supply of electricity, any proposed MII service for agriculture in Assam will have to be developed using the mobile telephone network. Quarterly price forecasts of agricultural commodities up to six months ahead and made available in local language will be the most important component of the MII service, which should also include stock arrivals in markets, a database of buyers, standards and specifications related to farm produce, and advice on better farming practices. Aggregators need MII to be updated daily; traders and farmers, weekly; and processors, monthly and these consumers should be charged accordingly. Lastly, it is not enough to set up such a service: to realize its full potential, training and capacity building of all the players in the value chain are equally important.

35-42

Authors: Sanjay B.C, C. K. Puttaswamy, Gowtham Devanoor P & B. P. Mahesh Chandra Guru

Customer relationship management is the combination of practices, strategies and technologies which are used by modern companies to develop mutually beneficial rapport between the organization and customers. Customers constitute the most important stakeholder group from business management point of view. Customers are the backbone of contemporary business management. Modern corporate houses have developed the customer relationship management system on the basis of certain norms, guidelines, strategies, tools and technologies in the competitive business environment. These houses have national and international business transactions and collaborative networks. They depend on effective customer relationship management, which encompasses direct interactions with customers who matter most in the present business world. The customer relations management in modern corporate houses is primarily focused in this article based on conceptual analysis methodology.

51-58

Authors: Kekada S Muthamma & Shankarappa S

Coffee is one of the important agricultural crops grown all over the world Arabica and Robusta are the two principal varieties are mainly cultivated. India is the seventh largest producer of coffee. Coffee is a brewed beverage with a distinct aroma and flavor, prepared from the roasted seeds of the Coffee plant. It is one of the preferred beverage by most of us. 1000 kg of fresh berry gives about 400 kg of wet waste pulp. Coffee pulp contains caffeine, tannins and organic solid residues. If the water wastes are discharged directly to the nearby streams it creates the water pollution and not properly managed causes environmental pollution also. Coffee waste treatment and management is very essential. Coffee certification programs includes many certifying criteria to avoid environmental pollution and waste management. Coffee certification programs adds value to coffee production process by promotion of conservation of natural resources, biodiversity and environmental protection and waste treatment and management. Waste management is the big challenge all over the world. Industrial waste treatment and management is very essential to avoid environmental pollution and health hazards to human beings and animals. Coffee pulp, one of the principal by products of wet processed coffee. Its disposal in nature, without any treatment, causes severe environmental pollution. Coffee certification programs are the good initiative towards coffee waste treatment and management. In this paper an effort will be made to understand how coffee industry generates waste and why treatment and management of these waste is essential and how coffee certification programs helps to manage the waste generated in the coffee industry.

67-74

Authors: Mohd Shoeb

As far as economic growth of Indian and its future development, the role of Entrepreneurship is very pivotal and important as it take advantage of all the resources, opportunities for employment for the development of people who live in villages. This research examines the result of financial market, economic growth and development with the put in of foreign investment on entrepreneurship development sustained by manufacturing in Micro, small and Medium enterprises (MSME) and permanent funding in MSME for the period of late 1990s to 2017. With the help of the model which is called Error correction, the findings shows that investment under MSME is directly affect by financial development in the long run period. In short run period foreign investment and economic development both are directly affect with fixed investments in MSMEs. Production under MSME can be seen directly affected by economic development with financial development in the period of long run on the other hand in the short run no one of the chosen self reliant and independent variables affected production of MSMEs.