International Journal of Business and General Management

1-10

Authors: ISMAYIL P & HUSSAIN KOYA V

There has been happening a revolutionary changes in the banking sector and these changes include phone banking, online banking, ATM, pay roll cards, credit cards, debit cards, cheque cards, smart cards, bill payments, investments in mutual funds, investment in bonds, under writing, banc assurance, life insurance policies, currency exchange services, tax payments, foreign exchange markets, trust services, inter national banking, syndicated loans, letters of credit various loans such as home loans, personal loans, education loans etc. The current world needs to adopt innovative approaches to every sector as they face the triple whammy of intensifying global competition, fast-developing technologies and diminishing world resources .In a rapidly changing world innovation is no longer an option it is a necessity. All these changes are attained by technological and regulatory changes. Technology is playing a crucial role in the banking industry today as the role playing by ship’s engine in the journey of ship.

21-28

Authors: P. SUCHITRA

Being one among the rapidly growing industries that fosters economic development of a country, tourism considerably increases the countries social and cultural status and acts as an elevated platform for earning foreign exchange. Tourism is usually described as a highly decentralized industry consisting of enterprises different in sizes, location, functions, types of organizations, range of services provided and methods used to market and sell them. Tourism marketing faces a great challenge because the customer purchases a series of services, but is left with very little concrete value at the completion of his trip. A key challenge is to convince potential customers that the item they are purchasing provides good value for the price, and that the services will be as described and expected. Tourism Branding has become a viable metaphor not only for building destination brands but also providing a unique identity for tourism places. It is about combining all things associated with the ‘place’, one of the essential p’s of marketing. This paper aims to understand and explain the role played by brand personality in selection of a tourism place. The concepts of tourism branding were being analyzed by reviewing literature on brand personality, place, product/brand and destination branding. The present study reveals that brand personality has great relevance to destination personality and has positive impact on perceived destination image and also on the behavioral intentions of the tourists. This paper reveals certain steps essential for creating a successful branding strategy that may result in earning maximum returns. Though the importance of destination personality has been acknowledged, very less empirical research has identified its multifold dimensions. This analysis would further help the researchers in marketing to probe into the relation between brand personality and destination branding on a major level in order to build a better tourism destination.