Sociosphere

18-23

Authors: Sh. Q. Akhmetova, I. V. Tolpeko

Examines the periodization problem of Kazakh funerary complexes in the Irtysh Omsk region. The chronological range of their existence in this territory, according to recent data, exceeds 300 years. The research- es have shown that the oldest are the generic necropolis, the appearance of which can be attributed to the end of the XVII – the beginning of the XVIII century, which preceded the steppe single graves. The periodization of Kazakh cemeteries in the Omsk part of the Middle Irtysh region is directly related to the nature of the Kazakh population's absorption of this territory, colonization and administrative-territorial reforms in the Russian Em- pire, which caused changes in the economic and cultural type of Siberian Kazakhs

27-30

Authors: N. V. Kuznetsova

Reforming the education system, forcing educational institutions to come to the conclusion that under the new conditions, educational activity can be successful only in the process of interaction between the educa- tional organization and the business community. Strengthening the positions of interaction between the educa- tional organization and the business community is possible with a clearly defined order of joint cooperation, one of the aspects of which is the process of employment of graduates. The article examines the interests of repre- sentatives of the business community, manifested in the process of professional training in the context of the employment of graduates of the educational organization, and also points out a number of problematic aspects related to this aspect of interaction

35-39

Authors: E. A. Panfilova, A. I. Kryachko

The primary goal of this article is to divide the evolution of the business-model definition on stages according to its key component. The article contains the analysis of 17 definitions of business model that was given by different authors in a period from 1998 to 2015. The semantical analysis allowed to point out the basic components in every definition. Depend on this components 7 stages of the business model definition was divid- ed. There is an order of basic components: 1) intracompany flows, 2) methods of value creation and profit- making, 3) business functions, 4) managerial decisions, 5) internal activity and external relations, 6) ways of achievement of economical, social and ecological performance, 7) human capital managing. The results of the analysis affirm the changing of primary company’s goals from profit-making to performance of different areas of company’s activities

48-52

Authors: I. M. Kulikova

The article deals with the artistic embodiment of the concept of mythological time in the works of the largest Khanty artist G. Raishchev. Mythological time in his works is dominant, including time historical, linear. Realizing the mythological understanding of time about the simultaneity of all events in the world, about the localization of the past and the future not so much in the temporal as in the spatial sense, Reishev broadens these concepts, giving them a planetary character. The intersection of the mythological and historical principles allows the artist to come to the cosmic sensation of time, to translate the mythological consciousness into a plan for ma- jor philosophical generalizations. The "duration in time" that interests the artist receives embodiment primarily through conditional, symbolic forms

57-62

Authors: А. A. Vasileva

This article is devoted to the study of oikonyms of Hunan province, PRC. Oikonyms, like other types of toponyms, are a valuable source of linguistic, ethnographic, culturological, etc. information. Relying on the research of Chinese and Russian authors, we attempted to classify the corpus of 100 units on a semantic basis. As a result, six categories were identified, the most numerous of which turned out to be a group of oikonyms containing information about the surrounding area (geographical objects nearby, features of the surrounding landscape, etc.)

66-70

Authors: A. A. Grigoreva

This article is devoted to study of pragmatic adaptation of the translation of literary text, based on the story of Lao She “Cats’ town notes”. Pragmatic adaptation in translation in the linguistic literature is one of the problems with pragmatic aspects of translation, among which the issue of transfer of pragmatic meanings of words of the original, and interpretation of the pragmatic aspect of translation as the task of determining the translation act. Pragmatics is a field of research in linguistics and semiotics. He is studying the functioning of linguistic signs in speech. One of the most important parts of every communication, including between members of different language groups is the implementation of pragmatic influence on the recipient

75-77

Authors: K. G. Egorova, A. S. Nesterovich

The article is devoted to the semantic description of wild herbs names in Korean and Yakut languages. The medicinal plants from the list in this article are widely used both in Korean and in the Yakut ethnoscience. A description of their phonetic and lexical characteristics was given. The feature similarity and differences of phy- tonyms of Korean and Yakut is shown and explained too. A comparative analysis of phytonyms in the Yakut and Korean languages helped to compare two linguistic world-images, to understand the common and different fea- tures in the culture of the two nations, to identify sustainable associations

82-86

Authors: M. I. Kysylbaikova, D. F. Kopyrina

This paper presents the analysis of the associative experiment of the concept "Language" conducted among native speakers of English and Yakut languages. To identify the nucleus and the periphery of the studied concept in the work uses the method of Y. N. Karaulov "semantic gestalt". Reveals the general and specific in the linguistic consciousness of representatives of different culture

93-96

Authors: V. V. Lebedeva

This article is devoted to the analysis of the functioning of sound-expressive words in fairy-tale dis- course on the material of the Korean folk tale "The sloth who turned into a cow". In the course of the study, 14 graphic words were found in this tale and their lexico-semantic analysis was carried out. As a result of the work done, the following conclusions were drawn: in Korean folk tales, a sufficiently large number of sound- expressive words is used, which, in some cases, using sounds and images reproduced in fairy tales, it is possible to restore the content of the fairy tale and visualize all the action that occurs with the heroes of the fairy tale

101-103

Authors: V. V. Lebedeva

This article is devoted to the analysis of the homonymous values of the onomatopoeic and formative- meaning vocabulary of the Korean language in fairy tales. The analysis showed that sound-expressive words func- tion in the Korean language, which, depending on the context, can be used in several meanings. In Korean folk ta- les, we found words with two completely different meanings. There are even words that in one case can transmit a sound image, and in another case a visual image. In some cases, these two images can be transmitted simultaneous- ly. Thus, the variability of the functioning of sound-expressive words in fairy tales makes it possible to describe the surrounding world of fairy-tale characters in such a colorful, imaginative and accurate manner

108-111

Authors: M. I. Kysylbaikova, N. E. Maximova

The use of this «Semantic gestalt” method proposed by Y.N. Karaulov to detect the nuclear and pe- ripheries of the concept «friendship» in language consciousness of german, english and yakut native speakers is one of the structural and effective. The concept «friendship» is interpreted differently with different ethnic group. Also, we can find cultural, national, traditional properties or diversities. Core, proximal, distal, extreme peripheries were detected using Y.N. Karaulov method «Semantic gestalt” «in this article with yakut language

118-120

Authors: E. S. Rufova, V. N. Afanasyeva

The study of phraseological units remains an actual problem of linguistic research. This article is re- veal the semantic features of phraseological units in case of the Japanese language. This article is present an analysis of the semantic significance of the individual components on the example of phraseological units with the component "clothes". As a result, the analysis identifies the main groups for this classification – negative, indirect, direct. The most numerous group was the first group – the phraseological units with the negative signif- icance of the component. This is can be explained by the main signs of phraseological units as integrity, imagery, emotional expressiveness and idiomaticity

125-127

Authors: Z. B. Stepanova, S. A. Iliina

This article is devoted to the analysis of language compression in the Japanese comics. As a result of the study, we found that compression is represented in speech economy, compression, in order to achieve a min- imum language unit. Such compression represents a concise volume of information and expressiveness by elimi- nating grammatical parts that are easily restored from the iconic component of the comics. However, we choose the methods of compression, depending on the environment, form and manner of communication. At the lexical level, the most commonly used methods of compression are word formation, substitution, conditional abbrevia- tions. At the syntactic level, the main method of compression is the ellipse

132-137

Authors: Z. B. Stepanova, I. S. Pitimko

This article dedicated to the ways of creating emotive space of Japanese women’s magazines. We de- tected the main function of publicistic text and considered the way how this function is realized. Also, we con- sidered the creating of Japanese publicistic text from the two aspects – graphic and language. The graphic aspect consists of orthographic and calligraphic stylistics. The language aspect is created with the help of word- formative, syntactic and lexical means. We investigated these aspects relying on the features of the Japanese language, and found out how using of special phrases, words or even pictures can help readers to feel certain emotions. We made this research using Japanese magazines such as "Ar" and "CanCam"

142-147

Authors: Z. B. Stepanova, M. V. Torokhova

The purpose of this research is to identify a role of aesthetic emotions in advertising, specifically in Japanese ones. What we are exploring is advertisement’s text, aesthetic emotions, visual and lexical avenues of expression and what roles they play in ads. We investigate these aspects using some specialized modern litera- ture about advertisement analyses that interprets them using Japanese old traditions. Lexical items help advertis- ing to influence the viewer in a manner similar to visual media. Modern Japanese advertising is a unique com- munication system, the resources of which can be used in various marketing departments, as well as in providing an incredibly wide coverage of the consumer audience

152-157

Authors: L. V. Tsybina, M. V. Verendyakina

The paper is devoted to the analysis of tourism discourse genres typology and description of their fea- tures. The article describes the modern genres of discourse in the virtual communication space. The special at- tention is paid to the lexical peculiarities. The study is based on tourism Internet discourse and American web- sites. It is concluded that the tourism Internet discourse unites tourists from different countries who share their experiences and impressions in their comments. The investigation of a such kind of discourse gives an oppor- tunity to make further comparative analysis of the national-cultural specificity of the of values of tourists belong- ing to different linguistic cultures

161-165

Authors: S. A. Frolov

The author identifies the main causes of land (disputes, the lack of adequate government land policy and mechanisms for its implementation; underestimation of the contents, complexity, scope and specifics of the state land policy in the implementation of economic reforms; an unfortunate attraction of foreign experience, which is used in countries with developed market economy; ignoring resource and an integrated approach to rural develop- ment in land transformation; the lack of a coherent public policy for integrated development of the land legislation). The article analyzes the preventive measures in the sphere of land disputes addressing their causes. The author iden- tifies the advantages and disadvantages of different approaches to the concept "land dispute"

171-175

Authors: K. G. Egorova, E. K. Arzhakova

This article is devoted to the features of studying the Korean language at the first stage in school and university. Korean as agglutinative type of language defines a special methodology for teaching Russian- speaking students. There are difficulties in learning the Korean language in this stage, which require look for solutions. The authors offer the most effective methods for improving the teaching of the Korean language

182-187

Authors: H. D. Nguyen, N. Th. Nguyen, T. B. Nguyen

The article analyzes the importance and current status of small and medium-sized family businesses. The business consultant role in strategic decision-making affects the survival and development of small and me- dium-sized family enterprises. The paper also analyzes the status of hiring consultants in small and medium- sized family enterprises in Vietnam, thus pointing out the issues that need to be studied, as well as the contribu- tion of research results to the enhancement of business survival

196-200

Authors: A. Y. Buriak

The purpose of the article to reveal the specific of the genre of mini-opera in the context of musical and theatre traditions in the 20 th century. The choice of the subject is connected with increasing attention of composers and researchers to the Opera of small form, particularly to the mini-opera. The article presents the historical and typological aspects of mini-opera, researches the evolution of the Opera of small form in general, analyzes possible ways of the development of the genre. In the result, it was found that the mini-opera is one of the perspective directions in the contemporary music theatre

205-208

Authors: E. M. Drinova, N. V. Piskunov

In the article are researched the problems of dialogue’s conducting in the institutional design of public policy. The important place is giving to the analysis of intercultural confessional dialogue in the space of public policy. To the number of internal factors of intercultural confessional dialogue concern – mutual understanding of actors, the consensus searching, secular postulates’ searching in the decision of political, social and confes- sional problems. The dominant external factors of intercultural confessional dialogue are appeared – political democratic regime, developed structures of civil society, tolerance. The authors came to conclusion: the produc- tive intercultural confessional dialogue is possible with the presence of above-designated factors, of public poli- cy actors’ intention to the solution of the difficult cultural spiritual problems, which have a place in the modern Russian society

214-216

Authors: A. V. Ivanova

This article considers the political caricature as a creolized text, consists of verbal and non-verbal pieces, forming a single semantic unit, and study of background knowledge (presuppositions) about the problems of the first female President’s reign in the history of South Korea from 2013 through 2017 required to interpretation of the images. On 30 th of March 2017 she was arrested on charges of bribery, abuse of power, and transmission of classified information to people who were not civil servants. In this article we will identify the image of the first female President of RK in the period of her reign and whether or not the Park Geun-Hye has abused his power

224-232

Authors: E. V. Poghosyan, A. M. Yeprikyan

An important milestone in the process of establishing an independent state was the recognition of sov- ereign Armenia by a majority of world states. With the majority of these countries Armenia established diplo- matic relations. In Armenia many countries, including those which had essential roles, founded their diplomatic representations. Armenia also was represented in the scope of ambassadors and consuls in many far and near countries. Little by little, having its own foreign political handwriting, Armenia was able to establish quite a bal- anced set of activities in the political stage. An important role for this was played with the integration of Arme- nia in different international structures, which was one of the manifestations of the sovereignty of full entity of newly independent Armenia