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PERCEPTIONS OF THE “GEN Zs”1 ON THE IMAGE OF THE REPUBLIC OF MOLDOVA
Authors: Maria GRIGORAS
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The image of the country is one of the key
factors influencing the attitude of the people, but
also of the organizations towards the respective
state. In the ranking “Country Brand Ranking
2022-2023”, the Republic of Moldova ranks
166th, out of 203, between the Republic of Mali
and the Kingdom of Lesotho. Even according to
the ranking of the Country Brand Strategy (CBS),
Moldova did not obtain better results, attributing
to the country the grade B (slightly good).
The purpose of this article is to find out the
perceptions of the “Gen Zs” image of countries,
identifying the key elements that would strengthhen
these attitudes, so that the active workforce
would not subsequently migrate, but to remain in
the Republic of Moldova.
Exploratory research was used to develop
the article, carried out through a variety of
methods. Subsequently, summarizing the assessments
of the “Gen Zs”, it was found that a
systemic policy of cultivation and fortification of
the country image is needed internally.