Economica

Number 2 (108), 2019

9
MARKETING STRATEGIES SPECIFIC TO PRODUCT POSITIONING ON THE MARKET

Authors: Liubovi ARICOVA

Abstract

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Number of views: 734

The relevance of this article is due to the wide use of achievements in marketing, which lead to an increase in the importance of the positioning strategy for an effective work of the company in the conditions of increased competition. The purpose of the study is the analysis and classification of product positioning strategies, consideration of various approaches and opinions of domestic and foreign scientists to the classification of positioning strategies, identification of strategic alternatives when choosing a strategy. The driven conclusion proves that the proposed classification of the product positioning strategy will contribute to the effective development and selection of the functioning strategy of domestic enterprises in the market.

10
SOME ASPECTS AND NEW METHODS REGARDING THE DEPRECIATION OF TANGIBLE ASSETS

Authors: Mihai POPOVICI

Abstract

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Number of views: 1306

Depreciation is an important element of the life cycle of a depreciable tangible asset. Depreciation is the equivalent value of the degradation of these fixed assets as a result of their exploitation, harmful factors, scientific progress, etc. At the same time, through depreciation, investments in depreciable fixed assets materialize in the products and services that the entity renders. This article examines some aspects of different depreciation methods, nonacceptable in the indigenous accounting legislation, the problems related to the establishment of its useful life, the residual value and the changes in the depreciation method during the exploitation period of the fixed assets by using the rules of the national and international accounting standards, as well as the opinions of some local and foreign authors.

11
ASPECTS ON MEDICAL SPECIALISTS TRAINING IN THE FIELD OF SOCIAL MARKETING

Authors: Alina TIMOTIN

Abstract

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Number of views: 373

This paper comes with recommendations for curriculum developers in medical education at undergraduate and master level, as well as for teachers, regarding the application of social marketing in the field of public health. The study is an applicative one, uses methods of pedagogical research and comprises two stages: (1) testing the knowledge level of School of Public Health Management master students of Nicolae Testemitanu SUMPh before and after the Marketing Health Services course; and (2) analyzing the educational plans, undergraduate level, on the presence of social marketing issues (Nicolae Testemitanu SUMPh of the Republic of Moldova and three universities in Romania). It has been demonstrated that the knowledge of master students on social marketing is growing substantially, and the concept is tangentially taught in the undergraduate level and is recommended to be included in the curriculum.

12
STRATEGIC POSITIONING IN COMPETITIVE MARKETING STRATEGIES OF ENTERPRISES

Authors: Dumitru NICULAITA, Vitalie RAPCEA

Abstract

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Number of views: 512

The positioning strategy is no longer a trendy concept today, but has become a fundamental component of strategic marketing. The positioning process is of vital importance in creating and developing a strategy with a significant impact on the competitiveness of companies. At the same time, positioning should be seen as a long-term effort, with rigorous approach and investments, and not as a simple marketing tool. Whether it is a small, local company or a large company with a rich market experience, the marketing positioning process is of vital importance in developing a strategy with a clear impact on the competitiveness of companies and on the industry as a whole.

13
DEVELOPMENT OF THE REPUBLIC OF MOLDOVA REGIONAL INFRASTRUCTURE ON THE BASIS OF INTERNATIONAL CONCEPTS

Authors: Irina CALUGAREANU

Abstract

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Number of views: 401

This study is intended to research the requirements, components, and characteristics of regional infrastructure studies and its influence on the social-economic system taking into account that successful functioning of regional socioeconomic systems depends on certain conditions that lend the effective development of material production and the social environment opportunity. The key role in making these conditions plays the region’s infrastructure that serves a particular territory and is therefore closely linked to it. On the one hand, the realization of the economic potential of the region implies certain requirements regarding the functioning of the infrastructure but, on the other hand, the opportunities offered by the infrastructure lead to the adjustment of the socio-economic priorities and directions of the regional development. Therefore, the problems of a harmonious development of the regions, in one way or another, requires the development of infrastructure based on the principles, international standards that need to be included in the contemporary model for the Republic of Moldova infrastructure improvement.

13
DIMENSIONS OF SUSTAINABLE DEVELOPMENT AND THE WAY OF APPROACH IN RURAL AREA

Authors: Liliana GRINCIUC

Abstract

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Number of views: 1086

The quality of the environment is today one of the most pressing global problems of the mankind, because it is not only about the preservation of the natural environment but also about the survival of the human species. The increasing imbalance in the relationship between the economy and the environment, urges the rethinking of the relations between the economic activity and the environment, the formation of ecological consciousness and the change of attitude towards nature. Namely the global ecological crisis of 1929-1933 was the starting point for the concept of sustainable development. The idea underlying this concept is to ensure a better quality of life for all the inhabitants of the planet, both for the present generation and for the future generation. So today, sustainable development represents the new path of humanity.

13
COMPLEX ECONOMETRIC METHODS FOR EVALUATION OF INFLATION PRESSURES BASED ON ECONOMIC ACTIVITY

Authors: Simion MIJA

Abstract

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Number of views: 385

An important technical aspect in the modelling process of the monetary policy oriented towards price stability includes econometric technics used for estimating the unobservable variables. These estimations increase the capacity of assessing the monetary conditions, the sectorial inflationary pressures, namely the inflationary pressures from the economic activity. The applied the econometric methods are considered in specialised literature as alternative estimating methods with operative result in order to provide a basis for the estimation of unobservable variables. In the current conditionsб where the variety and access to data is omnipresent, the complementary factor is the skill to apply the econometric methods that increase significantly the ability for extracting their added value.

14
INTERNATIONAL TRADE NEGOTIATION IN TOURISM SERVICES

Authors: Nicolae PLATON, Tatiana JURAVELI

Abstract

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Number of views: 346

In tourism business, international trade negotiation represents the main way to access performance, given the existence of a balance of benefits for all parties. Taking into account the great trends in the evolution of the world tourism, as a result of the permanent process of seeking solutions that will facilitate the exchange of tourists among countries, international trade negotiations must intensify their more obvious presence in bilateral relations, thus becoming the main and the most reliable means of international communication within the tourism business. This article presents the way in which modern negotiations are taking place in the tourism business and which represent an argument in support of determining the necessity of these negotiations on the one hand, and on the other hand – their way and complexity.

14
EUROPEAN NEIGHBOURHOOD POLICY: EVOLUTION AND PRIORITIES

Authors: Natalia LOBANOV

Abstract

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Number of views: 373

The article analyses the evolution and changes made in the European Neighbourhood Policy (ENP) since its launch in 2004. It shows that the change of the socio-economic situation and a series of conflicts in the neighbourhood of the European Union have resulted in the elaboration of new priorities and mechanisms for achieving this policy. It also analyses the characteristics of the new ENP, the initiatives of regional cooperation in the ENP, the performances of the Republic of Moldova according to the Eastern Partnership Index. It is noted that the ENP will take into account to a greater degree the partners’ priorities, which can vary significantly from one country to another. Such a correlation will allow for the reflection in the ENP activities not only of the interests of the EU Member States but also of their neighbours; it will contribute to involving the partners in the development of the main directions of this policy; and it will also contribute towards the optimal allocation of funds and joint responsibility for the results achieved.

15
MODELS OF WIRELINE AND WIRELESS TELECOMMUNICATIONS NETWORK COSTS EVALUATION

Authors: Grigore VARANIŢA, Anatol GODONOAGA, Ilie COSTAS

Abstract

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Number of views: 367

The discrete mathematical models, described in the article, are oriented for wireline and wireless telecommunications networks costs evaluation. The models are aimed to facilitate the identification of the optimal cost and can help implement certain admissible scenarios. While using some combinational or heuristic algorithms, the models facilitate the identification of the optimal networks cost, concomitantly observing the requirements for ensuring the quality of the information emission for each area. The following recommendations are formulated for the general case of extending and optimizing the costs throughout the country: depending on the quality criteria, different for each related area, the models for assessing the costs are described. Thus, the examined methodology would allow the resolution of cost optimization problems in compliance with the requirements in relation to quality criteria throughout the country.

15
STANDARDS AND SOFTWARE QUALITY MODELS

Authors: Ran BERGMANN, Tudor BRAGARU

Abstract

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Number of views: 819

There are quite a lot of work on programming, design and architectural practices in software development, while improvements and organizational actions to ensure quality in project management are ignored by software developers. In order to fill this gap, the paper presents a brief analysis of good practices embedded into current international quality standards in the context of information project management (IPs), quality assurance of information systems (IS), systems and software applications. At the same time, standards only say what needs to be done, but they do not say how to do it. The paper attempts to elucidate the actions needed to implement a quality corporate system and a brief presentation of quality models to help users select and develop their software quality models according to their own mission and strategy.