In the monography, on the basis of generalization of substantive provisions of the theory and their realization in the Russian
practice of marketing research, dependence between morphological type of the consumer, its behavior and preferences is convincingly
proved. The technique of segmentation of consumers on morphological type is developed at carrying out of marketing researches for
qualitative definition of target groups on the basis of new typology («CONTY-method»).
In the conditions of system all-consuming corruption in Russia is necessary to build adequate system counteraction. Such
counteraction is possible in the presence of political will at political elite. However, in conditions when subjects of counteraction of corruption are
and a source of political corruption to have to become thoughtful seriously about efficiency of the state anticorruption policy and to consider
possible to it alternatives.
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