Polish Journal of Management Studies

6

Authors: Marek Ladyga, Maciej Tkacz

In this article, the analysis of the explicitness of vector balancing the unsustainable production and consumption model was conducted. In this analysis, contractors’ options and concessions price had been included.

8

Authors: Aneta Pachura

The character and intensity of the innovations process of goods, processes or organisational structure depend on both corporate research and development initiatives and on transfer of technology and know-how from the external environment. The character of innovative processes as well as their degree and development are thus dependant on a number of endogenous (shaping the potential of the company’s close environment) and exogenous factors (relating to the global economic and technological development). The paper present epistemological introduction to theory of innovation.

9

Authors: Paula Bajdor

The following article presents the essence of the sustainable development concept and revision of its definition . Then was presented the essence of Green Logistics and its paradoxes . In summary, the thesis concluded that the introduction of elements of the sustainable development concept can contribute to a broader recognition of Green Logistics .

9

Authors: Radovan Bačík, Richard Fedorko, Silvia Simová

The article pays attention to marketing communication issue, specifically in advertising. The article summarizes theoretical background of advertising within evaluation of the topic direction. The main attention is focused on advertising problem as a marketing communication tool from the perspective of market participants providing their products and services. Through a realised survey of selected aspects we point out opinions of selected target groups in the application of selected market entity.

10

Authors: Tomasz Ordysiński

The article presents results of the Net Readiness research of SME enterprises from West Pomeranian voivodeship as the preparation level to e-business. There is described Net Readiness method (invented by CISCO). The main part presents general Internet readiness card and indexes for micro, small and medium enterprises. The final part contains conclusions and the direction of further research.

12

Authors: Marcin Jasiński

Fairtrade Town (FTT) campaign was initially launched in 2000 in English town of Garstand in order to promote Fairtrade products. After ten years of performing and more than 1000 places awarded with the title, FTT could now be perceived as beneficial not only to the disadvantaged producers from the underdeveloped countries, but also to the places themselves. The aim of this article is to present the FTT initiative as a marketing tool, which could affect the image of the places and give them additional value and distinctiveness in the eyes of different target markets, such as citizens, tourists or new residents. The article presents examples of how the FTT title can create additional value to the places and become a part of the city’s marketing message.

13

Authors: Jiří Mazurek

In group decision making conflicts arise from the fact that individuals or groups of individuals have often different opinions about problems’ solutions. These conflicts might have various degrees ranging from almost complete agreement to an absolute opposition of two equally strong sides. The aim of this article is to extend the evaluation of conflicts’ degree introduced by Z. Pawlak and others originally in the rough set theory context. The scope of this generalization embraces an arbitrary number of groups or individuals involved in a conflict, an arbitrary number of their attitudes as well as different degrees of agreement or disagreement on an issue (fuzzy conflicts). The evaluation of a conflict degree is divided into two levels, as both conflict situation as a whole and each individual in a conflict can be evaluated. The proposed measures of conflicts’ degree can be used in initial stages of decision making processes to the quantitative evaluation of conflict intensity, so they can provide useful information for a conflict potential resolution; and also, they might help to describe conflicts’ dynamics. Numerical examples of the evaluation of conflics’ degree are provided as well.

14

Authors: Jarosław Kaczmarek

A consequence of the inevitability of the occurrence of internal crises in companies is the taking of preventive action in place of purely remedial measures. In this respect a significant role is played by Early Warning Systems (EWS), which provide early warning information and financial threat assessments relating to the continuation of operations and bankruptcy not only for individual companies as such but also for companies as a whole. The limitations of existing models used for EWS purposes have led to the elaboration of new models, estimated on one of the largest hitherto drawn up teaching sets, constituting more than five hundred bankrupt companies. These models also distinguish themselves through the application of innovative methods and precise instruments; the structural concept of these models for multi–dimensional EWS purposes, accompanied by elements used for predicting, is presented in this article.

15

Authors: Pavel Jedlička, Jaroslav Kovárník

The paper deals with the specificities in the development of the unemployment of the schools graduates and the minors in the Czech Republic. Firstly, the authors analyze the size of this group of the unemployed and its share in the total unemployment. Through statistical data they demonstrate both the decrease in the total unemployment and the decrease in the unemployment of this chosen group. The data document a faster decrease in the unemployment of graduates in comparison with the decrease of the total unemployment. Then, the authors focuse on the specific features of the unemployment of school graduates and minors development. The data analyzed show a cyclical development of the unemployment within this group with the peaks in September and the minimums in May. The data also document a contradictory development in relation to the total unemployment. In the selected periods the unemployment of graduates decreases in contrast to the growth of the total unemployment or vice versa, the unemployment of graduates increases despite the decrease in the total unemployment. The authors also analyze the social structure of this group of the unemployed. The data show that a higher level of the acquired education enhances chances for a job acquirement. At the same time they emphasize the growth in demand for graduates with the vocational certificate compared to the graduates of the secondary schools. In principle, the group of graduates with basic education and without education remains absolutely unchanged. Owing to the decrease in the total unemployment its share has been rapidly growing. The next topic of this article is the analysis of the number of unemployed within the graduates in the view of financial crisis. This analysis shows, that graduates with some level of education have higher chance to get a job than the graduates without education, even in the context of financial crisis.

18

Authors: Peter Adamišin, Juraj Tej

Also the municipalities in the Prešov region were hit by the global economic and financial crisis. In this paper we analyze how the change of economic performance and subsequent revenue shortfall in the municipal influences the rates of individual components of real estate tax. The analysis was conducted in the region of Prešov in all district cities, using the average monthly wage of population, unemployment rate as indicators of economic performance and the changes of selected real estate tax rates.

27

Authors: Andreas Horsch

Much has been written about the origins and contagious processes that led to the subprime crisis of 2007 first and to the financial crisis thereafter that characterize financial markets ever since. This retrospective is designed to illustrate that it has been human action in the very entrepreneurial or managerial sense that has caused the financial crisis to emanate and spread. From this viewpoint, responsible actors can be identified not only within financial intermediaries, but as bureaucratic and political entrepreneurs within public institutions as well.

30

Authors: Ankit Arora

This research has the primal objective of forecasting the viability of Poland as a present member of European Union taking a step further and joining the inner circle by adopting euro as its currency. A study about short and long term implications of this decision on the country’s economic stability and growth prospects. This journey begins in the chaotic times of the Second World War, a brief snapshot of pre-European Union and Euro zone era, to understand the political and economic background. Taking a look at the convergence criteria, necessary to adopt the Euro. A comparison between Poland and other giants in the union, to know about its status on the grounds of these criteria. We measure the timeline which should be adopted by Poland to join by forecasting Global competitive Index to understand the trends for next 20 years. This gives us an approximate time that would be taken by this nation to be equally competitive with the ranks of Germany, France, etc to survive in a free trade region. This integration would only be profitable to Poland, if it brings in major trade and capital inflows as a result of elimination of exchange rate risks and transactions cost. Therefore we look at past and present performance of the Polish economy at this front. Lastly, we try to comprehend a socio – economic paradigm shift that is taking place in European nations and how it would affect Poland as a nation and an economy to conclude our study.